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Livermore
Livermore
ZHEN

Herold Advisors, Inc.

SEC CIK
0001891713
Latest filing
Jul 22, 2026

Holdings in Q2 2022

Holdings as of Jun 30, 2022, filed Jul 15, 2022. Long positions only; changes compare share counts with Q1 2022.

Institution overview
Positions
192
−527 vs. Q1 2022
Portfolio value
$220.8M
−$60.1M (−21.4%) vs. Q1 2022
Filed
Jul 15, 2022
SEC
Holdings of Herold Advisors, Inc. in Q2 2022
SecurityClassSharesValue% of portfolioShare changeActionHistory
New Age Alpha Tr64157X104AVDR US LRGCP LE30,740$739.0K0.3%−600−1.9%Reduced–
CMPRCIMPRESS plcSHS EURO19,100$742.0K0.3%00.0%UnchangedHistory
BRK.BBerkshire Hathaway IncStock2,850$778.0K0.4%00.0%UnchangedHistory
Flexshares Tr33939L407MORNSTAR UPSTR19,816$786.0K0.4%+9,231+87.2%Added–
MKCMcCormick & Co IncStock9,460$787.0K0.4%00.0%UnchangedHistory
American Centy ETF Tr025072703INTL EQT ETF15,984$814.0K0.4%+150+0.9%Added–
SWKSSkyworks Solutions, Inc.Stock9,445$874.0K0.4%00.0%UnchangedHistory
GOOGAlphabet Inc.Stock411$899.0K0.4%+14+3.5%AddedHistory
TROWPrice T Rowe Group IncStock8,171$928.0K0.4%+1,091+15.4%AddedHistory
GOOGLAlphabet Inc.Stock430$937.0K0.4%+65+17.8%AddedHistory
J P Morgan Exchange Traded F46641Q332EQUITY PREMIUM16,900$937.0K0.4%+1,507+9.8%Added–
State Street SPDR Bloomberg Convertible Securities ETF78464A359ETF14,638$945.0K0.4%00.0%Unchanged–
PEGPublic Service Enterprise Group IncCOM15,108$956.0K0.4%00.0%UnchangedHistory
iShares Tr46435G102CONV BD ETF13,815$958.0K0.4%−595−4.1%Reduced–
PEPPepsiCo IncStock5,780$963.0K0.4%00.0%UnchangedHistory
METAMeta Platforms, Inc.Stock6,010$969.0K0.4%00.0%UnchangedHistory
WisdomTree Tr97717W588US LARGECAP FUND24,210$987.0K0.4%+1,500+6.6%Added–
iShares Core Dividend Growth ETF46434V621ETF20,905$995.0K0.5%+10.0%Added–
BACBank of America CorpStock32,569$1.01M0.5%+30.0%AddedHistory
STZConstellation Brands, Inc.Stock4,375$1.02M0.5%−50−1.1%ReducedHistory
WisdomTree Tr97717Y790US EFFIC CORE FD30,760$1.02M0.5%−2,935−8.7%Reduced–
LHXL3HARRIS Technologies, Inc.Stock4,305$1.04M0.5%00.0%UnchangedHistory
NRGNRG Energy, Inc.Stock28,411$1.08M0.5%+2,246+8.6%AddedHistory
POOLPool CorpCOM3,100$1.09M0.5%00.0%UnchangedHistory
CMCSAComcast CorpStock28,458$1.12M0.5%00.0%UnchangedHistory
Schwab U.S. Large-Cap Growth ETF808524300ETF19,820$1.15M0.5%00.0%Unchanged–
UNPUnion Pacific CorpStock5,405$1.15M0.5%00.0%UnchangedHistory
DISWalt Disney CoStock12,943$1.22M0.6%+1,436+12.5%AddedHistory
TSLATesla, Inc.Stock1,835$1.24M0.6%+110+6.4%AddedHistory
TAT&T Inc.Stock59,445$1.25M0.6%−7,893−11.7%ReducedHistory
IQVIQVIA Holdings Inc.Stock5,800$1.26M0.6%+300+5.5%AddedHistory
ACNAccenture plcStock4,570$1.27M0.6%00.0%UnchangedHistory
MCDMcDonalds CorpStock5,137$1.27M0.6%00.0%UnchangedHistory
BLKBlackRock, Inc.COM2,089$1.27M0.6%+54+2.7%AddedHistory
First Trust Rising Dividend Achievers ETF33738R506ETF31,335$1.28M0.6%+100+0.3%Added–
AVYAvery Dennison CorpCOM7,987$1.29M0.6%+737+10.2%AddedHistory
CSCOCisco Systems, Inc.Stock30,886$1.32M0.6%−60−0.2%ReducedHistory
DPZDominos Pizza IncCOM3,388$1.32M0.6%+553+19.5%AddedHistory
WisdomTree Tr97717X669US QTLY DIV GRT23,685$1.36M0.6%+911+4.0%Added–
TSCOTractor Supply CoCOM7,059$1.37M0.6%+829+13.3%AddedHistory
WisdomTree Tr97717X578EM EX ST-OWNED47,756$1.37M0.6%−280−0.6%Reduced–
