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MediaAlpha, Inc.

MAX
Exchange
NYSE
Industry
Services-Business Services, NEC
SEC CIK
0001818383

In the last 90 days, MediaAlpha, Inc. insiders filed 0 open-market purchases and 26 sales; 153 institutions reported holding it in 13F filings for Q2 2026, worth $610.7M in total; no superinvestor holds it.

13F holders, Q4 2021

Institutional positions in MediaAlpha, Inc. as of Dec 31, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
93
+4 vs. Q3 2021
Shares held
39.9M
+2.02M (+5.3%) vs. Q3 2021
Total value
$616.6M
−$91.9M (−13.0%) vs. Q3 2021
New holders
20
28 more added
Sold out
16
34 more reduced

Compare with Q3 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting MAX on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2021: 93 institutions
Q1 2021: 96 institutionsQ2 2021: 98 institutionsQ3 2021: 89 institutionsQ4 2021: 93 institutionsQ1 2022: 96 institutionsQ2 2022: 89 institutionsQ3 2022: 88 institutionsQ4 2022: 101 institutionsQ1 2023: 98 institutionsQ2 2023: 94 institutionsQ3 2023: 89 institutionsQ4 2023: 91 institutionsQ1 2024: 122 institutionsQ2 2024: 149 institutionsQ3 2024: 151 institutionsQ4 2024: 162 institutionsQ1 2025: 144 institutionsQ2 2025: 152 institutionsQ3 2025: 157 institutionsQ4 2025: 172 institutionsQ1 2026: 163 institutionsQ2 2026: 153 institutions
Value heldQ4 2021: $616.6M
Q1 2021: $1.29BQ2 2021: $1.59BQ3 2021: $708.5MQ4 2021: $616.6MQ1 2022: $677.3MQ2 2022: $393.0MQ3 2022: $358.0MQ4 2022: $398.7MQ1 2023: $602.5MQ2 2023: $463.6MQ3 2023: $341.7MQ4 2023: $470.3MQ1 2024: $905.9MQ2 2024: $660.8MQ3 2024: $885.5MQ4 2024: $542.2MQ1 2025: $436.3MQ2 2025: $528.5MQ3 2025: $544.3MQ4 2025: $618.6MQ1 2026: $452.0MQ2 2026: $610.7M
Institutions holding MAX and their total value by quarter
QuarterHoldersValue
Q2 2026153$610.7M
Q1 2026163$452.0M
Q4 2025172$618.6M
Q3 2025157$544.3M
Q2 2025152$528.5M
Q1 2025144$436.3M
Q4 2024162$542.2M
Q3 2024151$885.5M
Q2 2024149$660.8M
Q1 2024122$905.9M
Q4 202391$470.3M
Q3 202389$341.7M
Q2 202394$463.6M
Q1 202398$602.5M
Q4 2022101$398.7M
Q3 202288$358.0M
Q2 202289$393.0M
Q1 202296$677.3M
Q4 202193$616.6M
Q3 202189$708.5M
Q2 202198$1.59B
Q1 202196$1.29B

Institutions, Q4 2021

Shares, value and share of portfolio for each institution holding MediaAlpha, Inc.; share changes are against Q3 2021.

