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MediaAlpha, Inc.

MAX
Exchange
NYSE
Industry
Services-Business Services, NEC
SEC CIK
0001818383

In the last 90 days, MediaAlpha, Inc. insiders filed 0 open-market purchases and 26 sales; 153 institutions reported holding it in 13F filings for Q2 2026, worth $610.7M in total; no superinvestor holds it.

13F holders, Q2 2021

Institutional positions in MediaAlpha, Inc. as of Jun 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
98
+2 vs. Q1 2021
Shares held
37.8M
+1.33M (+3.6%) vs. Q1 2021
Total value
$1.59B
+$299.5M (+23.2%) vs. Q1 2021
New holders
23
43 more added
Sold out
21
23 more reduced

Compare with Q1 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting MAX on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2021: 98 institutions
Q1 2021: 96 institutionsQ2 2021: 98 institutionsQ3 2021: 89 institutionsQ4 2021: 93 institutionsQ1 2022: 96 institutionsQ2 2022: 89 institutionsQ3 2022: 88 institutionsQ4 2022: 101 institutionsQ1 2023: 98 institutionsQ2 2023: 94 institutionsQ3 2023: 89 institutionsQ4 2023: 91 institutionsQ1 2024: 122 institutionsQ2 2024: 149 institutionsQ3 2024: 151 institutionsQ4 2024: 162 institutionsQ1 2025: 144 institutionsQ2 2025: 152 institutionsQ3 2025: 157 institutionsQ4 2025: 172 institutionsQ1 2026: 163 institutionsQ2 2026: 153 institutions
Value heldQ2 2021: $1.59B
Q1 2021: $1.29BQ2 2021: $1.59BQ3 2021: $708.5MQ4 2021: $616.6MQ1 2022: $677.3MQ2 2022: $393.0MQ3 2022: $358.0MQ4 2022: $398.7MQ1 2023: $602.5MQ2 2023: $463.6MQ3 2023: $341.7MQ4 2023: $470.3MQ1 2024: $905.9MQ2 2024: $660.8MQ3 2024: $885.5MQ4 2024: $542.2MQ1 2025: $436.3MQ2 2025: $528.5MQ3 2025: $544.3MQ4 2025: $618.6MQ1 2026: $452.0MQ2 2026: $610.7M
Institutions holding MAX and their total value by quarter
QuarterHoldersValue
Q2 2026153$610.7M
Q1 2026163$452.0M
Q4 2025172$618.6M
Q3 2025157$544.3M
Q2 2025152$528.5M
Q1 2025144$436.3M
Q4 2024162$542.2M
Q3 2024151$885.5M
Q2 2024149$660.8M
Q1 2024122$905.9M
Q4 202391$470.3M
Q3 202389$341.7M
Q2 202394$463.6M
Q1 202398$602.5M
Q4 2022101$398.7M
Q3 202288$358.0M
Q2 202289$393.0M
Q1 202296$677.3M
Q4 202193$616.6M
Q3 202189$708.5M
Q2 202198$1.59B
Q1 202196$1.29B

Institutions, Q2 2021

Shares, value and share of portfolio for each institution holding MediaAlpha, Inc.; share changes are against Q1 2021.

