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Direct Digital Holdings, Inc.

DRCT
Exchange
Nasdaq
Industry
Services-Advertising
SEC CIK
0001880613

In the last 90 days, Direct Digital Holdings, Inc. insiders filed 0 open-market purchases and 5 sales; 7 institutions reported holding it in 13F filings for Q2 2026, worth $20.7K in total; no superinvestor holds it.

Open-market trades, last 90 days

Open-market purchases (P) and sales (S) by Direct Digital Holdings, Inc. insiders, counted by Form 4 filing. Trades with a flagged price and duplicate filings are left out.

Open-market buys
0 filings
Open-market sells
5 filings
4 insiders, $9.19K in total
Insiders trading
4
Net value
−$9.19K
Purchases minus sales

Insider roster

Directors, officers and 10% owners who have filed a Form 4 for Direct Digital Holdings, Inc., current and former, most recent filer first. Last reported holding is the position after the last non-derivative trade in their latest filing.

Insider roster for Direct Digital Holdings, Inc.
NameTitleLast reported holdingLast filingFilings, past year
Walker Mark DChairman and CEO7,864IndirectSep 3, 20266
Smith W KeithPresident522Jun 29, 20263
Cohen RichardDirector501Jun 29, 20261
Diaz Diana PCFO159Jun 29, 20261
Leatherberry Antoinette ReneeDirector531Jun 29, 20261
Pillai AnuChief Technology Officer189Jun 29, 20261
Lowrey Maria VilchezChief Growth Officer183Jun 29, 20261
Locke MistelleDirector369Jun 29, 20261
Direct Digital Management, LLC10% Owner0Dec 22, 20252
Echard SusanChief Financial Officer–Mar 22, 20230
Grittani Timothy10% Owner0Mar 30, 20220

Insider trades

Each row adds up one type of transaction in one Form 4 filing. Only open-market purchases (P) and sales (S) are shown by default; use the filters to see grants, option exercises and other codes.

