Herold Advisors, Inc.
- SEC CIK
- 0001891713
- Latest filing
- Jul 22, 2026
Holdings in Q2 2026
Holdings as of Jun 30, 2026, filed Jul 22, 2026. Long positions only; changes compare share counts with Q1 2026.
- Positions
- 273
- +10 vs. Q1 2026
- Portfolio value
- $505.9M
- +$50.6M (+11.1%) vs. Q1 2026
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| AAPLApple Inc. | Stock | 82,587 | $23.9M | 4.7% | −1,362−1.6% | Reduced | History |
| NVDANVIDIA Corp | Stock | 114,077 | $22.8M | 4.5% | +286+0.3% | Added | History |
| MSFTMicrosoft Corp | Stock | 37,327 | $13.9M | 2.8% | +691+1.9% | Added | History |
| LLYEli Lilly & Co | Stock | 10,550 | $12.7M | 2.5% | +357+3.5% | Added | History |
| Dimensional ETF Trust25434V401 | US EQUI MARK ETF | 148,859 | $12.2M | 2.4% | +16,774+12.7% | Added | – |
| American Centy ETF Tr025072885 | US EQT ETF | 81,375 | $10.4M | 2.1% | −2,947−3.5% | Reduced | – |
| American Centy ETF Tr025072158 | AVANTIS US LARG | 108,644 | $9.78M | 1.9% | +18,058+19.9% | Added | – |
| JPMJPMorgan Chase & Co | Stock | 29,211 | $9.56M | 1.9% | +309+1.1% | Added | History |
| GOOGLAlphabet Inc. | Stock | 25,060 | $8.96M | 1.8% | +153+0.6% | Added | History |
| XOMExxonMobil Holdings Corp | COM | 65,431 | $8.95M | 1.8% | +101+0.2% | Added | History |
| ABBVAbbVie Inc. | Stock | 35,123 | $8.83M | 1.7% | +33+0.1% | Added | History |
| MAMastercard Inc | Stock | 15,902 | $8.17M | 1.6% | +109+0.7% | Added | History |
| WMTWalmart Inc. | Stock | 70,340 | $7.97M | 1.6% | −135−0.2% | Reduced | History |
| Dimensional ETF Trust25434V872 | CORE FIXE IN ETF | 188,195 | $7.94M | 1.6% | +14,202+8.2% | Added | – |
| American Centy ETF Tr025072562 | AVANTIS CORE FI | 188,219 | $7.79M | 1.5% | +13,779+7.9% | Added | – |
| VVisa Inc. | Stock | 22,213 | $7.62M | 1.5% | −442−2.0% | Reduced | History |
| APHAmphenol Corp | CL A | 40,777 | $7.19M | 1.4% | −110.0% | Reduced | History |
| iShares Tr464288638 | ISHS 5-10YR INVT | 109,570 | $5.83M | 1.2% | +12,752+13.2% | Added | – |
| Flexshares Tr33939L746 | US QUALITY CAP | 64,695 | $5.82M | 1.1% | +7,951+14.0% | Added | – |
| IBMInternational Business Machines Corp | Stock | 19,748 | $5.54M | 1.1% | +132+0.7% | Added | History |
| Flexshares Tr33939L829 | INT QLTDVDYNAM | 128,882 | $5.50M | 1.1% | +15,449+13.6% | Added | – |
| Flexshares Tr33939L761 | CR SCD US BD | 109,600 | $5.31M | 1.0% | +11,443+11.7% | Added | – |
| AMZNAmazon Com Inc | Stock | 21,589 | $5.16M | 1.0% | −133−0.6% | Reduced | History |
| CVXChevron Corp | Stock | 29,727 | $4.93M | 1.0% | +2,235+8.1% | Added | History |
