Herold Advisors, Inc.
- SEC CIK
- 0001891713
- Latest filing
- Jul 22, 2026
Holdings in Q4 2025
Holdings as of Dec 31, 2025, filed Feb 17, 2026. Long positions only; changes compare share counts with Q3 2025.
- Positions
- 247
- −1 vs. Q3 2025
- Portfolio value
- $447.5M
- +$16.0M (+3.7%) vs. Q3 2025
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| AAPLApple Inc. | Stock | 81,899 | $22.3M | 5.0% | −2,746−3.2% | Reduced | History |
| NVDANVIDIA Corp | Stock | 113,996 | $21.3M | 4.8% | +1,076+1.0% | Added | History |
| MSFTMicrosoft Corp | Stock | 36,298 | $17.6M | 3.9% | +1,214+3.5% | Added | History |
| LLYEli Lilly & Co | Stock | 10,444 | $11.2M | 2.5% | −97−0.9% | Reduced | History |
| JPMJPMorgan Chase & Co | Stock | 28,817 | $9.29M | 2.1% | −196−0.7% | Reduced | History |
| American Centy ETF Tr025072885 | US EQT ETF | 80,220 | $8.97M | 2.0% | +5,889+7.9% | Added | – |
| MAMastercard Inc | Stock | 15,367 | $8.77M | 2.0% | −80−0.5% | Reduced | History |
| Dimensional ETF Trust25434V401 | US EQUI MARK ETF | 115,872 | $8.59M | 1.9% | +14,036+13.8% | Added | – |
| GOOGLAlphabet Inc. | Stock | 25,952 | $8.12M | 1.8% | −511−1.9% | Reduced | History |
| ABBVAbbVie Inc. | Stock | 35,090 | $8.02M | 1.8% | −757−2.1% | Reduced | History |
| XOMExxonMobil Holdings Corp | COM | 65,587 | $7.89M | 1.8% | +736+1.1% | Added | History |
| WMTWalmart Inc. | Stock | 70,811 | $7.89M | 1.8% | −250.0% | Reduced | History |
| VVisa Inc. | Stock | 22,245 | $7.80M | 1.7% | +285+1.3% | Added | History |
| American Centy ETF Tr025072562 | AVANTIS CORE FI | 163,371 | $6.85M | 1.5% | +3,407+2.1% | Added | – |
| Dimensional ETF Trust25434V872 | CORE FIXE IN ETF | 157,061 | $6.68M | 1.5% | +4,710+3.1% | Added | – |
| American Centy ETF Tr025072158 | AVANTIS US LARG | 77,343 | $6.08M | 1.4% | +12,688+19.6% | Added | – |
| IBMInternational Business Machines Corp | Stock | 19,283 | $5.71M | 1.3% | −777−3.9% | Reduced | History |
| APHAmphenol Corp | CL A | 38,100 | $5.15M | 1.2% | −76−0.2% | Reduced | History |
| AMZNAmazon Com Inc | Stock | 21,267 | $4.91M | 1.1% | +319+1.5% | Added | History |
| METAMeta Platforms, Inc. | Stock | 7,061 | $4.66M | 1.0% | −280−3.8% | Reduced | History |
| iShares Tr464288638 | ISHS 5-10YR INVT | 82,294 | $4.43M | 1.0% | +33,967+70.3% | Added | – |
| HDHome Depot, Inc. | Stock | 12,652 | $4.35M | 1.0% | +124+1.0% | Added | History |
| TSLATesla, Inc. | Stock | 9,545 | $4.29M | 1.0% | −1,205−11.2% | Reduced | History |
| CVXChevron Corp | Stock | 27,985 | $4.27M | 1.0% | −458−1.6% | Reduced | History |
| JPMorgan Ultra-Short Income ETF46641Q837 | ETF | 83,095 | $4.20M | 0.9% | −6,490−7.2% | Reduced | – |
| ETF Ser Solutions26922A321 | DISTILLATE US | 71,362 | $4.20M | 0.9% | −13,646−16.1% | Reduced | – |
