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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2022

Institutional positions in ServiceNow, Inc. as of Mar 31, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,407
+2 vs. Q4 2021
Shares held
176.9M
+424.6K (+0.2%) vs. Q4 2021
Total value
$98.5B
−$15.4B (−13.5%) vs. Q4 2021
New holders
155
587 more added
Sold out
153
493 more reduced

10 institutions that held it in Q4 2021 haven't filed for Q1 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2022: 1,407 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ1 2022: $98.5B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2022

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2021.

Institutions holding NOW in Q1 2022
InstitutionSharesValue% of portfolioChange in sharesAction
Harbor Investment Advisory, LLC1,817$1.01M0.13%+65+3.7%Added
Mutual Advisors, LLC1,827$1.02M0.06%+251+15.9%Added
Boston Private Wealth LLC1,833$1.02M0.01%+38+2.1%Added
Heartland Bank & Trust Co1,843$1.03M0.78%+182+11.0%Added
Altium Wealth Management LLC1,865$1.04M0.07%+501+36.7%Added
Altfest L J & Co Inc1,883$1.05M0.19%+1,883New
17 Capital Partners, LLC1,921$1.07M1.12%+427+28.6%Added
Brown Brothers Harriman & Co1,921$1.07M0.01%+1,689+728.0%Added
Fiduciary Trust Co1,929$1.07M0.02%−59−3.0%Reduced
Erste Asset Management GmbH1,881$1.08M0.02%−6,144−76.6%Reduced
Baader Bank INC1,950$1.09M0.09%−1,825−48.3%Reduced
WealthCare Investment Partners, LLC2,071$1.09M0.97%00.0%Unchanged
Grove Bank & Trust1,960$1.09M0.21%−94−4.6%Reduced
Argent Trust Co1,963$1.09M0.07%−119−5.7%Reduced
Leelyn Smith, LLC1,965$1.09M0.29%+10+0.5%Added
Trust Asset Management LLC1,972$1.10M0.13%+91+4.8%Added
Barrett Asset Management, LLC1,975$1.10M0.05%−589−23.0%Reduced
Hancock Whitney Corp1,977$1.10M0.04%+64+3.3%Added
Phoenix Holdings Ltd.1,979$1.10M0.02%+1,979New
Integrated Advisors Network LLC1,980$1.10M0.06%+377+23.5%Added
Quantinno Capital Management LP1,991$1.11M0.17%+73+3.8%Added
Peapack Gladstone Financial Corp1,998$1.11M0.02%+33+1.7%Added
Cohen Klingenstein LLC2,000$1.11M0.05%00.0%Unchanged
Kinneret Advisory, LLC2,011$1.12M0.12%+45+2.3%Added
Lincoln National Corp2,012$1.12M0.02%+392+24.2%Added
Wrapmanager Inc2,015$1.12M0.30%−32−1.6%Reduced
Heritage Trust Co2,023$1.13M0.16%−96−4.5%Reduced
Redmond Asset Management, LLC2,026$1.13M0.34%+2,026New
Exchange Traded Concepts, LLC2,032$1.13M0.02%+480+30.9%Added
Advisor OS, LLC2,039$1.14M0.33%−904−30.7%Reduced
Umb Bank N A2,040$1.14M0.02%−342−14.4%Reduced
Private Capital Advisors, Inc.2,047$1.14M0.17%00.0%Unchanged
Livforsakringsbolaget Skandia, Omsesidigt2,057$1.15M0.08%+200+10.8%Added
Strategic Wealth Partners, Ltd.2,058$1.15M0.22%−139−6.3%Reduced
CenterBook Partners LP2,072$1.15M0.41%+1,667+411.6%Added
American Portfolios Advisors2,123$1.18M0.04%−510−19.4%Reduced
XTX Topco Ltd2,126$1.18M0.52%+2,126New
E Fund Management Co., Ltd.2,135$1.19M0.04%+195+10.1%Added
Natixis Investment Managers International2,144$1.19M0.02%+1,518+242.5%Added
Belpointe Asset Management LLC2,146$1.20M0.07%−65−2.9%Reduced
Beck Capital Management, LLC2,146$1.20M0.36%−10.0%Reduced
Pathstone Family Office, LLC2,137$1.20M0.03%−509−19.2%Reduced
American National Registered Investment Advisor, Inc.2,158$1.20M0.43%−43−2.0%Reduced
