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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2021

Institutional positions in ServiceNow, Inc. as of Sep 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,334
+79 vs. Q2 2021
Shares held
175.1M
+2.17M (+1.3%) vs. Q2 2021
Total value
$109.0B
+$13.9B (+14.6%) vs. Q2 2021
New holders
144
539 more added
Sold out
65
459 more reduced

18 institutions that held it in Q2 2021 haven't filed for Q3 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2021: 1,334 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2021: $109.0B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2021

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2021.

Institutions holding NOW in Q3 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Mason Investment Advisory Services, Inc.383$238.3K0.02%00.0%Unchanged
Level Four Advisory Services, LLC385$240.0K0.02%−267−41.0%Reduced
Symphony Financial, Ltd. Co.388$240.0K0.08%−167−30.1%Reduced
Alpha Cubed Investments, LLC386$240.0K0.02%−10−2.5%Reduced
Mirabella Financial Services LLP391$243.0K0.03%+391New
Beaumont Financial Partners, LLC394$244.0K0.02%+394New
Liberty One Investment Management, LLC393$245.0K0.04%−19−4.6%Reduced
Titus Wealth Management393$245.0K0.13%+393New
Lion Street Advisors, LLC395$246.0K0.13%+395New
Ingalls & Snyder LLC398$248.0K0.01%+4+1.0%Added
American Investment Services, Inc.400$249.0K0.06%−1−0.2%Reduced
Pacific Capital Wealth Advisors, Inc400$249.0K0.08%00.0%Unchanged
Harel Insurance Investments & Financial Services Ltd.400$249.0K0.01%−2,151−84.3%Reduced
ARS Wealth Advisors Group, LLC400$249.0K0.05%+400New
Benchmark Financial Wealth Advisors, LLC401$250.0K0.12%−6−1.5%Reduced
Empirical Financial Services, LLC d.b.a. Empirical Wealth Management402$250.0K0.01%+36+9.8%Added
Newbridge Financial Services Group, Inc.401$250.0K0.16%+101+33.7%Added
StoneX Group Inc.402$250.0K0.04%+402New
Bender Robert & Associates405$252.0K0.07%+405New
Nwam LLC415$258.0K0.02%+18+4.5%Added
Valley National Advisers Inc425$264.0K0.05%+1+0.2%Added
Geller Advisors LLC425$264.0K0.06%+10+2.4%Added
Pinnacle Bancorp, Inc.424$264.0K0.11%+20+5.0%Added
Valeo Financial Advisors, LLC427$266.0K0.02%+427New
Halbert Hargrove Global Advisors, LLC431$268.0K0.02%+16+3.9%Added
Kozak & Associates, Inc.394$269.0K0.16%+394New
Cooper/Haims Advisors, LLC434$270.0K0.16%−100−18.7%Reduced
Keel Point, LLC434$270.0K0.04%−4−0.9%Reduced
Jump Financial, LLC435$270.0K0.02%+435New
Highland Private Wealth Management444$276.0K0.04%+59+15.3%Added
McDaniel Terry & Co445$277.0K0.03%−127−22.2%Reduced
RKL Wealth Management LLC445$277.0K0.04%+1+0.2%Added
Busey Wealth Management445$277.0K0.01%+445New
Beese Fulmer Investment Management, Inc.449$279.0K0.03%+2+0.4%Added
Evergreen Capital Management LLC449$279.0K0.01%+76+20.4%Added
Fortis Capital Management LLC450$280.0K0.16%−1,930−81.1%Reduced
Legacy Capital Partners, Inc.450$280.0K0.10%+450New
Umb Bank N A452$281.0K0.01%+83+22.5%Added
Winthrop Advisory Group LLC457$284.0K0.06%00.0%Unchanged
MJP Associates Inc456$284.0K0.10%+24+5.6%Added
Integrated Investment Consultants, LLC458$285.0K0.08%+21+4.8%Added
Benjamin F. Edwards & Company, Inc.460$286.0K0.01%+188+69.1%Added
