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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2021

Institutional positions in ServiceNow, Inc. as of Dec 31, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,415
+103 vs. Q3 2021
Shares held
176.5M
+1.55M (+0.9%) vs. Q3 2021
Total value
$113.9B
+$5.02B (+4.6%) vs. Q3 2021
New holders
202
553 more added
Sold out
99
453 more reduced

22 institutions that held it in Q3 2021 haven't filed for Q4 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2021: 1,415 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ4 2021: $113.9B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2021

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2021.

Institutions holding NOW in Q4 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Lenox Wealth Advisors, LLC330$214.0K0.03%−225−40.5%Reduced
Nichols & Pratt Advisers LLP330$214.0K0.01%00.0%Unchanged
Sustainable Insight Capital Management, LLC332$216.0K0.12%−141−29.8%Reduced
Alphasimplex Group, LLC335$217.0K0.37%−236−41.3%Reduced
Golden Green, Inc.338$219.0K0.18%−180−34.7%Reduced
SignalPoint Asset Management, LLC338$219.0K0.07%00.0%Unchanged
Astoria Portfolio Advisors LLC.337$219.0K0.17%+337New
Lantz Financial LLC339$220.0K0.10%−21−5.8%Reduced
Bradley & Co. Private Wealth Management, LLC342$222.0K0.18%00.0%Unchanged
Anchor Investment Management, LLC343$222.6K0.03%+12+3.6%Added
Budros, Ruhlin & Roe, Inc.345$224.0K0.02%−198−36.5%Reduced
Legacy Capital Partners, Inc.350$227.0K0.07%−100−22.2%Reduced
Beaumont Financial Partners, LLC349$227.0K0.02%−45−11.4%Reduced
First Personal Financial Services350$227.0K0.05%−25−6.7%Reduced
Sargent Bickham Lagudis LLC350$227.0K0.02%+15+4.5%Added
Summit Wealth Group, LLC352$228.0K0.26%−3−0.8%Reduced
Capital Advisory Group Advisory Services, LLC352$228.0K0.10%+96+37.5%Added
Titus Wealth Management353$229.0K0.10%−40−10.2%Reduced
Lombard Odier Asset Management (USA) Corp355$230.0K0.03%−5,645−94.1%Reduced
Valeo Financial Advisors, LLC356$231.0K0.01%−71−16.6%Reduced
Gerber Kawasaki Wealth & Investment Management357$231.0K0.02%+1+0.3%Added
Financial Architects, Inc357$232.0K0.03%−224−38.6%Reduced
PDS Planning, Inc358$232.0K0.04%−10−2.7%Reduced
FRG Family Wealth Advisors LLC358$232.0K0.04%+33+10.2%Added
Hutchens & Kramer Investment Management Group, LLC394$232.0K0.15%+394New
Champlain Investment Partners, LLC360$234.0K0.00%−158,889−99.8%Reduced
Diligent Investors, LLC360$234.0K0.07%+360New
Redwood Investment Management, LLC361$234.0K0.03%+361New
Fort Point Capital Partners LLC363$236.0K0.03%−1−0.3%Reduced
Yorktown Management & Research Co Inc364$236.0K0.16%+364New
ASB Consultores, LLC364$236.0K0.12%+364New
Colonial River Wealth Management, LLC365$237.0K0.13%−2,967−89.0%Reduced
PFG Advisors365$237.0K0.02%+28+8.3%Added
Halbert Hargrove Global Advisors, LLC367$238.0K0.02%−64−14.8%Reduced
Gordian Capital Singapore Pte Ltd368$239.0K0.19%+368New
Ropes Wealth Advisors LLC370$240.0K0.04%+370New
Childress Capital Advisors, LLC371$241.0K0.10%+4+1.1%Added
Wedge Capital Management L L P371$241.0K0.00%+20+5.7%Added
DFPG Investments, LLC471$243.0K0.10%+11+2.4%Added
Conway Capital Management, Inc.375$243.4K0.14%−100−21.1%Reduced
Vantage Consulting Group Inc378$245.0K0.07%+378New
Syntax Advisors, LLC378$245.0K0.18%+378New
Burns Matteson Capital Management, LLC379$246.0K0.17%−2−0.5%Reduced
