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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2021

Institutional positions in ServiceNow, Inc. as of Sep 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,334
+79 vs. Q2 2021
Shares held
175.1M
+2.17M (+1.3%) vs. Q2 2021
Total value
$109.0B
+$13.9B (+14.6%) vs. Q2 2021
New holders
144
539 more added
Sold out
65
459 more reduced

18 institutions that held it in Q2 2021 haven't filed for Q3 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2021: 1,334 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2021: $109.0B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2021

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2021.

Institutions holding NOW in Q3 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Triangle Securities Wealth Management546$340.0K0.12%+19+3.6%Added
QCM Cayman, Ltd.548$341.0K0.93%+93+20.4%Added
AlphaCrest Capital Management LLC551$343.0K0.02%−5,446−90.8%Reduced
Ssi Investment Management LLC551$343.0K0.02%00.0%Unchanged
Capital Advisors Inc552$343.0K0.01%+95+20.8%Added
HM Payson & Co555$345.0K0.01%−131−19.1%Reduced
Lenox Wealth Advisors, LLC555$345.0K0.04%+105+23.3%Added
Security National Trust Co630$346.0K0.08%00.0%Unchanged
Advisory Resource Group557$347.0K0.13%−13−2.3%Reduced
Botty Investors LLC559$348.0K0.10%+559New
Thoroughbred Financial Services, LLC562$349.0K0.08%00.0%Unchanged
RB Capital Management, LLC562$350.0K0.13%00.0%Unchanged
New World Advisors LLC509$350.0K0.16%+509New
Alphasimplex Group, LLC571$355.0K0.29%−843−59.6%Reduced
Holistic Financial Partners571$355.0K0.22%+55+10.7%Added
Provenire Capital, LLC574$357.0K1.32%−285−33.2%Reduced
Strategic Blueprint, LLC576$358.0K0.06%−121−17.4%Reduced
Moneta Group Investment Advisors LLC579$360.0K0.02%−193−25.0%Reduced
9258 Wealth Management, LLC579$360.0K0.10%00.0%Unchanged
ARGI Investment Services, LLC578$360.0K0.01%+578New
Brendel Financial Advisors LLC580$361.0K0.43%+580New
Financial Architects, Inc581$362.0K0.05%+581New
Evercore Wealth Management, LLC586$365.0K0.01%−159−21.3%Reduced
B. Riley Wealth Management, Inc.587$365.0K0.03%+11+1.9%Added
Graypoint LLC586$365.0K0.04%+586New
Ballentine Partners, LLC589$366.0K0.01%+19+3.3%Added
OneAscent Financial Services LLC588$366.0K0.49%+588New
Flputnam Investment Management Co591$367.0K0.01%+128+27.6%Added
Altus Wealth Group LLC593$369.0K0.37%+29+5.1%Added
Professional Financial Advisors, LLC593$369.0K0.21%+593New
State of Wyoming595$370.0K0.24%−1−0.2%Reduced
WealthPLAN Partners, LLC560$371.0K0.02%−180−24.3%Reduced
First National Bank Sioux Falls600$373.0K0.63%00.0%Unchanged
Oxler Private Wealth LLC600$373.0K0.16%00.0%Unchanged
Signature Wealth Management Partners, LLC600$373.0K0.34%+100+20.0%Added
Pallas Capital Advisors LLC543$373.0K0.04%+543New
SevenOneSeven Capital Management603$375.0K0.95%+10+1.7%Added
Davy Global Fund Management Ltd611$380.0K0.06%00.0%Unchanged
Carroll Financial Associates, Inc.613$381.0K0.02%−69−10.1%Reduced
Coldstream Capital Management Inc790$383.0K0.02%−105−11.7%Reduced
Hyman Charles D616$383.0K0.03%00.0%Unchanged
Colonial Trust Advisors617$384.0K0.05%−35−5.4%Reduced
Country Club Trust Company, n.a.623$385.0K0.03%+4+0.6%Added
