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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2021

Institutional positions in ServiceNow, Inc. as of Jun 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,273
+22 vs. Q1 2021
Shares held
173.4M
+955.2K (+0.6%) vs. Q1 2021
Total value
$95.3B
+$9.21B (+10.7%) vs. Q1 2021
New holders
141
548 more added
Sold out
119
415 more reduced

15 institutions that held it in Q1 2021 haven't filed for Q2 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2021: 1,273 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ2 2021: $95.3B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2021

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2021.

Institutions holding NOW in Q2 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Benchmark Financial Wealth Advisors, LLC407$224.0K0.11%+407New
Liberty One Investment Management, LLC412$226.0K0.04%+86+26.4%Added
Miracle Mile Advisors, LLC411$226.0K0.01%+411New
Avidian Wealth Solutions, LLC413$227.0K0.02%+413New
Geller Advisors LLC415$228.0K0.05%−1−0.2%Reduced
Halbert Hargrove Global Advisors, LLC415$228.0K0.02%+415New
Nicholas Hoffman & Company, LLC.418$230.0K0.04%+418New
Valley National Advisers Inc424$233.0K0.04%+155+57.6%Added
Xcel Wealth Management, LLC425$234.0K0.07%00.0%Unchanged
MJP Associates Inc432$237.0K0.08%−43−9.1%Reduced
Holderness Investments Co432$237.0K0.08%00.0%Unchanged
Chicago Partners Investment Group LLC411$240.0K0.02%+411New
Integrated Investment Consultants, LLC437$240.0K0.07%+437New
Am Investment Strategies LLC436$240.0K0.06%+436New
Keel Point, LLC438$241.0K0.03%+8+1.9%Added
Carlton Hofferkamp & Jenks Wealth Management, LLC435$242.0K0.10%+435New
Personal Capital Advisors Corp442$243.0K0.00%−146−24.8%Reduced
RKL Wealth Management LLC444$244.0K0.03%−34−7.1%Reduced
DRW Securities, LLC446$245.0K0.03%+3+0.7%Added
Avestar Capital, LLC445$245.0K0.05%+66+17.4%Added
Beese Fulmer Investment Management, Inc.447$246.0K0.03%−10−2.2%Reduced
Lenox Wealth Advisors, LLC450$247.0K0.03%+228+102.7%Added
Sustainable Insight Capital Management, LLC451$248.0K0.15%−74−14.1%Reduced
Apollon Wealth Management, LLC452$248.0K0.04%+53+13.3%Added
Newman Dignan & Sheerar, Inc.452$248.0K0.08%+452New
Gsa Capital Partners LLP453$249.0K0.03%+453New
QCM Cayman, Ltd.455$250.0K0.65%+455New
Contravisory Investment Management, Inc.457$251.0K0.07%−99−17.8%Reduced
Capital Advisors Inc457$251.0K0.01%+16+3.6%Added
Winthrop Advisory Group LLC457$251.0K0.06%+34+8.0%Added
Elite Wealth Management, Inc.458$252.0K0.11%00.0%Unchanged
Flputnam Investment Management Co463$254.0K0.01%00.0%Unchanged
BOK Financial Private Wealth, Inc.470$258.0K0.02%+470New
Financial Perspectives, Inc474$260.5K0.13%−236,578−99.8%Reduced
Conway Capital Management, Inc.475$261.0K0.18%00.0%Unchanged
Sheaff Brock Investment Advisors, LLC476$262.0K0.02%−43−8.3%Reduced
Opes Wealth Management LLC478$263.0K0.10%00.0%Unchanged
Loomis Sayles & Co L P483$265.0K0.00%+3+0.6%Added
Trustcore Financial Services, LLC484$266.0K0.03%−16−3.2%Reduced
V Wealth Advisors LLC484$266.0K0.04%00.0%Unchanged
Cahill Financial Advisors Inc485$267.0K0.06%−13−2.6%Reduced
Delta Investment Management, LLC485$267.0K0.08%+20+4.3%Added
