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MediaAlpha, Inc.

MAX
Exchange
NYSE
Industry
Services-Business Services, NEC
SEC CIK
0001818383

In the last 90 days, MediaAlpha, Inc. insiders filed 0 open-market purchases and 24 sales; 153 institutions reported holding it in 13F filings for Q2 2026, worth $610.7M in total; no superinvestor holds it.

13F holders, Q1 2022

Institutional positions in MediaAlpha, Inc. as of Mar 31, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
96
+4 vs. Q4 2021
Shares held
40.9M
+990.0K (+2.5%) vs. Q4 2021
Total value
$677.3M
+$60.7M (+9.8%) vs. Q4 2021
New holders
17
34 more added
Sold out
13
32 more reduced

1 institution that held it in Q4 2021 haven't filed for Q1 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting MAX on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2022: 96 institutions
Q1 2021: 96 institutionsQ2 2021: 98 institutionsQ3 2021: 89 institutionsQ4 2021: 93 institutionsQ1 2022: 96 institutionsQ2 2022: 89 institutionsQ3 2022: 88 institutionsQ4 2022: 101 institutionsQ1 2023: 98 institutionsQ2 2023: 94 institutionsQ3 2023: 89 institutionsQ4 2023: 91 institutionsQ1 2024: 122 institutionsQ2 2024: 149 institutionsQ3 2024: 151 institutionsQ4 2024: 162 institutionsQ1 2025: 144 institutionsQ2 2025: 152 institutionsQ3 2025: 157 institutionsQ4 2025: 172 institutionsQ1 2026: 163 institutionsQ2 2026: 153 institutions
Value heldQ1 2022: $677.3M
Q1 2021: $1.29BQ2 2021: $1.59BQ3 2021: $708.5MQ4 2021: $616.6MQ1 2022: $677.3MQ2 2022: $393.0MQ3 2022: $358.0MQ4 2022: $398.7MQ1 2023: $602.5MQ2 2023: $463.6MQ3 2023: $341.7MQ4 2023: $470.3MQ1 2024: $905.9MQ2 2024: $660.8MQ3 2024: $885.5MQ4 2024: $542.2MQ1 2025: $436.3MQ2 2025: $528.5MQ3 2025: $544.3MQ4 2025: $618.6MQ1 2026: $452.0MQ2 2026: $610.7M
Institutions holding MAX and their total value by quarter
QuarterHoldersValue
Q2 2026153$610.7M
Q1 2026163$452.0M
Q4 2025172$618.6M
Q3 2025157$544.3M
Q2 2025152$528.5M
Q1 2025144$436.3M
Q4 2024162$542.2M
Q3 2024151$885.5M
Q2 2024149$660.8M
Q1 2024122$905.9M
Q4 202391$470.3M
Q3 202389$341.7M
Q2 202394$463.6M
Q1 202398$602.5M
Q4 2022101$398.7M
Q3 202288$358.0M
Q2 202289$393.0M
Q1 202296$677.3M
Q4 202193$616.6M
Q3 202189$708.5M
Q2 202198$1.59B
Q1 202196$1.29B

Institutions, Q1 2022

Shares, value and share of portfolio for each institution holding MediaAlpha, Inc.; share changes are against Q4 2021.

