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Bread Financial Holdings, Inc.

BFH
Exchange
NYSE
Industry
Personal Credit Institutions
SEC CIK
0001101215

In the last 90 days, Bread Financial Holdings, Inc. insiders filed 1 open-market purchase and 1 sale; 420 institutions reported holding it in 13F filings for Q2 2026, worth $4.30B in total; no superinvestor holds it.

Other share classesBFH.PABFH.PB

13F holders, Q1 2026

Institutional positions in Bread Financial Holdings, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
389
+23 vs. Q4 2025
Shares held
43.3M
+1.84M (+4.4%) vs. Q4 2025
Total value
$3.24B
+$172.0M (+5.6%) vs. Q4 2025
New holders
63
126 more added
Sold out
40
134 more reduced

9 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting BFH on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2026: 389 institutions
Q1 2021: 384 institutionsQ2 2021: 388 institutionsQ3 2021: 359 institutionsQ4 2021: 347 institutionsQ1 2022: 307 institutionsQ2 2022: 288 institutionsQ3 2022: 266 institutionsQ4 2022: 269 institutionsQ1 2023: 257 institutionsQ2 2023: 255 institutionsQ3 2023: 263 institutionsQ4 2023: 271 institutionsQ1 2024: 278 institutionsQ2 2024: 289 institutionsQ3 2024: 328 institutionsQ4 2024: 329 institutionsQ1 2025: 324 institutionsQ2 2025: 339 institutionsQ3 2025: 345 institutionsQ4 2025: 375 institutionsQ1 2026: 389 institutionsQ2 2026: 420 institutions
Value heldQ1 2026: $3.24B
Q1 2021: $5.27BQ2 2021: $4.98BQ3 2021: $4.57BQ4 2021: $3.03BQ1 2022: $2.57BQ2 2022: $1.79BQ3 2022: $1.54BQ4 2022: $1.95BQ1 2023: $1.54BQ2 2023: $1.59BQ3 2023: $1.76BQ4 2023: $1.66BQ1 2024: $1.93BQ2 2024: $2.37BQ3 2024: $2.44BQ4 2024: $3.00BQ1 2025: $2.47BQ2 2025: $2.77BQ3 2025: $2.72BQ4 2025: $3.47BQ1 2026: $3.24BQ2 2026: $4.30B
Institutions holding BFH and their total value by quarter
QuarterHoldersValue
Q2 2026420$4.30B
Q1 2026389$3.24B
Q4 2025375$3.47B
Q3 2025345$2.72B
Q2 2025339$2.77B
Q1 2025324$2.47B
Q4 2024329$3.00B
Q3 2024328$2.44B
Q2 2024289$2.37B
Q1 2024278$1.93B
Q4 2023271$1.66B
Q3 2023263$1.76B
Q2 2023255$1.59B
Q1 2023257$1.54B
Q4 2022269$1.95B
Q3 2022266$1.54B
Q2 2022288$1.79B
Q1 2022307$2.57B
Q4 2021347$3.03B
Q3 2021359$4.57B
Q2 2021388$4.98B
Q1 2021384$5.27B

Institutions, Q1 2026

Shares, value and share of portfolio for each institution holding Bread Financial Holdings, Inc.; share changes are against Q4 2025.

