Herold Advisors, Inc.
- SEC CIK
- 0001891713
- Latest filing
- Jul 22, 2026
Holdings in Q3 2025
Holdings as of Sep 30, 2025, filed Nov 13, 2025. Long positions only; changes compare share counts with Q2 2025.
- Positions
- 248
- −63 vs. Q2 2025
- Portfolio value
- $431.5M
- −$45.5M (−9.5%) vs. Q2 2025
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| AAPLApple Inc. | Stock | 84,645 | $21.6M | 5.0% | −10,400−10.9% | Reduced | History |
| NVDANVIDIA Corp | Stock | 112,920 | $21.1M | 4.9% | +20,546+22.2% | Added | History |
| MSFTMicrosoft Corp | Stock | 35,084 | $18.2M | 4.2% | +2,530+7.8% | Added | History |
| JPMJPMorgan Chase & Co | Stock | 29,013 | $9.15M | 2.1% | +588+2.1% | Added | History |
| MAMastercard Inc | Stock | 15,447 | $8.79M | 2.0% | +560+3.8% | Added | History |
| ABBVAbbVie Inc. | Stock | 35,847 | $8.30M | 1.9% | +1,683+4.9% | Added | History |
| American Centy ETF Tr025072885 | US EQT ETF | 74,331 | $8.08M | 1.9% | −84,789−53.3% | Reduced | – |
| LLYEli Lilly & Co | Stock | 10,541 | $8.04M | 1.9% | +823+8.5% | Added | History |
| VVisa Inc. | Stock | 21,960 | $7.50M | 1.7% | −2,653−10.8% | Reduced | History |
| Dimensional ETF Trust25434V401 | US EQUI MARK ETF | 101,836 | $7.38M | 1.7% | +16,637+19.5% | Added | – |
| XOMExxonMobil Holdings Corp | COM | 64,851 | $7.31M | 1.7% | −3,712−5.4% | Reduced | History |
| WMTWalmart Inc. | Stock | 70,836 | $7.30M | 1.7% | +5,185+7.9% | Added | History |
| American Centy ETF Tr025072562 | AVANTIS CORE FI | 159,964 | $6.73M | 1.6% | +22,737+16.6% | Added | – |
| Dimensional ETF Trust25434V872 | CORE FIXE IN ETF | 152,351 | $6.51M | 1.5% | +23,262+18.0% | Added | – |
| GOOGLAlphabet Inc. | Stock | 26,463 | $6.43M | 1.5% | −1,746−6.2% | Reduced | History |
| IBMInternational Business Machines Corp | Stock | 20,060 | $5.66M | 1.3% | −875−4.2% | Reduced | History |
| METAMeta Platforms, Inc. | Stock | 7,341 | $5.39M | 1.2% | −2,063−21.9% | Reduced | History |
| HDHome Depot, Inc. | Stock | 12,528 | $5.08M | 1.2% | +1,380+12.4% | Added | History |
| American Centy ETF Tr025072158 | AVANTIS US LARG | 64,655 | $4.95M | 1.1% | +6,822+11.8% | Added | – |
| ETF Ser Solutions26922A321 | DISTILLATE US | 85,008 | $4.93M | 1.1% | −6,369−7.0% | Reduced | – |
| TSLATesla, Inc. | Stock | 10,750 | $4.78M | 1.1% | −346−3.1% | Reduced | History |
| APHAmphenol Corp | CL A | 38,176 | $4.72M | 1.1% | +6,200+19.4% | Added | History |
| AMZNAmazon Com Inc | Stock | 20,948 | $4.60M | 1.1% | −5,895−22.0% | Reduced | History |
| JPMorgan Ultra-Short Income ETF46641Q837 | ETF | 89,585 | $4.54M | 1.1% | −3,940−4.2% | Reduced | – |
| CVXChevron Corp | Stock | 28,443 | $4.42M | 1.0% | +249+0.9% | Added | History |
| PGProcter & Gamble Co | Stock | 25,053 | $3.85M | 0.9% | +1,484+6.3% | Added | History |
| Flexshares Tr33939L746 | US QUALITY CAP | 48,202 | $3.76M | 0.9% | +7,627+18.8% | Added | – |
| VZVerizon Communications Inc | Stock | 81,678 | $3.59M | 0.8% | −6,359−7.2% | Reduced | History |
| American Centy ETF Tr025072703 | INTL EQT ETF | 42,430 | $3.35M | 0.8% | +585+1.4% | Added | – |
| Flexshares Tr33939L829 | INT QLTDVDYNAM | 94,043 | $3.19M | 0.7% | +15,903+20.4% | Added | – |
| BIPBrookfield Infrastructure Partners L.P. | LP INT UNIT | 96,629 | $3.18M | 0.7% | +1,435+1.5% | Added | History |