Institutions holding MAX in Q2 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Private Capital Group, LLC22$1.00K0.00%−7−24.1%Reduced
TCI Wealth Advisors, Inc.45$2.00K0.00%+45New
Signaturefd, LLC212$9.00K0.00%00.0%Unchanged
CVA Family Office, LLC235$10.0K0.00%+235New
Elkhorn Partners Limited Partnership300$13.0K0.01%−900−75.0%Reduced
Cutler Group LP400$16.0K0.00%+400New
First Horizon Advisors, Inc.417$17.0K0.00%+3+0.7%Added
Benjamin F. Edwards & Company, Inc.551$23.0K0.00%+551New
Wolff Wiese Magana LLC1,095$46.0K0.03%00.0%Unchanged
Citigroup Inc1,267$53.0K0.00%+88+7.5%Added
O'Shaughnessy Asset Management, LLC1,281$54.0K0.00%+1,281New
Spire Wealth Management1,384$58.0K0.00%00.0%Unchanged
Ameritas Investment Partners, Inc.1,490$63.0K0.00%00.0%Unchanged
Royal Bank of Canada1,519$64.0K0.00%−50−3.2%Reduced
SG Americas Securities, LLC2,754$116.0K0.00%+2,754New
Legal & General Group Plc2,808$118.0K0.00%−24,550−89.7%Reduced
Advisor Group Holdings, Inc.4,088$172.0K0.00%−335−7.6%Reduced
ProShare Advisors LLC5,373$226.0K0.00%+5,373New
UBS Group AG5,377$227.0K0.00%−4,090−43.2%Reduced
HBK Sorce Advisory LLC5,418$228.0K0.01%+5,418New
Cornerstone Investment Partners, LLC5,805$244.0K0.01%+5,805New
Metropolitan Life Insurance Co5,986$252.0K0.00%+420+7.5%Added
Vestmark Advisory Solutions, Inc.5,999$253.0K0.02%+13+0.2%Added
Envestnet Asset Management Inc6,395$269.0K0.00%+6,395New
Keybank National Association6,540$275.0K0.00%+6,540New
Bank of America Corp6,715$283.0K0.00%−7,576−53.0%Reduced
Virtu Financial LLC6,956$293.0K0.03%+6,956New
Jane Street Group, LLC7,168$302.0K0.00%+7,168New
Precision Wealth Strategies, LLC7,801$328.0K0.28%+929+13.5%Added
MetLife Investment Management7,846$330.3K0.00%00.0%Unchanged
Values First Advisors, Inc.8,041$339.0K0.23%+8,041New
Voya Investment Management LLC8,167$344.0K0.00%+268+3.4%Added
Tower Research Capital LLC (TRC)8,858$373.0K0.01%+7,847+776.2%Added
Credit Suisse AG8,706$381.0K0.00%+8,706New
Janus Henderson Group PLC9,765$411.0K0.00%+561+6.1%Added
Healthcare of Ontario Pension Plan Trust Fund9,800$413.0K0.00%+9,800New
Manufacturers Life Insurance Company, The11,222$472.0K0.00%+5,405+92.9%Added
Bullseye Asset Management LLC11,344$477.0K0.16%00.0%Unchanged
American International Group, Inc.11,606$489.0K0.00%+1,226+11.8%Added
Alliancebernstein L.P.12,300$518.0K0.00%+12,300New
Sumitomo Mitsui Trust Holdings, Inc.12,800$539.0K0.00%+4,743+58.9%Added
EMC Capital Management13,826$582.0K0.33%−2,164−13.5%Reduced
Baker Tilly Wealth Management, LLC15,631$658.0K0.11%+1,323+9.2%Added
Los Angeles Capital Management LLC18,053$760.0K0.00%+2,117+13.3%Added
New York State Common Retirement Fund18,242$768.0K0.00%+8,442+86.1%Added
Rhumbline Advisers18,459$777.0K0.00%+7,476+68.1%Added
Goldman Sachs Group Inc18,968$799.0K0.00%−11,863−38.5%Reduced
Squarepoint Ops LLC20,000$842.0K0.01%−809−3.9%Reduced
Citadel Advisors LLC24,148$1.02M0.00%+18,048+295.9%Added
US Bancorp24,531$1.03M0.00%−545−2.2%Reduced
HighTower Advisors, LLC25,819$1.08M0.00%+1,363+5.6%Added