Institutions holding MAX in Q4 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Rockefeller Capital Management L.P.14$00.00%−66−82.5%Reduced
The PNC Financial Services Group, Inc.18$00.00%+15+500.0%Added
Quadrant Capital Group LLC25$00.00%00.0%Unchanged
Benjamin F. Edwards & Company, Inc.64$1.00K0.00%−487−88.4%Reduced
IFP Advisors, Inc36$1.00K0.00%+36New
Point72 Hong Kong Ltd205$3.00K0.00%−861−80.8%Reduced
Reilly Financial Advisors, LLC212$3.00K0.00%+212New
Simplex Trading, LLC220$3.00K0.00%+220New
FourThought Financial, LLC194$3.00K0.00%+194New
Dark Forest Capital Management LP300$5.00K0.00%−16,556−98.2%Reduced
First Horizon Advisors, Inc.417$6.00K0.00%00.0%Unchanged
Quantbot Technologies LP400$6.00K0.00%+400New
Signaturefd, LLC670$10.0K0.00%−1,488−69.0%Reduced
Tower Research Capital LLC (TRC)734$11.0K0.00%+67+10.0%Added
Captrust Financial Advisors756$12.0K0.00%+381+101.6%Added
Wolff Wiese Magana LLC966$15.0K0.01%−129−11.8%Reduced
Spire Wealth Management1,384$21.0K0.00%00.0%Unchanged
Ameritas Investment Partners, Inc.1,490$23.0K0.00%00.0%Unchanged
Elkhorn Partners Limited Partnership2,400$37.0K0.02%+500+26.3%Added
Macquarie Group Ltd3,877$60.0K0.00%−1,302−25.1%Reduced
Royal Bank of Canada5,063$79.0K0.00%+587+13.1%Added
Advisor Group Holdings, Inc.5,455$84.0K0.00%+545+11.1%Added
Bullseye Asset Management LLC5,633$87.0K0.03%−5,573−49.7%Reduced
Legal & General Group Plc5,833$90.0K0.00%00.0%Unchanged
Metropolitan Life Insurance Co5,986$92.4K0.00%00.0%Unchanged
Citigroup Inc6,562$101.0K0.00%+3,524+116.0%Added
Point72 Asset Management, L.P.7,100$110.0K0.00%−90,110−92.7%Reduced
MetLife Investment Management7,846$121.1K0.00%00.0%Unchanged
UBS Group AG8,986$139.0K0.00%+8,689+2,925.6%Added
Allspring Global Investments Holdings, LLC10,063$155.0K0.00%+10,063New
American International Group, Inc.11,272$174.0K0.00%−337−2.9%Reduced
Precision Wealth Strategies, LLC11,796$182.0K0.13%+534+4.7%Added
Manufacturers Life Insurance Company, The11,845$183.0K0.00%+1,062+9.8%Added
Thrivent Financial for Lutherans11,913$184.0K0.00%+11,913New
Baker Tilly Wealth Management, LLC13,123$203.0K0.02%−4,390−25.1%Reduced
New York State Common Retirement Fund13,457$208.0K0.00%−13−0.1%Reduced
Aristides Capital LLC15,689$242.0K0.14%+15,689New
Bank of America Corp15,730$243.0K0.00%+10,130+180.9%Added
Price T Rowe Associates Inc16,150$249.0K0.00%+16,150New
Renaissance Technologies LLC16,900$261.0K0.00%+16,900New
Values First Advisors, Inc.18,493$286.0K0.17%+2,254+13.9%Added
Ergoteles LLC18,496$286.0K0.01%+18,496New
US Bancorp18,596$287.0K0.00%−4,422−19.2%Reduced
Rhumbline Advisers19,094$295.0K0.00%−545−2.8%Reduced
Paloma Partners Management Co23,415$362.0K0.01%+23,415New
Sumitomo Mitsui Trust Holdings, Inc.24,514$378.0K0.00%00.0%Unchanged
Los Angeles Capital Management LLC24,543$379.0K0.00%+7,370+42.9%Added
California State Teachers Retirement System24,871$384.0K0.00%+1,139+4.8%Added
Citadel Advisors LLC33,268$514.0K0.00%+5,966+21.9%Added
Neuberger Berman Group LLC33,379$515.0K0.00%−5,805−14.8%Reduced
