ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2021
Institutional positions in ServiceNow, Inc. as of Sep 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,334
- +79 vs. Q2 2021
- Shares held
- 175.1M
- +2.17M (+1.3%) vs. Q2 2021
- Total value
- $109.0B
- +$13.9B (+14.6%) vs. Q2 2021
- New holders
- 144
- 539 more added
- Sold out
- 65
- 459 more reduced
18 institutions that held it in Q2 2021 haven't filed for Q3 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2021: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2021
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2021.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Capital Asset Advisory Services LLC | 829 | $516.0K | 0.06% | +6+0.7% | Added |
| Griffin Asset Management, Inc. | 831 | $517.0K | 0.07% | −250−23.1% | Reduced |
| Silvercrest Asset Management Group LLC | 836 | $520.0K | 0.00% | −280−25.1% | Reduced |
| Great Valley Advisor Group, Inc. | 836 | $520.0K | 0.04% | −270−24.4% | Reduced |
| BTC Capital Management, Inc. | 844 | $524.0K | 0.06% | −14−1.6% | Reduced |
| Advisory Research Inc | 844 | $525.0K | 0.03% | −5−0.6% | Reduced |
| Proficio Capital Partners LLC | 846 | $526.0K | 0.07% | +28+3.4% | Added |
| O'Neil Global Advisors, Inc. | 851 | $530.0K | 0.41% | +851 | New |
| Ancora Advisors, LLC | 858 | $534.0K | 0.01% | 00.0% | Unchanged |
| Capital One Financial Corp | 860 | $535.0K | 0.07% | −10−1.1% | Reduced |
| Spearhead Capital Advisors, LLC | 861 | $536.0K | 0.07% | +18+2.1% | Added |
| Flagship Harbor Advisors, LLC | 977 | $537.0K | 0.06% | 00.0% | Unchanged |
| Prudent Man Advisors, LLC | 864 | $538.0K | 0.20% | −8−0.9% | Reduced |
| Freestone Capital Holdings, LLC | 868 | $540.0K | 0.03% | +136+18.6% | Added |
| Boothbay Fund Management, LLC | 869 | $541.0K | 0.02% | −661−43.2% | Reduced |
| Heritage Wealth Management, LLC | 869 | $541.0K | 0.19% | +33+3.9% | Added |
| Ritholtz Wealth Management | 872 | $543.0K | 0.04% | +202+30.1% | Added |
| Natixis Investment Managers International | 881 | $548.0K | 0.03% | −224−20.3% | Reduced |
| Keudell/Morrison Wealth Management | 882 | $549.0K | 0.24% | +7+0.8% | Added |
| Brandywine Managers, LLC | 893 | $556.0K | 0.58% | 00.0% | Unchanged |
| Maven Securities LTD | 896 | $558.0K | 0.06% | +371+70.7% | Added |
| Campbell & CO Investment Adviser LLC | 900 | $560.0K | 0.18% | −150−14.3% | Reduced |
| JB Capital LLC | 900 | $560.0K | 0.07% | +900 | New |
| Zions Bancorporation, N.A. | 902 | $561.0K | 0.06% | +127+16.4% | Added |
| Pinnacle Wealth Planning Services, Inc. | 901 | $561.0K | 0.12% | +155+20.8% | Added |
| WBH Advisory Inc | 905 | $563.0K | 0.08% | 00.0% | Unchanged |
| Kestra Private Wealth Services, LLC | 909 | $566.0K | 0.03% | +291+47.1% | Added |
| Affiance Financial, LLC | 928 | $577.0K | 0.25% | 00.0% | Unchanged |
