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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2021

Institutional positions in ServiceNow, Inc. as of Dec 31, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,415
+103 vs. Q3 2021
Shares held
176.5M
+1.55M (+0.9%) vs. Q3 2021
Total value
$113.9B
+$5.02B (+4.6%) vs. Q3 2021
New holders
202
553 more added
Sold out
99
453 more reduced

22 institutions that held it in Q3 2021 haven't filed for Q4 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2021: 1,415 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ4 2021: $113.9B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2021

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2021.

Institutions holding NOW in Q4 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Freestone Capital Holdings, LLC1,037$673.0K0.03%+169+19.5%Added
Agf Investments Inc.1,050$682.0K0.00%−1,216−53.7%Reduced
Acorn Financial Advisory Services Inc1,053$684.0K0.14%−35−3.2%Reduced
Capital Market Strategies LLC1,063$690.0K0.57%+1,063New
BMS Financial Advisors, LLC1,063$690.0K0.44%+1,063New
RFG Advisory, LLC1,065$691.0K0.05%+47+4.6%Added
Credential Qtrade Securities Inc.1,067$692.6K0.05%−174−14.0%Reduced
Breiter Capital Management Inc1,072$696.0K0.34%00.0%Unchanged
Financial Advocates Investment Management1,074$697.0K0.05%+35+3.4%Added
Enhancing Capital LLC1,076$698.0K0.76%+1,076New
Vienna Asset Management LLC1,079$700.0K0.64%+1,079New
Mayflower Financial Advisors, LLC1,081$702.0K0.09%+59+5.8%Added
Evoke Wealth, LLC1,084$704.0K0.02%00.0%Unchanged
J.W. Cole Advisors, Inc.1,084$704.0K0.05%+117+12.1%Added
Brookstone Capital Management1,245$705.0K0.01%+203+19.5%Added
Penserra Capital Management LLC1,095$710.0K0.02%+159+17.0%Added
Wealth Management Associates, Inc.1,105$717.3K0.39%+5+0.5%Added
G&S Capital LLC1,107$719.0K0.36%+1,107New
Wealthspire Advisors, LLC1,112$722.0K0.02%−331−22.9%Reduced
Centaurus Financial, Inc.1,115$724.0K0.05%+143+14.7%Added
Westwood Wealth Management1,125$730.0K0.45%+1,125New
BTC Capital Management, Inc.1,134$733.0K0.07%+290+34.4%Added
Beta Wealth Group, Inc.1,184$737.0K0.53%00.0%Unchanged
Avidian Wealth Solutions, LLC1,137$738.0K0.05%+769+209.0%Added
NFJ Investment Group, LLC1,138$739.0K0.01%−276−19.5%Reduced
EMC Capital Management1,150$746.0K0.40%00.0%Unchanged
Loomis Sayles & Co L P1,151$747.0K0.00%+769+201.3%Added
Welch & Forbes LLC1,160$753.0K0.01%−48−4.0%Reduced
Flagship Harbor Advisors, LLC1,167$758.0K0.07%+190+19.4%Added
Guerra Pan Advisors, LLC1,171$760.0K0.75%+1,171New
Twin Focus Capital Partners, LLC1,183$768.0K0.15%00.0%Unchanged
Camden Capital, LLC1,187$770.0K0.17%−23−1.9%Reduced
InterOcean Capital Group, LLC1,200$779.0K0.03%+1,200New
Icapital Wealth LLC1,200$779.0K0.30%+1,200New
Perigon Wealth Management, LLC1,202$780.0K0.06%+198+19.7%Added
Nwam LLC1,201$780.0K0.06%+786+189.4%Added
Paloma Partners Management Co1,202$781.0K0.02%+1,202New
Tectonic Advisors LLC1,204$782.0K0.14%00.0%Unchanged
Evanson Asset Management, LLC1,206$783.0K0.07%00.0%Unchanged
Regal Investment Advisors LLC1,211$786.0K0.07%−69−5.4%Reduced
Wolff Wiese Magana LLC1,219$791.0K0.51%+201+19.7%Added
Calamos Wealth Management LLC1,223$794.0K0.06%−4,839−79.8%Reduced
Shelton Capital Management1,243$807.0K0.03%00.0%Unchanged