Texas Yale Capital Corp.2,170$1.21M0.07%00.0%Unchanged
Coldstream Capital Management Inc2,175$1.21M0.04%−109−4.8%Reduced
Central Bank & Trust Co2,223$1.24M0.20%−92−4.0%Reduced
Cavalier Investments, LLC2,225$1.24M0.32%−250−10.1%Reduced
Taylor Hoffman Wealth Management2,254$1.25M0.50%00.0%Unchanged
Cim Investment Mangement Inc2,254$1.25M0.42%+73+3.3%Added
Stratos Wealth Advisors, LLC2,266$1.26M0.10%−46−2.0%Reduced
Tokio Marine Asset Management Co Ltd2,266$1.26M0.10%+197+9.5%Added
Qtron Investments LLC2,268$1.26M0.28%+2,268New
Oak Thistle LLC2,331$1.30M0.68%+2,331New
Mather Group, LLC.2,346$1.31M0.03%+348+17.4%Added
Wealth Enhancement Advisory Services, LLC2,277$1.31M0.02%+146+6.9%Added
Hohimer Wealth Management, LLC2,351$1.31M0.26%−23−1.0%Reduced
Wahed Invest LLC2,352$1.31M0.77%+16+0.7%Added
BTC Capital Management, Inc.2,354$1.31M0.13%+1,220+107.6%Added
Davidson Capital Management Inc.2,362$1.31M0.49%+69+3.0%Added
Meeder Asset Management Inc2,378$1.32M0.06%+2,378New
Executive Wealth Management, LLC2,392$1.33M0.14%+2,392New
Next Century Growth Investors LLC2,413$1.34M0.13%+20+0.8%Added
Dowling & Yahnke LLC2,425$1.35M0.06%+128+5.6%Added
Alta Wealth Advisors LLC2,440$1.36M0.81%−133−5.2%Reduced
Americana Partners, LLC2,120$1.36M0.42%−367−14.8%Reduced
Columbia Trust Co 010120162,714$1.38M0.64%+266+10.9%Added
Gsa Capital Partners LLP2,480$1.38M0.19%+2,480New
Bell Bank2,483$1.38M0.15%+160+6.9%Added
Banque Pictet & Cie SA2,490$1.39M0.01%00.0%Unchanged
EFG Asset Management (North America) Corp.2,495$1.39M0.21%−735−22.8%Reduced
Aj Wealth Strategies, LLC2,497$1.39M0.07%00.0%Unchanged
Perpetual Investment Management Ltd2,500$1.39M0.17%+2,500New
Fulcrum Asset Management LLP–$1.39M0.41%––
Regal Investment Advisors LLC2,508$1.40M0.13%+1,297+107.1%Added
Salem Investment Counselors Inc2,520$1.40M0.06%+393+18.5%Added
Monetary Management Group Inc2,530$1.41M0.37%−1,035−29.0%Reduced
WESPAC Advisors SoCal, LLC2,534$1.41M0.44%+5+0.2%Added
WSFS Capital Management, LLC2,537$1.41M0.39%+2,537New
Signaturefd, LLC2,540$1.42M0.04%+216+9.3%Added
Principle Wealth Partners LLC2,556$1.42M0.15%00.0%Unchanged
Boulder Hill Capital Management LP2,600$1.45M0.78%+2,600New
Beacon Investment Advisory Services, Inc.2,610$1.45M0.06%+345+15.2%Added
Insight Wealth Strategies, LLC2,612$1.46M0.21%+101+4.0%Added
American National Insurance Co2,625$1.46M0.40%00.0%Unchanged
Citizens National Bank Trust Department3,063$1.46M0.59%+60+2.0%Added
Bayesian Capital Management, LP2,631$1.47M0.22%+2,631New
Greenleaf Trust2,682$1.49M0.02%+681+34.0%Added
Bay Rivers Group2,691$1.50M1.08%+11+0.4%Added
Federation des caisses Desjardins du Quebec2,700$1.50M0.01%−597−18.1%Reduced
Personal Cfo Solutions, LLC2,713$1.51M0.30%+98+3.7%Added
Wealth Advisors of Tampa Bay, LLC2,730$1.52M0.41%+190+7.5%Added
Desjardins Global Asset Management Inc.2,769$1.54M0.13%−245−8.1%Reduced
AIA Group Ltd2,772$1.54M0.07%+1,353+95.3%Added
Nicholas Investment Partners, LP2,836$1.58M0.11%+2,836New
Duality Advisers, LP2,838$1.58M0.17%+2,838New
Clare Market Investments LLC2,850$1.59M0.51%−10−0.3%Reduced
Meridian Wealth Management, LLC2,871$1.60M0.17%−897−23.8%Reduced
First Bank & Trust2,875$1.60M0.49%+519+22.0%Added
Means Investment Co., Inc.2,895$1.61M0.29%+53+1.9%Added
Catalyst Capital Advisors LLC2,915$1.62M0.07%00.0%Unchanged