ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2021
Institutional positions in ServiceNow, Inc. as of Jun 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,273
- +22 vs. Q1 2021
- Shares held
- 173.4M
- +955.2K (+0.6%) vs. Q1 2021
- Total value
- $95.3B
- +$9.21B (+10.7%) vs. Q1 2021
- New holders
- 141
- 548 more added
- Sold out
- 119
- 415 more reduced
15 institutions that held it in Q1 2021 haven't filed for Q2 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2021: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2021
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2021.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Gilbert & Cook, Inc. | 640 | $352.0K | 0.06% | −314−32.9% | Reduced |
| Appleton Partners Inc | 640 | $352.0K | 0.03% | 00.0% | Unchanged |
| Sandhill Capital Partners LLC | 641 | $352.0K | 0.03% | +641 | New |
| Darwin Advisors, LLC | 643 | $353.0K | 0.06% | −50−7.2% | Reduced |
| Heartland Bank & Trust Co | 645 | $354.0K | 0.33% | −61−8.6% | Reduced |
| Wintrust Investments LLC | 646 | $355.0K | 0.04% | +6+0.9% | Added |
| Ausdal Financial Partners, Inc. | 647 | $356.0K | 0.05% | +647 | New |
| Knuff & Co LLC | 650 | $357.0K | 0.13% | 00.0% | Unchanged |
| Colonial Trust Advisors | 652 | $358.0K | 0.04% | +100+18.1% | Added |
| Level Four Advisory Services, LLC | 652 | $358.0K | 0.02% | +177+37.3% | Added |
| Intersect Capital LLC | 663 | $364.0K | 0.06% | −29−4.2% | Reduced |
| David J Yvars Group | 665 | $365.0K | 0.21% | 00.0% | Unchanged |
| Ritholtz Wealth Management | 670 | $368.0K | 0.03% | −69−9.3% | Reduced |
| Balasa Dinverno & Foltz LLC | 671 | $369.0K | 0.03% | −68−9.2% | Reduced |
| Grandeur Peak Global Advisors, LLC | 675 | $371.0K | 0.02% | 00.0% | Unchanged |
| Fieldpoint Private Securities, LLC | 648 | $373.0K | 0.08% | −844−56.6% | Reduced |
| Carroll Financial Associates, Inc. | 682 | $374.0K | 0.02% | +288+73.1% | Added |
| YHB Investment Advisors, Inc. | 683 | $375.0K | 0.03% | 00.0% | Unchanged |
| HM Payson & Co | 686 | $377.0K | 0.01% | −49−6.7% | Reduced |
| Advisors Capital Management, LLC | 693 | $381.0K | 0.01% | +60+9.5% | Added |
| Strategic Blueprint, LLC | 697 | $383.0K | 0.06% | +697 | New |
| Williams Jones Wealth Management, LLC. | 700 | $385.0K | 0.01% | −410−36.9% | Reduced |
| Sandbox Financial Partners, LLC | 707 | $389.0K | 0.29% | +19+2.8% | Added |
| CFM Wealth Partners LLC | 708 | $389.0K | 0.10% | +87+14.0% | Added |
| Marshall Wace, LLP | 712 | $391.0K | 0.00% | −4,833−87.2% | Reduced |
| Frontier Wealth Management LLC | 721 | $396.0K | 0.03% | +721 | New |
| Freestone Capital Holdings, LLC | 732 | $402.0K | 0.02% | +24+3.4% | Added |
| SP Asset Management | 695 | $405.0K | 0.04% | +50+7.8% | Added |
| EP Wealth Advisors, LLC | 739 | $406.0K | 0.01% | +55+8.0% | Added |
| Compass Ion Advisors, LLC | 740 | $407.0K | 0.16% | 00.0% | Unchanged |
| Chemung Canal Trust Co | 743 | $408.0K | 0.08% | −7,281−90.7% | Reduced |
| Evercore Wealth Management, LLC | 745 | $409.0K | 0.01% | −5−0.7% | Reduced |
| Financial Sense Advisors, Inc. | 745 | $409.0K | 0.13% | 00.0% | Unchanged |
| Pinnacle Wealth Planning Services, Inc. | 746 | $410.0K | 0.10% | −133−15.1% | Reduced |
| Shay Capital LLC | 750 | $412.0K | 0.10% | −360−32.4% | Reduced |
| Sax Wealth Advisors, LLC | 750 | $412.0K | 0.14% | +4+0.5% | Added |
| 180 Wealth Advisors, LLC | 715 | $412.0K | 0.09% | +54+8.2% | Added |
| Huntington National Bank | 759 | $417.0K | 0.00% | +709+1,418.0% | Added |
| Ellevest, Inc. | 760 | $418.0K | 0.04% | +187+32.6% | Added |
| Johnson Investment Counsel Inc | 761 | $418.0K | 0.01% | +761 | New |
| KG&L Capital Management,LLC | 760 | $418.0K | 0.19% | +760 | New |
| WealthPLAN Partners, LLC | 740 | $422.0K | 0.03% | +740 | New |
| King Luther Capital Management Corp | 770 | $423.0K | 0.00% | +15+2.0% | Added |
| Moneta Group Investment Advisors LLC | 772 | $424.0K | 0.02% | +116+17.7% | Added |
| Claraphi Advisory Network, LLC | 773 | $425.0K | 0.13% | −261−25.2% | Reduced |
| Zions Bancorporation, N.A. | 775 | $426.0K | 0.04% | −187−19.4% | Reduced |