| Flexshares Tr33939L746 | US QUALITY CAP | 50,755 | $4.11M | 0.9% | +2,553+5.3% | Added | – |
| Flexshares Tr33939L761 | CR SCD US BD | 83,570 | $4.11M | 0.9% | +26,119+45.5% | Added | – |
| Flexshares Tr33939L829 | INT QLTDVDYNAM | 102,210 | $3.74M | 0.8% | +8,167+8.7% | Added | – |
| ISRGIntuitive Surgical Inc | COM NEW | 6,450 | $3.65M | 0.8% | 00.0% | Unchanged | History |
| American Centy ETF Tr025072703 | INTL EQT ETF | 43,847 | $3.61M | 0.8% | +1,417+3.3% | Added | – |
| PGProcter & Gamble Co | Stock | 24,798 | $3.55M | 0.8% | −255−1.0% | Reduced | History |
| Dimensional ETF Trust25434V807 | INTERNATNAL VAL | 70,226 | $3.50M | 0.8% | +4,501+6.8% | Added | – |
| VZVerizon Communications Inc | Stock | 84,226 | $3.43M | 0.8% | +2,548+3.1% | Added | History |
| J P Morgan Exchange Traded F46641Q332 | EQUITY PREMIUM | 58,432 | $3.34M | 0.7% | +4,372+8.1% | Added | – |
| WisdomTree Tr97717Y477 | US QUALITY GROW | 55,154 | $3.24M | 0.7% | +3,132+6.0% | Added | – |
| BIPBrookfield Infrastructure Partners L.P. | LP INT UNIT | 92,511 | $3.21M | 0.7% | −4,118−4.3% | Reduced | History |
| MRKMerck & Co., Inc. | Stock | 30,148 | $3.17M | 0.7% | −262−0.9% | Reduced | History |
| JNJJohnson & Johnson | Stock | 15,134 | $3.13M | 0.7% | −337−2.2% | Reduced | History |
| BRK.BBerkshire Hathaway Inc | Stock | 5,805 | $2.92M | 0.7% | −13−0.2% | Reduced | History |
| BNBROOKFIELD Corp | CL A LTD VT SH | 62,014 | $2.85M | 0.6% | +19,321+45.3% | Added | History |
| CTASCintas Corp | Stock | 15,092 | $2.84M | 0.6% | 00.0% | Unchanged | History |
| INTUIntuit Inc. | Stock | 4,257 | $2.82M | 0.6% | +25+0.6% | Added | History |
| WisdomTree Tr97717X669 | US QTLY DIV GRT | 31,462 | $2.81M | 0.6% | −1,230−3.8% | Reduced | – |
| AVGOBroadcom Inc. | Stock | 8,036 | $2.78M | 0.6% | −96−1.2% | Reduced | History |
| State Street Energy Select Sector SPDR ETF81369Y506 | ETF | 61,997 | $2.77M | 0.6% | +1,307+2.2% | AddedConverted for a 2-for-1 split | – |
| American Centy ETF Tr025072877 | US SML CP VALU | 26,530 | $2.71M | 0.6% | +225+0.9% | Added | – |
| GLDSPDR Gold Trust | ETF | 6,284 | $2.49M | 0.6% | +300+5.0% | Added | History |
| TAT&T Inc. | Stock | 100,233 | $2.49M | 0.6% | +1,041+1.0% | Added | History |
| ETNEaton Corp plc | Stock | 7,747 | $2.47M | 0.6% | −31−0.4% | Reduced | History |
| American Centy ETF Tr025072349 | US LARGE CAP VLU | 32,330 | $2.45M | 0.5% | −138−0.4% | Reduced | – |
| Dimensional ETF Trust25434V104 | US CORE EQT MKT | 52,175 | $2.44M | 0.5% | +6,175+13.4% | Added | – |
| JPMorgan Nasdaq Equity Premium Income ETF46654Q203 | ETF | 41,868 | $2.43M | 0.5% | +7,505+21.8% | Added | – |
| CBChubb Ltd | Stock | 7,630 | $2.38M | 0.5% | +10.0% | Added | History |
