Herold Advisors, Inc.
- SEC CIK
- 0001891713
- Latest filing
- Jul 22, 2026
Holdings in Q1 2026
Holdings as of Mar 31, 2026, filed May 15, 2026. Long positions only; changes compare share counts with Q4 2025.
- Positions
- 263
- +16 vs. Q4 2025
- Portfolio value
- $455.3M
- +$7.86M (+1.8%) vs. Q4 2025
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| AAPLApple Inc. | Stock | 83,949 | $21.3M | 4.7% | +2,050+2.5% | Added | History |
| NVDANVIDIA Corp | Stock | 113,791 | $19.8M | 4.4% | −205−0.2% | Reduced | History |
| MSFTMicrosoft Corp | Stock | 36,636 | $13.6M | 3.0% | +338+0.9% | Added | History |
| XOMExxonMobil Holdings Corp | COM | 65,330 | $11.1M | 2.4% | −257−0.4% | Reduced | History |
| LLYEli Lilly & Co | Stock | 10,193 | $9.38M | 2.1% | −251−2.4% | Reduced | History |
| American Centy ETF Tr025072885 | US EQT ETF | 84,322 | $9.37M | 2.1% | +4,102+5.1% | Added | – |
| Dimensional ETF Trust25434V401 | US EQUI MARK ETF | 132,085 | $9.37M | 2.1% | +16,213+14.0% | Added | – |
| WMTWalmart Inc. | Stock | 70,475 | $8.76M | 1.9% | −336−0.5% | Reduced | History |
| JPMJPMorgan Chase & Co | Stock | 28,902 | $8.50M | 1.9% | +85+0.3% | Added | History |
| MAMastercard Inc | Stock | 15,793 | $7.89M | 1.7% | +426+2.8% | Added | History |
| ABBVAbbVie Inc. | Stock | 35,090 | $7.63M | 1.7% | 00.0% | Unchanged | History |
| Dimensional ETF Trust25434V872 | CORE FIXE IN ETF | 173,993 | $7.35M | 1.6% | +16,932+10.8% | Added | – |
| American Centy ETF Tr025072562 | AVANTIS CORE FI | 174,440 | $7.25M | 1.6% | +11,069+6.8% | Added | – |
| GOOGLAlphabet Inc. | Stock | 24,907 | $7.16M | 1.6% | −1,045−4.0% | Reduced | History |
| American Centy ETF Tr025072158 | AVANTIS US LARG | 90,586 | $7.02M | 1.5% | +13,243+17.1% | Added | – |
| VVisa Inc. | Stock | 22,655 | $6.85M | 1.5% | +410+1.8% | Added | History |
| CVXChevron Corp | Stock | 27,492 | $5.69M | 1.2% | −493−1.8% | Reduced | History |
| APHAmphenol Corp | CL A | 40,788 | $5.15M | 1.1% | +2,688+7.1% | Added | History |
| iShares Tr464288638 | ISHS 5-10YR INVT | 96,818 | $5.15M | 1.1% | +14,524+17.6% | Added | – |
| Flexshares Tr33939L761 | CR SCD US BD | 98,157 | $4.77M | 1.0% | +14,587+17.5% | Added | – |
| IBMInternational Business Machines Corp | Stock | 19,616 | $4.75M | 1.0% | +333+1.7% | Added | History |
| AMZNAmazon Com Inc | Stock | 21,722 | $4.52M | 1.0% | +455+2.1% | Added | History |
| Flexshares Tr33939L746 | US QUALITY CAP | 56,744 | $4.44M | 1.0% | +5,989+11.8% | Added | – |
| VZVerizon Communications Inc | Stock | 86,347 | $4.33M | 1.0% | +2,121+2.5% | Added | History |
| Flexshares Tr33939L829 | INT QLTDVDYNAM | 113,433 | $4.30M | 0.9% | +11,223+11.0% | Added | – |
| Dimensional ETF Trust25434V807 | INTERNATNAL VAL | 80,163 | $4.23M | 0.9% | +9,937+14.2% | Added | – |
| HDHome Depot, Inc. | Stock | 12,807 | $4.21M | 0.9% | +155+1.2% | Added | History |
| METAMeta Platforms, Inc. | Stock | 7,011 | $4.01M | 0.9% | −50−0.7% | Reduced | History |
| ETF Ser Solutions26922A321 | DISTILLATE US | 68,847 | $3.98M | 0.9% | −2,515−3.5% | Reduced | – |
| American Centy ETF Tr025072703 | INTL EQT ETF | 46,426 | $3.94M | 0.9% | +2,579+5.9% | Added | – |
| MRKMerck & Co., Inc. | Stock | 31,656 | $3.81M | 0.8% | +1,508+5.0% | Added | History |
| JPMorgan Ultra-Short Income ETF46641Q837 | ETF | 74,506 | $3.77M | 0.8% | −8,589−10.3% | Reduced | – |
| JNJJohnson & Johnson | Stock | 15,405 | $3.77M | 0.8% | +271+1.8% | Added | History |
