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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2022

Institutional positions in ServiceNow, Inc. as of Mar 31, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,407
+2 vs. Q4 2021
Shares held
176.9M
+424.6K (+0.2%) vs. Q4 2021
Total value
$98.5B
−$15.4B (−13.5%) vs. Q4 2021
New holders
155
587 more added
Sold out
153
493 more reduced

10 institutions that held it in Q4 2021 haven't filed for Q1 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2022: 1,407 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ1 2022: $98.5B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2022

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2021.

Institutions holding NOW in Q1 2022
InstitutionSharesValue% of portfolioChange in sharesAction
Astrantus Ltd770$429.0K0.72%+770New
Great Lakes Advisors, LLC773$430.0K0.01%−606−43.9%Reduced
Ashton Thomas Private Wealth, LLC779$433.8K0.04%−660−45.9%Reduced
KCM Investment Advisors LLC782$435.0K0.02%−12−1.5%Reduced
Trustcore Financial Services, LLC782$435.0K0.04%+43+5.8%Added
Williams Jones Wealth Management, LLC.785$437.0K0.01%+18+2.3%Added
Zullo Investment Group, Inc.789$439.0K0.23%+12+1.5%Added
Keudell/Morrison Wealth Management796$443.0K0.19%−62−7.2%Reduced
Optas, LLC796$443.0K0.14%−4−0.5%Reduced
Synergy Financial Group, LTD798$444.0K0.47%00.0%Unchanged
Symmetry Partners, LLC797$444.0K0.03%00.0%Unchanged
Dynamic Technology Lab Private Ltd800$446.0K0.05%+800New
Concentric Capital Strategies, LP800$446.0K0.17%+800New
Capital Investment Advisory Services, LLC809$451.0K0.05%+2+0.2%Added
Financial Advocates Investment Management814$454.0K0.03%−260−24.2%Reduced
Heritage Wealth Management, LLC817$455.0K0.12%+817New
WBH Advisory Inc905$456.0K0.06%00.0%Unchanged
Intrust Bank NA820$457.0K0.06%+262+47.0%Added
Central Trust Co829$462.0K0.01%−5−0.6%Reduced
Financial Advisory Corp830$462.0K0.25%+279+50.6%Added
RMB Capital Management, LLC831$463.0K0.01%−148−15.1%Reduced
King Luther Capital Management Corp840$468.0K0.00%+60+7.7%Added
Asset Dedication, LLC843$471.0K0.05%+328+63.7%Added
Private Trust Co NA847$472.0K0.07%−941−52.6%Reduced
Great Valley Advisor Group, Inc.755$472.0K0.03%+53+7.5%Added
Wealth Alliance866$482.0K0.10%−53−5.8%Reduced
KRS Capital Management, LLC870$484.0K0.52%00.0%Unchanged
Zions Bancorporation, N.A.875$487.0K0.04%+133+17.9%Added
BOK Financial Private Wealth, Inc.877$488.0K0.03%−22−2.4%Reduced
Affiance Financial, LLC891$496.0K0.24%00.0%Unchanged
Brandywine Managers, LLC893$497.0K0.86%00.0%Unchanged
Balasa Dinverno & Foltz LLC894$498.0K0.03%+114+14.6%Added
Drive Wealth Management, LLC894$498.0K0.42%+147+19.7%Added
Machina Capital S.A.S.903$503.0K1.10%+903New
GraniteShares Advisors LLC906$504.0K0.27%−17−1.8%Reduced
Intersect Capital LLC906$505.0K0.10%+184+25.5%Added
Paradigm Financial Partners, LLC959$506.0K0.11%+51+5.6%Added
Miracle Mile Advisors, LLC908$506.0K0.02%+264+41.0%Added
Charles Carroll Financial Partners, LLC910$507.0K0.53%+910New
Heritage Investment Group, Inc.912$508.0K0.37%00.0%Unchanged
J.W. Cole Advisors, Inc.918$511.0K0.03%−166−15.3%Reduced
Twin Capital Management Inc918$511.0K0.06%00.0%Unchanged
Triangle Securities Wealth Management918$511.0K0.17%+372+68.1%Added