American Centy ETF Tr025072885US EQT ETF21,053$1.37M0.6%+1,485+7.6%Added–
LMTLockheed Martin CorpStock3,275$1.41M0.6%00.0%UnchangedHistory
AMZNAmazon Com IncStock13,520$1.44M0.6%+1,540+12.9%AddedConverted for a 20-for-1 splitHistory
JKHYJack Henry & Associates IncStock8,120$1.46M0.7%00.0%UnchangedHistory
NUENucor CorpCOM14,030$1.46M0.7%00.0%UnchangedHistory
QCOMQualcomm IncStock11,725$1.50M0.7%+241+2.1%AddedHistory
GSKGSK plcSPONSORED ADR34,485$1.50M0.7%+1,533+4.7%AddedHistory
PLDPrologis, Inc.REIT13,423$1.58M0.7%00.0%UnchangedHistory
DEDeere & CoStock5,319$1.59M0.7%+294+5.9%AddedHistory
ISRGIntuitive Surgical IncCOM NEW7,950$1.59M0.7%00.0%UnchangedHistory
APHAmphenol CorpCL A25,824$1.66M0.8%+694+2.8%AddedHistory
PFEPfizer IncStock31,782$1.67M0.8%−1,687−5.0%ReducedHistory
UNHUnitedHealth Group IncStock3,270$1.68M0.8%+95+3.0%AddedHistory
NEENextera Energy IncStock21,723$1.68M0.8%+10.0%AddedHistory
BEPBrookfield Renewable Partners L.P.PARTNERSHIP UNIT49,546$1.72M0.8%+90.0%AddedHistory
CTASCintas CorpStock4,755$1.78M0.8%00.0%UnchangedHistory
ABTAbbott LaboratoriesStock16,436$1.78M0.8%+332+2.1%AddedHistory
ETF Ser Solutions26922A321DISTILLATE US50,360$1.95M0.9%+3,190+6.8%Added–
CBChubb LtdStock9,936$1.95M0.9%+311+3.2%AddedHistory
INTUIntuit Inc.Stock5,120$1.97M0.9%+135+2.7%AddedHistory
Goldman Sachs ETF Tr381430503ACTIVEBETA US LG26,820$2.01M0.9%+750+2.9%Added–
Invesco Exch TRD SLF Idx FD46138J619RUSL 1000 DYNM50,312$2.07M0.9%+1,601+3.3%Added–
WMWaste Management IncStock13,707$2.10M0.9%+602+4.6%AddedHistory
MRKMerck & Co., Inc.Stock24,825$2.26M1.0%+181+0.7%AddedHistory
NVDANVIDIA CorpStock14,971$2.27M1.0%+18+0.1%AddedHistory
BMYBristol Myers Squibb CoStock29,950$2.31M1.0%−197−0.7%ReducedHistory
OKEONEOK IncCOM41,758$2.32M1.0%+978+2.4%AddedHistory
WPCW. P. Carey Inc.COM28,514$2.36M1.1%+120.0%AddedHistory
COSTCostco Wholesale CorpStock5,015$2.40M1.1%+183+3.8%AddedHistory
ZTSZoetis Inc.Stock14,093$2.42M1.1%+373+2.7%AddedHistory
BAMBrookfield Asset Management Ltd.CL A LTD VT SH59,340$2.64M1.2%−1,310−2.2%ReducedHistory
State Street Energy Select Sector SPDR ETF81369Y506ETF37,045$2.65M1.2%+116+0.3%Added–
IBMInternational Business Machines CorpStock18,778$2.65M1.2%+467+2.6%AddedHistory
AMTAmerican Tower CorpREIT10,600$2.71M1.2%00.0%UnchangedHistory
WMTWalmart Inc.Stock22,742$2.77M1.3%+528+2.4%AddedHistory
CVSCVS Health CorpStock30,611$2.84M1.3%+606+2.0%AddedHistory
VZVerizon Communications IncStock55,911$2.84M1.3%+783+1.4%AddedHistory
XOMExxonMobil Holdings CorpCOM33,226$2.85M1.3%−1,138−3.3%ReducedHistory
HDHome Depot, Inc.Stock11,126$3.05M1.4%+270+2.5%AddedHistory
JNJJohnson & JohnsonStock17,218$3.06M1.4%+251+1.5%AddedHistory
CVXChevron CorpStock21,125$3.06M1.4%−143−0.7%ReducedHistory
LLYEli Lilly & CoStock9,569$3.10M1.4%−145−1.5%ReducedHistory
PGProcter & Gamble CoStock22,418$3.22M1.5%+1,219+5.8%AddedHistory
JPMJPMorgan Chase & CoStock29,053$3.27M1.5%+1,060+3.8%AddedHistory
NKENIKE, Inc.Stock34,192$3.49M1.6%+1,528+4.7%AddedHistory
BIPBrookfield Infrastructure Partners L.P.LP INT UNIT120,155$4.59M2.1%+40,078+50.0%AddedHistory
ABBVAbbVie Inc.Stock32,109$4.92M2.2%+264+0.8%AddedHistory
MAMastercard IncStock17,535$5.53M2.5%+110+0.6%AddedHistory
VVisa Inc.Stock28,433$5.60M2.5%+1,972+7.5%AddedHistory
MSFTMicrosoft CorpStock33,166$8.52M3.9%+454+1.4%AddedHistory
AAPLApple Inc.Stock83,121$11.4M5.1%−102−0.1%ReducedHistory