Baldwin Brothers Inc500$275.0K0.03%00.0%Unchanged
LBMC Investment Advisors, LLC500$275.0K0.03%00.0%Unchanged
Signature Wealth Management Partners, LLC500$275.0K0.25%00.0%Unchanged
First Horizon Advisors, Inc.506$277.0K0.01%+89+21.3%Added
Probity Advisors, Inc.504$277.0K0.06%+504New
Private Portfolio Partners LLC505$277.5K0.08%−10−1.9%Reduced
Woodstock Corp505$278.0K0.03%00.0%Unchanged
Hillman Capital Management, Inc.506$278.0K0.11%+506New
Greytown Advisors Inc.507$279.0K0.14%+76+17.6%Added
Intrust Bank NA510$281.0K0.04%+1+0.2%Added
Holistic Financial Partners516$284.0K0.17%−9−1.7%Reduced
Dorchester Wealth Management Co517$284.0K0.07%00.0%Unchanged
RMB Capital Management, LLC520$286.0K0.01%00.0%Unchanged
HMS Capital Management, LLC522$287.0K0.13%+83+18.9%Added
RiverGlades Family Offices LLC525$289.0K0.22%00.0%Unchanged
Maven Securities LTD525$289.0K0.03%+119+29.3%Added
Triangle Securities Wealth Management527$290.0K0.10%+527New
Cooper/Haims Advisors, LLC534$293.0K0.19%+100+23.0%Added
Harbour Investments, Inc.535$294.0K0.01%+173+47.8%Added
Meridian Wealth Advisors, LLC540$297.0K0.08%00.0%Unchanged
Budros, Ruhlin & Roe, Inc.543$298.0K0.03%00.0%Unchanged
Pure Financial Advisors, Inc.549$302.0K0.02%−8−1.4%Reduced
Ssi Investment Management LLC551$303.0K0.02%00.0%Unchanged
Symphony Financial, Ltd. Co.555$306.0K0.10%−526−48.7%Reduced
Gyon Technologies Capital Management, LP560$308.0K0.10%+560New
RB Capital Management, LLC562$309.0K0.12%+24+4.5%Added
Thoroughbred Financial Services, LLC562$309.0K0.08%+562New
Altus Wealth Group LLC564$310.0K0.30%−4−0.7%Reduced
DSC Advisors, L.P.570$313.0K0.30%−309−35.2%Reduced
Advisory Resource Group570$313.0K0.13%+570New
Ballentine Partners, LLC570$314.0K0.01%−20−3.4%Reduced
McDaniel Terry & Co572$314.0K0.04%00.0%Unchanged
RiverFront Investment Group, LLC573$315.0K0.01%+573New
B. Riley Wealth Management, Inc.576$317.0K0.04%−64−10.0%Reduced
9258 Wealth Management, LLC579$318.0K0.09%+9+1.6%Added
Cedar Brook Financial Partners, LLC581$319.0K0.09%+3+0.5%Added
Knightsbridge Asset Management, LLC584$321.0K0.12%00.0%Unchanged
Little House Capital LLC586$322.0K0.17%+586New
Brighton Jones LLC590$324.0K0.02%+71+13.7%Added
SevenOneSeven Capital Management593$326.0K0.85%+88+17.4%Added
Versor Investments LP595$327.0K0.01%+595New
State of Wyoming596$328.0K0.21%+127+27.1%Added
Oxler Private Wealth LLC600$329.0K0.14%+600New
First National Bank Sioux Falls600$330.0K0.50%00.0%Unchanged
Resources Investment Advisors, LLC.609$335.0K0.01%−103−14.5%Reduced
Davy Global Fund Management Ltd611$336.0K0.05%00.0%Unchanged
Wealthcare Advisory Partners LLC613$337.0K0.02%+140+29.6%Added
Hyman Charles D616$339.0K0.02%00.0%Unchanged
Kestra Private Wealth Services, LLC618$340.0K0.02%+53+9.4%Added
Farmers & Merchants Trust Co of Long Beach618$340.0K0.09%+618New
WealthShield Partners, LLC621$341.0K0.05%+484+353.3%Added
Resource Management, LLC623$342.0K0.04%+623New
Engine No. 1 LLC627$345.0K0.09%+627New
Security National Trust Co630$346.0K0.08%−13−2.0%Reduced
Country Club Trust Company, n.a.619$346.0K0.03%+12+2.0%Added
Equitable Holdings, Inc.633$348.0K0.01%+633New
Quantamental Technologies LLC636$350.0K0.31%+636New
PNC Managed Account Solutions, Inc.636$350.0K0.07%+636New