| CTASCintas Corp | Stock | 15,092 | $3.10M | 0.7% | +2,972+24.5% | Added | History |
| J P Morgan Exchange Traded F46641Q332 | EQUITY PREMIUM | 54,060 | $3.09M | 0.7% | −910−1.7% | Reduced | – |
| Dimensional ETF Trust25434V807 | INTERNATNAL VAL | 65,725 | $3.03M | 0.7% | +7,963+13.8% | Added | – |
| WisdomTree Tr97717Y477 | US QUALITY GROW | 52,022 | $2.98M | 0.7% | +3,092+6.3% | Added | – |
| WisdomTree Tr97717Y527 | FLOATNG RAT TREA | 58,594 | $2.95M | 0.7% | −234−0.4% | Reduced | – |
| BNBROOKFIELD Corp | CL A LTD VT SH | 42,693 | $2.93M | 0.7% | −4,091−8.7% | Reduced | History |
| BRK.BBerkshire Hathaway Inc | Stock | 5,818 | $2.93M | 0.7% | −11−0.2% | Reduced | History |
| ETNEaton Corp plc | Stock | 7,778 | $2.91M | 0.7% | 00.0% | Unchanged | History |
| WisdomTree Tr97717X669 | US QTLY DIV GRT | 32,692 | $2.91M | 0.7% | −2,649−7.5% | Reduced | – |
| INTUIntuit Inc. | Stock | 4,232 | $2.89M | 0.7% | +851+25.2% | Added | History |
| ISRGIntuitive Surgical Inc | COM NEW | 6,450 | $2.88M | 0.7% | 00.0% | Unchanged | History |
| JNJJohnson & Johnson | Stock | 15,471 | $2.87M | 0.7% | −363−2.3% | Reduced | History |
| Flexshares Tr33939L761 | CR SCD US BD | 57,451 | $2.83M | 0.7% | +7,166+14.3% | Added | – |
| TAT&T Inc. | Stock | 99,192 | $2.80M | 0.6% | −14,541−12.8% | Reduced | History |
| State Street Energy Select Sector SPDR ETF81369Y506 | ETF | 30,345 | $2.71M | 0.6% | +3,931+14.9% | Added | – |
| AVGOBroadcom Inc. | Stock | 8,132 | $2.68M | 0.6% | −84−1.0% | Reduced | History |
| American Centy ETF Tr025072877 | US SML CP VALU | 26,305 | $2.62M | 0.6% | −51,046−66.0% | Reduced | – |
| iShares Tr464288638 | ISHS 5-10YR INVT | 48,327 | $2.61M | 0.6% | −999−2.0% | Reduced | – |
| MRKMerck & Co., Inc. | Stock | 30,410 | $2.55M | 0.6% | −1,156−3.7% | Reduced | History |
| SPGIS&P Global Inc. | Stock | 4,835 | $2.35M | 0.5% | +181+3.9% | Added | History |
| American Centy ETF Tr025072349 | US LARGE CAP VLU | 32,468 | $2.35M | 0.5% | +4,088+14.4% | Added | – |
| PSXPhillips 66 | Stock | 16,503 | $2.24M | 0.5% | +1,031+6.7% | Added | History |
| QCOMQualcomm Inc | Stock | 13,092 | $2.18M | 0.5% | −199−1.5% | Reduced | History |
| COSTCostco Wholesale Corp | Stock | 2,338 | $2.16M | 0.5% | +314+15.5% | Added | History |
| CBChubb Ltd | Stock | 7,629 | $2.15M | 0.5% | +841+12.4% | Added | History |
| GOOGAlphabet Inc. | Stock | 8,830 | $2.15M | 0.5% | −6,369−41.9% | Reduced | History |
| GLDSPDR Gold Trust | ETF | 5,984 | $2.13M | 0.5% | +269+4.7% | Added | History |
| Dimensional ETF Trust25434V104 | US CORE EQT MKT | 46,000 | $2.10M | 0.5% | +321+0.7% | Added | – |
| Goldman Sachs ETF Tr381430503 | ACTIVEBETA US LG | 16,032 | $2.09M | 0.5% | −394−2.4% | Reduced | – |
| OKEONEOK Inc | COM | 27,193 | $1.98M | 0.5% | −3,496−11.4% | Reduced | History |
| JPMorgan Nasdaq Equity Premium Income ETF46654Q203 | ETF | 34,363 | $1.98M | 0.5% | +1,086+3.3% | Added | – |
| Capital Group Dividend Value14020W106 | SHS CREAT UNIT | 46,754 | $1.97M | 0.5% | −11,426−19.6% | Reduced | – |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 60,779 | $1.94M | 0.4% | +6,388+11.7% | Added | – |
| J P Morgan Exchange Traded F46641Q159 | INCOME ETF | 39,040 | $1.81M | 0.4% | −3,318−7.8% | Reduced | – |