| Dimensional ETF Trust25434V807 | INTERNATNAL VAL | 89,364 | $4.82M | 1.0% | +9,201+11.5% | Added | – |
| HDHome Depot, Inc. | Stock | 13,017 | $4.59M | 0.9% | +210+1.6% | Added | History |
| WisdomTree Tr97717Y477 | US QUALITY GROW | 67,404 | $4.45M | 0.9% | +6,806+11.2% | Added | – |
| TSLATesla, Inc. | Stock | 10,280 | $4.32M | 0.9% | +159+1.6% | Added | History |
| METAMeta Platforms, Inc. | Stock | 7,259 | $4.09M | 0.8% | +248+3.5% | Added | History |
| MRKMerck & Co., Inc. | Stock | 31,620 | $4.07M | 0.8% | −36−0.1% | Reduced | History |
| American Centy ETF Tr025072703 | INTL EQT ETF | 44,832 | $4.00M | 0.8% | −1,594−3.4% | Reduced | – |
| American Centy ETF Tr025072877 | US SML CP VALU | 31,860 | $3.96M | 0.8% | +1,732+5.7% | Added | – |
| VZVerizon Communications Inc | Stock | 91,531 | $3.88M | 0.8% | +5,184+6.0% | Added | History |
| JNJJohnson & Johnson | Stock | 15,267 | $3.88M | 0.8% | −138−0.9% | Reduced | History |
| American Centy ETF Tr025072349 | US LARGE CAP VLU | 41,231 | $3.76M | 0.7% | +5,758+16.2% | Added | – |
| J P Morgan Exchange Traded F46641Q332 | EQUITY PREMIUM | 62,700 | $3.54M | 0.7% | +2,821+4.7% | Added | – |
| JPMorgan Ultra-Short Income ETF46641Q837 | ETF | 67,880 | $3.44M | 0.7% | −6,626−8.9% | Reduced | – |
| PGProcter & Gamble Co | Stock | 22,951 | $3.36M | 0.7% | −444−1.9% | Reduced | History |
| BIPBrookfield Infrastructure Partners L.P. | LP INT UNIT | 90,061 | $3.28M | 0.6% | −4,150−4.4% | Reduced | History |
| ETNEaton Corp plc | Stock | 7,649 | $3.26M | 0.6% | −240−3.0% | Reduced | History |
| BRK.BBerkshire Hathaway Inc | Stock | 6,404 | $3.21M | 0.6% | +258+4.2% | Added | History |
| State Street Energy Select Sector SPDR ETF81369Y506 | ETF | 59,269 | $3.14M | 0.6% | −286−0.5% | Reduced | – |
| CBChubb Ltd | Stock | 9,020 | $3.07M | 0.6% | +10.0% | Added | History |
| AVGOBroadcom Inc. | Stock | 7,946 | $3.00M | 0.6% | −275−3.3% | Reduced | History |
| ETF Ser Solutions26922A321 | DISTILLATE US | 49,321 | $2.96M | 0.6% | −19,526−28.4% | Reduced | – |
| JPMorgan Nasdaq Equity Premium Income ETF46654Q203 | ETF | 47,728 | $2.92M | 0.6% | +4,195+9.6% | Added | – |
| GLWCorning Inc | COM | 11,415 | $2.92M | 0.6% | −604−5.0% | Reduced | History |
| Dimensional ETF Trust25434V104 | US CORE EQT MKT | 54,267 | $2.80M | 0.6% | +1,094+2.1% | Added | – |
| Capital Group Dividend Value14020W106 | SHS CREAT UNIT | 56,091 | $2.77M | 0.5% | +4,250+8.2% | Added | – |
| PSXPhillips 66 | Stock | 15,842 | $2.68M | 0.5% | −279−1.7% | Reduced | History |
| CATCaterpillar Inc | Stock | 2,493 | $2.65M | 0.5% | −138−5.2% | Reduced | History |
| BNBROOKFIELD Corp | CL A LTD VT SH | 62,014 | $2.65M | 0.5% | 00.0% | Unchanged | History |