Wealthcare Advisory Partners LLC621$386.0K0.03%+8+1.3%Added
Resource Management, LLC623$388.0K0.04%00.0%Unchanged
Fieldpoint Private Securities, LLC626$390.0K0.09%−22−3.4%Reduced
Resources Investment Advisors, LLC.634$395.0K0.02%+25+4.1%Added
Sandhill Capital Partners LLC641$399.0K0.03%00.0%Unchanged
Versor Investments LP641$399.0K0.01%+46+7.7%Added
Harbour Investments, Inc.642$399.0K0.01%+107+20.0%Added
DSC Advisors, L.P.643$400.0K0.53%+73+12.8%Added
Ausdal Financial Partners, Inc.647$403.0K0.06%00.0%Unchanged
Knuff & Co LLC650$404.0K0.15%00.0%Unchanged
Wintrust Investments LLC649$404.0K0.05%+3+0.5%Added
Appleton Partners Inc652$406.0K0.03%+12+1.9%Added
D.B. Root & Company, LLC659$410.0K0.16%−128−16.3%Reduced
Mizuho Securities Co. Ltd.660$411.0K0.12%−160−19.5%Reduced
Sandbox Financial Partners, LLC662$412.0K0.29%−45−6.4%Reduced
EP Wealth Advisors, LLC665$414.0K0.01%−74−10.0%Reduced
Grandeur Peak Global Advisors, LLC675$420.0K0.02%00.0%Unchanged
David J Yvars Group665$421.0K0.25%00.0%Unchanged
Chesapeake Wealth Management678$422.0K0.15%−308−31.2%Reduced
YHB Investment Advisors, Inc.683$425.0K0.04%00.0%Unchanged
Advisors Capital Management, LLC688$428.0K0.01%−5−0.7%Reduced
Williams Jones Wealth Management, LLC.690$429.0K0.01%−10−1.4%Reduced
West Family Investments, Inc.694$432.0K0.11%−133−16.1%Reduced
Chemung Canal Trust Co695$432.0K0.08%−48−6.5%Reduced
Brown Advisory Securities, LLC702$435.0K0.13%+702New
Balasa Dinverno & Foltz LLC706$439.0K0.03%+35+5.2%Added
CFM Wealth Partners LLC708$440.0K0.11%00.0%Unchanged
BOK Financial Private Wealth, Inc.713$444.0K0.04%+243+51.7%Added
Intersect Capital LLC717$446.0K0.08%+54+8.1%Added
FinTrust Capital Advisors, LLC721$449.0K0.12%+708+5,446.2%Added
Sanders Morris Harris LLC700$451.0K0.08%−5,540−88.8%Reduced
OneAscent Wealth Management LLC726$452.0K0.52%+726New
Bulltick Wealth Management, LLC727$452.4K0.10%−109−13.0%Reduced
Compass Ion Advisors, LLC740$460.0K0.17%00.0%Unchanged
SP Asset Management695$462.0K0.05%00.0%Unchanged
Financial Sense Advisors, Inc.745$464.0K0.16%00.0%Unchanged
Huntington National Bank747$465.0K0.00%−12−1.6%Reduced
Gladstone Institutional Advisory LLC750$467.0K0.05%−73−8.9%Reduced
Sax Wealth Advisors, LLC750$467.0K0.11%00.0%Unchanged
Inspire Advisors, LLC758$471.0K0.15%+370+95.4%Added
Trustcore Financial Services, LLC764$475.0K0.05%+280+57.9%Added
Ellevest, Inc.765$476.0K0.05%+5+0.7%Added
Brighton Jones LLC765$476.0K0.02%+175+29.7%Added
King Luther Capital Management Corp770$479.0K0.00%00.0%Unchanged
180 Wealth Advisors, LLC725$481.0K0.11%+10+1.4%Added
Eastern Bank780$485.0K0.02%+780New
Virtu Financial LLC780$485.0K0.04%+780New
Optas, LLC791$492.0K0.14%+4+0.5%Added
KCM Investment Advisors LLC794$494.0K0.02%00.0%Unchanged
Capital Investment Advisory Services, LLC802$499.0K0.06%00.0%Unchanged
Fulcrum Asset Management LLP–$499.0K0.25%–New
First Horizon Advisors, Inc.809$502.0K0.02%+303+59.9%Added
Central Trust Co811$504.0K0.02%−9−1.1%Reduced
Empowered Funds, LLC813$506.0K0.06%−121−13.0%Reduced
Geneva Partners, LLC813$506.0K0.25%00.0%Unchanged
Johnson Investment Counsel Inc816$508.0K0.01%+55+7.2%Added
Elite Wealth Management, Inc.816$508.0K0.23%+358+78.2%Added