| PFEPfizer Inc | Stock | 70,226 | $1.79M | 0.4% | −5,629−7.4% | Reduced | History |
| BACBank of America Corp | Stock | 34,536 | $1.78M | 0.4% | −10,388−23.1% | Reduced | History |
| NEENextera Energy Inc | Stock | 23,595 | $1.78M | 0.4% | +892+3.9% | Added | History |
| RTXRTX Corp | Stock | 10,316 | $1.73M | 0.4% | −116−1.1% | Reduced | History |
| EDConsolidated Edison Inc | Stock | 17,162 | $1.73M | 0.4% | −193−1.1% | Reduced | History |
| GSGoldman Sachs Group Inc | Stock | 2,141 | $1.70M | 0.4% | +795+59.1% | Added | History |
| BMYBristol Myers Squibb Co | Stock | 37,767 | $1.70M | 0.4% | +558+1.5% | Added | History |
| ABTAbbott Laboratories | Stock | 12,690 | $1.70M | 0.4% | +2,050+19.3% | Added | History |
| BABoeing Co | Stock | 7,331 | $1.58M | 0.4% | +1,000+15.8% | Added | History |
| LMTLockheed Martin Corp | Stock | 3,145 | $1.57M | 0.4% | +563+21.8% | Added | History |
| SHELShell plc | ADR | 21,806 | $1.56M | 0.4% | +80.0% | Added | History |
| NKENIKE, Inc. | Stock | 21,829 | $1.52M | 0.4% | +2,532+13.1% | Added | History |
| MCDMcDonalds Corp | Stock | 4,894 | $1.49M | 0.3% | +109+2.3% | Added | History |
| ORCLOracle Corp | Stock | 5,082 | $1.43M | 0.3% | −774−13.2% | Reduced | History |
| BNY Mellon ETF Trust09661T107 | US LRG CP CORE | 11,090 | $1.42M | 0.3% | −3,436−23.7% | Reduced | – |
| DISWalt Disney Co | Stock | 12,319 | $1.41M | 0.3% | −1,932−13.6% | Reduced | History |
| J P Morgan Exchange Traded F46641Q761 | US QUALTY FCTR | 22,330 | $1.40M | 0.3% | −4,949−18.1% | Reduced | – |
| WisdomTree Tr97717Y790 | US EFFIC CORE FD | 26,000 | $1.40M | 0.3% | −1,000−3.7% | Reduced | – |
| CATCaterpillar Inc | Stock | 2,876 | $1.37M | 0.3% | −306−9.6% | Reduced | History |
| CSCOCisco Systems, Inc. | Stock | 20,018 | $1.37M | 0.3% | −1,450−6.8% | Reduced | History |
| AMTAmerican Tower Corp | REIT | 6,890 | $1.33M | 0.3% | −29−0.4% | Reduced | History |
| MSMorgan Stanley | Stock | 8,215 | $1.31M | 0.3% | −357−4.2% | Reduced | History |
| NUENucor Corp | COM | 9,440 | $1.28M | 0.3% | +2,500+36.0% | Added | History |
| BLKBlackRock, Inc. | Stock | 1,095 | $1.28M | 0.3% | −16−1.4% | Reduced | History |
| PLDPrologis, Inc. | REIT | 11,133 | $1.27M | 0.3% | +3,502+45.9% | Added | History |
| Vanguard Morningstar Growth ETF922908736 | ETF | 2,642 | $1.27M | 0.3% | +829+45.7% | Added | – |
| American Centy ETF Tr025072604 | AVANTIS EMGMKT | 16,699 | $1.25M | 0.3% | +2,537+17.9% | Added | – |
| DEDeere & Co | Stock | 2,702 | $1.24M | 0.3% | +619+29.7% | Added | History |
| First Trust Rising Dividend Achievers ETF33738R506 | ETF | 18,222 | $1.23M | 0.3% | −4,583−20.1% | Reduced | – |
| UNHUnitedHealth Group Inc | Stock | 3,501 | $1.21M | 0.3% | +446+14.6% | Added | History |
| J P Morgan Exchange Traded F46654Q781 | EQUITY FOCUS ETF | 16,292 | $1.21M | 0.3% | +977+6.4% | Added | – |
| PEGPublic Service Enterprise Group Inc | COM | 14,389 | $1.20M | 0.3% | −326−2.2% | Reduced | History |
| iShares Tr46435G102 | CONV BD ETF | 11,400 | $1.14M | 0.3% | +2,500+28.1% | Added | – |
| KLACKLA Corp | COM NEW | 1,041 | $1.12M | 0.3% | +303+41.1% | Added | History |
| WisdomTree Tr97717W588 | US LARGECAP FUND | 15,860 | $1.09M | 0.3% | −1,500−8.6% | Reduced | – |
Sold out since Q2 2025 (68)
Positions held at the end of Q2 2025 that are gone from this filing.