Institutions holding BFH in Q1 2026
InstitutionSharesValue% of portfolioChange in sharesAction
Pacer Advisors, Inc.614$46.0K0.00%+227+58.7%Added
US Bancorp626$46.9K0.00%00.0%Unchanged
Rockefeller Capital Management L.P.695$52.0K0.00%+44+6.8%Added
First Horizon Corp712$53.3K0.00%−44−5.8%Reduced
Covestor Ltd716$54.0K0.04%−1,310−64.7%Reduced
Jones Financial Companies LLLP826$59.5K0.00%−688−45.4%Reduced
STRS Ohio900$67.4K0.00%−400−30.8%Reduced
Salomon & Ludwin, LLC978$71.4K0.01%+91+10.3%Added
C M Bidwell & Associates Ltd1,072$80.3K0.04%−313−22.6%Reduced
Nomura Asset Management Co Ltd1,220$91.4K0.00%00.0%Unchanged
Toth Financial Advisory Corp1,320$98.9K0.01%+1,320New
Versant Capital Management, Inc1,456$109.0K0.01%+171+13.3%Added
Quadrant Capital Group LLC1,511$113.2K0.00%00.0%Unchanged
KBC Group NV1,631$122.0K0.00%00.0%Unchanged
Kemnay Advisory Services Inc.1,703$127.5K0.02%+1,323+348.2%Added
Neo Ivy Capital Management2,093$156.7K0.04%+653+45.3%Added
FourThought Financial Partners, LLC2,671$200.0K0.02%−3,171−54.3%Reduced
Everence Capital Management Inc2,710$203.0K0.01%−200−6.9%Reduced
Connor, Clark & Lunn Investment Management Ltd.2,727$204.2K0.00%+2,727New
Dynamic Technology Lab Private Ltd2,779$208.1K0.03%+2,779New
RSM US Wealth Management LLC2,816$210.9K0.00%−861−23.4%Reduced
Swiss Life Asset Management Ltd2,870$214.9K0.00%+2,870New
CIBC Bancorp USA Inc.2,887$216.2K0.00%+2,887New
JMN Financial LLC2,920$218.7K0.21%+2,920New
HB Wealth Management, LLC2,957$221.4K0.00%+2,957New
Advisor Group Holdings, Inc.2,990$225.3K0.00%−294−9.0%Reduced
Captrust Financial Advisors3,104$232.4K0.00%+3,104New
Merit Financial Group, LLC3,111$233.0K0.00%+25+0.8%Added
Royal Bank of Canada3,148$235.0K0.00%−183,416−98.3%Reduced
Ensign Peak Advisors, Inc3,192$239.0K0.00%00.0%Unchanged
Advisor OS, LLC3,318$248.5K0.02%−453−12.0%Reduced
Nierenberg Investment Management Company, Inc.3,380$253.1K0.13%−12,000−78.0%Reduced
Brevan Howard Capital Management LP3,402$254.8K0.00%+3,402New
Abel Hall, LLC3,413$255.6K0.05%+607+21.6%Added
Savant Capital, LLC3,414$255.7K0.00%+3,414New
FJ Capital Management LLC3,466$259.6K0.03%+749+27.6%Added
Prana Capital Management, LP3,513$263.1K0.01%+3,513New
Numerai GP LLC3,592$269.0K0.03%−3,611−50.1%Reduced
Nisa Investment Advisors, LLC3,619$271.0K0.00%−12,123−77.0%Reduced
Pinnacle Wealth Planning Services, Inc.3,684$275.9K0.03%−30−0.8%Reduced
Ameritas Investment Partners, Inc.3,718$278.4K0.01%00.0%Unchanged
Daiwa Securities Group Inc.3,735$279.7K0.00%+200+5.7%Added
GAMMA Investing LLC3,743$280.3K0.01%+585+18.5%Added
QRG Capital Management, Inc.3,747$280.6K0.00%+577+18.2%Added
Aquatic Capital Management LLC3,787$283.6K0.01%+3,787New
Quantbot Technologies LP3,792$284.0K0.01%+3,792New
Financiere des Professionnels - Fonds d,investissement inc.3,796$284.3K0.02%00.0%Unchanged
Guggenheim Capital LLC3,878$290.4K0.00%−1,273−24.7%Reduced
Bayforest Capital Ltd4,131$309.4K0.35%−1,886−31.3%Reduced
Tower Research Capital LLC (TRC)4,185$313.4K0.01%+3,173+313.5%Added
