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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2022

Institutional positions in ServiceNow, Inc. as of Sep 30, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,321
−32 vs. Q2 2022
Shares held
178.2M
−549.9K (−0.3%) vs. Q2 2022
Total value
$67.4B
−$17.7B (−20.8%) vs. Q2 2022
New holders
116
520 more added
Sold out
148
519 more reduced

25 institutions that held it in Q2 2022 haven't filed for Q3 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2022: 1,321 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2022: $67.4B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2022

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2022.

Institutions holding NOW in Q3 2022
InstitutionSharesValue% of portfolioChange in sharesAction
Evoke Wealth, LLC1,122$424.0K0.02%+15+1.4%Added
Mayflower Financial Advisors, LLC1,127$426.0K0.07%−39−3.3%Reduced
Enhancing Capital LLC1,073$430.0K0.53%00.0%Unchanged
Triangle Securities Wealth Management1,160$438.0K0.18%+97+9.1%Added
Keebeck Wealth Management, LLC1,168$441.0K0.09%+135+13.1%Added
L.M. Kohn & Company1,179$446.0K0.22%−40−3.3%Reduced
Conning Inc.1,184$447.0K0.02%−85−6.7%Reduced
RFG Advisory, LLC1,206$448.0K0.03%+131+12.2%Added
Wolff Wiese Magana LLC1,190$449.0K0.36%−8−0.7%Reduced
Twin Focus Capital Partners, LLC1,189$449.0K0.11%+7+0.6%Added
EverSource Wealth Advisors, LLC1,203$453.0K0.10%+821+214.9%Added
Qtron Investments LLC1,206$455.0K0.11%−902−42.8%Reduced
Pinnacle Associates Ltd1,210$457.0K0.01%−320−20.9%Reduced
Tectonic Advisors LLC1,211$457.0K0.08%+7+0.6%Added
HBK Sorce Advisory LLC1,212$458.0K0.03%−541−30.9%Reduced
TCI Wealth Advisors, Inc.1,215$459.0K0.07%−338−21.8%Reduced
Morse Asset Management, Inc1,218$460.0K0.17%−137−10.1%Reduced
EMC Capital Management1,150$460.0K0.43%00.0%Unchanged
Moneta Group Investment Advisors LLC1,223$462.0K0.02%−16−1.3%Reduced
King Luther Capital Management Corp1,226$463.0K0.00%−1,858−60.2%Reduced
ETF Managers Group, LLC1,230$464.0K0.01%+47+4.0%Added
Fukoku Mutual Life Insurance Co1,235$466.0K0.04%00.0%Unchanged
Ausdal Financial Partners, Inc.1,235$466.0K0.07%+188+18.0%Added
Shelton Capital Management1,243$469.0K0.02%00.0%Unchanged
Fort Washington Investment Advisors Inc1,244$470.0K0.00%00.0%Unchanged
Guerra Pan Advisors, LLC1,171$470.0K0.69%00.0%Unchanged
Systematic Alpha Investments, LLC1,247$471.0K0.03%00.0%Unchanged
BTC Capital Management, Inc.1,240$471.0K0.06%00.0%Unchanged
Chesley Taft & Associates LLC1,247$471.0K0.03%+158+14.5%Added
Revolve Wealth Partners, LLC1,253$473.0K0.16%−148−10.6%Reduced
QVR LLC1,254$474.0K0.43%+224+21.7%Added
Linscomb & Williams, Inc.1,261$476.0K0.03%+52+4.3%Added
Welch & Forbes LLC1,258$476.0K0.01%+100+8.6%Added
Fairfield, Bush & Co.1,262$477.0K0.34%00.0%Unchanged
Column Capital Advisors, LLC1,268$479.0K0.10%00.0%Unchanged
Abbrea Capital, LLC1,287$486.0K0.09%+20+1.6%Added
Graypoint LLC1,289$487.0K0.06%+179+16.1%Added
180 Wealth Advisors, LLC1,309$494.0K0.14%+2+0.2%Added
Merlin Capital LLC1,310$495.0K1.15%+8+0.6%Added
D.B. Root & Company, LLC1,323$499.0K0.23%+5+0.4%Added
Fulton Bank, N.A.1,322$499.0K0.03%+210+18.9%Added
Integrated Wealth Concepts LLC1,323$500.0K0.02%−8−0.6%Reduced
Harbor Investment Advisory, LLC1,328$501.0K0.08%−476−26.4%Reduced