Institutions holding MAX in Q1 2022
InstitutionSharesValue% of portfolioChange in sharesAction
Simplex Trading, LLC20$00.00%−200−90.9%Reduced
The PNC Financial Services Group, Inc.3$00.00%−15−83.3%Reduced
Rockefeller Capital Management L.P.36$00.00%+22+157.1%Added
IFP Advisors, Inc36$1.00K0.00%00.0%Unchanged
Private Capital Group, LLC84$1.00K0.00%+84New
Benjamin F. Edwards & Company, Inc.110$2.00K0.00%+46+71.9%Added
FourThought Financial, LLC194$3.00K0.00%00.0%Unchanged
Tower Research Capital LLC (TRC)227$4.00K0.00%−507−69.1%Reduced
Steward Partners Investment Advisory, LLC282$5.00K0.00%+282New
Signaturefd, LLC626$10.0K0.00%−44−6.6%Reduced
Captrust Financial Advisors640$11.0K0.00%−116−15.3%Reduced
Umb Bank N A792$13.0K0.00%+792New
Wolff Wiese Magana LLC966$16.0K0.01%00.0%Unchanged
Spire Wealth Management1,384$23.0K0.00%00.0%Unchanged
Royal Bank of Canada1,404$24.0K0.00%−3,659−72.3%Reduced
Ameritas Investment Partners, Inc.1,490$25.0K0.00%00.0%Unchanged
FMR LLC1,550$26.0K0.00%+1,550New
Metropolitan Life Insurance Co1,581$26.2K0.00%−4,405−73.6%Reduced
UBS Group AG1,634$28.0K0.00%−7,352−81.8%Reduced
Prospera Financial Services Inc1,670$28.0K0.00%+1,670New
Citigroup Inc2,078$34.0K0.00%−4,484−68.3%Reduced
Elkhorn Partners Limited Partnership2,800$46.0K0.02%+400+16.7%Added
Amalgamated Bank3,392$56.0K0.00%+3,392New
Amalgamated Financial Corp.3,392$56.0K0.00%+3,392New
Macquarie Group Ltd3,877$64.0K0.00%00.0%Unchanged
Cubist Systematic Strategies, LLC4,834$80.0K0.00%−29,719−86.0%Reduced
Barclays PLC5,414$89.0K0.00%+5,414New
Advisor Group Holdings, Inc.5,437$90.0K0.00%−18−0.3%Reduced
Bullseye Asset Management LLC5,633$93.0K0.04%00.0%Unchanged
Legal & General Group Plc5,845$97.0K0.00%+12+0.2%Added
Allspring Global Investments Holdings, LLC7,929$131.0K0.00%−2,134−21.2%Reduced
American International Group, Inc.10,531$174.0K0.00%−741−6.6%Reduced
Precision Wealth Strategies, LLC10,992$182.0K0.11%−804−6.8%Reduced
Values First Advisors, Inc.12,136$201.0K0.13%−6,357−34.4%Reduced
MetLife Investment Management12,251$202.8K0.00%+4,405+56.1%Added
New York State Common Retirement Fund13,490$223.0K0.00%+33+0.2%Added
Envestnet Asset Management Inc14,670$243.0K0.00%+14,670New
Bank of America Corp15,127$251.0K0.00%−603−3.8%Reduced
Mackenzie Financial Corp15,855$262.0K0.00%−1,110,168−98.6%Reduced
Baker Tilly Wealth Management, LLC17,384$288.0K0.03%+4,261+32.5%Added
US Bancorp20,521$339.0K0.00%+1,925+10.4%Added
Westfield Capital Management Co LP20,780$344.0K0.00%+20,780New
Rhumbline Advisers21,299$352.0K0.00%+2,205+11.5%Added
California State Teachers Retirement System22,586$374.0K0.00%−2,285−9.2%Reduced
Two Sigma Investments, LP24,276$402.0K0.00%−42,326−63.6%Reduced
Sumitomo Mitsui Trust Holdings, Inc.24,514$406.0K0.00%00.0%Unchanged
Trexquant Investment LP24,785$410.0K0.02%+24,785New
Price T Rowe Associates Inc24,850$411.0K0.00%+8,700+53.9%Added
Los Angeles Capital Management LLC24,873$412.0K0.00%+330+1.3%Added
Point72 Asset Management, L.P.26,300$435.0K0.00%+19,200+270.4%Added