CIBC Asset Management Inc4,323$323.7K0.00%−217−4.8%Reduced
CI Private Wealth, LLC4,439$332.3K0.00%+233+5.5%Added
Colony Group, LLC4,425$332.4K0.00%+1,283+40.8%Added
Bank of Montreal4,487$336.0K0.00%−186,351−97.6%Reduced
CIBC World Markets Inc.4,675$350.1K0.00%−3,777−44.7%Reduced
Magnetar Financial LLC4,699$351.9K0.00%+4,699New
Cetera Investment Advisers4,806$359.9K0.00%−1,640−25.4%Reduced
Range Financial Group LLC4,849$363.1K0.12%−40−0.8%Reduced
Calamos Wealth Management LLC4,889$366.1K0.01%00.0%Unchanged
Calamos Advisors LLC4,889$366.1K0.00%+4,889New
Skopos Labs, Inc.4,968$372.1K0.01%−1,447−22.6%Reduced
Pallas Capital Advisors LLC5,035$377.1K0.01%−16−0.3%Reduced
Mutual of America Capital Management LLC5,047$378.0K0.00%−172−3.3%Reduced
Atria Investments LLC5,056$378.6K0.00%+24+0.5%Added
Public Employees Retirement Association of Colorado5,432$407.0K0.00%00.0%Unchanged
Sanchez Gaunt Capital Management, LLC5,490$411.1K0.26%+5,490New
Xponance, Inc.5,629$421.6K0.00%+678+13.7%Added
Vise Technologies, Inc.5,821$430.9K0.01%00.0%Unchanged
Federated Hermes, Inc.5,820$435.9K0.00%−11,120−65.6%Reduced
JBF Capital, Inc.6,000$449.3K0.07%00.0%Unchanged
Baron Wealth Management LLC6,074$454.9K0.14%+2,004+49.2%Added
TCG Advisory Services, LLC6,198$464.2K0.01%00.0%Unchanged
Creative Planning6,247$467.8K0.00%+2,965+90.3%Added
Toroso Investments, LLC6,254$468.4K0.00%+6,254New
Bokf, NA6,287$470.8K0.01%−2,200−25.9%Reduced
New Age Alpha Advisors, LLC6,341$474.9K0.02%−153−2.4%Reduced
Maryland State Retirement & Pension System6,410$480.0K0.01%−295−4.4%Reduced
Bailard, Inc.6,500$486.8K0.01%+6,500New
Optimize Financial Inc6,596$494.0K0.24%+6,596New
Man Group plc6,694$501.3K0.00%+3,776+129.4%Added
Mercer Global Advisors Inc6,759$506.2K0.00%+3,392+100.7%Added
Raymond James Financial Inc6,781$507.8K0.00%−4,423−39.5%Reduced
Wealth Enhancement Advisory Services, LLC6,956$507.9K0.00%+3,976+133.4%Added
Commonwealth Equity Services, LLC6,935$519.4K0.00%−1,467−17.5%Reduced
Pathstone Holdings, LLC7,002$524.4K0.00%−1,073−13.3%Reduced
ProShare Advisors LLC7,108$532.3K0.00%−1,795−20.2%Reduced
Marshall Wace, LLP7,151$535.5K0.00%+7,151New
Meeder Asset Management Inc7,226$541.2K0.03%−26,344−78.5%Reduced
HighTower Advisors, LLC7,290$546.0K0.00%−3,174−30.3%Reduced
Engineers Gate Manager LP7,515$562.8K0.01%−1,905−20.2%Reduced
Gsa Capital Partners LLP7,880$590.0K0.04%−5,755−42.2%Reduced
Prospera Financial Services Inc7,993$598.7K0.01%−219−2.7%Reduced
Hancock Whitney Corp7,089$600.5K0.01%−103−1.4%Reduced
Pictet Asset Management Holding SA8,038$602.0K0.00%+665+9.0%Added
Allspring Global Investments Holdings, LLC8,690$639.3K0.00%−227−2.5%Reduced
Sterling Capital Management LLC8,781$657.6K0.01%−5,287−37.6%Reduced
Mirabella Financial Services LLP9,125$683.4K0.07%+2,481+37.3%Added
Evolve Private Wealth, LLC9,306$697.0K0.04%+448+5.1%Added
Measured Wealth Private Client Group, LLC9,388$703.1K0.19%+3,826+68.8%Added
Cerity Partners LLC9,597$718.7K0.00%+2,688+38.9%Added