Insider trades
Filed (ET)Trade dateFiling delayInsiderTransactionSharesAvg priceValueHolding changeFlags
Sep 3, 2026 (view filing)8:46 PM ETSep 1-22 daysWalker Mark DChairman and CEOSSaleClass A Common Stock, par value $0.001 per share−2.14K$2.02−$4.32K−21.4%7.86K after2 lots
Jun 29, 2026 (view filing)Jan 16-Jun 12164 daysLateLocke MistelleDirectorSSaleClass A Common Stock, par value $0.001 per share−132$3.78−$499.52−26.3%369 after3 lots
Jun 29, 2026 (view filing)Jun 1217 daysLateWalker Mark DChairman and CEOSSaleClass A Common Stock, par value $0.001 per share−1.36K$2.80−$3.82K−100.0%0 after10b5-1
Jun 29, 2026 (view filing)Jun 9-1220 daysLateLeatherberry Antoinette ReneeDirectorSSaleClass A Common Stock, par value $0.001 per share−90$2.95−$265.25−14.5%531 after2 lots
Jun 29, 2026 (view filing)Jun 9-1220 daysLateCohen RichardDirectorSSaleClass A Common Stock, par value $0.001 per share−101$2.95−$297.71−16.8%501 after2 lots
Nov 17, 2025 (view filing)4:05 PM ETNov 13-144 daysWalker Mark DChairman and CEOSSaleClass A Common Stock, par value $0.001 per share−272.5K$0.2261−$61.6K−100.0%0 after2 lots
Nov 17, 2025 (view filing)4:04 PM ETNov 13-144 daysSmith W KeithPresidentSSaleClass A Common Stock, par value $0.001 per share−171.2K$0.2766−$47.4K−27.3%457.1K after2 lots
Aug 19, 2025 (view filing)5:42 PM ETAug 154 daysWalker Mark DChairman and CEOSSaleClass A Common Stock, par value $0.001 per share−22.4K$0.41−$9.17K−100.0%0 after
Aug 19, 2025 (view filing)5:42 PM ETAug 18-191 dayWalker Mark DChairman and CEOSSaleClass A Common Stock, par value $0.001 per share−47.3K$0.39−$18.5K−100.0%0 after2 lots
Jul 28, 2025 (view filing)Jul 24-284 daysSmith W KeithPresidentSSaleClass A Common Stock, par value $0.001 per share−32.8K$0.5325−$17.4K−53.6%28.3K after3 lots10b5-1
Jul 23, 2025 (view filing)Jul 21-232 daysSmith W KeithPresidentSSaleClass A Common Stock, par value $0.001 per share−44.2K$0.5138−$22.7K−42.0%61.0K after3 lots10b5-1
Jul 23, 2025 (view filing)Jul 21-232 daysWalker Mark DChairman and CEOSSaleClass A Common Stock, par value $0.001 per share−37.8K$0.5144−$19.4K−44.4%47.3K after3 lots10b5-1
Jul 18, 2025 (view filing)Jul 16-182 daysWalker Mark DChairman and CEOSSaleClass A Common Stock, par value $0.001 per share−50.7K$0.5184−$26.3K−37.3%85.1K after3 lots10b5-1
Jul 18, 2025 (view filing)Jul 16-182 daysSmith W KeithPresidentSSaleClass A Common Stock, par value $0.001 per share−51.1K$0.5185−$26.5K−32.7%105.3K after3 lots10b5-1
Jul 16, 2025 (view filing)Jul 14-152 daysWalker Mark DChairman and CEOSSaleClass A Common Stock, par value $0.001 per share−29.2K$0.5472−$16.0K−17.7%135.8K after2 lots10b5-1
Jul 16, 2025 (view filing)Jul 14-152 daysSmith W KeithPresidentSSaleClass A Common Stock, par value $0.001 per share−28.6K$0.5472−$15.6K−15.4%156.4K after2 lots10b5-1
Jun 13, 2025 (view filing)Jun 121 dayCohen RichardDirectorSSaleClass A Common Stock, par value $0.001 per share−3.41K$0.53−$1.81K−4.6%70.3K after
Jun 13, 2025 (view filing)Jun 121 dayLeatherberry Antoinette ReneeDirectorSSaleClass A Common Stock, par value $0.001 per share−2.03K$0.53−$1.07K−2.7%74.4K after
Jun 13, 2025 (view filing)Jun 121 dayLocke MistelleDirectorSSaleClass A Common Stock, par value $0.001 per share−3.43K$0.52−$1.78K−7.8%40.4K after
Jun 13, 2025 (view filing)Jun 11-132 daysWalker Mark DChairman and CEOSSaleClass A Common Stock, par value $0.001 per share−28.3K$0.5251−$14.9K−100.0%0 after3 lots10b5-1
Jun 12, 2025 (view filing)Jun 102 daysLeatherberry Antoinette ReneeDirectorSSaleClass A Common Stock, par value $0.001 per share−4.01K$0.55−$2.20K−5.5%68.3K after
Jun 12, 2025 (view filing)Jun 102 daysCohen RichardDirectorSSaleClass A Common Stock, par value $0.001 per share−6.86K$0.54−$3.70K−9.5%65.5K after
Apr 21, 2025 (view filing)Apr 174 daysWalker Mark DChairman and CEOSSaleClass A Common Stock, par value $0.001 per share−8.70K$0.54−$4.70K−23.5%28.3K after10b5-1