| Security | Class | Shares in Q2 2025 | Value in Q2 2025 | % of portfolio in Q2 2025 | History |
|---|---|---|---|---|---|
| Invesco Exchange Traded FD T46137V357 | S&P500 EQL WGT | 39,696 | $7.21M | 1.5% | – |
| State Street SPDR Bloomberg 1-3 Month T-Bill ETF78468R663 | ETF | 75,161 | $6.89M | 1.4% | – |
| Vanguard Total Bond Market ETF921937835 | ETF | 64,633 | $4.76M | 1.0% | – |
| iShares Iboxx $ Investment Grade Corporate Bond ETF464287242 | ETF | 37,306 | $4.09M | 0.9% | – |
| Dimensional World Ex U.S. Core Equity 2 ETF25434V880 | ETF | 113,893 | $3.35M | 0.7% | – |
| iShares Tr46434V456 | MSCI INTL QUALTY | 64,174 | $2.77M | 0.6% | – |
| Schwab Strategic Tr808524862 | SHT TM US TRES | 101,034 | $2.46M | 0.5% | – |
| PIMCO ETF Tr72201R205 | 1-5 US TIP IDX | 33,125 | $1.78M | 0.4% | – |
| SPDR Series Trust78468R606 | ST PORT HIGH ETF | 68,594 | $1.63M | 0.3% | – |
| First Tr Exchange-Traded FD33739Q408 | FIRST TR ENH NEW | 25,183 | $1.51M | 0.3% | – |
| DSLDoubleLine Income Solutions Fund | COM | 114,950 | $1.41M | 0.3% | History |
| iShares Core S&P 500 ETF464287200 | ETF | 1,869 | $1.16M | 0.2% | – |
| iShares MSCI USA Quality Factor ETF46432F339 | ETF | 6,328 | $1.16M | 0.2% | – |
| iShares S&P 500 Growth ETF464287309 | ETF | 7,583 | $834.9K | 0.2% | – |
| First Tr Exchange-Traded FD33738D879 | FT VEST RIS | 31,958 | $789.7K | 0.2% | – |
| BlackRock ETF Trust09290C103 | ISHARES US EQUIT | 13,210 | $719.4K | 0.2% | – |
| Capital Group Global Equity14020R107 | SHS | 24,323 | $710.0K | 0.1% | – |
| State Street SPDR Portfolio S&P 500 Value ETF78464A508 | ETF | 12,839 | $672.0K | 0.1% | – |
| iShares Tr464288877 | EAFE VALUE ETF | 10,211 | $648.2K | 0.1% | – |
| iShares Tr464287432 | 20 YR TR BD ETF | 7,245 | $639.4K | 0.1% | – |
| Capital Group Core Balanced14021D107 | SHS | 18,220 | $609.3K | 0.1% | – |
| Schwab US Dividend Equity ETF808524797 | ETF | 19,854 | $526.1K | 0.1% | – |
| Vanguard Total World Stock ETF922042742 | ETF | 3,961 | $509.0K | 0.1% | – |
| UTFCohen & Steers Infrastructure Fund Inc | COM | 18,501 | $498.6K | 0.1% | History |
| HWMHowmet Aerospace Inc. | Stock | 2,547 | $474.1K | 0.1% | History |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 1,503 | $456.8K | 0.1% | – |
| First Tr Exchange-Traded FD33733E823 | GROWTH STRENGTH | 13,275 | $453.8K | 0.1% | – |
| iShares Core MSCI Emerging Markets ETF46434G103 | ETF | 7,224 | $433.6K | 0.1% | – |
| ECCEagle Point Credit Co | COM | 53,050 | $406.4K | 0.1% | History |
| KYNKayne Anderson Energy Infrastructure Fund, Inc. | COM | 31,800 | $404.5K | 0.1% | History |
| J P Morgan Exchange Traded F46641Q852 | INTL BD OPP ETF | 7,402 | $359.9K | 0.1% | – |
| Capital Group Core Equity Et14020V108 | SHS CREAT UNIT | 9,736 | $359.6K | 0.1% | – |
| ADBEAdobe Inc. | Stock | 928 | $359.0K | 0.1% | History |
