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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2021

Institutional positions in ServiceNow, Inc. as of Dec 31, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,415
+103 vs. Q3 2021
Shares held
176.5M
+1.55M (+0.9%) vs. Q3 2021
Total value
$113.9B
+$5.02B (+4.6%) vs. Q3 2021
New holders
202
553 more added
Sold out
99
453 more reduced

22 institutions that held it in Q3 2021 haven't filed for Q4 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2021: 1,415 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ4 2021: $113.9B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2021

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2021.

Institutions holding NOW in Q4 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Spinnaker Trust663$430.0K0.03%+340+105.3%Added
Delphia (USA) Inc.663$430.0K0.46%+663New
David J Yvars Group665$432.0K0.27%00.0%Unchanged
Grandeur Peak Global Advisors, LLC675$438.0K0.02%00.0%Unchanged
Sanders Morris Harris LLC700$441.0K0.08%00.0%Unchanged
Pure Financial Advisors, Inc.679$441.0K0.02%+201+42.1%Added
Great Valley Advisor Group, Inc.702$442.0K0.03%−134−16.0%Reduced
YHB Investment Advisors, Inc.683$443.0K0.04%00.0%Unchanged
Sandbox Financial Partners, LLC682$443.0K0.28%+20+3.0%Added
CFM Wealth Partners LLC708$446.0K0.10%00.0%Unchanged
EP Wealth Advisors, LLC688$447.0K0.01%+23+3.5%Added
Resources Investment Advisors, LLC.691$449.0K0.02%+57+9.0%Added
People's United Financial, Inc.694$450.0K0.01%−367−34.6%Reduced
Chemung Canal Trust Co698$453.0K0.08%+3+0.4%Added
Boston Common Asset Management, LLC699$454.0K0.02%+699New
Little House Capital LLC703$456.0K0.24%+173+32.6%Added
Financial Sense Advisors, Inc.705$458.0K0.16%−40−5.4%Reduced
Fairfield, Bush & Co.712$462.0K0.22%−738−50.9%Reduced
Ballentine Partners, LLC714$463.0K0.01%+125+21.2%Added
Inspire Advisors, LLC720$467.0K0.13%−38−5.0%Reduced
Intersect Capital LLC722$469.0K0.09%+5+0.7%Added
Blue Chip Partners, Inc.736$478.0K0.06%+248+50.8%Added
Trustcore Financial Services, LLC739$480.0K0.05%−25−3.3%Reduced
Compass Ion Advisors, LLC740$480.0K0.15%00.0%Unchanged
Zions Bancorporation, N.A.742$482.0K0.04%−160−17.7%Reduced
Sax Wealth Advisors, LLC746$484.0K0.10%−4−0.5%Reduced
Drive Wealth Management, LLC747$485.0K0.43%+747New
RB Capital Management, LLC762$495.0K0.15%+200+35.6%Added
Williams Jones Wealth Management, LLC.767$498.0K0.01%+77+11.2%Added
Fulcrum Asset Management LLP–$499.0K0.24%––
Magnetar Financial LLC771$500.0K0.01%+771New
Zullo Investment Group, Inc.777$504.0K0.26%+777New
Sound View Wealth Advisors Group, LLC778$505.0K0.10%+306+64.8%Added
Eastern Bank780$506.0K0.02%00.0%Unchanged
King Luther Capital Management Corp780$506.0K0.00%+10+1.3%Added
Balasa Dinverno & Foltz LLC780$506.0K0.03%+74+10.5%Added
Lebenthal Global Advisors, LLC787$510.0K0.21%+787New
KCM Investment Advisors LLC794$515.0K0.02%00.0%Unchanged
Windsor Group LTD854$516.0K0.09%−195−18.6%Reduced
Symmetry Partners, LLC797$517.0K0.03%−156−16.4%Reduced
Synergy Financial Group, LTD798$518.0K0.46%+798New
Optas, LLC800$519.0K0.15%+9+1.1%Added
First Horizon Advisors, Inc.806$522.0K0.02%−3−0.4%Reduced
Capital Asset Advisory Services LLC806$523.0K0.06%−23−2.8%Reduced
