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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2022

Institutional positions in ServiceNow, Inc. as of Sep 30, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,321
−32 vs. Q2 2022
Shares held
178.2M
−549.9K (−0.3%) vs. Q2 2022
Total value
$67.4B
−$17.7B (−20.8%) vs. Q2 2022
New holders
116
520 more added
Sold out
148
519 more reduced

25 institutions that held it in Q2 2022 haven't filed for Q3 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2022: 1,321 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2022: $67.4B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2022

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2022.

Institutions holding NOW in Q3 2022
InstitutionSharesValue% of portfolioChange in sharesAction
Evanson Asset Management, LLC753$284.0K0.03%+41+5.8%Added
GraniteShares Advisors LLC756$285.0K0.23%−64−7.8%Reduced
FRG Family Wealth Advisors LLC755$285.0K0.07%+60+8.6%Added
Arete Wealth Advisors, LLC756$285.0K0.03%+756New
Summit Global Investments759$287.0K0.03%+3+0.4%Added
Stelac Advisory Services LLC765$289.0K0.13%−682−47.1%Reduced
Evercore Wealth Management, LLC769$290.0K0.01%+207+36.8%Added
Atom Investors LP772$292.0K0.10%−1,236−61.6%Reduced
Lindbrook Capital, LLC776$293.0K0.05%−206−21.0%Reduced
U.S. Capital Wealth Advisors, LLC777$293.0K0.01%−2−0.3%Reduced
Advisors Capital Management, LLC739$296.0K0.01%−509−40.8%Reduced
Money Concepts Capital Corp789$298.0K0.02%+501+174.0%Added
CSS LLC800$302.0K0.02%+800New
Heritage Wealth Management, LLC815$308.0K0.10%+9+1.1%Added
Avitas Wealth Management LLC818$309.0K0.07%+8+1.0%Added
Stevens Capital Management LP822$310.0K0.20%+822New
Childress Capital Advisors, LLC797$311.0K0.12%+225+39.3%Added
Malaga Cove Capital, LLC828$313.0K0.18%+369+80.4%Added
Dorsey & Whitney Trust CO LLC844$317.0K0.03%+246+41.1%Added
NinePointTwo Capital844$318.0K0.13%+844New
55I, LLC846$320.0K0.01%+152+21.9%Added
Apollon Wealth Management, LLC851$321.0K0.03%+16+1.9%Added
Natixis Investment Managers International863$325.0K0.03%−5,510−86.5%Reduced
Wedmont Private Capital860$325.0K0.07%−273−24.1%Reduced
DSC Advisors, L.P.861$325.0K0.35%+290+50.8%Added
Optas, LLC869$328.0K0.14%−69−7.4%Reduced
KRS Capital Management, LLC870$328.0K0.49%00.0%Unchanged
FirstPurpose Wealth LLC870$329.0K0.22%+130+17.6%Added
J.W. Cole Advisors, Inc.878$332.0K0.03%−74−7.8%Reduced
Synergy Financial Group, LTD883$333.0K0.50%+85+10.7%Added
Guardian Capital LP889$336.0K0.01%−718−44.7%Reduced
Allred Capital Management, LLC890$336.0K0.21%−25−2.7%Reduced
Brandywine Managers, LLC893$337.0K1.11%00.0%Unchanged
Twin Capital Management Inc897$339.0K0.05%−11−1.2%Reduced
Centaurus Financial, Inc.900$340.0K0.03%+110+13.9%Added
Symphony Financial, Ltd. Co.886$342.0K0.11%−377−29.8%Reduced
WBH Advisory Inc905$342.0K0.05%00.0%Unchanged
Glen Eagle Advisors, LLC908$342.9K0.10%+623+218.6%Added
Probity Advisors, Inc.910$344.0K0.09%+172+23.3%Added
Redwood Investment Management, LLC912$344.0K0.07%+912New
Heritage Investment Group, Inc.920$347.0K0.21%+8+0.9%Added
Ancora Advisors, LLC919$347.0K0.01%+20+2.2%Added
Alera Investment Advisors, LLC922$349.0K0.10%−772−45.6%Reduced
Paloma Partners Management Co924$349.0K0.07%−180−16.3%Reduced
Exchange Traded Concepts, LLC927$350.0K0.01%−49−5.0%Reduced