Silvercrest Asset Management Group LLC919$512.0K0.00%00.0%Unchanged
Ancora Advisors, LLC924$515.0K0.01%+55+6.3%Added
InterOcean Capital Group, LLC930$518.0K0.02%−270−22.5%Reduced
Fulton Bank, N.A.937$522.0K0.02%+937New
Cladis Investment Advisory, LLC950$529.0K0.43%−25−2.6%Reduced
Lindbrook Capital, LLC951$530.0K0.08%+11+1.2%Added
RB Capital Management, LLC954$531.0K0.17%+192+25.2%Added
Sound View Wealth Advisors Group, LLC957$533.0K0.10%+179+23.0%Added
Beaton Management Co. Inc.975$543.0K0.34%00.0%Unchanged
Meristem Family Wealth, LLC975$543.0K0.06%+11+1.1%Added
Guerra Pan Advisors, LLC1,171$546.0K0.66%00.0%Unchanged
Stiles Financial Services Inc980$546.0K0.27%−25−2.5%Reduced
West Oak Capital, LLC981$546.0K0.25%+15+1.6%Added
RFG Advisory, LLC982$547.0K0.03%−83−7.8%Reduced
Avitas Wealth Management LLC998$556.0K0.10%+998New
Hillman Capital Management, Inc.1,003$558.0K0.18%+140+16.2%Added
Freestone Capital Holdings, LLC1,005$560.0K0.02%−32−3.1%Reduced
Parsons Capital Management Inc1,005$560.0K0.04%00.0%Unchanged
Ritholtz Wealth Management1,005$560.0K0.04%+66+7.0%Added
Greenwich Wealth Management LLC1,028$573.0K0.06%00.0%Unchanged
Paces Ferry Wealth Advisors, LLC1,029$573.0K0.46%+3+0.3%Added
Gilbert & Cook, Inc.1,029$573.0K0.09%+139+15.6%Added
Minot Wealth Management LLC1,033$575.0K0.12%−5,117−83.2%Reduced
Keebeck Wealth Management, LLC1,033$575.0K0.10%00.0%Unchanged
Acorn Financial Advisory Services Inc1,039$579.0K0.12%−14−1.3%Reduced
Allred Capital Management, LLC1,055$587.0K0.31%−360−25.4%Reduced
Empowered Funds, LLC1,061$591.0K0.06%+159+17.6%Added
Prelude Capital Management, LLC1,063$592.0K0.03%+1,063New
Capital Market Strategies LLC1,064$593.0K0.51%+1+0.1%Added
Breiter Capital Management Inc1,072$597.0K0.30%00.0%Unchanged
Enhancing Capital LLC1,076$599.0K0.64%00.0%Unchanged
EP Wealth Advisors, LLC1,077$600.0K0.01%+389+56.5%Added
Winton Group Ltd1,079$601.0K0.03%−222−17.1%Reduced
Arkadios Wealth Advisors1,080$601.0K0.08%+1,080New
Avantax Planning Partners, Inc.1,092$608.0K0.02%+63+6.1%Added
Wedmont Private Capital1,058$608.0K0.14%+1,058New
RMR Wealth Builders1,093$609.0K0.13%+1,093New
Penserra Capital Management LLC1,100$611.0K0.01%+5+0.5%Added
Evoke Wealth, LLC1,105$615.0K0.02%+21+1.9%Added
Avidian Wealth Solutions, LLC1,107$616.0K0.04%−30−2.6%Reduced
Nwam LLC1,110$618.0K0.05%−91−7.6%Reduced
UMA Financial Services, Inc.1,237$618.0K0.16%+108+9.6%Added
Edmond de Rothschild Holding S.A.1,113$620.0K0.01%−317−22.2%Reduced
Westwood Wealth Management1,125$627.0K0.47%00.0%Unchanged
Wealth Management Associates, Inc.1,129$628.7K0.36%+24+2.2%Added
Symphony Financial, Ltd. Co.1,207$630.0K0.15%+372+44.6%Added
Graypoint LLC1,138$634.0K0.06%+226+24.8%Added
Icapital Wealth LLC1,200$635.7K0.26%00.0%Unchanged
EMC Capital Management1,150$640.0K0.46%00.0%Unchanged
Welch & Forbes LLC1,158$645.0K0.01%−2−0.2%Reduced
Loomis Sayles & Co L P1,158$645.0K0.00%+7+0.6%Added
Capital Square, LLC1,162$647.0K0.46%00.0%Unchanged
Centaurus Financial, Inc.1,170$652.0K0.05%+55+4.9%Added
Copperwynd Financial, LLC1,176$655.0K0.27%−75−6.0%Reduced
Mayflower Financial Advisors, LLC1,180$657.0K0.09%+99+9.2%Added
Linscomb & Williams, Inc.1,183$659.0K0.03%+1,183New
Frontier Wealth Management LLC1,303$665.0K0.01%−288−18.1%Reduced