Systematic Alpha Investments, LLC1,247$809.0K0.04%00.0%Unchanged
Copperwynd Financial, LLC1,251$812.0K0.31%+106+9.3%Added
Farmers & Merchants Trust Co of Long Beach1,253$813.0K0.20%−6−0.5%Reduced
TKG Advisors, LLC1,265$821.0K0.65%+1,265New
Column Capital Advisors, LLC1,270$824.0K0.16%−42−3.2%Reduced
Steel Peak Wealth Management LLC1,275$828.0K0.05%−542−29.8%Reduced
Dock Street Asset Management Inc1,282$832.0K0.14%+163+14.6%Added
Merlin Capital LLC1,283$833.0K0.97%+1,283New
Winton Group Ltd1,301$844.0K0.05%−1,145−46.8%Reduced
Brewin Dolphin Wealth Management Ltd1,300$844.0K0.09%00.0%Unchanged
Conning Inc.1,306$848.0K0.02%−39−2.9%Reduced
Rehmann Capital Advisory Group1,316$854.2K0.08%+18+1.4%Added
Checchi Capital Advisers, LLC1,331$864.0K0.10%+15+1.1%Added
Stevens Capital Management LP1,333$865.0K0.20%+1,333New
Hellman Jordan Management Co Inc1,345$873.0K1.05%+96+7.7%Added
Exane Derivatives1,352$877.6K0.21%−1,197−47.0%Reduced
Fukoku Mutual Life Insurance Co1,355$880.0K0.07%−1,435−51.4%Reduced
NorthCrest Asset Manangement, LLC1,358$881.0K0.05%+1,358New
Abbrea Capital, LLC1,359$882.0K0.12%+50+3.8%Added
Altium Wealth Management LLC1,364$885.0K0.06%+192+16.4%Added
Engine No. 1 LLC1,364$885.0K0.18%+294+27.5%Added
ETF Managers Group, LLC1,363$892.0K0.02%+63+4.8%Added
Biltmore Wealth Management, LLC1,376$893.0K0.34%−11−0.8%Reduced
U.S. Capital Wealth Advisors, LLC1,378$894.0K0.04%+13+1.0%Added
Revolve Wealth Partners, LLC1,377$894.0K0.26%+1,377New
Great Lakes Advisors, LLC1,379$895.0K0.01%−590−30.0%Reduced
Terry L. Blaker1,392$904.0K0.07%+1,042+297.7%Added
Highview Capital Management LLC1,395$906.0K0.59%+1,395New
Integrated Wealth Concepts LLC1,399$908.0K0.03%−32−2.2%Reduced
Frank, Rimerman Advisors LLC1,403$910.7K0.31%+254+22.1%Added
MBB Public Markets I LLC1,408$914.0K0.02%+1,408New
IHT Wealth Management, LLC1,409$915.0K0.07%+24+1.7%Added
Horizon Investments, LLC1,410$915.0K0.03%+130+10.2%Added
Allred Capital Management, LLC1,415$918.0K0.44%−71−4.8%Reduced
AIA Group Ltd1,419$921.0K0.04%+1,057+292.0%Added
Stelac Advisory Services LLC1,427$926.0K0.25%+385+36.9%Added
Edmond de Rothschild Holding S.A.1,430$928.0K0.02%+30+2.1%Added
Ferris Capital, LLC1,433$930.0K0.20%00.0%Unchanged
Ashton Thomas Private Wealth, LLC1,439$934.1K0.09%+35+2.5%Added
Johnson Investment Counsel Inc1,442$936.0K0.01%+626+76.7%Added
First Manhattan Co1,452$942.0K0.00%00.0%Unchanged
SlateStone Wealth, LLC1,455$944.0K0.20%+229+18.7%Added
Consilium Wealth Advisory, LLC1,460$948.0K0.61%+1,460New
17 Capital Partners, LLC1,494$970.0K0.88%00.0%Unchanged
Dakota Wealth Management1,497$972.0K0.10%−15−1.0%Reduced
DCM Advisors, LLC1,498$972.0K0.29%+193+14.8%Added
Shay Capital LLC1,500$974.0K0.37%−1,250−45.5%Reduced
Advisors Capital Management, LLC1,500$974.0K0.03%+812+118.0%Added
Golden State Equity Partners1,506$978.0K0.49%−2−0.1%Reduced
Toth Financial Advisory Corp1,510$980.0K0.13%+2+0.1%Added
TCI Wealth Advisors, Inc.1,513$982.0K0.15%+16+1.1%Added
Commons Capital, LLC1,521$987.0K0.98%+1,521New
CNB Bank1,536$998.0K0.55%+3+0.2%Added
Exchange Traded Concepts, LLC1,552$1.01M0.02%+277+21.7%Added
Lloyd Park, LLC1,555$1.01M0.80%+1,555New
Concorde Asset Management, LLC1,559$1.01M0.62%−674−30.2%Reduced
Lumature Wealth Partners, LLC1,563$1.01M0.39%+35+2.3%Added