Capital Investment Advisory Services, LLC807$524.0K0.06%+5+0.6%Added
Symphony Financial, Ltd. Co.835$524.0K0.15%+447+115.2%Added
Geneva Partners, LLC813$528.0K0.26%00.0%Unchanged
Castle Rock Wealth Management, LLC1,066$541.0K0.22%−741−41.0%Reduced
Central Trust Co834$541.0K0.02%+23+2.8%Added
Gladstone Institutional Advisory LLC835$542.0K0.04%+85+11.3%Added
Brighton Jones LLC838$544.0K0.03%+73+9.5%Added
Advisory Research Inc844$548.0K0.04%00.0%Unchanged
Washington Trust Advisors, Inc.849$551.0K0.04%+849New
Keudell/Morrison Wealth Management858$557.0K0.22%−24−2.7%Reduced
Spearhead Capital Advisors, LLC859$558.0K0.07%−2−0.2%Reduced
Prudent Man Advisors, LLC861$559.0K0.21%−3−0.3%Reduced
Hillman Capital Management, Inc.863$560.0K0.19%−77−8.2%Reduced
Ancora Advisors, LLC869$564.0K0.01%+11+1.3%Added
KRS Capital Management, LLC870$564.0K0.48%+870New
Sentinel Trust Co Lba873$567.0K0.07%+873New
Gilbert & Cook, Inc.890$578.0K0.09%−86−8.8%Reduced
Affiance Financial, LLC891$578.0K0.24%−37−4.0%Reduced
Brandywine Managers, LLC893$580.0K0.66%00.0%Unchanged
Zacks Investment Management900$584.0K0.01%−12,611−93.3%Reduced
BOK Financial Private Wealth, Inc.899$584.0K0.04%+186+26.1%Added
Empowered Funds, LLC902$585.0K0.07%+89+10.9%Added
Versor Investments LP901$585.0K0.02%+260+40.6%Added
WBH Advisory Inc905$587.0K0.07%00.0%Unchanged
Paradigm Financial Partners, LLC908$589.0K0.12%−5−0.5%Reduced
Graypoint LLC912$592.0K0.06%+326+55.6%Added
Heritage Investment Group, Inc.912$592.0K0.47%+912New
Twin Capital Management Inc918$596.0K0.06%−40−4.2%Reduced
Wealth Alliance919$596.0K0.12%−37−3.9%Reduced
Silvercrest Asset Management Group LLC919$597.0K0.00%+83+9.9%Added
GraniteShares Advisors LLC923$599.0K0.28%+923New
Vigilare Wealth Management927$602.0K0.36%−35−3.6%Reduced
Ritholtz Wealth Management939$610.0K0.04%+67+7.7%Added
Lindbrook Capital, LLC940$610.0K0.09%+664+240.6%Added
Wealthcare Advisory Partners LLC948$615.0K0.04%+327+52.7%Added
Gryphon Financial Partners LLC953$619.0K0.12%−214−18.3%Reduced
Meristem Family Wealth, LLC964$626.0K0.05%00.0%Unchanged
West Oak Capital, LLC966$627.0K0.23%00.0%Unchanged
Cladis Investment Advisory, LLC975$632.9K0.51%+975New
Beaton Management Co. Inc.975$633.0K0.38%00.0%Unchanged
RMB Capital Management, LLC979$635.0K0.02%+454+86.5%Added
Two Sigma Securities, LLC981$637.0K0.12%+981New
UMA Financial Services, Inc.1,129$639.0K0.17%−6−0.5%Reduced
Pinnacle Wealth Planning Services, Inc.986$640.0K0.13%+85+9.4%Added
Bristlecone Advisors, LLC989$642.0K0.08%+5+0.5%Added
Wealth Management Partners, LLC1,000$652.0K0.45%−39−3.8%Reduced
Quadrant Capital Group LLC1,005$652.0K0.08%+4+0.4%Added
Parsons Capital Management Inc1,005$652.0K0.05%+24+2.4%Added
Teza Capital Management LLC1,004$652.0K0.17%+661+192.7%Added
Stiles Financial Services Inc1,005$652.0K0.31%+1,005New
Baker Avenue Asset Management, LP1,009$655.0K0.03%−280−21.7%Reduced
Capital Square, LLC1,162$665.0K0.46%+2+0.2%Added
Paces Ferry Wealth Advisors, LLC1,026$666.0K0.48%−1−0.1%Reduced
Greenwich Wealth Management LLC1,028$667.0K0.05%+3+0.3%Added
Avantax Planning Partners, Inc.1,029$668.0K0.03%+25+2.5%Added
Keebeck Wealth Management, LLC1,033$671.0K0.12%00.0%Unchanged