| Golden Green, Inc. | 785 | $431.0K | 0.33% | −5−0.6% | Reduced |
| D.B. Root & Company, LLC | 787 | $432.0K | 0.16% | −31−3.8% | Reduced |
| Optas, LLC | 787 | $432.0K | 0.12% | +16+2.1% | Added |
| Lake Street Advisors Group, LLC | 747 | $434.0K | 0.03% | +47+6.7% | Added |
| KCM Investment Advisors LLC | 794 | $436.0K | 0.02% | −73−8.4% | Reduced |
| American Portfolios Advisors | 799 | $439.1K | 0.02% | −45−5.3% | Reduced |
| Capital Investment Advisory Services, LLC | 802 | $441.0K | 0.06% | +10+1.3% | Added |
| Geneva Partners, LLC | 813 | $447.0K | 0.20% | 00.0% | Unchanged |
| Winton Group Ltd | 817 | $449.0K | 0.02% | +84+11.5% | Added |
| Proficio Capital Partners LLC | 818 | $450.0K | 0.05% | +39+5.0% | Added |
| Central Trust Co | 820 | $451.0K | 0.02% | −100−10.9% | Reduced |
| Paradigm Financial Partners, LLC | 820 | $451.0K | 0.11% | +119+17.0% | Added |
| Mizuho Securities Co. Ltd. | 820 | $451.0K | 0.09% | +820 | New |
| Capital Asset Advisory Services LLC | 823 | $452.0K | 0.05% | −196−19.2% | Reduced |
| Gladstone Institutional Advisory LLC | 823 | $452.0K | 0.05% | +823 | New |
| Private Trust Co NA | 826 | $454.0K | 0.07% | −65−7.3% | Reduced |
| Perigon Wealth Management, LLC | 826 | $454.0K | 0.04% | −53−6.0% | Reduced |
| West Family Investments, Inc. | 827 | $454.0K | 0.13% | +827 | New |
| Stelac Advisory Services LLC | 831 | $457.0K | 0.10% | +831 | New |
| Heritage Wealth Management, LLC | 836 | $459.0K | 0.17% | +53+6.8% | Added |
| Bulltick Wealth Management, LLC | 836 | $459.4K | 0.11% | +68+8.9% | Added |
| Spearhead Capital Advisors, LLC | 843 | $463.0K | 0.06% | +101+13.6% | Added |
| Meristem Family Wealth, LLC | 845 | $464.0K | 0.07% | +845 | New |
| Advisory Research Inc | 849 | $467.0K | 0.03% | −93−9.9% | Reduced |
| BTC Capital Management, Inc. | 858 | $469.0K | 0.05% | −139−13.9% | Reduced |
| Capula Management Ltd | 855 | $470.0K | 0.09% | +855 | New |
| Provenire Capital, LLC | 859 | $472.0K | 1.60% | −711−45.3% | Reduced |
| Ancora Advisors, LLC | 858 | $472.0K | 0.01% | 00.0% | Unchanged |
| Zacks Investment Management | 870 | $478.0K | 0.01% | −4,383−83.4% | Reduced |
| Capital One Financial Corp | 870 | $478.0K | 0.06% | 00.0% | Unchanged |
| Prudent Man Advisors, LLC | 872 | $479.0K | 0.18% | +46+5.6% | Added |
| Keudell/Morrison Wealth Management | 875 | $481.0K | 0.26% | −107−10.9% | Reduced |
| Penserra Capital Management LLC | 889 | $487.0K | 0.01% | +409+85.2% | Added |
| Brandywine Managers, LLC | 893 | $491.0K | 0.56% | 00.0% | Unchanged |
| Avantax Planning Partners, Inc. | 893 | $491.0K | 0.02% | +355+66.0% | Added |
| Coldstream Capital Management Inc | 895 | $492.0K | 0.02% | −94−9.5% | Reduced |
| Quadrant Capital Group LLC | 919 | $505.0K | 0.07% | −14−1.5% | Reduced |
| Affiance Financial, LLC | 928 | $510.0K | 0.22% | 00.0% | Unchanged |
| Empowered Funds, LLC | 934 | $513.0K | 0.07% | +934 | New |
| Sawtooth Solutions, LLC | 942 | $518.0K | 0.10% | +147+18.5% | Added |
| Parsons Capital Management Inc | 944 | $519.0K | 0.04% | +106+12.6% | Added |
| Symmetry Partners, LLC | 953 | $524.0K | 0.03% | 00.0% | Unchanged |
| West Oak Capital, LLC | 961 | $528.0K | 0.21% | 00.0% | Unchanged |
| WBH Advisory Inc | 905 | $529.0K | 0.08% | 00.0% | Unchanged |
| Twin Capital Management Inc | 968 | $532.0K | 0.05% | 00.0% | Unchanged |
| SlateStone Wealth, LLC | 972 | $534.0K | 0.12% | −6−0.6% | Reduced |
| Beaton Management Co. Inc. | 975 | $536.0K | 0.34% | +25+2.6% | Added |
| Flagship Harbor Advisors, LLC | 977 | $537.0K | 0.06% | +80+8.9% | Added |
| Bristlecone Advisors, LLC | 979 | $538.0K | 0.07% | +19+2.0% | Added |
| Chesapeake Wealth Management | 986 | $542.0K | 0.18% | −161−14.0% | Reduced |
| Windsor Group LTD | 996 | $547.0K | 0.12% | +129+14.9% | Added |
| Agf Investments Inc. | 1,001 | $550.0K | 0.00% | −28−2.7% | Reduced |
| Oakwood Capital Management LLC | 1,000 | $550.0K | 0.14% | 00.0% | Unchanged |
| Pratt Collard Advisory Partners LLC | 1,000 | $550.0K | 0.37% | 00.0% | Unchanged |