Bread Financial Holdings, Inc.
BFH- Exchange
- NYSE
- Industry
- Personal Credit Institutions
- SEC CIK
- 0001101215
In the last 90 days, Bread Financial Holdings, Inc. insiders filed 1 open-market purchase and 1 sale; 420 institutions reported holding it in 13F filings for Q2 2026, worth $4.30B in total; no superinvestor holds it.
13F holders, Q4 2025
Institutional positions in Bread Financial Holdings, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 375
- +35 vs. Q3 2025
- Shares held
- 46.8M
- −1.77M (−3.6%) vs. Q3 2025
- Total value
- $3.47B
- +$756.4M (+27.9%) vs. Q3 2025
- New holders
- 72
- 111 more added
- Sold out
- 37
- 133 more reduced
5 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting BFH on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 420 | $4.30B |
| Q1 2026 | 389 | $3.24B |
| Q4 2025 | 375 | $3.47B |
| Q3 2025 | 345 | $2.72B |
| Q2 2025 | 339 | $2.77B |
| Q1 2025 | 324 | $2.47B |
| Q4 2024 | 329 | $3.00B |
| Q3 2024 | 328 | $2.44B |
| Q2 2024 | 289 | $2.37B |
| Q1 2024 | 278 | $1.93B |
| Q4 2023 | 271 | $1.66B |
| Q3 2023 | 263 | $1.76B |
| Q2 2023 | 255 | $1.59B |
| Q1 2023 | 257 | $1.54B |
| Q4 2022 | 269 | $1.95B |
| Q3 2022 | 266 | $1.54B |
| Q2 2022 | 288 | $1.79B |
| Q1 2022 | 307 | $2.57B |
| Q4 2021 | 347 | $3.03B |
| Q3 2021 | 359 | $4.57B |
| Q2 2021 | 388 | $4.98B |
| Q1 2021 | 384 | $5.27B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Bread Financial Holdings, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| STRS Ohio | 1,300 | $96.2K | 0.00% | +900+225.0% | Added |
| C M Bidwell & Associates Ltd | 1,385 | $102.5K | 0.05% | +1,275+1,159.1% | Added |
| Smartleaf Asset Management LLC | 1,394 | $104.0K | 0.00% | +72+5.4% | Added |
| Neo Ivy Capital Management | 1,440 | $106.6K | 0.02% | +1,440 | New |
| Farther Finance Advisors, LLC | 1,507 | $111.6K | 0.00% | +1,091+262.3% | Added |
| Quadrant Capital Group LLC | 1,511 | $111.9K | 0.00% | 00.0% | Unchanged |
| Jones Financial Companies LLLP | 1,514 | $112.1K | 0.00% | +1,060+233.5% | Added |
| KBC Group NV | 1,631 | $121.0K | 0.00% | 00.0% | Unchanged |
| Covestor Ltd | 2,026 | $150.0K | 0.08% | +403+24.8% | Added |
| Global Retirement Partners, LLC | 2,291 | $169.6K | 0.00% | +2,291 | New |
| FJ Capital Management LLC | 2,717 | $201.1K | 0.02% | +2,717 | New |
| Abel Hall, LLC | 2,806 | $207.7K | 0.05% | +2,806 | New |
| Everence Capital Management Inc | 2,910 | $215.0K | 0.01% | +2,910 | New |
| Man Group plc | 2,918 | $216.0K | 0.00% | −86,615−96.7% | Reduced |
| Capstone Investment Advisors, LLC | 2,951 | $218.5K | 0.00% | −8,953−75.2% | Reduced |
| NorthCrest Asset Manangement, LLC | 2,910 | $222.0K | 0.00% | +2,910 | New |
| CIBC World Markets Corp | 3,030 | $224.3K | 0.00% | +3,030 | New |
| Strategic Family Wealth Counselors, L.L.C. | 3,248 | $227.2K | 0.05% | +3,248 | New |
| Merit Financial Group, LLC | 3,086 | $228.5K | 0.00% | +3,086 | New |
| Colony Group, LLC | 3,142 | $232.7K | 0.00% | +3,142 | New |
| GAMMA Investing LLC | 3,158 | $233.8K | 0.01% | +91+3.0% | Added |