Mar 27, 2025 (view filing)Mar 25-272 daysSmith W KeithPresidentSSaleClass A Common Stock, par value $0.001 per share−40.4K$0.7762−$31.4K−100.0%0 after3 lots10b5-1
Mar 27, 2025 (view filing)Mar 25-272 daysWalker Mark DChairman and CEOSSaleClass A Common Stock, par value $0.001 per share−33.6K$0.7699−$25.9K−47.6%37.0K after3 lots10b5-1
Mar 24, 2025 (view filing)Mar 20-244 daysSmith W KeithPresidentSSaleClass A Common Stock, par value $0.001 per share−31.8K$0.7748−$24.6K−44.0%40.4K after3 lots10b5-1
Mar 24, 2025 (view filing)Mar 20-244 daysWalker Mark DChairman and CEOSSaleClass A Common Stock, par value $0.001 per share−30.9K$0.7742−$23.9K−98.0%640 after3 lots10b5-1
Mar 19, 2025 (view filing)Mar 17-192 daysSmith W KeithPresidentSSaleClass A Common Stock, par value $0.001 per share−24.0K$0.7747−$18.6K−24.9%72.2K after3 lots10b5-1
Mar 19, 2025 (view filing)Mar 17-192 daysWalker Mark DChairman and CEOSSaleClass A Common Stock, par value $0.001 per share−26.9K$0.7719−$20.7K−46.0%31.5K after3 lots10b5-1
Mar 17, 2025 (view filing)Mar 12-145 daysLateWalker Mark DChairman and CEOSSaleClass A Common Stock, par value $0.001 per share−34.6K$0.8002−$27.7K−37.2%58.4K after3 lots10b5-1
Mar 17, 2025 (view filing)Mar 12-145 daysLateSmith W KeithPresidentSSaleClass A Common Stock, par value $0.001 per share−34.6K$0.8002−$27.7K−26.4%96.2K after3 lots10b5-1
Mar 13, 2025 (view filing)Mar 112 daysWalker Mark DChairman and CEOSSaleClass A Common Stock, par value $0.001 per share−11.3K$0.92−$10.4K−10.8%93.0K after10b5-1
Jan 28, 2025 (view filing)Jan 1612 daysLateLocke MistelleDirectorSSaleClass A Common Stock, par value $0.001 per share−1.77K$1.30−$2.30K−4.7%35.7K after
Dec 19, 2024 (view filing)Dec 181 dayLeatherberry Antoinette ReneeDirectorSSaleClass A Common Stock−7.04K$0.85−$5.98K−11.2%55.8K after
Dec 19, 2024 (view filing)Dec 181 dayLocke MistelleDirectorSSaleClass A Common Stock−7.05K$0.85−$5.99K−18.9%30.2K after
Dec 19, 2024 (view filing)Dec 181 dayCohen RichardDirectorSSaleClass A Common Stock−7.06K$0.85−$6.00K−11.2%55.9K after
Dec 17, 2024 (view filing)Dec 13-164 daysWalker Mark DChairman and CEOSSaleClass A Common Stock−30.9K$0.7221−$22.3K−18.4%137.3K after2 lots
Dec 12, 2024 (view filing)Dec 10-122 daysWalker Mark DChairman and CEOSSaleClass A Common Stock−31.8K$0.8939−$28.4K−15.9%168.2K after3 lots
Dec 5, 2024 (view filing)Dec 3-52 daysWalker Mark DChairman and CEOSSaleClass A Common Stock−20.2K$0.9945−$20.1K−100.0%0 after3 lots
Dec 2, 2024 (view filing)Nov 27-Dec 25 daysWalker Mark DChairman and CEOSSaleClass A Common Stock−24.1K$1.22−$29.4K−54.5%20.2K after3 lots
Nov 26, 2024 (view filing)Nov 22-264 daysWalker Mark DChairman and CEOSSaleClass A Common Stock−17.3K$1.31−$22.8K−28.1%44.3K after3 lots
Nov 21, 2024 (view filing)Nov 192 daysWalker Mark DChairman and CEOSSaleClass A Common Stock−5.00K$1.50−$7.50K−7.5%61.6K after
Nov 19, 2024 (view filing)Nov 154 daysSmith W KeithPresidentSSaleClass A Common Stock−313$1.80−$563.4−0.4%77.0K after
Nov 19, 2024 (view filing)Nov 15-184 daysWalker Mark DChairman and CEOSSaleClass A Common Stock−10.6K$1.73−$18.4K−13.8%66.7K after2 lots
Jun 14, 2024 (view filing)Jun 14Same dayLeatherberry Antoinette ReneeDirectorSSaleClass A Common Stock−2.89K$5.10−$14.8K−7.1%38.1K after2 lots
Jun 14, 2024 (view filing)Jun 14Same dayLocke MistelleDirectorSSaleClass A Common Stock−1.10K$5.22−$5.73K−8.0%12.6K after
Jun 14, 2024 (view filing)Jun 14Same dayCohen RichardDirectorSSaleClass A Common Stock−2.78K$5.31−$14.8K−6.8%38.2K after2 lots
Dec 13, 2023 (view filing)Dec 11-122 daysSmith W KeithPresidentSSaleClass A Common Stock−119.3K$10.81−$1.29M−47.7%130.7K after2 lots
Dec 1, 2022 (view filing)Nov 292 daysWalker Mark DChairman and CEOPPurchaseClass A Common Stock+5.32K$0.55+$2.93K–27.3K afterDerivative
Nov 29, 2022 (view filing)Nov 281 dayWalker Mark DChairman and CEOPPurchaseClass A Common Stock+8.69K$0.50+$4.34K–21.9K afterDerivative