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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2021

Institutional positions in ServiceNow, Inc. as of Sep 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,334
+79 vs. Q2 2021
Shares held
175.1M
+2.17M (+1.3%) vs. Q2 2021
Total value
$109.0B
+$13.9B (+14.6%) vs. Q2 2021
New holders
144
539 more added
Sold out
65
459 more reduced

18 institutions that held it in Q2 2021 haven't filed for Q3 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2021: 1,334 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2021: $109.0B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2021

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2021.

Institutions holding NOW in Q3 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Joho Capital LLC6,202$3.86M0.52%−488−7.3%Reduced
Ibex Wealth Advisors6,323$3.94M0.76%+571+9.9%Added
Oppenheimer & Co Inc6,353$3.95M0.07%−148−2.3%Reduced
Trexquant Investment LP6,354$3.95M0.31%+2,923+85.2%Added
Omers Administration Corp6,357$3.96M0.06%+6,357New
Leonteq Securities AG6,402$3.98M0.21%−2,176−25.4%Reduced
Westover Capital Advisors, LLC6,407$3.99M1.25%−32−0.5%Reduced
Icon Wealth Partners, LLC6,451$4.01M0.43%−480−6.9%Reduced
Massmutual Trust Co FSB6,463$4.02M0.17%+68+1.1%Added
Twin Lakes Capital Management, LLC6,555$4.08M2.39%−56−0.8%Reduced
Ethic Inc.6,562$4.08M0.42%+1,017+18.3%Added
M&G Investment Management Ltd6,573$4.09M0.02%−13,029−66.5%Reduced
BI Asset Management Fondsmaeglerselskab A/S6,577$4.09M0.16%+2,668+68.3%Added
First American Trust, FSB6,583$4.10M0.62%+198+3.1%Added
Cabot Wealth Management Inc6,622$4.12M0.55%−9−0.1%Reduced
Sumitomo Life Insurance Co6,699$4.17M0.11%−246−3.5%Reduced
Cetera Advisors LLC6,709$4.17M0.08%+5,581+494.8%Added
Mission Wealth Management, LP6,746$4.20M0.22%+3,919+138.6%Added
Advisory Services Network, LLC6,874$4.28M0.14%+2,530+58.2%Added
Vestmark Advisory Solutions, Inc.6,913$4.30M0.29%+268+4.0%Added
Sit Investment Associates Inc6,945$4.32M0.11%00.0%Unchanged
FourThought Financial, LLC6,949$4.32M0.58%+117+1.7%Added
Proequities, Inc.6,965$4.33M0.27%+755+12.2%Added
Atlantic Trust, LLC6,993$4.35M2.76%−235−3.3%Reduced
YorkBridge Wealth Partners, LLC7,092$4.41M1.11%−346−4.7%Reduced
First American Bank7,143$4.45M0.26%+642+9.9%Added
Kovack Advisors, Inc.7,172$4.46M0.49%+141+2.0%Added
Stonnington Group, LLC7,238$4.47M1.00%+1,215+20.2%Added
Mathes Company, Inc.7,298$4.54M1.68%−315−4.1%Reduced
Kestra Advisory Services, LLC7,326$4.56M0.05%+2,456+50.4%Added
Regentatlantic Capital LLC7,359$4.58M0.14%+1,550+26.7%Added
Kingsview Wealth Management, LLC7,374$4.59M0.22%+243+3.4%Added
Investors Towarzystwo Funduszy Inwestycyjnych Spolka Akcyjna7,384$4.59M1.14%00.0%Unchanged
Brewin Dolphin Ltd7,606$4.73M0.19%−26−0.3%Reduced
Kornitzer Capital Management Inc7,611$4.74M0.07%−450−5.6%Reduced
Nicollet Investment Management, Inc.7,792$4.85M2.04%+7+0.1%Added
Park Avenue Securities LLC7,914$4.92M0.10%+832+11.7%Added
Bridgeway Capital Management, LLC8,000$4.98M0.10%00.0%Unchanged
Hexavest Inc.8,180$5.09M0.31%−1,704−17.2%Reduced
Oak Grove Capital LLC8,190$5.10M1.14%00.0%Unchanged
Northeast Investment Management8,218$5.11M0.27%+2,972+56.7%Added
Narwhal Capital Management8,261$5.14M0.65%−2,392−22.5%Reduced
Gamco Investors, Inc. Et Al8,335$5.19M0.05%+378+4.8%Added
Connor, Clark & Lunn Investment Management Ltd.8,373$5.21M0.03%−71,066−89.5%Reduced