California State Teachers Retirement System28,527$1.20M0.00%+1,669+6.2%Added
Neuberger Berman Group LLC32,241$1.36M0.00%+2,069+6.9%Added
J. Goldman & Co LP32,985$1.39M0.09%−11,360−25.6%Reduced
Swiss National Bank33,700$1.42M0.00%+33,700New
Blueshift Asset Management, LLC36,754$1.55M0.08%−18,803−33.8%Reduced
Intrinsic Edge Capital Management LLC38,434$1.62M0.10%+38,434New
SEI Investments Co40,220$1.69M0.00%+7,980+24.8%Added
Nordea Investment Management AB46,849$1.97M0.00%+46,849New
Azzad Asset Management Inc46,858$1.97M0.29%+319+0.7%Added
Russell Investments Group, Ltd.48,288$2.03M0.00%−77,359−61.6%Reduced
Balyasny Asset Management LLC60,304$2.54M0.01%−3,626−5.7%Reduced
Bank of New York Mellon Corp60,668$2.55M0.00%+21,227+53.8%Added
Morgan Stanley61,822$2.60M0.00%−231,408−78.9%Reduced
Atria Investments LLC62,045$2.61M0.05%+10,470+20.3%Added
Stifel Financial Corp68,845$2.90M0.00%−444−0.6%Reduced
TownSquare Capital, LLC74,803$2.93M0.09%+6,109+8.9%Added
Nuveen Asset Management, LLC72,888$3.07M0.00%+16,819+30.0%Added
M&T Bank Corp74,382$3.13M0.01%+1,382+1.9%Added
Schonfeld Strategic Advisors LLC76,620$3.23M0.04%+10,181+15.3%Added
Calamos Advisors LLC80,747$3.40M0.02%−84,709−51.2%Reduced
Daiwa Securities Group Inc.101,986$4.29M0.03%+22,800+28.8%Added
Lazard Asset Management LLC122,120$5.14M0.01%+6,154+5.3%Added
Cannell Peter B & Co Inc136,860$5.76M0.17%−52,825−27.8%Reduced
Charles Schwab Investment Management Inc149,622$6.30M0.00%+40,167+36.7%Added
Deutsche Bank AG153,964$6.48M0.00%+43,065+38.8%Added
Blair William & Co157,080$6.61M0.02%+19,027+13.8%Added
Premier Fund Managers Ltd199,924$8.76M0.30%00.0%Unchanged
Northern Trust Corp219,891$9.26M0.00%+29,592+15.6%Added
Ameriprise Financial Inc235,666$9.92M0.00%+600+0.3%Added
Wasatch Advisors Inc260,069$10.9M0.04%−255,539−49.6%Reduced
Wells Fargo & Company311,596$13.1M0.00%−70,765−18.5%Reduced
Scout Investments, Inc.313,154$13.2M0.20%+313,154New
Mackenzie Financial Corp322,334$13.6M0.02%+322,334New
Geode Capital Management, LLC346,474$14.6M0.00%+80,959+30.5%Added
State Street Corp388,945$16.4M0.00%+123,906+46.8%Added
Invesco Ltd.395,937$16.7M0.00%+395,937New
British Columbia Investment Management Corp400,200$16.8M0.10%+140,200+53.9%Added
Silvercrest Asset Management Group LLC509,364$21.4M0.14%+64,748+14.6%Added
Emerald Advisers, LLC605,221$25.5M0.93%−29,912−4.7%Reduced
Emerald Mutual Fund Advisers Trust666,252$28.0M0.92%00.0%Unchanged
FMR LLC1,078,469$45.4M0.00%+43,988+4.3%Added
Eventide Asset Management, LLC1,190,612$50.1M0.67%+156,053+15.1%Added
JPMorgan Chase & Co1,330,760$56.0M0.01%−19,641−1.5%Reduced
BlackRock Inc.1,359,282$57.2M0.00%+218,972+19.2%Added
Vanguard Group Inc1,973,834$83.1M0.00%+457,591+30.2%Added
Kayne Anderson Rudnick Investment Management LLC6,435,734$270.9M0.67%+317,578+5.2%Added
White Mountains Insurance Group Ltd16,939,998$713.2M100.00%00.0%Unchanged
Caas Capital Management LP0$00.00%−218,283−100.0%Sold out
HBK Investments L P0$00.00%−175,000−100.0%Sold out