| SPGIS&P Global Inc. | Stock | 4,535 | $2.37M | 0.5% | −300−6.2% | Reduced | History |
| COSTCostco Wholesale Corp | Stock | 2,687 | $2.32M | 0.5% | +349+14.9% | Added | History |
| QCOMQualcomm Inc | Stock | 13,018 | $2.23M | 0.5% | −74−0.6% | Reduced | History |
| Capital Group Dividend Value14020W106 | SHS CREAT UNIT | 50,985 | $2.23M | 0.5% | +4,231+9.0% | Added | – |
| WisdomTree Tr97717Y527 | FLOATNG RAT TREA | 43,156 | $2.17M | 0.5% | −15,438−26.3% | Reduced | – |
| GOOGAlphabet Inc. | Stock | 6,824 | $2.14M | 0.5% | −2,006−22.7% | Reduced | History |
| PSXPhillips 66 | Stock | 16,225 | $2.09M | 0.5% | −278−1.7% | Reduced | History |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 60,976 | $1.99M | 0.4% | +197+0.3% | Added | – |
| BMYBristol Myers Squibb Co | Stock | 36,132 | $1.95M | 0.4% | −1,635−4.3% | Reduced | History |
| NEENextera Energy Inc | Stock | 23,702 | $1.90M | 0.4% | +107+0.5% | Added | History |
| Goldman Sachs ETF Tr381430503 | ACTIVEBETA US LG | 13,942 | $1.85M | 0.4% | −2,090−13.0% | Reduced | – |
| RTXRTX Corp | Stock | 9,841 | $1.81M | 0.4% | −475−4.6% | Reduced | History |
| BACBank of America Corp | Stock | 32,676 | $1.80M | 0.4% | −1,860−5.4% | Reduced | History |
| OKEONEOK Inc | COM | 24,247 | $1.78M | 0.4% | −2,946−10.8% | Reduced | History |
| PFEPfizer Inc | Stock | 71,388 | $1.78M | 0.4% | +1,162+1.7% | Added | History |
| EDConsolidated Edison Inc | Stock | 17,238 | $1.71M | 0.4% | +76+0.4% | Added | History |
| BABoeing Co | Stock | 7,736 | $1.68M | 0.4% | +405+5.5% | Added | History |
| CATCaterpillar Inc | Stock | 2,815 | $1.61M | 0.4% | −61−2.1% | Reduced | History |
| SHELShell plc | ADR | 21,815 | $1.60M | 0.4% | +90.0% | Added | History |
| J P Morgan Exchange Traded F46641Q159 | INCOME ETF | 34,553 | $1.60M | 0.4% | −4,487−11.5% | Reduced | – |
| ABTAbbott Laboratories | Stock | 12,490 | $1.56M | 0.3% | −200−1.6% | Reduced | History |
| GSGoldman Sachs Group Inc | Stock | 1,771 | $1.56M | 0.3% | −370−17.3% | Reduced | History |
| LMTLockheed Martin Corp | Stock | 3,191 | $1.54M | 0.3% | +46+1.5% | Added | History |
| NUENucor Corp | COM | 9,440 | $1.54M | 0.3% | 00.0% | Unchanged | History |
| MCDMcDonalds Corp | Stock | 4,969 | $1.52M | 0.3% | +75+1.5% | Added | History |
| BNY Mellon ETF Trust09661T107 | US LRG CP CORE | 11,540 | $1.51M | 0.3% | +450+4.1% | Added | – |
| SLViShares Silver Trust | ETF | 22,865 | $1.47M | 0.3% | +1,185+5.5% | Added | History |
| CSCOCisco Systems, Inc. | Stock | 18,968 | $1.46M | 0.3% | −1,050−5.2% | Reduced | History |
| MSMorgan Stanley | Stock | 8,167 | $1.45M | 0.3% | −48−0.6% | Reduced | History |
| PLDPrologis, Inc. | REIT | 11,193 | $1.43M | 0.3% | +60+0.5% | Added | History |