Rosenblum Silverman Sutton S F Inc8,399$5.23M1.20%−8−0.1%Reduced
B. Metzler seel. Sohn & Co. Holding AG8,445$5.25M0.08%+1,228+17.0%Added
GWM Advisors LLC8,475$5.27M0.13%+1,119+15.2%Added
Engineers Gate Manager LP8,604$5.35M0.31%+8,604New
Ambassador Advisors, LLC8,738$5.44M1.06%−351−3.9%Reduced
Ameritas Investment Partners, Inc.8,748$5.44M0.20%+422+5.1%Added
E. Ohman J:or Asset Management AB8,800$5.48M0.17%+400+4.8%Added
Brinker Capital Investments, LLC9,999$5.50M0.09%00.0%Unchanged
Absoluto Partners Gestao de Recursos Ltda9,088$5.66M1.11%−250−2.7%Reduced
Sycomore Asset Management9,236$5.66M0.83%−300−3.1%Reduced
Quantitative Investment Management, LLC9,125$5.68M0.51%+7,573+488.0%Added
TD Private Client Wealth LLC9,127$5.68M0.24%−468−4.9%Reduced
Optimal Asset Management, Inc.9,252$5.76M0.72%+18+0.2%Added
Orion Portfolio Solutions, LLC9,541$5.94M0.22%+558+6.2%Added
MAI Capital Management9,622$5.99M0.12%−1,111−10.4%Reduced
Wesbanco Bank Inc9,629$5.99M0.23%00.0%Unchanged
Northwestern Mutual Investment Management Company, LLC9,684$6.03M0.12%+718+8.0%Added
Fundsmith Investment Services Ltd.9,783$6.09M3.70%00.0%Unchanged
Equitable Trust Co9,809$6.10M0.39%−1,866−16.0%Reduced
Codex Capital, L.L.C.9,850$6.13M3.29%00.0%Unchanged
United Capital Financial Advisers, LLC9,860$6.14M0.03%−400−3.9%Reduced
Nomura Holdings Inc9,790$6.19M0.05%−4,657−32.2%Reduced
Bornite Capital Management LP10,000$6.22M3.33%+10,000New
Cerity Partners LLC10,007$6.23M0.14%+752+8.1%Added
Parkwood LLC10,132$6.30M1.08%−4,612−31.3%Reduced
Selective Wealth Management, Inc.10,151$6.32M3.35%+10,097+18,698.1%Added
FineMark National Bank & Trust10,195$6.34M0.27%+155+1.5%Added
Pacer Advisors, Inc.10,208$6.35M0.08%−36−0.4%Reduced
Capstone Investment Advisors, LLC10,237$6.37M0.11%+10,237New
Boston Family Office LLC10,362$6.45M0.47%+701+7.3%Added
RPG Investment Advisory, LLC10,383$6.46M1.06%−108−1.0%Reduced
Erste Asset Management GmbH10,576$6.54M0.13%−121−1.1%Reduced
Marshall Wace, LLP10,511$6.54M0.03%+9,799+1,376.3%Added
Nippon Life Global Investors Americas, Inc.10,560$6.57M0.34%−890−7.8%Reduced
O'Shares Investment Advisers, LLC10,643$6.62M0.49%−3,072−22.4%Reduced
Oak Ridge Investments LLC10,653$6.63M0.58%−215−2.0%Reduced
ICICI Prudential Asset Management Co Ltd10,736$6.68M1.13%−1,654−13.3%Reduced
Yarra Square Partners LP10,778$6.71M6.48%−1,690−13.6%Reduced
EFG Asset Management (Americas) Corp.10,839$6.76M1.20%+469+4.5%Added
Ieq Capital, LLC10,953$6.82M0.18%+3,736+51.8%Added
Whittier Trust Co of Nevada Inc11,132$6.93M0.28%+322+3.0%Added
Crestwood Advisors Group LLC11,151$6.94M0.20%+105+1.0%Added
Private Advisor Group, LLC11,164$6.95M0.04%+5,518+97.7%Added
CIBC World Markets Corp11,167$6.95M0.05%−19,283−63.3%Reduced
Riverpark Capital Management LLC11,188$6.96M2.46%+1,457+15.0%Added
First Growth Investment Manager LP11,191$6.96M4.38%00.0%Unchanged
Arcadia Investment Management Corp11,206$6.97M1.29%−229−2.0%Reduced
Bank Hapoalim BM11,321$7.04M0.74%+2,118+23.0%Added
Kentucky Retirement Systems11,412$7.10M0.33%−86−0.7%Reduced
Exchange Capital Management, Inc.11,464$7.13M1.38%+190+1.7%Added
Global Retirement Partners, LLC11,612$7.23M0.71%+171+1.5%Added
Broadleaf Partners, LLC11,669$7.26M2.40%+933+8.7%Added
Keybank National Association11,695$7.28M0.03%+179+1.6%Added
Twinbeech Capital LP11,808$7.35M0.52%+11,808New
Consolidated Investment Group LLC12,000$7.47M1.17%00.0%Unchanged
Progressive Investment Management Corp12,010$7.47M2.22%−69−0.6%Reduced