Advisory Resource Group926$350.0K0.12%−31−3.2%Reduced
Wilbanks Smith & Thomas Asset Management LLC927$350.0K0.02%−24−2.5%Reduced
Balasa Dinverno & Foltz LLC935$353.0K0.02%−122−11.5%Reduced
Drive Wealth Management, LLC934$353.0K0.34%−118−11.2%Reduced
West Oak Capital, LLC950$359.0K0.19%−30−3.1%Reduced
Penserra Capital Management LLC960$362.0K0.01%+24+2.6%Added
Hanson & Doremus Investment Management960$363.0K0.09%+116+13.7%Added
Quantamental Technologies LLC962$363.0K0.14%+962New
Trustcore Financial Services, LLC966$365.0K0.03%+251+35.1%Added
Beaton Management Co. Inc.975$368.0K0.28%00.0%Unchanged
Altus Wealth Group LLC593$369.0K0.37%00.0%Unchanged
Stiles Financial Services Inc980$370.0K0.22%+50+5.4%Added
Paradigm Financial Partners, LLC885$370.0K0.11%+16+1.8%Added
Itau Unibanco Holding S.A.982$371.0K0.01%−1,491−60.3%Reduced
Acorn Financial Advisory Services Inc986$372.0K0.09%−53−5.1%Reduced
Brighton Jones LLC989$373.0K0.02%−9−0.9%Reduced
Solidarilty Wealth, LLC1,034$376.0K0.22%+1,034New
Comerica Securities,inc.999$377.0K0.03%−297−22.9%Reduced
Sound View Wealth Advisors Group, LLC1,001$378.0K0.08%−24−2.3%Reduced
RB Capital Management, LLC1,000$378.0K0.14%+11+1.1%Added
ArrowMark Colorado Holdings LLC1,000$378.0K0.00%+1,000New
Elgethun Capital Management1,000$378.0K0.15%+1,000New
Charles Carroll Financial Partners, LLC1,000$378.0K0.61%+1,000New
Chicago Partners Investment Group LLC1,043$379.0K0.03%+219+26.6%Added
HB Wealth Management, LLC1,007$380.0K0.01%+72+7.7%Added
Summit Financial, LLC1,009$381.0K0.04%+117+13.1%Added
Parsons Capital Management Inc1,019$385.0K0.03%−6−0.6%Reduced
Camden Capital, LLC1,025$387.0K0.09%+12+1.2%Added
Quadrant Capital Group LLC1,030$389.0K0.05%−293−22.1%Reduced
HighTower Trust Services, LTA1,030$389.0K0.04%−56−5.2%Reduced
Gilbert & Cook, Inc.992$390.0K0.09%−121−10.9%Reduced
Paces Ferry Wealth Advisors, LLC1,033$390.0K0.43%+2+0.2%Added
Financial Advisory Corp1,034$390.0K0.22%+56+5.7%Added
Ritholtz Wealth Management1,041$393.0K0.02%−330−24.1%Reduced
Capital Market Strategies LLC1,040$393.0K0.44%−25−2.3%Reduced
Cladis Investment Advisory, LLC1,050$396.5K0.43%+50+5.0%Added
Pinnacle Wealth Planning Services, Inc.1,052$397.0K0.07%−384−26.7%Reduced
Avantax Advisory Services, Inc.1,051$397.0K0.01%−301−22.3%Reduced
Buckingham Strategic Partners1,065$402.0K0.02%+1,065New
Gsa Capital Partners LLP1,069$404.0K0.05%−1,204−53.0%Reduced
Copperwynd Financial, LLC1,069$404.0K0.23%−16−1.5%Reduced
Donoghue Forlines LLC1,072$405.0K0.15%−3,114−74.4%Reduced
Wealth Management Associates, Inc.1,077$406.7K0.29%−52−4.6%Reduced
PFS Investments Inc.1,080$408.0K0.01%+497+85.2%Added
Capital Square, LLC1,088$410.0K0.37%−35−3.1%Reduced
Calamos Wealth Management LLC1,086$410.0K0.04%−23−2.1%Reduced
Fox Run Management, L.L.C.1,092$412.0K0.16%+1,092New
Weiss Asset Management LP1,097$414.0K0.01%−50−4.4%Reduced
Greenwich Wealth Management LLC1,100$415.0K0.04%−29−2.6%Reduced
Edmond de Rothschild Holding S.A.1,107$418.0K0.01%−7−0.6%Reduced
Nwam LLC1,109$419.0K0.04%+50+4.7%Added
Silicon Valley Capital Partners1,112$420.0K0.09%+122+12.3%Added
We Are One Seven, LLC1,115$421.0K0.04%+1,115New
Moloney Securities Asset Management, LLC1,117$422.0K0.10%+482+75.9%Added
Financial Advocates Investment Management1,122$424.0K0.04%−226−16.8%Reduced