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Bread Financial Holdings, Inc.

BFH
Exchange
NYSE
Industry
Personal Credit Institutions
SEC CIK
0001101215

In the last 90 days, Bread Financial Holdings, Inc. insiders filed 1 open-market purchase and 1 sale; 420 institutions reported holding it in 13F filings for Q2 2026, worth $4.30B in total; no superinvestor holds it.

Other share classesBFH.PABFH.PB

13F holders, Q1 2026

Institutional positions in Bread Financial Holdings, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
389
+23 vs. Q4 2025
Shares held
43.3M
+1.84M (+4.4%) vs. Q4 2025
Total value
$3.24B
+$172.0M (+5.6%) vs. Q4 2025
New holders
63
126 more added
Sold out
40
134 more reduced

9 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting BFH on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2026: 389 institutions
Q1 2021: 384 institutionsQ2 2021: 388 institutionsQ3 2021: 359 institutionsQ4 2021: 347 institutionsQ1 2022: 307 institutionsQ2 2022: 288 institutionsQ3 2022: 266 institutionsQ4 2022: 269 institutionsQ1 2023: 257 institutionsQ2 2023: 255 institutionsQ3 2023: 263 institutionsQ4 2023: 271 institutionsQ1 2024: 278 institutionsQ2 2024: 289 institutionsQ3 2024: 328 institutionsQ4 2024: 329 institutionsQ1 2025: 324 institutionsQ2 2025: 339 institutionsQ3 2025: 345 institutionsQ4 2025: 375 institutionsQ1 2026: 389 institutionsQ2 2026: 420 institutions
Value heldQ1 2026: $3.24B
Q1 2021: $5.27BQ2 2021: $4.98BQ3 2021: $4.57BQ4 2021: $3.03BQ1 2022: $2.57BQ2 2022: $1.79BQ3 2022: $1.54BQ4 2022: $1.95BQ1 2023: $1.54BQ2 2023: $1.59BQ3 2023: $1.76BQ4 2023: $1.66BQ1 2024: $1.93BQ2 2024: $2.37BQ3 2024: $2.44BQ4 2024: $3.00BQ1 2025: $2.47BQ2 2025: $2.77BQ3 2025: $2.72BQ4 2025: $3.47BQ1 2026: $3.24BQ2 2026: $4.30B
Institutions holding BFH and their total value by quarter
QuarterHoldersValue
Q2 2026420$4.30B
Q1 2026389$3.24B
Q4 2025375$3.47B
Q3 2025345$2.72B
Q2 2025339$2.77B
Q1 2025324$2.47B
Q4 2024329$3.00B
Q3 2024328$2.44B
Q2 2024289$2.37B
Q1 2024278$1.93B
Q4 2023271$1.66B
Q3 2023263$1.76B
Q2 2023255$1.59B
Q1 2023257$1.54B
Q4 2022269$1.95B
Q3 2022266$1.54B
Q2 2022288$1.79B
Q1 2022307$2.57B
Q4 2021347$3.03B
Q3 2021359$4.57B
Q2 2021388$4.98B
Q1 2021384$5.27B

Institutions, Q1 2026

Shares, value and share of portfolio for each institution holding Bread Financial Holdings, Inc.; share changes are against Q4 2025.