Azzad Asset Management Inc33,294$551.0K0.08%−3,368−9.2%Reduced
State of Wisconsin Investment Board34,700$574.0K0.00%+34,700New
SEI Investments Co36,195$599.0K0.00%00.0%Unchanged
Marshall Wace, LLP37,179$615.0K0.00%+37,179New
Swiss National Bank37,300$617.0K0.00%+3,600+10.7%Added
Goldman Sachs Group Inc39,847$659.0K0.00%−29,482−42.5%Reduced
Neuberger Berman Group LLC41,169$682.0K0.00%+7,790+23.3%Added
Ameriprise Financial Inc43,232$715.0K0.00%+4,756+12.4%Added
Blair William & Co44,359$734.0K0.00%+441+1.0%Added
Nordea Investment Management AB46,507$751.0K0.00%00.0%Unchanged
Stifel Financial Corp54,762$906.0K0.00%−6,469−10.6%Reduced
Nuveen Asset Management, LLC64,145$956.0K0.00%+810+1.3%Added
Parametric Portfolio Associates LLC61,042$1.01M0.00%+22,206+57.2%Added
Citadel Advisors LLC61,638$1.02M0.00%+28,370+85.3%Added
Bank of New York Mellon Corp67,482$1.12M0.00%+235+0.3%Added
Atria Investments LLC68,628$1.14M0.02%+68,628New
M&T Bank Corp76,946$1.27M0.01%+5,098+7.1%Added
TownSquare Capital, LLC80,323$1.33M0.03%+17,514+27.9%Added
Renaissance Technologies LLC81,200$1.34M0.00%+64,300+380.5%Added
Deutsche Bank AG107,029$1.77M0.00%−25,373−19.2%Reduced
ExodusPoint Capital Management, LP129,517$2.14M0.03%+129,517New
Daiwa Securities Group Inc.150,986$2.50M0.02%+9,000+6.3%Added
Charles Schwab Investment Management Inc153,903$2.55M0.00%+3,145+2.1%Added
Northern Trust Corp197,962$3.28M0.00%−7,803−3.8%Reduced
Cannell Peter B & Co Inc219,630$3.63M0.11%−33,685−13.3%Reduced
Manatuck Hill Partners, LLC228,600$3.78M1.47%+228,600New
Lazard Asset Management LLC231,401$3.83M0.00%−6,299−2.6%Reduced
Balyasny Asset Management LLC286,482$4.74M0.02%+153,330+115.2%Added
Wells Fargo & Company331,320$5.48M0.00%+70,559+27.1%Added
Jacobs Asset Management, LLC350,000$5.79M2.42%−24,705−6.6%Reduced
Geode Capital Management, LLC366,073$6.06M0.00%+10,691+3.0%Added
Morgan Stanley412,003$6.82M0.00%−85,692−17.2%Reduced
State Street Corp415,161$6.87M0.00%+1,127+0.3%Added
Nantahala Capital Management, LLC437,494$7.24M0.50%+67,090+18.1%Added
Emerald Mutual Fund Advisers Trust455,816$7.54M0.33%+68,266+17.6%Added
Silvercrest Asset Management Group LLC458,656$7.59M0.05%−5,670−1.2%Reduced
Emerald Advisers, LLC553,893$9.17M0.35%+130,167+30.7%Added
Rubric Capital Management LP634,579$10.5M0.49%00.0%Unchanged
JPMorgan Chase & Co1,182,952$19.6M0.00%−61,372−4.9%Reduced
BlackRock Inc.1,381,306$22.9M0.00%−7,536−0.5%Reduced
Norges Bank1,600,000$26.5M0.01%00.0%Unchanged
Ararat Capital Management, LP1,847,047$30.6M9.77%+583,084+46.1%Added
Broad Bay Capital Management, LP1,848,000$30.6M3.89%+1,848,000New
Vanguard Group Inc1,925,180$31.9M0.00%−67,116−3.4%Reduced
Kayne Anderson Rudnick Investment Management LLC6,651,950$110.1M0.29%+110,713+1.7%Added
White Mountains Insurance Group Ltd16,939,998$280.4M100.00%00.0%Unchanged
Eventide Asset Management, LLC0$00.00%−1,098,246−100.0%Sold out
Nomura Holdings Inc0$00.00%−39,981−100.0%Sold out
Millennium Management LLC0$00.00%−35,811−100.0%Sold out
Paloma Partners Management Co0$00.00%−23,415−100.0%Sold out