Am Investment Strategies LLC382$248.0K0.06%00.0%Unchanged
Quent Capital, LLC382$248.0K0.05%+382New
Mason Investment Advisory Services, Inc.383$248.6K0.02%00.0%Unchanged
Pallas Capital Advisors LLC494$251.0K0.03%−49−9.0%Reduced
Gouws Capital LLC386$251.0K0.20%+386New
Carlton Hofferkamp & Jenks Wealth Management, LLC510$252.0K0.11%+75+17.2%Added
Bender Robert & Associates405$252.0K0.07%00.0%Unchanged
Lion Street Advisors, LLC393$252.0K0.12%−2−0.5%Reduced
Jump Financial, LLC390$253.0K0.02%−45−10.3%Reduced
Redhawk Wealth Advisors, Inc.390$253.0K0.06%+34+9.6%Added
Guardian Wealth Advisors, LLC389$253.0K0.11%+389New
Benchmark Financial Wealth Advisors, LLC391$254.0K0.11%−10−2.5%Reduced
Level Four Advisory Services, LLC392$254.0K0.02%+7+1.8%Added
Ingalls & Snyder LLC395$256.0K0.01%−3−0.8%Reduced
Titleist Asset Management, Ltd.398$258.0K0.05%+398New
American Investment Services, Inc.400$260.0K0.06%00.0%Unchanged
Pacific Capital Wealth Advisors, Inc400$260.0K0.07%00.0%Unchanged
ARS Wealth Advisors Group, LLC400$260.0K0.04%00.0%Unchanged
Hanson & Doremus Investment Management401$260.0K0.06%+72+21.9%Added
Dorsey & Whitney Trust CO LLC403$261.0K0.02%+403New
Yarger Wealth Strategies, LLC402$261.0K0.28%+402New
CenterBook Partners LP405$263.0K0.15%+405New
Empirical Financial Services, LLC d.b.a. Empirical Wealth Management408$265.0K0.01%+6+1.5%Added
Wealthsource Partners, LLC409$265.0K0.02%+409New
Angeles Investment Advisors, LLC413$268.0K0.01%+413New
Pinnacle Bancorp, Inc.424$275.0K0.10%00.0%Unchanged
Knuff & Co LLC425$276.0K0.09%−225−34.6%Reduced
Vantage Financial Partners Ltd., Inc.425$276.0K0.14%−115−21.3%Reduced
Geller Advisors LLC426$277.0K0.05%+1+0.2%Added
Alpha Cubed Investments, LLC427$277.0K0.02%+41+10.6%Added
Golden State Wealth Management, LLC428$278.0K0.05%+86+25.1%Added
Central Asset Investments & Management Holdings (HK) Ltd430$279.0K0.19%−2,420−84.9%Reduced
StoneX Group Inc.431$279.8K0.03%+29+7.2%Added
Cooper/Haims Advisors, LLC434$282.0K0.17%00.0%Unchanged
West Bancorporation Inc435$282.0K0.22%+435New
Aigen Investment Management, LP459$283.0K0.02%+459New
Chicago Partners Investment Group LLC495$287.0K0.02%−2−0.4%Reduced
RKL Wealth Management LLC445$289.0K0.03%00.0%Unchanged
Morningstar Investment Services LLC444$289.0K0.00%+444New
Blue Barn Wealth, LLC449$291.0K0.20%−11−2.4%Reduced
Beese Fulmer Investment Management, Inc.449$291.0K0.03%00.0%Unchanged
TCWP LLC453$294.0K0.06%+453New
Capital Advisors Inc457$297.0K0.01%−95−17.2%Reduced
Winthrop Advisory Group LLC457$297.0K0.06%00.0%Unchanged
Blueprint Investment Partners LLC460$298.6K0.07%+460New
Orrstown Financial Services Inc522$299.0K0.46%+522New
Congress Wealth Management LLC460$299.0K0.01%+460New
Newman Dignan & Sheerar, Inc.465$302.0K0.09%−59−11.3%Reduced
Sheaff Brock Investment Advisors, LLC466$302.0K0.03%−19−3.9%Reduced
Integrated Investment Consultants, LLC466$302.0K0.08%+8+1.7%Added
Carroll Financial Associates, Inc.457$303.0K0.02%−156−25.4%Reduced
Holderness Investments Co467$303.0K0.09%00.0%Unchanged
EPG Wealth Management LLC467$303.0K0.11%+7+1.5%Added
Moors & Cabot, Inc.469$304.0K0.02%+123+35.5%Added
Financial Perspectives, Inc474$307.7K0.15%00.0%Unchanged
Marietta Investment Partners LLC475$308.0K0.06%00.0%Unchanged
RiverGlades Family Offices LLC475$308.0K0.22%00.0%Unchanged