Institutions holding BFH in Q1 2026
InstitutionSharesValue% of portfolioChange in sharesAction
Meeder Asset Management Inc7,226$541.2K0.03%−26,344−78.5%Reduced
Marshall Wace, LLP7,151$535.5K0.00%+7,151New
ProShare Advisors LLC7,108$532.3K0.00%−1,795−20.2%Reduced
Pathstone Holdings, LLC7,002$524.4K0.00%−1,073−13.3%Reduced
Commonwealth Equity Services, LLC6,935$519.4K0.00%−1,467−17.5%Reduced
Wealth Enhancement Advisory Services, LLC6,956$507.9K0.00%+3,976+133.4%Added
Raymond James Financial Inc6,781$507.8K0.00%−4,423−39.5%Reduced
Mercer Global Advisors Inc6,759$506.2K0.00%+3,392+100.7%Added
Man Group plc6,694$501.3K0.00%+3,776+129.4%Added
Optimize Financial Inc6,596$494.0K0.24%+6,596New
Bailard, Inc.6,500$486.8K0.01%+6,500New
Maryland State Retirement & Pension System6,410$480.0K0.01%−295−4.4%Reduced
New Age Alpha Advisors, LLC6,341$474.9K0.02%−153−2.4%Reduced
Bokf, NA6,287$470.8K0.01%−2,200−25.9%Reduced
Toroso Investments, LLC6,254$468.4K0.00%+6,254New
Creative Planning6,247$467.8K0.00%+2,965+90.3%Added
TCG Advisory Services, LLC6,198$464.2K0.01%00.0%Unchanged
Baron Wealth Management LLC6,074$454.9K0.14%+2,004+49.2%Added
JBF Capital, Inc.6,000$449.3K0.07%00.0%Unchanged
Federated Hermes, Inc.5,820$435.9K0.00%−11,120−65.6%Reduced
Vise Technologies, Inc.5,821$430.9K0.01%00.0%Unchanged
Xponance, Inc.5,629$421.6K0.00%+678+13.7%Added
Sanchez Gaunt Capital Management, LLC5,490$411.1K0.26%+5,490New
Public Employees Retirement Association of Colorado5,432$407.0K0.00%00.0%Unchanged
Atria Investments LLC5,056$378.6K0.00%+24+0.5%Added
Mutual of America Capital Management LLC5,047$378.0K0.00%−172−3.3%Reduced
Pallas Capital Advisors LLC5,035$377.1K0.01%−16−0.3%Reduced
Skopos Labs, Inc.4,968$372.1K0.01%−1,447−22.6%Reduced
Calamos Wealth Management LLC4,889$366.1K0.01%00.0%Unchanged
Calamos Advisors LLC4,889$366.1K0.00%+4,889New
Range Financial Group LLC4,849$363.1K0.12%−40−0.8%Reduced
Cetera Investment Advisers4,806$359.9K0.00%−1,640−25.4%Reduced
Magnetar Financial LLC4,699$351.9K0.00%+4,699New
CIBC World Markets Inc.4,675$350.1K0.00%−3,777−44.7%Reduced
Bank of Montreal4,487$336.0K0.00%−186,351−97.6%Reduced
Colony Group, LLC4,425$332.4K0.00%+1,283+40.8%Added
CI Private Wealth, LLC4,439$332.3K0.00%+233+5.5%Added
CIBC Asset Management Inc4,323$323.7K0.00%−217−4.8%Reduced
Tower Research Capital LLC (TRC)4,185$313.4K0.01%+3,173+313.5%Added
Bayforest Capital Ltd4,131$309.4K0.35%−1,886−31.3%Reduced
Guggenheim Capital LLC3,878$290.4K0.00%−1,273−24.7%Reduced
Financiere des Professionnels - Fonds d,investissement inc.3,796$284.3K0.02%00.0%Unchanged
Quantbot Technologies LP3,792$284.0K0.01%+3,792New
Aquatic Capital Management LLC3,787$283.6K0.01%+3,787New
QRG Capital Management, Inc.3,747$280.6K0.00%+577+18.2%Added
GAMMA Investing LLC3,743$280.3K0.01%+585+18.5%Added
Daiwa Securities Group Inc.3,735$279.7K0.00%+200+5.7%Added
Ameritas Investment Partners, Inc.3,718$278.4K0.01%00.0%Unchanged