| TSLATesla, Inc. | Stock | 10,121 | $3.76M | 0.8% | +576+6.0% | Added | History |
| State Street Energy Select Sector SPDR ETF81369Y506 | ETF | 59,555 | $3.65M | 0.8% | −2,442−3.9% | Reduced | – |
| BIPBrookfield Infrastructure Partners L.P. | LP INT UNIT | 94,211 | $3.40M | 0.7% | +1,700+1.8% | Added | History |
| J P Morgan Exchange Traded F46641Q332 | EQUITY PREMIUM | 59,879 | $3.39M | 0.7% | +1,447+2.5% | Added | – |
| PGProcter & Gamble Co | Stock | 23,395 | $3.38M | 0.7% | −1,403−5.7% | Reduced | History |
| American Centy ETF Tr025072877 | US SML CP VALU | 30,128 | $3.33M | 0.7% | +3,598+13.6% | Added | – |
| WisdomTree Tr97717Y477 | US QUALITY GROW | 60,598 | $3.24M | 0.7% | +5,444+9.9% | Added | – |
| ISRGIntuitive Surgical Inc | COM NEW | 6,450 | $2.97M | 0.7% | 00.0% | Unchanged | History |
| TAT&T Inc. | Stock | 101,670 | $2.95M | 0.6% | +1,437+1.4% | Added | History |
| BRK.BBerkshire Hathaway Inc | Stock | 6,146 | $2.95M | 0.6% | +341+5.9% | Added | History |
| CBChubb Ltd | Stock | 9,019 | $2.94M | 0.6% | +1,389+18.2% | Added | History |
| PSXPhillips 66 | Stock | 16,121 | $2.94M | 0.6% | −104−0.6% | Reduced | History |
| American Centy ETF Tr025072349 | US LARGE CAP VLU | 35,473 | $2.86M | 0.6% | +3,143+9.7% | Added | – |
| ETNEaton Corp plc | Stock | 7,889 | $2.82M | 0.6% | +142+1.8% | Added | History |
| GLDSPDR Gold Trust | ETF | 6,284 | $2.70M | 0.6% | 00.0% | Unchanged | History |
| WisdomTree Tr97717X669 | US QTLY DIV GRT | 29,154 | $2.56M | 0.6% | −2,308−7.3% | Reduced | – |
| COSTCostco Wholesale Corp | Stock | 2,567 | $2.56M | 0.6% | −120−4.5% | Reduced | History |
| CTASCintas Corp | Stock | 15,092 | $2.55M | 0.6% | 00.0% | Unchanged | History |
| AVGOBroadcom Inc. | Stock | 8,221 | $2.54M | 0.6% | +185+2.3% | Added | History |
| NEENextera Energy Inc | Stock | 26,990 | $2.51M | 0.6% | +3,288+13.9% | Added | History |
| BNBROOKFIELD Corp | CL A LTD VT SH | 62,014 | $2.51M | 0.6% | 00.0% | Unchanged | History |
| JPMorgan Nasdaq Equity Premium Income ETF46654Q203 | ETF | 43,533 | $2.42M | 0.5% | +1,665+4.0% | Added | – |
| Dimensional ETF Trust25434V104 | US CORE EQT MKT | 53,173 | $2.40M | 0.5% | +998+1.9% | Added | – |
| Capital Group Dividend Value14020W106 | SHS CREAT UNIT | 51,841 | $2.21M | 0.5% | +856+1.7% | Added | – |
| BMYBristol Myers Squibb Co | Stock | 35,977 | $2.18M | 0.5% | −155−0.4% | Reduced | History |
| LMTLockheed Martin Corp | Stock | 3,541 | $2.14M | 0.5% | +350+11.0% | Added | History |
| PFEPfizer Inc | Stock | 75,030 | $2.11M | 0.5% | +3,642+5.1% | Added | History |
| SHELShell plc | ADR | 21,822 | $2.03M | 0.4% | +70.0% | Added | History |
| OKEONEOK Inc | COM | 22,251 | $2.01M | 0.4% | −1,996−8.2% | Reduced | History |
| GOOGAlphabet Inc. | Stock | 6,899 | $1.98M | 0.4% | +75+1.1% | Added | History |
| RTXRTX Corp | Stock | 10,148 | $1.96M | 0.4% | +307+3.1% | Added | History |
| EDConsolidated Edison Inc | Stock | 17,230 | $1.95M | 0.4% | −80.0% | Reduced | History |
| SPGIS&P Global Inc. | Stock | 4,535 | $1.93M | 0.4% | 00.0% | Unchanged | History |
| WisdomTree Tr97717Y527 | FLOATNG RAT TREA | 37,562 | $1.89M | 0.4% | −5,594−13.0% | Reduced | – |
| CATCaterpillar Inc | Stock | 2,631 | $1.86M | 0.4% | −184−6.5% | Reduced | History |
| INTUIntuit Inc. | Stock | 4,247 | $1.84M | 0.4% | −10−0.2% | Reduced | History |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 60,681 | $1.77M | 0.4% | −295−0.5% | Reduced | – |