| CTASCintas Corp | Stock | 15,092 | $2.57M | 0.5% | 00.0% | Unchanged | History |
| ISRGIntuitive Surgical Inc | COM NEW | 6,450 | $2.57M | 0.5% | 00.0% | Unchanged | History |
| WisdomTree Tr97717X669 | US QTLY DIV GRT | 25,654 | $2.45M | 0.5% | −3,500−12.0% | Reduced | – |
| GOOGAlphabet Inc. | Stock | 6,906 | $2.44M | 0.5% | +7+0.1% | Added | History |
| COSTCostco Wholesale Corp | Stock | 2,590 | $2.43M | 0.5% | +23+0.9% | Added | History |
| NEENextera Energy Inc | Stock | 27,346 | $2.40M | 0.5% | +356+1.3% | Added | History |
| KLACKLA Corp | COM NEW | 7,860 | $2.37M | 0.5% | −830−9.6% | ReducedConverted for a 10-for-1 split | History |
| LRCXLam Research Corp | Stock | 5,450 | $2.36M | 0.5% | −131−2.3% | Reduced | History |
| QCOMQualcomm Inc | Stock | 12,744 | $2.35M | 0.5% | −276−2.1% | Reduced | History |
| GLDSPDR Gold Trust | ETF | 6,129 | $2.26M | 0.4% | −155−2.5% | Reduced | History |
| TAT&T Inc. | Stock | 109,149 | $2.25M | 0.4% | +7,479+7.4% | Added | History |
| American Centy ETF Tr025072604 | AVANTIS EMGMKT | 23,025 | $2.23M | 0.4% | +1,583+7.4% | Added | – |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 65,482 | $2.22M | 0.4% | +4,801+7.9% | Added | – |
| J P Morgan Exchange Traded F46654Q781 | EQUITY FOCUS ETF | 27,188 | $2.18M | 0.4% | +6,223+29.7% | Added | – |
| CSCOCisco Systems, Inc. | Stock | 18,185 | $2.13M | 0.4% | −803−4.2% | Reduced | History |
| NUENucor Corp | COM | 9,440 | $2.10M | 0.4% | 00.0% | Unchanged | History |
| BMYBristol Myers Squibb Co | Stock | 35,910 | $2.07M | 0.4% | −67−0.2% | Reduced | History |
| BACBank of America Corp | Stock | 36,404 | $2.07M | 0.4% | +2,577+7.6% | Added | History |
| PFEPfizer Inc | Stock | 81,250 | $1.95M | 0.4% | +6,220+8.3% | Added | History |
| GEGeneral Electric Co | Stock | 5,158 | $1.93M | 0.4% | +566+12.3% | Added | History |
| EDConsolidated Edison Inc | Stock | 17,334 | $1.92M | 0.4% | +104+0.6% | Added | History |
| RTXRTX Corp | Stock | 10,040 | $1.90M | 0.4% | −108−1.1% | Reduced | History |
| OKEONEOK Inc | COM | 21,675 | $1.89M | 0.4% | −576−2.6% | Reduced | History |
| GSGoldman Sachs Group Inc | Stock | 1,825 | $1.84M | 0.4% | +39+2.2% | Added | History |
| MUMicron Technology Inc | Stock | 1,581 | $1.82M | 0.4% | −298−15.9% | Reduced | History |
| SPGIS&P Global Inc. | Stock | 4,485 | $1.82M | 0.4% | −50−1.1% | Reduced | History |
| AMDAdvanced Micro Devices Inc | Stock | 3,062 | $1.78M | 0.4% | −132−4.1% | Reduced | History |
| MSMorgan Stanley | Stock | 8,232 | $1.72M | 0.3% | +64+0.8% | Added | History |
| DEDeere & Co | Stock | 2,704 | $1.72M | 0.3% | 00.0% | Unchanged | History |