| Penserra Capital Management LLC | 936 | $582.0K | 0.01% | +47+5.3% | Added |
| Paradigm Financial Partners, LLC | 913 | $582.0K | 0.14% | +93+11.3% | Added |
| Hillman Capital Management, Inc. | 940 | $584.0K | 0.21% | +434+85.8% | Added |
| Wealth Alliance | 956 | $595.0K | 0.13% | −86−8.3% | Reduced |
| Twin Capital Management Inc | 958 | $596.0K | 0.06% | −10−1.0% | Reduced |
| Vigilare Wealth Management | 962 | $599.0K | 0.37% | −90−8.6% | Reduced |
| Meristem Family Wealth, LLC | 964 | $600.0K | 0.06% | +119+14.1% | Added |
| West Oak Capital, LLC | 966 | $601.0K | 0.23% | +5+0.5% | Added |
| J.W. Cole Advisors, Inc. | 967 | $602.0K | 0.04% | −39−3.9% | Reduced |
| Symmetry Partners, LLC | 953 | $604.0K | 0.04% | 00.0% | Unchanged |
| Centaurus Financial, Inc. | 972 | $605.0K | 0.05% | −474−32.8% | Reduced |
| Beaton Management Co. Inc. | 975 | $607.0K | 0.40% | 00.0% | Unchanged |
| Gilbert & Cook, Inc. | 976 | $607.0K | 0.11% | +336+52.5% | Added |
| Parsons Capital Management Inc | 981 | $610.0K | 0.05% | +37+3.9% | Added |
| Bristlecone Advisors, LLC | 984 | $612.0K | 0.08% | +5+0.5% | Added |
| Quadrant Capital Group LLC | 1,001 | $623.0K | 0.09% | +82+8.9% | Added |
| Avantax Planning Partners, Inc. | 1,004 | $625.0K | 0.03% | +111+12.4% | Added |
| Perigon Wealth Management, LLC | 1,004 | $625.0K | 0.05% | +178+21.5% | Added |
| RFG Advisory, LLC | 1,018 | $633.0K | 0.05% | −124−10.9% | Reduced |
| Wolff Wiese Magana LLC | 1,018 | $633.0K | 0.45% | 00.0% | Unchanged |
| Greenwich Wealth Management LLC | 1,025 | $638.0K | 0.05% | +1,025 | New |
| Paces Ferry Wealth Advisors, LLC | 1,027 | $639.0K | 0.51% | −9−0.9% | Reduced |
| Keebeck Wealth Management, LLC | 1,033 | $643.0K | 0.13% | −123−10.6% | Reduced |
| Wealth Management Partners, LLC | 1,039 | $647.0K | 0.48% | −18−1.7% | Reduced |
| Financial Advocates Investment Management | 1,039 | $647.0K | 0.05% | +2+0.2% | Added |
| Stelac Advisory Services LLC | 1,042 | $648.0K | 0.17% | +211+25.4% | Added |
| Mark Stevens | 1,059 | $658.0K | 0.07% | −250−19.1% | Reduced |
| People's United Financial, Inc. | 1,061 | $660.0K | 0.01% | +9+0.9% | Added |
| Windsor Group LTD | 1,049 | $664.0K | 0.14% | +53+5.3% | Added |
| Brookstone Capital Management | 1,042 | $666.0K | 0.01% | −85−7.5% | Reduced |
| Engine No. 1 LLC | 1,070 | $666.0K | 0.17% | +443+70.7% | Added |
| Breiter Capital Management Inc | 1,072 | $667.0K | 0.38% | 00.0% | Unchanged |
| Evanson Asset Management, LLC | 1,206 | $674.0K | 0.07% | −13−1.1% | Reduced |
| Evoke Wealth, LLC | 1,084 | $674.0K | 0.03% | −17−1.5% | Reduced |
| Acorn Financial Advisory Services Inc | 1,088 | $677.0K | 0.21% | −7−0.6% | Reduced |
| Cutler Group LP | 1,098 | $683.0K | 0.05% | −29,301−96.4% | Reduced |
