ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2022
Institutional positions in ServiceNow, Inc. as of Dec 31, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,360
- +69 vs. Q3 2022
- Shares held
- 179.4M
- +1.64M (+0.9%) vs. Q3 2022
- Total value
- $69.7B
- +$2.44B (+3.6%) vs. Q3 2022
- New holders
- 189
- 524 more added
- Sold out
- 120
- 487 more reduced
30 institutions that held it in Q3 2022 haven't filed for Q4 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2022: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2022
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2022.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| First Personal Financial Services | 315 | $122.3K | 0.03% | 00.0% | Unchanged |
| Burleson & Company, LLC | 323 | $125.4K | 0.03% | +323 | New |
| KB Financial Partners, LLC | 334 | $130.0K | 0.04% | +187+127.2% | Added |
| Benjamin F. Edwards & Company, Inc. | 339 | $132.0K | 0.01% | −26−7.1% | Reduced |
| Pinnacle Bancorp, Inc. | 340 | $132.0K | 0.05% | 00.0% | Unchanged |
| Horizon Bancorp Inc | 347 | $135.0K | 0.08% | +347 | New |
| AdvisorNet Financial, Inc | 349 | $135.5K | 0.01% | +77+28.3% | Added |
| Baldwin Brothers Inc | 355 | $137.8K | 0.01% | −145−29.0% | Reduced |
| Gordian Capital Singapore Pte Ltd | 368 | $144.0K | 0.23% | 00.0% | Unchanged |
| Smithfield Trust Co | 378 | $146.0K | 0.01% | −8−2.1% | Reduced |
| Newbridge Financial Services Group, Inc. | 388 | $150.6K | 0.09% | −80−17.1% | Reduced |
| Allworth Financial LP | 388 | $150.6K | 0.00% | +154+65.8% | Added |
| EverSource Wealth Advisors, LLC | 394 | $153.0K | 0.02% | −809−67.2% | Reduced |
| Magellan Asset Management Ltd | 404 | $156.9K | 0.00% | +404 | New |
| U.S. Capital Wealth Advisors, LLC | 418 | $162.3K | 0.01% | −359−46.2% | Reduced |
| Sargent Bickham Lagudis LLC | 418 | $162.3K | 0.01% | −36−7.9% | Reduced |
| Kozak & Associates, Inc. | 419 | $163.0K | 0.08% | +25+6.3% | Added |
| Liberty One Investment Management, LLC | 423 | $164.2K | 0.02% | +4+1.0% | Added |
| First Horizon Advisors, Inc. | 424 | $164.6K | 0.01% | −2−0.5% | Reduced |
| Knuff & Co LLC | 425 | $165.0K | 0.07% | 00.0% | Unchanged |
| Central Trust Co | 430 | $167.0K | 0.01% | −36−7.7% | Reduced |
| Parkside Financial Bank & Trust | 430 | $167.0K | 0.05% | +107+33.1% | Added |
| Covestor Ltd | 447 | $174.0K | 0.14% | +163+57.4% | Added |
| West Oak Capital, LLC | 459 | $178.0K | 0.09% | −491−51.7% | Reduced |
| Itau Unibanco Holding S.A. | 472 | $183.9K | 0.01% | −510−51.9% | Reduced |
| Eventide Asset Management, LLC | 476 | $184.8K | 0.00% | +476 | New |
| Financial Perspectives, Inc | 478 | $185.6K | 0.10% | 00.0% | Unchanged |
| CVA Family Office, LLC | 482 | $187.1K | 0.05% | +107+28.5% | Added |
| Jupiter Wealth Management LLC | 500 | $194.0K | 0.19% | 00.0% | Unchanged |
| Pathway Financial Advisers, LLC | 501 | $194.5K | 0.08% | +501 | New |
| Valley National Advisers Inc | 504 | $198.0K | 0.04% | −57−10.2% | Reduced |
| First Citizens Bank & Trust Co | 516 | $200.0K | 0.01% | −117−18.5% | Reduced |
| Winthrop Advisory Group LLC | 517 | $200.7K | 0.04% | +517 | New |
| Insigneo Advisory Services, LLC | 518 | $201.0K | 0.08% | +518 | New |
| Claro Advisors LLC | 518 | $201.1K | 0.07% | +518 | New |
| RMB Capital Management, LLC | 519 | $201.5K | 0.01% | +519 | New |
| Lantz Financial LLC | 520 | $201.9K | 0.09% | +520 | New |
| HMS Capital Management, LLC | 522 | $202.7K | 0.14% | −224−30.0% | Reduced |
| Integrated Investment Consultants, LLC | 523 | $203.1K | 0.07% | +523 | New |
| Sheaff Brock Investment Advisors, LLC | 524 | $203.6K | 0.02% | +524 | New |
| Chemung Canal Trust Co | 527 | $204.0K | 0.05% | −123−18.9% | Reduced |
| Moors & Cabot, Inc. | 529 | $205.4K | 0.01% | +529 | New |
| Kingfisher Capital LLC | 530 | $206.0K | 0.05% | −25−4.5% | Reduced |
| Boston Trust Walden Corp | 531 | $206.2K | 0.00% | 00.0% | Unchanged |
| Harbor Investment Advisory, LLC | 532 | $206.6K | 0.03% | −796−59.9% | Reduced |
| PDS Planning, Inc | 532 | $206.6K | 0.03% | +532 | New |
