ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2022
Institutional positions in ServiceNow, Inc. as of Mar 31, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,407
- +2 vs. Q4 2021
- Shares held
- 176.9M
- +424.6K (+0.2%) vs. Q4 2021
- Total value
- $98.5B
- −$15.4B (−13.5%) vs. Q4 2021
- New holders
- 155
- 587 more added
- Sold out
- 153
- 493 more reduced
10 institutions that held it in Q4 2021 haven't filed for Q1 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2021: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2022
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2021.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| SP Asset Management | 384 | $214.0K | 0.02% | +32+9.1% | Added |
| Gouws Capital LLC | 386 | $215.0K | 0.17% | 00.0% | Unchanged |
| Quent Capital, LLC | 388 | $216.0K | 0.04% | +6+1.6% | Added |
| Gordian Capital Singapore Pte Ltd | 368 | $216.0K | 0.18% | 00.0% | Unchanged |
| Austin Private Wealth, LLC | 392 | $218.0K | 0.04% | −97−19.8% | Reduced |
| Smithfield Trust Co | 386 | $219.0K | 0.01% | −107−21.7% | Reduced |
| PFG Advisors | 397 | $221.0K | 0.02% | +32+8.8% | Added |
| Pacific Capital Wealth Advisors, Inc | 400 | $223.0K | 0.06% | 00.0% | Unchanged |
| Relative Value Partners Group, LLC | 400 | $223.0K | 0.02% | +400 | New |
| Aptus Capital Advisors, LLC | 400 | $223.0K | 0.01% | +400 | New |
| American Investment Services, Inc. | 403 | $225.0K | 0.05% | +3+0.8% | Added |
| Champlain Investment Partners, LLC | 410 | $228.0K | 0.00% | +50+13.9% | Added |
| MJP Associates Inc | 412 | $229.0K | 0.06% | −91−18.1% | Reduced |
| Dorsey & Whitney Trust CO LLC | 412 | $229.0K | 0.02% | +9+2.2% | Added |
| Liberty One Investment Management, LLC | 414 | $231.0K | 0.04% | +115+38.5% | Added |
| DFPG Investments, LLC | 466 | $232.0K | 0.09% | −5−1.1% | Reduced |
| Ionic Capital Management LLC | 417 | $232.0K | 0.03% | +417 | New |
| PDS Planning, Inc | 418 | $233.0K | 0.04% | +60+16.8% | Added |
| Latitude Advisors, LLC | 421 | $234.0K | 0.05% | −97−18.7% | Reduced |
| Colonial River Wealth Management, LLC | 421 | $234.0K | 0.14% | +56+15.3% | Added |
| Vantage Consulting Group Inc | 422 | $235.0K | 0.09% | +44+11.6% | Added |
| Syntax Advisors, LLC | 422 | $235.0K | 0.20% | +44+11.6% | Added |
| Knuff & Co LLC | 425 | $237.0K | 0.09% | 00.0% | Unchanged |
| Proficio Capital Partners LLC | 427 | $238.0K | 0.04% | −223−34.3% | Reduced |
| West Bancorporation Inc | 430 | $239.0K | 0.15% | −5−1.1% | Reduced |
| Accurate Wealth Management, LLC | 429 | $239.0K | 0.11% | +429 | New |
| Personal Capital Advisors Corp | 431 | $240.0K | 0.00% | −60−12.2% | Reduced |
| Cooper/Haims Advisors, LLC | 434 | $242.0K | 0.16% | 00.0% | Unchanged |
| TCWP LLC | 437 | $243.0K | 0.04% | −16−3.5% | Reduced |
| Two Sigma Securities, LLC | 439 | $244.0K | 0.03% | −542−55.2% | Reduced |
| Mizuho Securities Co. Ltd. | 440 | $245.0K | 0.05% | +440 | New |
| Capital Advisors Inc | 441 | $246.0K | 0.01% | −16−3.5% | Reduced |
| McDaniel Terry & Co | 445 | $248.0K | 0.03% | −100−18.3% | Reduced |
| Moors & Cabot, Inc. | 451 | $251.0K | 0.02% | −18−3.8% | Reduced |
| RKL Wealth Management LLC | 452 | $252.0K | 0.03% | +7+1.6% | Added |
| Legacy Financial Advisors, Inc. | 453 | $252.0K | 0.06% | +142+45.7% | Added |
| Inspire Advisors, LLC | 454 | $253.0K | 0.07% | −266−36.9% | Reduced |
| Holderness Investments Co | 455 | $253.0K | 0.08% | −12−2.6% | Reduced |
| Winthrop Advisory Group LLC | 457 | $254.0K | 0.05% | 00.0% | Unchanged |
| Evergreen Capital Management LLC | 458 | $255.0K | 0.01% | −45−8.9% | Reduced |
| FinTrust Capital Advisors, LLC | 463 | $258.0K | 0.06% | +209+82.3% | Added |
| Newman Dignan & Sheerar, Inc. | 465 | $259.0K | 0.08% | 00.0% | Unchanged |
| Sheaff Brock Investment Advisors, LLC | 468 | $260.0K | 0.02% | +2+0.4% | Added |
| Money Concepts Capital Corp | 469 | $261.0K | 0.01% | +469 | New |
| Halbert Hargrove Global Advisors, LLC | 470 | $262.0K | 0.02% | +103+28.1% | Added |
| Pinnacle Bancorp, Inc. | 473 | $263.0K | 0.09% | +49+11.6% | Added |