| American Centy ETF Tr025072604 | AVANTIS EMGMKT | 18,457 | $1.42M | 0.3% | +1,758+10.5% | Added | – |
| NKENIKE, Inc. | Stock | 21,543 | $1.37M | 0.3% | −286−1.3% | Reduced | History |
| WisdomTree Tr97717Y790 | US EFFIC CORE FD | 25,000 | $1.37M | 0.3% | −1,000−3.8% | Reduced | – |
| DISWalt Disney Co | Stock | 11,889 | $1.35M | 0.3% | −430−3.5% | Reduced | History |
| J P Morgan Exchange Traded F46654Q781 | EQUITY FOCUS ETF | 17,908 | $1.34M | 0.3% | +1,616+9.9% | Added | – |
| Vanguard Morningstar Growth ETF922908736 | ETF | 2,644 | $1.29M | 0.3% | +2+0.1% | Added | – |
| LRCXLam Research Corp | Stock | 7,429 | $1.27M | 0.3% | −410−5.2% | Reduced | History |
| DEDeere & Co | Stock | 2,703 | $1.26M | 0.3% | +10.0% | Added | History |
| KLACKLA Corp | COM NEW | 1,013 | $1.23M | 0.3% | −28−2.7% | Reduced | History |
| AMGNAmgen Inc | Stock | 3,671 | $1.20M | 0.3% | +193+5.5% | Added | History |
| First Trust Rising Dividend Achievers ETF33738R506 | ETF | 16,917 | $1.18M | 0.3% | −1,305−7.2% | Reduced | – |
| J P Morgan Exchange Traded F46641Q761 | US QUALTY FCTR | 18,595 | $1.17M | 0.3% | −3,735−16.7% | Reduced | – |
| PEGPublic Service Enterprise Group Inc | COM | 14,389 | $1.16M | 0.3% | 00.0% | Unchanged | History |
| UNHUnitedHealth Group Inc | Stock | 3,452 | $1.14M | 0.3% | −49−1.4% | Reduced | History |
| iShares Tr46435G102 | CONV BD ETF | 11,215 | $1.10M | 0.2% | −185−1.6% | Reduced | – |
| WisdomTree Tr97717W588 | US LARGECAP FUND | 15,470 | $1.10M | 0.2% | −390−2.5% | Reduced | – |
Sold out since Q3 2025 (13)
Positions held at the end of Q3 2025 that are gone from this filing.
| Security | Class | Shares in Q3 2025 | Value in Q3 2025 | % of portfolio in Q3 2025 | History |
|---|---|---|---|---|---|
| Global X FDS37954Y475 | S&P 500 COVERED | 11,598 | $455.3K | 0.1% | – |
| NVONovo Nordisk A S | ADR | 5,500 | $305.2K | 0.1% | History |
| ELVElevance Health, Inc. | Stock | 719 | $232.3K | 0.1% | History |
| DDDuPont de Nemours, Inc. | COM | 2,882 | $224.5K | 0.1% | History |
| DKSDick's Sporting Goods, Inc. | Stock | 1,006 | $223.6K | 0.1% | History |
| First Tr Exchange-Traded FD33733E104 | CAP STRENGTH ETF | 2,324 | $217.7K | 0.1% | – |
| Dimensional ETF Trust25434V716 | US SUSTAINABILTY | 5,112 | $217.1K | 0.1% | – |
| Flexshares Tr33939L407 | MORNSTAR UPSTR | 4,873 | $213.3K | <0.1% | – |
| IBITiShares Bitcoin Trust ETF | ETF | 3,227 | $209.8K | <0.1% | History |
| Goldman Sachs ETF Tr381430479 | ACCESS INVT GR | 4,434 | $207.0K | <0.1% | – |
| ENXEaton Vance New York Municipal Bond Fund | COM | 16,185 | $159.6K | <0.1% | History |
| FLGFlagstar Bank, National Association | Stock | 10,140 | $117.1K | <0.1% | History |
| MYNBlackRock Muniyield New York Quality Fund, Inc. | COM | 11,476 | $114.0K | <0.1% | History |