Pinnacle Wealth Planning Services, Inc.3,684$275.9K0.03%−30−0.8%Reduced
Nisa Investment Advisors, LLC3,619$271.0K0.00%−12,123−77.0%Reduced
Numerai GP LLC3,592$269.0K0.03%−3,611−50.1%Reduced
Prana Capital Management, LP3,513$263.1K0.01%+3,513New
FJ Capital Management LLC3,466$259.6K0.03%+749+27.6%Added
Savant Capital, LLC3,414$255.7K0.00%+3,414New
Abel Hall, LLC3,413$255.6K0.05%+607+21.6%Added
Brevan Howard Capital Management LP3,402$254.8K0.00%+3,402New
Nierenberg Investment Management Company, Inc.3,380$253.1K0.13%−12,000−78.0%Reduced
Advisor OS, LLC3,318$248.5K0.02%−453−12.0%Reduced
Ensign Peak Advisors, Inc3,192$239.0K0.00%00.0%Unchanged
Royal Bank of Canada3,148$235.0K0.00%−183,416−98.3%Reduced
Merit Financial Group, LLC3,111$233.0K0.00%+25+0.8%Added
Captrust Financial Advisors3,104$232.4K0.00%+3,104New
Advisor Group Holdings, Inc.2,990$225.3K0.00%−294−9.0%Reduced
HB Wealth Management, LLC2,957$221.4K0.00%+2,957New
JMN Financial LLC2,920$218.7K0.21%+2,920New
CIBC Bancorp USA Inc.2,887$216.2K0.00%+2,887New
Swiss Life Asset Management Ltd2,870$214.9K0.00%+2,870New
RSM US Wealth Management LLC2,816$210.9K0.00%−861−23.4%Reduced
Dynamic Technology Lab Private Ltd2,779$208.1K0.03%+2,779New
Connor, Clark & Lunn Investment Management Ltd.2,727$204.2K0.00%+2,727New
Everence Capital Management Inc2,710$203.0K0.01%−200−6.9%Reduced
FourThought Financial Partners, LLC2,671$200.0K0.02%−3,171−54.3%Reduced
Neo Ivy Capital Management2,093$156.7K0.04%+653+45.3%Added
Kemnay Advisory Services Inc.1,703$127.5K0.02%+1,323+348.2%Added
KBC Group NV1,631$122.0K0.00%00.0%Unchanged
Quadrant Capital Group LLC1,511$113.2K0.00%00.0%Unchanged
Versant Capital Management, Inc1,456$109.0K0.01%+171+13.3%Added
Toth Financial Advisory Corp1,320$98.9K0.01%+1,320New
Nomura Asset Management Co Ltd1,220$91.4K0.00%00.0%Unchanged
C M Bidwell & Associates Ltd1,072$80.3K0.04%−313−22.6%Reduced
Salomon & Ludwin, LLC978$71.4K0.01%+91+10.3%Added
STRS Ohio900$67.4K0.00%−400−30.8%Reduced
Jones Financial Companies LLLP826$59.5K0.00%−688−45.4%Reduced
Covestor Ltd716$54.0K0.04%−1,310−64.7%Reduced
First Horizon Corp712$53.3K0.00%−44−5.8%Reduced
Rockefeller Capital Management L.P.695$52.0K0.00%+44+6.8%Added
US Bancorp626$46.9K0.00%00.0%Unchanged
Pacer Advisors, Inc.614$46.0K0.00%+227+58.7%Added
Eukles Asset Management587$44.0K0.02%00.0%Unchanged
Curat Global, LLC555$41.6K0.04%00.0%Unchanged
Allworth Financial LP534$40.0K0.00%+327+158.0%Added
Smartleaf Asset Management LLC521$38.0K0.00%−873−62.6%Reduced
EverSource Wealth Advisors, LLC504$37.7K0.00%−7−1.4%Reduced
Advisory Services Network, LLC472$35.3K0.00%+472New
MAI Capital Management448$33.6K0.00%+187+71.6%Added
SRS Capital Advisors, Inc.422$31.8K0.00%+284+205.8%Added
Cullen/Frost Bankers, Inc.413$30.9K0.00%+23+5.9%Added
Farther Finance Advisors, LLC406$29.9K0.00%−1,101−73.1%Reduced
Whittier Trust Co of Nevada Inc325$24.4K0.00%00.0%Unchanged
Root Financial Partners, LLC325$24.3K0.00%+197+153.9%Added