| QRG Capital Management, Inc. | 3,170 | $234.6K | 0.00% | +3,170 | New |
| Ensign Peak Advisors, Inc | 3,192 | $236.3K | 0.00% | −7,150−69.1% | Reduced |
| Creative Planning | 3,282 | $243.0K | 0.00% | +3,282 | New |
| Advisor Group Holdings, Inc. | 3,284 | $244.6K | 0.00% | +370+12.7% | Added |
| Mercer Global Advisors Inc | 3,367 | $249.2K | 0.00% | +3,367 | New |
| EntryPoint Capital, LLC | 3,375 | $249.9K | 0.10% | +3,375 | New |
| Wealth Enhancement Advisory Services, LLC | 2,980 | $250.7K | 0.00% | −2,472−45.3% | Reduced |
| Daiwa Securities Group Inc. | 3,535 | $262.0K | 0.00% | +187+5.6% | Added |
| Polymer Capital Management (US) LLC | 3,671 | $271.8K | 0.04% | +3,671 | New |
| RSM US Wealth Management LLC | 3,677 | $274.3K | 0.00% | +80+2.2% | Added |
| Pinnacle Wealth Planning Services, Inc. | 3,714 | $274.9K | 0.03% | 00.0% | Unchanged |
| Ameritas Investment Partners, Inc. | 3,718 | $275.2K | 0.01% | −183−4.7% | Reduced |
| CWM, LLC | 3,751 | $278.0K | 0.00% | +773+26.0% | Added |
| MJP Associates Inc | 3,771 | $279.2K | 0.03% | 00.0% | Unchanged |
| Advisor OS, LLC | 3,771 | $279.2K | 0.02% | 00.0% | Unchanged |
| Financiere des Professionnels - Fonds d,investissement inc. | 3,796 | $281.0K | 0.02% | 00.0% | Unchanged |
| Diversified Trust Co | 3,890 | $288.0K | 0.01% | 00.0% | Unchanged |
| Baron Wealth Management LLC | 4,070 | $301.3K | 0.09% | +4,070 | New |
| CI Private Wealth, LLC | 4,206 | $311.3K | 0.00% | +259+6.6% | Added |
| CIBC Asset Management Inc | 4,540 | $336.1K | 0.00% | +88+2.0% | Added |
| Range Financial Group LLC | 4,889 | $361.9K | 0.13% | −533−9.8% | Reduced |
| Calamos Wealth Management LLC | 4,889 | $361.9K | 0.01% | 00.0% | Unchanged |
| Xponance, Inc. | 4,951 | $366.5K | 0.00% | −1,076−17.9% | Reduced |
| Atria Investments LLC | 5,032 | $372.5K | 0.00% | −362−6.7% | Reduced |
| Pallas Capital Advisors LLC | 5,051 | $373.9K | 0.01% | +55+1.1% | Added |
| Entropy Technologies, LP | 5,145 | $380.9K | 0.02% | +1,377+36.5% | Added |
| Guggenheim Capital LLC | 5,151 | $381.3K | 0.00% | +5,151 | New |
| Mutual of America Capital Management LLC | 5,219 | $386.4K | 0.00% | −6−0.1% | Reduced |
| Public Employees Retirement Association of Colorado | 5,432 | $402.0K | 0.00% | 00.0% | Unchanged |
| Three Seasons Wealth, LLC | 5,437 | $402.5K | 0.04% | +1,097+25.3% | Added |
| Measured Wealth Private Client Group, LLC | 5,562 | $411.8K | 0.11% | +5,562 | New |
| Profund Advisors LLC | 5,584 | $413.4K | 0.01% | +5,584 | New |
| Canada Pension Plan Investment Board | 5,700 | $422.0K | 0.00% | +5,700 | New |
| Vise Technologies, Inc. | 5,821 | $430.9K | 0.01% | +776+15.4% | Added |
| FourThought Financial Partners, LLC | 5,842 | $432.5K | 0.04% | +5,842 | New |
| JBF Capital, Inc. | 6,000 | $444.2K | 0.06% | +1,000+20.0% | Added |
| Bayforest Capital Ltd | 6,017 | $445.4K | 0.33% | −11,408−65.5% | Reduced |
| Leuthold Group, LLC | 6,020 | $445.7K | 0.05% | +876+17.0% | Added |
| TCG Advisory Services, LLC | 6,198 | $458.8K | 0.01% | +6,198 | New |
| DekaBank Deutsche Girozentrale | 11,131 | $460.0K | 0.00% | 00.0% | Unchanged |