| BABoeing Co | Stock | 7,901 | $1.71M | 0.3% | −250−3.1% | Reduced | History |
| SHELShell plc | ADR | 21,831 | $1.70M | 0.3% | +90.0% | Added | History |
| LMTLockheed Martin Corp | Stock | 3,174 | $1.62M | 0.3% | −367−10.4% | Reduced | History |
| BNY Mellon ETF Trust09661T107 | US LRG CP CORE | 11,174 | $1.60M | 0.3% | +40.0% | Added | – |
| Avantis Credit ETF02507A200 | SHS | 30,981 | $1.59M | 0.3% | +9,664+45.3% | Added | – |
| iShares Tr46434V282 | U S EQUITY FACTR | 20,506 | $1.55M | 0.3% | +7,769+61.0% | Added | – |
| PLDPrologis, Inc. | REIT | 11,047 | $1.50M | 0.3% | −156−1.4% | Reduced | History |
| WisdomTree Tr97717Y527 | FLOATNG RAT TREA | 29,446 | $1.48M | 0.3% | −8,116−21.6% | Reduced | – |
| AMATApplied Materials Inc | Stock | 1,935 | $1.40M | 0.3% | −169−8.0% | Reduced | History |
| American Centy ETF Tr025072133 | AVAN US VALU ETF | 17,046 | $1.37M | 0.3% | +2,465+16.9% | Added | – |
| WisdomTree Tr97717Y790 | US EFFIC CORE FD | 23,000 | $1.36M | 0.3% | −1,000−4.2% | Reduced | – |
| Bondbloxx ETF Trust09789C747 | BBB RATED 5 10 Y | 26,135 | $1.34M | 0.3% | +10,005+62.0% | Added | – |
| MCDMcDonalds Corp | Stock | 4,945 | $1.34M | 0.3% | −15−0.3% | Reduced | History |
| First Trust Rising Dividend Achievers ETF33738R506 | ETF | 16,543 | $1.34M | 0.3% | −175−1.0% | Reduced | – |
| PEGPublic Service Enterprise Group Inc | COM | 16,078 | $1.30M | 0.3% | +929+6.1% | Added | History |
| J P Morgan Exchange Traded F46654Q716 | ACTIVE BOND ETF | 24,362 | $1.30M | 0.3% | +11,339+87.1% | Added | – |
| CCitigroup Inc | Stock | 9,285 | $1.30M | 0.3% | +124+1.4% | Added | History |
| State Street SPDR Bloomberg Convertible Securities ETF78464A359 | ETF | 11,925 | $1.29M | 0.3% | 00.0% | Unchanged | – |
| AMGNAmgen Inc | Stock | 3,526 | $1.27M | 0.3% | −98−2.7% | Reduced | History |
Sold out since Q1 2026 (8)
Positions held at the end of Q1 2026 that are gone from this filing.
| Security | Class | Shares in Q1 2026 | Value in Q1 2026 | % of portfolio in Q1 2026 | History |
|---|---|---|---|---|---|
| ZTSZoetis Inc. | Stock | 2,480 | $293.2K | 0.1% | History |
| WisdomTree Tr97717Y808 | YIELD ENHANCED | 5,427 | $258.2K | 0.1% | – |
| WisdomTree Tr97717X594 | ITL HDG QTLY DIV | 5,152 | $248.1K | 0.1% | – |
| CEGConstellation Energy Corp | Stock | 888 | $248.0K | 0.1% | History |
| Flexshares Tr33939L407 | MORNSTAR UPSTR | 4,258 | $234.9K | 0.1% | – |
| CGCarlyle Group Inc. | COM | 4,500 | $217.8K | <0.1% | History |
| Pacer US Cash Cows 100 ETF69374H881 | ETF | 3,340 | $208.9K | <0.1% | – |
| FDXFedEx Corp | Stock | 570 | $203.0K | <0.1% | History |