Rehmann Capital Advisory Group1,335$504.1K0.06%−7−0.5%Reduced
Affiance Financial, LLC1,337$505.0K0.28%+325+32.1%Added
Stamos Capital Partners, L.P.1,340$506.0K0.13%+1,340New
American Trust1,350$510.0K0.04%−1,329−49.6%Reduced
Chicago Capital, LLC1,354$511.0K0.03%+594+78.2%Added
Blueshift Asset Management, LLC1,368$517.0K0.11%+1,368New
UMA Financial Services, Inc.1,237$520.0K0.16%00.0%Unchanged
Perigon Wealth Management, LLC1,393$526.0K0.05%+529+61.2%Added
Leelyn Smith, LLC1,403$530.0K0.18%−551−28.2%Reduced
Central Bank & Trust Co1,431$540.0K0.12%−438−23.4%Reduced
Great Valley Advisor Group, Inc.1,445$546.0K0.03%−82−5.4%Reduced
NorthCrest Asset Manangement, LLC1,446$546.0K0.03%+43+3.1%Added
First Manhattan Co1,452$548.0K0.00%−250−14.7%Reduced
Centiva Capital, LP1,455$549.0K0.04%+1,455New
17 Capital Partners, LLC1,461$552.0K0.76%−460−23.9%Reduced
MUFG Americas Holdings Corp1,472$556.0K0.01%+537+57.4%Added
Virtus ETF Advisers LLC1,476$557.0K0.22%−52−3.4%Reduced
Commons Capital, LLC1,482$560.0K0.89%−113−7.1%Reduced
Sentry Investment Management LLC1,484$560.0K0.27%+106+7.7%Added
Johnson Investment Counsel Inc1,490$563.0K0.01%+10+0.7%Added
Visionary Wealth Advisors1,499$566.0K0.06%+5+0.3%Added
Credit Capital Investments LLC1,500$566.0K0.76%+1,500New
Cavalier Investments, LLC1,523$575.0K0.21%−504−24.9%Reduced
IFP Advisors, Inc2,967$575.0K0.02%+443+17.6%Added
Karp Capital Management Corp1,536$580.0K0.12%−44−2.8%Reduced
Sculati Wealth Management, LLC1,538$581.0K0.34%+519+50.9%Added
Naviter Wealth, LLC1,540$582.0K0.24%+169+12.3%Added
GM Advisory Group, Inc.1,542$582.0K0.07%+1,542New
Dynamic Advisor Solutions LLC1,550$585.0K0.04%+259+20.1%Added
Strategic Advisors LLC1,556$587.0K0.13%−135−8.0%Reduced
Ballentine Partners, LLC1,562$590.0K0.02%+306+24.4%Added
Colony Group LLC1,583$598.0K0.01%−218−12.1%Reduced
Maven Securities LTD1,588$600.0K0.03%−2,099−56.9%Reduced
NVWM, LLC1,596$603.0K0.24%00.0%Unchanged
Hillman Capital Management, Inc.1,604$606.0K0.25%+455+39.6%Added
Mather Group, LLC.1,629$615.0K0.01%−569−25.9%Reduced
Versor Investments LP1,629$615.0K0.04%−65−3.8%Reduced
Kestra Private Wealth Services, LLC1,639$619.0K0.04%−9−0.5%Reduced
Arkadios Wealth Advisors1,645$621.0K0.09%−389−19.1%Reduced
Gryphon Financial Partners LLC1,647$622.0K0.16%+11+0.7%Added
AIA Group Ltd1,661$627.0K0.04%+257+18.3%Added
Equitable Holdings, Inc.1,662$628.0K0.01%+580+53.6%Added
Winton Group Ltd1,664$628.0K0.04%+916+122.5%Added
Checchi Capital Advisers, LLC1,674$632.0K0.07%−146−8.0%Reduced
Sawtooth Solutions, LLC1,677$633.0K0.09%+188+12.6%Added
Independent Financial Group, LLC1,680$634.4K0.06%−2,485−59.7%Reduced
Yarbrough Capital, LLC1,693$639.0K0.05%00.0%Unchanged
Avantax Planning Partners, Inc.1,692$639.0K0.03%+49+3.0%Added
Laidlaw Wealth Management LLC1,706$644.0K0.15%−8−0.5%Reduced
Greenleaf Trust1,721$650.0K0.01%−620−26.5%Reduced
Mutual Advisors, LLC1,724$651.0K0.03%+17+1.0%Added
Wrapmanager Inc1,737$656.0K0.22%−251−12.6%Reduced
CAPROCK Group, Inc.1,749$660.0K0.06%−258−12.9%Reduced
Lattice Capital Management, LLC1,750$661.0K1.06%00.0%Unchanged
Clare Market Investments LLC1,775$670.3K0.29%−395−18.2%Reduced
Principal Street Partners, LLC1,787$675.0K0.18%−208−10.4%Reduced
Intellectus Partners, LLC1,787$675.0K0.24%+16+0.9%Added