Swiss National Bank33,700$520.0K0.00%00.0%Unchanged
Cubist Systematic Strategies, LLC34,553$533.0K0.01%+23,069+200.9%Added
Millennium Management LLC35,811$553.0K0.00%+35,811New
SEI Investments Co36,195$559.0K0.00%−4,025−10.0%Reduced
Azzad Asset Management Inc36,662$566.1K0.08%−1,596−4.2%Reduced
Ameriprise Financial Inc38,476$594.0K0.00%−199,111−83.8%Reduced
Parametric Portfolio Associates LLC38,836$600.0K0.00%+3,773+10.8%Added
Nomura Holdings Inc39,981$624.0K0.00%+39,981New
Blair William & Co43,918$678.0K0.00%−131,203−74.9%Reduced
Nordea Investment Management AB46,507$748.0K0.00%−342−0.7%Reduced
Nuveen Asset Management, LLC63,335$850.0K0.00%−7,831−11.0%Reduced
Stifel Financial Corp61,231$945.0K0.00%−6,491−9.6%Reduced
TownSquare Capital, LLC62,809$971.0K0.02%−18,814−23.0%Reduced
Two Sigma Investments, LP66,602$1.03M0.00%+66,602New
Bank of New York Mellon Corp67,247$1.04M0.00%−108−0.2%Reduced
Goldman Sachs Group Inc69,329$1.07M0.00%+34,868+101.2%Added
M&T Bank Corp71,848$1.11M0.00%−5,027−6.5%Reduced
Deutsche Bank AG132,402$2.04M0.00%−28,570−17.7%Reduced
Balyasny Asset Management LLC133,152$2.06M0.01%+100,370+306.2%Added
Daiwa Securities Group Inc.141,986$2.19M0.01%+10,000+7.6%Added
Charles Schwab Investment Management Inc150,758$2.33M0.00%+3,594+2.4%Added
Northern Trust Corp205,765$3.18M0.00%+2,112+1.0%Added
Lazard Asset Management LLC237,700$3.67M0.00%−3,630−1.5%Reduced
Cannell Peter B & Co Inc253,315$3.91M0.11%−446,585−63.8%Reduced
Wells Fargo & Company260,761$4.03M0.00%−67,958−20.7%Reduced
Geode Capital Management, LLC355,382$5.49M0.00%+43,692+14.0%Added
Nantahala Capital Management, LLC370,404$5.72M0.36%+370,404New
Jacobs Asset Management, LLC374,705$5.79M2.63%+374,705New
Emerald Mutual Fund Advisers Trust387,550$5.98M0.21%+102,202+35.8%Added
State Street Corp414,034$6.39M0.00%+242+0.1%Added
Emerald Advisers, LLC423,726$6.54M0.24%−190,035−31.0%Reduced
Silvercrest Asset Management Group LLC464,326$7.17M0.05%−10,263−2.2%Reduced
Morgan Stanley497,695$7.68M0.00%+406,827+447.7%Added
Rubric Capital Management LP634,579$9.80M0.46%+634,579New
Eventide Asset Management, LLC1,098,246$17.0M0.22%00.0%Unchanged
Mackenzie Financial Corp1,126,023$17.4M0.02%−750.0%Reduced
JPMorgan Chase & Co1,244,324$19.2M0.00%−15,525−1.2%Reduced
Ararat Capital Management, LP1,263,963$19.5M6.17%+1,263,963New
BlackRock Inc.1,388,842$21.4M0.00%+12,882+0.9%Added
Norges Bank1,600,000$24.7M0.01%+1,600,000New
Vanguard Group Inc1,992,296$30.8M0.00%+14,542+0.7%Added
Kayne Anderson Rudnick Investment Management LLC6,541,237$101.0M0.23%−70,835−1.1%Reduced
White Mountains Insurance Group Ltd16,939,998$261.6M100.00%00.0%Unchanged
Invesco Ltd.0$00.00%−582,132−100.0%Sold out
British Columbia Investment Management Corp0$00.00%−400,200−100.0%Sold out
Wolf Hill Capital Management, LP0$00.00%−386,667−100.0%Sold out
Schonfeld Strategic Advisors LLC0$00.00%−234,577−100.0%Sold out
Premier Fund Managers Ltd0$00.00%−199,924−100.0%Sold out
Atria Investments LLC0$00.00%−55,102−100.0%Sold out
Walleye Capital LLC0$00.00%−22,488−100.0%Sold out