| Redwood Financial Network Corp | 535 | $207.7K | 0.24% | +535 | New |
| Edge Capital Group, LLC | 537 | $208.5K | 0.01% | +392+270.3% | Added |
| Meridian Wealth Advisors, LLC | 540 | $209.7K | 0.05% | 00.0% | Unchanged |
| Sandbox Financial Partners, LLC | 543 | $210.8K | 0.15% | +3+0.6% | Added |
| Quent Capital, LLC | 545 | $211.6K | 0.04% | −131−19.4% | Reduced |
| Renasant Bank | 548 | $212.8K | 0.16% | +548 | New |
| Advisory Research Inc | 551 | $213.9K | 0.02% | 00.0% | Unchanged |
| Ssi Investment Management LLC | 551 | $213.9K | 0.01% | 00.0% | Unchanged |
| Mathes Company, Inc. | 550 | $214.0K | 0.11% | 00.0% | Unchanged |
| Ashton Thomas Private Wealth, LLC | 557 | $216.3K | 0.02% | +557 | New |
| Blue Barn Wealth, LLC | 564 | $219.0K | 0.14% | −22−3.8% | Reduced |
| New Republic Capital, LLC | 565 | $219.6K | 0.17% | +565 | New |
| Thoroughbred Financial Services, LLC | 573 | $222.0K | 0.04% | 00.0% | Unchanged |
| New Hampshire Trust | 576 | $223.6K | 0.06% | +576 | New |
| ARGI Investment Services, LLC | 577 | $224.0K | 0.01% | −4−0.7% | Reduced |
| HM Payson & Co | 577 | $224.0K | 0.01% | +105+22.2% | Added |
| Knightsbridge Asset Management, LLC | 584 | $227.0K | 0.04% | 00.0% | Unchanged |
| Northeast Investment Management | 591 | $229.0K | 0.01% | −3,720−86.3% | Reduced |
| Avitas Wealth Management LLC | 591 | $229.5K | 0.05% | −227−27.8% | Reduced |
| XR Securities LLC | 592 | $229.9K | 0.27% | +592 | New |
| Altus Wealth Group LLC | 594 | $230.6K | 0.18% | +1+0.2% | Added |
| Symmetry Partners, LLC | 595 | $231.0K | 0.01% | 00.0% | Unchanged |
| NorthCrest Asset Manangement, LLC | 598 | $232.0K | 0.01% | −848−58.6% | Reduced |
| LGT Fund Management Co Ltd. | 600 | $233.0K | 0.10% | 00.0% | Unchanged |
| Oxler Private Wealth LLC | 600 | $233.0K | 0.13% | 00.0% | Unchanged |
| Virginia Retirement Systems Et Al | 600 | $233.0K | 0.00% | +600 | New |
| Alta Advisers Ltd | 600 | $233.0K | 0.14% | 00.0% | Unchanged |
| Campbell & CO Investment Adviser LLC | 604 | $234.5K | 0.06% | +604 | New |
| Financial Sense Advisors, Inc. | 610 | $236.8K | 0.10% | 00.0% | Unchanged |
| Hyman Charles D | 616 | $239.0K | 0.02% | 00.0% | Unchanged |
| M Holdings Securities, Inc. | 616 | $239.0K | 0.03% | 00.0% | Unchanged |
| Financial Architects, Inc | 616 | $239.2K | 0.04% | +87+16.4% | Added |
| West Family Investments, Inc. | 616 | $239.2K | 0.08% | +616 | New |
| Pure Financial Advisors, Inc. | 619 | $240.3K | 0.01% | −2−0.3% | Reduced |
| Regal Investment Advisors LLC | 624 | $242.3K | 0.02% | +624 | New |
| Semus Wealth Partners LLC | 624 | $242.3K | 0.29% | +624 | New |
| TRUE Private Wealth Advisors | 625 | $242.7K | 0.04% | −95−13.2% | Reduced |
| Westwood Wealth Management | 625 | $242.7K | 0.29% | +25+4.2% | Added |
| Everhart Financial Group, Inc. | 628 | $243.8K | 0.12% | +84+15.4% | Added |
| Advisors Capital Management, LLC | 628 | $244.0K | 0.01% | −111−15.0% | Reduced |
| Spinnaker Trust | 632 | $245.0K | 0.02% | −50−7.3% | Reduced |
| BMS Financial Advisors, LLC | 632 | $245.4K | 0.16% | −20−3.1% | Reduced |
| GraniteShares Advisors LLC | 636 | $246.9K | 0.20% | −120−15.9% | Reduced |
| Angeles Wealth Management, LLC | 636 | $246.9K | 0.04% | −25−3.8% | Reduced |
| Avidian Wealth Solutions, LLC | 637 | $247.3K | 0.02% | +637 | New |
| Champlain Investment Partners, LLC | 640 | $248.5K | 0.00% | +40+6.7% | Added |
| Pinnacle Wealth Management Advisory Group, LLC | 640 | $248.5K | 0.04% | +640 | New |
| Nicholas Hoffman & Company, LLC. | 641 | $248.9K | 0.03% | +98+18.0% | Added |
| Evercore Wealth Management, LLC | 642 | $249.3K | 0.01% | −127−16.5% | Reduced |
| Chesley Taft & Associates LLC | 644 | $250.0K | 0.02% | −603−48.4% | Reduced |
| WealthPlan Investment Management, LLC | 544 | $250.8K | 0.02% | −4−0.7% | Reduced |
| WealthPLAN Partners, LLC | 544 | $251.0K | 0.02% | +544 | New |
| Signature Wealth Management Partners, LLC | 650 | $252.4K | 0.25% | 00.0% | Unchanged |
| KCM Investment Advisors LLC | 662 | $257.0K | 0.01% | −46−6.5% | Reduced |