| Virginia Retirement Systems Et Al | 6,400 | $473.8K | 0.00% | −32,900−83.7% | Reduced |
| Cetera Investment Advisers | 6,446 | $477.2K | 0.00% | +6,446 | New |
| New Age Alpha Advisors, LLC | 6,494 | $480.8K | 0.02% | +318+5.1% | Added |
| Skopos Labs, Inc. | 6,415 | $482.3K | 0.02% | +6,415 | New |
| Mirabella Financial Services LLP | 6,644 | $491.9K | 0.05% | +6,644 | New |
| Maryland State Retirement & Pension System | 6,705 | $496.4K | 0.01% | 00.0% | Unchanged |
| Walleye Trading LLC | 6,779 | $501.8K | 0.01% | +5,606+477.9% | Added |
| Highland Capital Management, LLC | 6,825 | $505.3K | 0.03% | −227−3.2% | Reduced |
| Cerity Partners LLC | 6,909 | $511.4K | 0.00% | +2,166+45.7% | Added |
| Exit Wealth Advisors, LLC. | 7,123 | $527.3K | 0.31% | +7,123 | New |
| Hancock Whitney Corp | 7,192 | $532.4K | 0.01% | −12−0.2% | Reduced |
| Numerai GP LLC | 7,203 | $533.2K | 0.06% | +7,203 | New |
| Ieq Capital, LLC | 7,254 | $537.0K | 0.00% | +7,254 | New |
| Pictet Asset Management Holding SA | 7,373 | $545.8K | 0.00% | 00.0% | Unchanged |
| Cambridge Investment Research Advisors, Inc. | 7,388 | $547.0K | 0.00% | +7,388 | New |
| Legato Capital Management LLC | 7,672 | $568.0K | 0.05% | +7,672 | New |
| Logan Capital Management Inc | 8,000 | $592.2K | 0.02% | 00.0% | Unchanged |
| Pathstone Holdings, LLC | 8,075 | $597.8K | 0.00% | +1,944+31.7% | Added |
| Versor Investments LP | 8,183 | $605.8K | 0.09% | +300+3.8% | Added |
| Prospera Financial Services Inc | 8,212 | $608.0K | 0.01% | −215−2.6% | Reduced |
| ExodusPoint Capital Management, LP | 8,275 | $612.6K | 0.01% | +8,275 | New |
| Commonwealth Equity Services, LLC | 8,402 | $622.0K | 0.00% | +8,402 | New |
| CIBC World Markets Inc. | 8,452 | $625.7K | 0.00% | −78−0.9% | Reduced |
| DGS Capital Management, LLC | 8,475 | $627.4K | 0.11% | +681+8.7% | Added |
| Bokf, NA | 8,487 | $628.3K | 0.01% | −43−0.5% | Reduced |
| FORA Capital, LLC | 8,571 | $634.5K | 0.08% | +8,571 | New |
| Vestcor Inc | 8,695 | $644.0K | 0.02% | 00.0% | Unchanged |
| Evolve Private Wealth, LLC | 8,858 | $655.8K | 0.04% | +8,858 | New |
| ProShare Advisors LLC | 8,903 | $659.1K | 0.00% | +108+1.2% | Added |
| Allspring Global Investments Holdings, LLC | 8,917 | $671.5K | 0.00% | +782+9.6% | Added |
| Universal- Beteiligungs- und Servicegesellschaft mbH | 9,081 | $672.3K | 0.00% | −16,721−64.8% | Reduced |
| Engineers Gate Manager LP | 9,420 | $697.4K | 0.01% | −5,953−38.7% | Reduced |
| Horizon Investments, LLC | 9,680 | $716.6K | 0.01% | +1,119+13.1% | Added |
| Verition Fund Management LLC | 10,431 | $772.2K | 0.00% | −5,118−32.9% | Reduced |
| Oregon Public Employees Retirement Fund | 10,433 | $772.4K | 0.01% | −100−0.9% | Reduced |
| HighTower Advisors, LLC | 10,464 | $774.7K | 0.00% | +5,078+94.3% | Added |
| JustInvest LLC | 10,837 | $802.3K | 0.01% | +425+4.1% | Added |
| Caxton Associates LLP | 10,854 | $803.5K | 0.02% | +3,861+55.2% | Added |
| Raymond James Financial Inc | 11,204 | $829.4K | 0.00% | +6,588+142.7% | Added |