| RMR Wealth Builders | 1,098 | $683.0K | 0.20% | 00.0% | Unchanged |
| Wealth Management Associates, Inc. | 1,100 | $684.5K | 0.40% | 00.0% | Unchanged |
| NorthCoast Asset Management LLC | 1,101 | $685.0K | 0.02% | −30−2.7% | Reduced |
| St. Louis Trust Co | 1,114 | $693.0K | 0.18% | +1,114 | New |
| Mayflower Financial Advisors, LLC | 1,022 | $695.0K | 0.09% | +1+0.1% | Added |
| Dock Street Asset Management Inc | 1,119 | $696.0K | 0.13% | 00.0% | Unchanged |
| Mather Group, LLC. | 1,121 | $697.0K | 0.02% | −445−28.4% | Reduced |
| Copperwynd Financial, LLC | 1,145 | $712.0K | 0.29% | +114+11.1% | Added |
| Frank, Rimerman Advisors LLC | 1,149 | $715.0K | 0.28% | +1,149 | New |
| Sawtooth Solutions, LLC | 1,155 | $719.0K | 0.11% | +213+22.6% | Added |
| Gryphon Financial Partners LLC | 1,167 | $726.0K | 0.17% | −44−3.6% | Reduced |
| Altium Wealth Management LLC | 1,172 | $729.0K | 0.05% | +22+1.9% | Added |
| Gsa Capital Partners LLP | 1,174 | $731.0K | 0.07% | +721+159.2% | Added |
| Capital Square, LLC | 1,160 | $734.0K | 0.52% | +10+0.9% | Added |
| Twin Focus Capital Partners, LLC | 1,183 | $736.0K | 0.17% | −12−1.0% | Reduced |
| Beta Wealth Group, Inc. | 1,184 | $737.0K | 0.53% | +79+7.1% | Added |
| Tectonic Advisors LLC | 1,204 | $749.0K | 0.15% | −178−12.9% | Reduced |
| Welch & Forbes LLC | 1,208 | $751.0K | 0.01% | 00.0% | Unchanged |
| UMA Financial Services, Inc. | 1,135 | $753.0K | 0.21% | 00.0% | Unchanged |
| Camden Capital, LLC | 1,210 | $753.0K | 0.15% | +150+14.2% | Added |
| Altfest L J & Co Inc | 1,211 | $754.0K | 0.16% | −580−32.4% | Reduced |
| Gyon Technologies Capital Management, LP | 1,224 | $762.0K | 0.21% | +664+118.6% | Added |
| SlateStone Wealth, LLC | 1,226 | $763.0K | 0.17% | +254+26.1% | Added |
| Credential Qtrade Securities Inc. | 1,241 | $772.2K | 0.06% | +47+3.9% | Added |
| Shelton Capital Management | 1,243 | $773.0K | 0.03% | 00.0% | Unchanged |
| Hellman Jordan Management Co Inc | 1,249 | $777.0K | 1.09% | +205+19.6% | Added |
| Wealth Advisors of Tampa Bay, LLC | 1,250 | $778.0K | 0.43% | +195+18.5% | Added |
| Frontier Wealth Management LLC | 1,256 | $782.0K | 0.05% | +535+74.2% | Added |
| Pinnacle Financial Partners Inc | 1,258 | $783.0K | 0.03% | −24−1.9% | Reduced |
| Farmers & Merchants Trust Co of Long Beach | 1,259 | $783.0K | 0.21% | +641+103.7% | Added |
| Exchange Traded Concepts, LLC | 1,275 | $793.0K | 0.02% | −291−18.6% | Reduced |
| Horizon Investments, LLC | 1,280 | $797.0K | 0.02% | +60+4.9% | Added |
| Regal Investment Advisors LLC | 1,280 | $797.0K | 0.08% | +1,280 | New |
| Baker Avenue Asset Management, LP | 1,289 | $801.0K | 0.05% | +22+1.7% | Added |
| EMC Capital Management | 1,150 | $802.0K | 0.45% | 00.0% | Unchanged |
| ETF Managers Group, LLC | 1,300 | $803.0K | 0.02% | −1,957−60.1% | Reduced |