| Carlton Hofferkamp & Jenks Wealth Management, LLC | 510 | $263.0K | 0.11% | 00.0% | Unchanged |
| Financial Perspectives, Inc | 474 | $264.0K | 0.12% | 00.0% | Unchanged |
| Knightsbridge Asset Management, LLC | 474 | $264.0K | 0.09% | −10−2.1% | Reduced |
| New World Advisors LLC | 538 | $265.0K | 0.14% | +29+5.7% | Added |
| Keel Point, LLC | 477 | $265.0K | 0.04% | −9−1.9% | Reduced |
| RiverGlades Family Offices LLC | 475 | $265.0K | 0.20% | 00.0% | Unchanged |
| CenterStar Asset Management, LLC | – | $265.0K | 0.18% | – | – |
| Sandy Cove Advisors, LLC | 477 | $266.0K | 0.22% | −11−2.3% | Reduced |
| Opes Wealth Management LLC | 478 | $266.0K | 0.09% | 00.0% | Unchanged |
| Alpha Square Group S, LLC | 480 | $267.0K | 0.04% | 00.0% | Unchanged |
| Aigen Investment Management, LP | 480 | $267.0K | 0.05% | +21+4.6% | Added |
| Fortitude Advisory Group L.L.C. | 483 | $269.0K | 0.15% | +5+1.0% | Added |
| Redwood Financial Network Corp | 483 | $269.0K | 0.25% | +483 | New |
| Blue Barn Wealth, LLC | 484 | $270.0K | 0.19% | +35+7.8% | Added |
| FRG Family Wealth Advisors LLC | 485 | $270.0K | 0.05% | +127+35.5% | Added |
| Change Path, LLC | 486 | $271.0K | 0.01% | −1,187−71.0% | Reduced |
| WealthPLAN Partners, LLC | 567 | $271.0K | 0.02% | 00.0% | Unchanged |
| KG&L Capital Management,LLC | 487 | $271.0K | 0.11% | +487 | New |
| WealthPlan Investment Management, LLC | 567 | $271.0K | 0.02% | +567 | New |
| Perfromance Wealth Partners, LLC | 488 | $272.0K | 0.01% | 00.0% | Unchanged |
| Cahill Financial Advisors Inc | 490 | $273.0K | 0.05% | +4+0.8% | Added |
| Highland Private Wealth Management | 492 | $274.0K | 0.04% | −15−3.0% | Reduced |
| Veracity Capital LLC | 492 | $274.0K | 0.11% | −12−2.4% | Reduced |
| TRUE Private Wealth Advisors | 550 | $274.0K | 0.04% | +51+10.2% | Added |
| Newbridge Financial Services Group, Inc. | 493 | $275.0K | 0.14% | −106−17.7% | Reduced |
| Beese Fulmer Investment Management, Inc. | 493 | $275.0K | 0.03% | +44+9.8% | Added |
| Advisory Research Inc | 496 | $276.0K | 0.02% | −348−41.2% | Reduced |
| Kolinsky Wealth Management, LLC | 495 | $276.0K | 0.27% | −5−1.0% | Reduced |
| Baldwin Brothers Inc | 500 | $278.0K | 0.03% | 00.0% | Unchanged |
| Delta Investment Management, LLC | 500 | $278.0K | 0.08% | 00.0% | Unchanged |
| Cross Staff Investments Inc | 500 | $278.0K | 0.26% | 00.0% | Unchanged |
| V Wealth Advisors LLC | 504 | $280.0K | 0.04% | 00.0% | Unchanged |
| ASB Consultores, LLC | 503 | $280.0K | 0.12% | +139+38.2% | Added |
| Cedar Brook Financial Partners, LLC | 507 | $282.0K | 0.07% | +17+3.5% | Added |
| Integrated Investment Consultants, LLC | 509 | $283.0K | 0.08% | +43+9.2% | Added |
| Hilltop Holdings Inc. | 511 | $284.0K | 0.03% | −55−9.7% | Reduced |
| StoneX Group Inc. | 512 | $285.1K | 0.02% | +81+18.8% | Added |
| HB Wealth Management, LLC | 513 | $286.0K | 0.01% | +513 | New |
| Stelac Advisory Services LLC | 516 | $287.0K | 0.10% | −911−63.8% | Reduced |
| David J Yvars Group | 515 | $287.0K | 0.20% | −150−22.6% | Reduced |
| M&G Investment Management Ltd | 519 | $289.0K | 0.00% | −44−7.8% | Reduced |
| HMS Capital Management, LLC | 522 | $291.0K | 0.13% | 00.0% | Unchanged |
| Amplius Wealth Advisors, LLC | 523 | $291.0K | 0.04% | +1+0.2% | Added |
| Childress Capital Advisors, LLC | 523 | $291.0K | 0.10% | +152+41.0% | Added |
| Spearhead Capital Advisors, LLC | 525 | $292.0K | 0.04% | −334−38.9% | Reduced |
| Valley National Advisers Inc | 525 | $292.0K | 0.06% | +19+3.8% | Added |
| QCM Cayman, Ltd. | 525 | $292.0K | 1.28% | +525 | New |
| Griffin Asset Management, Inc. | 527 | $293.0K | 0.04% | +36+7.3% | Added |
| Morningstar Investment Services LLC | 499 | $293.0K | 0.00% | +55+12.4% | Added |
| Private Portfolio Partners LLC | 530 | $295.2K | 0.07% | 00.0% | Unchanged |
| Valeo Financial Advisors, LLC | 535 | $298.0K | 0.02% | +179+50.3% | Added |
| Meridian Wealth Advisors, LLC | 540 | $301.0K | 0.07% | 00.0% | Unchanged |
| Prudent Man Advisors, LLC | 545 | $304.0K | 0.12% | −316−36.7% | Reduced |
| ICA Group Wealth Management, LLC | 619 | $305.0K | 0.06% | +619 | New |