Capital Wealth Planning, LLC460$286.0K0.01%+460New
EPG Wealth Management LLC460$286.0K0.11%+460New
Veracity Capital LLC459$286.0K0.12%+459New
Blue Barn Wealth, LLC460$286.0K0.25%+460New
Livingston Group Asset Management CO (operating as Southport Capital Management)464$289.0K0.12%+464New
Holderness Investments Co467$291.0K0.10%+35+8.1%Added
CenterStar Asset Management, LLC–$292.0K0.23%––
Fox Run Management, L.L.C.470$292.0K0.18%+470New
Sustainable Insight Capital Management, LLC473$294.0K0.19%+22+4.9%Added
Sound View Wealth Advisors Group, LLC472$294.0K0.06%+472New
Financial Perspectives, Inc474$295.0K0.15%00.0%Unchanged
Conway Capital Management, Inc.475$295.6K0.20%00.0%Unchanged
RiverGlades Family Offices LLC475$296.0K0.23%−50−9.5%Reduced
Marietta Investment Partners LLC475$296.0K0.07%+475New
Pure Financial Advisors, Inc.478$297.0K0.02%−71−12.9%Reduced
Opes Wealth Management LLC478$297.0K0.11%00.0%Unchanged
QVR LLC477$297.0K0.61%+477New
DFPG Investments, LLC460$300.0K0.11%+64+16.2%Added
Savant Capital, LLC482$300.0K0.01%+97+25.2%Added
Knightsbridge Asset Management, LLC484$301.0K0.11%−100−17.1%Reduced
Sheaff Brock Investment Advisors, LLC485$301.0K0.03%+9+1.9%Added
Carlton Hofferkamp & Jenks Wealth Management, LLC435$301.0K0.12%00.0%Unchanged
Delta Investment Management, LLC485$302.0K0.09%00.0%Unchanged
Marathon Capital Management484$302.0K0.07%+484New
Cedar Brook Financial Partners, LLC489$304.0K0.09%−92−15.8%Reduced
Cahill Financial Advisors Inc489$304.0K0.06%+4+0.8%Added
Blue Chip Partners, Inc.488$304.0K0.04%+488New
Salvus Wealth Management, LLC495$308.0K0.25%+95+23.8%Added
Smithfield Trust Co497$309.0K0.02%+111+28.8%Added
Woodstock Corp498$310.0K0.04%−7−1.4%Reduced
Personal Capital Advisors Corp498$310.0K0.00%+56+12.7%Added
Baldwin Brothers Inc500$311.0K0.03%00.0%Unchanged
LBMC Investment Advisors, LLC1,250$311.0K0.03%+750+150.0%Added
Probity Advisors, Inc.503$313.0K0.06%−1−0.2%Reduced
V Wealth Advisors LLC504$314.0K0.05%+20+4.1%Added
Greytown Advisors Inc.508$316.0K0.14%+1+0.2%Added
BSW Wealth Partners510$317.0K0.09%+510New
Point72 Hong Kong Ltd510$317.0K0.02%+510New
Summit Financial, LLC510$317.4K0.03%+510New
Intrust Bank NA515$320.0K0.04%+5+1.0%Added
Golden Green, Inc.518$322.0K0.25%−267−34.0%Reduced
Miracle Mile Advisors, LLC519$323.0K0.02%+108+26.3%Added
Nicholas Hoffman & Company, LLC.520$324.0K0.06%+102+24.4%Added
HMS Capital Management, LLC522$325.0K0.15%00.0%Unchanged
Latitude Advisors, LLC522$325.0K0.10%+522New
Newman Dignan & Sheerar, Inc.524$326.0K0.11%+72+15.9%Added
Private Portfolio Partners LLC524$326.1K0.09%+19+3.8%Added
RMB Capital Management, LLC525$327.0K0.01%+5+1.0%Added
Little House Capital LLC530$330.0K0.19%−56−9.6%Reduced
Claraphi Advisory Network, LLC535$333.0K0.12%−238−30.8%Reduced
DC Investments Management, LLC538$335.0K0.62%+538New
Meridian Wealth Advisors, LLC540$336.0K0.09%00.0%Unchanged
Vantage Financial Partners Ltd., Inc.540$336.0K0.18%+175+47.9%Added
Apollon Wealth Management, LLC542$337.0K0.05%+90+19.9%Added
Hilltop Holdings Inc.542$337.0K0.04%+542New
Equitable Holdings, Inc.543$338.0K0.01%−90−14.2%Reduced
Budros, Ruhlin & Roe, Inc.543$338.0K0.04%00.0%Unchanged
Chicago Partners Investment Group LLC497$338.0K0.02%+86+20.9%Added