| American Centy ETF Tr025072604 | AVANTIS EMGMKT | 21,442 | $1.73M | 0.4% | +2,985+16.2% | Added | – |
| QCOMQualcomm Inc | Stock | 13,020 | $1.68M | 0.4% | +20.0% | Added | History |
| BACBank of America Corp | Stock | 33,827 | $1.65M | 0.4% | +1,151+3.5% | Added | History |
| GLWCorning Inc | COM | 12,019 | $1.63M | 0.4% | +350+3.0% | Added | History |
| BABoeing Co | Stock | 8,151 | $1.62M | 0.4% | +415+5.4% | Added | History |
| NUENucor Corp | COM | 9,440 | $1.60M | 0.4% | 00.0% | Unchanged | History |
| SLViShares Silver Trust | ETF | 23,162 | $1.58M | 0.3% | +297+1.3% | Added | History |
| J P Morgan Exchange Traded F46641Q159 | INCOME ETF | 33,659 | $1.55M | 0.3% | −894−2.6% | Reduced | – |
| MCDMcDonalds Corp | Stock | 4,960 | $1.54M | 0.3% | −9−0.2% | Reduced | History |
| DEDeere & Co | Stock | 2,704 | $1.52M | 0.3% | +10.0% | Added | History |
| GSGoldman Sachs Group Inc | Stock | 1,786 | $1.51M | 0.3% | +15+0.8% | Added | History |
| J P Morgan Exchange Traded F46654Q781 | EQUITY FOCUS ETF | 20,965 | $1.51M | 0.3% | +3,057+17.1% | Added | – |
| PLDPrologis, Inc. | REIT | 11,203 | $1.48M | 0.3% | +10+0.1% | Added | History |
| CSCOCisco Systems, Inc. | Stock | 18,988 | $1.47M | 0.3% | +20+0.1% | Added | History |
| Goldman Sachs ETF Tr381430503 | ACTIVEBETA US LG | 11,742 | $1.47M | 0.3% | −2,200−15.8% | Reduced | – |
| BNY Mellon ETF Trust09661T107 | US LRG CP CORE | 11,170 | $1.39M | 0.3% | −370−3.2% | Reduced | – |
| MSMorgan Stanley | Stock | 8,168 | $1.34M | 0.3% | +10.0% | Added | History |
| GEGeneral Electric Co | Stock | 4,592 | $1.30M | 0.3% | +1,250+37.4% | Added | History |
| ABTAbbott Laboratories | Stock | 12,502 | $1.28M | 0.3% | +12+0.1% | Added | History |
| KLACKLA Corp | COM NEW | 869 | $1.28M | 0.3% | −144−14.2% | Reduced | History |
| AMGNAmgen Inc | Stock | 3,624 | $1.28M | 0.3% | −47−1.3% | Reduced | History |
| WisdomTree Tr97717Y790 | US EFFIC CORE FD | 24,000 | $1.25M | 0.3% | −1,000−4.0% | Reduced | – |
| PEGPublic Service Enterprise Group Inc | COM | 15,149 | $1.23M | 0.3% | +760+5.3% | Added | History |
| NFLXNetflix Inc | Stock | 12,470 | $1.20M | 0.3% | +1,292+11.6% | Added | History |
| LRCXLam Research Corp | Stock | 5,581 | $1.19M | 0.3% | −1,848−24.9% | Reduced | History |
| NKENIKE, Inc. | Stock | 21,999 | $1.16M | 0.3% | +456+2.1% | Added | History |
| First Trust Rising Dividend Achievers ETF33738R506 | ETF | 16,718 | $1.14M | 0.3% | −199−1.2% | Reduced | – |
| BPBP PLC | ADR | 23,672 | $1.11M | 0.2% | −62−0.3% | Reduced | History |
| State Street SPDR Bloomberg Convertible Securities ETF78464A359 | ETF | 11,925 | $1.09M | 0.2% | 00.0% | Unchanged | – |
| American Centy ETF Tr025072133 | AVAN US VALU ETF | 14,581 | $1.08M | 0.2% | +1,901+15.0% | Added | – |
Sold out since Q4 2025 (7)
Positions held at the end of Q4 2025 that are gone from this filing.
| Security | Class | Shares in Q4 2025 | Value in Q4 2025 | % of portfolio in Q4 2025 | History |
|---|---|---|---|---|---|
| CRMSalesforce, Inc. | Stock | 1,872 | $495.9K | 0.1% | History |
| UBERUber Technologies, Inc | Stock | 3,100 | $253.3K | 0.1% | History |
| URIUnited Rentals, Inc. | COM | 300 | $242.8K | 0.1% | History |
| AXONAxon Enterprise, Inc. | COM | 395 | $224.3K | 0.1% | History |
| MHNBlackRock Muniholdings New York Quality Fund, Inc. | COM | 21,759 | $222.6K | <0.1% | History |
| KHCKraft Heinz Co | Stock | 9,000 | $218.3K | <0.1% | History |
| QBTSD-Wave Quantum Inc. | Stock | 8,000 | $209.2K | <0.1% | History |