| First Tr Exchange-Traded FD33734X846 | NASDAQ CYB ETF | 4,384 | $331.4K | 0.1% | – |
| BlackRock ETF Trust09290C806 | ISHA US THEM ETF | 9,143 | $325.3K | 0.1% | – |
| iShares S&P 100 ETF464287101 | ETF | 1,066 | $324.4K | 0.1% | – |
| First Tr Exchange-Traded FD337344105 | NASDAQ-100 SEL | 2,320 | $316.7K | 0.1% | – |
| PFNPIMCO Income Strategy Fund II | COM | 40,250 | $297.4K | 0.1% | History |
| Capital Group Dividend Growe14021L109 | SHS ETF | 8,752 | $294.3K | 0.1% | – |
| Vanguard Morningstar Small-Cap ETF922908751 | ETF | 1,233 | $292.2K | 0.1% | – |
| Goldman Sachs ETF Tr381430123 | MARKETBETA US EQ | 3,368 | $288.2K | 0.1% | – |
| First Tr Exchange-Traded FD33739Q200 | FST LOW OPPT EFT | 5,812 | $286.3K | 0.1% | – |
| IAUiShares Gold Trust | ETF | 4,589 | $286.2K | 0.1% | History |
| DVNDevon Energy Corp | Stock | 8,900 | $283.1K | 0.1% | History |
| iShares Tr464288885 | EAFE GRWTH ETF | 2,519 | $282.1K | 0.1% | – |
| Capital Grp Fixed Incm ETF T14020Y300 | US MULTI-SECTOR | 10,059 | $277.8K | 0.1% | – |
| iShares Flexible Income Active ETF092528603 | ETF | 5,183 | $273.9K | 0.1% | – |
| COHRCoherent Corp. | COM | 2,858 | $255.0K | 0.1% | History |
| CMGChipotle Mexican Grill Inc | COM | 4,320 | $242.6K | 0.1% | History |
| FDXFedEx Corp | Stock | 1,060 | $240.9K | 0.1% | History |
| PFLPIMCO Income Strategy Fund | COM | 28,780 | $240.0K | 0.1% | History |
| BNTXBioNTech SE | SPONSORED ADS | 2,250 | $239.6K | 0.1% | History |
| PIMCO Enhanced Short Maturity Active Exchange-Traded Fund72201R833 | ETF | 2,354 | $236.7K | <0.1% | – |
| American Centy ETF Tr025072299 | AVAN RE INTL ETF | 3,396 | $229.4K | <0.1% | – |
| Invesco Exch Traded FD Tr II46138E339 | S&P 500 MOMNTM | 2,032 | $228.5K | <0.1% | – |
| Capital Grp Fixed Incm ETF T14020Y508 | CORE BOND ETF | 8,679 | $228.3K | <0.1% | – |
| Capital Group GBL Growth EQT14020X104 | SHS CREAT UNIT | 6,906 | $220.8K | <0.1% | – |
| ONONOn Holding AG | Stock | 4,200 | $218.6K | <0.1% | History |
| BNY Mellon ETF Trust09661T602 | CORE BOND ETF | 5,153 | $217.4K | <0.1% | – |
| HESHess Corp | Stock | 1,500 | $207.8K | <0.1% | History |
| CTVACorteva, Inc. | Stock | 2,746 | $204.7K | <0.1% | History |
| WBDWarner Bros. Discovery, Inc. | Stock | 10,180 | $116.7K | <0.1% | History |
| PNIPIMCO New York Municipal Income Fund II | COM | 16,948 | $113.9K | <0.1% | History |
| ASGLiberty All Star Growth Fund Inc. | COM | 16,749 | $91.6K | <0.1% | History |
| IGDVoya GLOBAL EQUITY DIVIDEND & PREMIUM OPPORTUNITY FUND | COM | 14,736 | $85.5K | <0.1% | History |
| PYNPIMCO New York Municipal Income Fund III | COM | 10,258 | $53.8K | <0.1% | History |
| RIGTransocean Ltd. | REGISTERED SHS | 11,450 | $29.7K | <0.1% | History |
| CHPTChargePoint Holdings, Inc. | COM CL A | 13,000 | $9.14K | <0.1% | History |