Options (2)

Puts and calls in the same filing. Amounts are the market value of the underlying shares, which is what 13F reports.

Option positions of Herold Advisors, Inc. in Q2 2022
SecurityClassPutsCalls
SPGIS&P Global Inc.Stock$2.50M–
SHELShell plcADR$1.05M–

Sold out since Q1 2022 (529)

Positions held at the end of Q1 2022 that are gone from this filing.

The largest 100 of 529 by value last quarter.

Positions of Herold Advisors, Inc. sold out since Q1 2022
SecurityClassShares in Q1 2022Value in Q1 2022% of portfolio in Q1 2022History
SPGIS&P Global Inc.Stock7,270$2.98M1.1%History
SHELShell plcADR20,057$1.10M0.4%History
ETF Ser Solutions26922A172NATIONWIDE RSK27,624$678.2K0.2%–
ARK Innovation ETF00214Q104ETF5,053$335.0K0.1%–
GEGeneral Electric CoStock2,995$274.0K0.1%History
INSPInspire Medical Systems, Inc.COM1,000$256.7K0.1%History
JCIJohnson Controls International plcStock3,395$222.6K0.1%History
Siren ETF Tr829658301DIVCN LDRS ETF3,855$212.1K0.1%–
AVGOBroadcom Inc.Stock335$210.9K0.1%History
Vanguard Total Bond Market ETF921937835ETF2,633$209.5K0.1%–
KRKroger CoStock3,650$209.4K0.1%History
Goldman Sachs ETF Tr381430602ACTIVEBETA US3,320$205.5K0.1%–
AMCAMC Entertainment Holdings, Inc.CL A COM8,300$204.5K0.1%History
Global X FDS37954Y343GLBL X MLP ETF5,000$201.5K0.1%–
First Tr Exchng Traded FD VI33740F805SMITH OPPORT FXD4,000$198.3K0.1%–
Goldman Sachs ETF Tr381430107ACTIVEBETA INT6,036$197.6K0.1%–
LRCXLam Research CorpCOM365$196.2K0.1%History
PSAPublic StorageCOM500$195.1K0.1%History
KEYKeycorpCOM8,700$194.7K0.1%History
TERTeradyne, IncStock1,620$191.5K0.1%History
Vanguard World FD921910733ESG US STK ETF2,360$191.3K0.1%–
EWEdwards Lifesciences CorpStock1,600$188.4K0.1%History
MDLZMondelez International, Inc.Stock3,000$188.3K0.1%History
EGPEastgroup Properties IncCOM910$185.0K0.1%History
EBAYeBay IncCOM3,200$183.2K0.1%History
RVTYRevvity, Inc.COM1,050$183.2K0.1%History
KHCKraft Heinz CoStock4,600$181.2K0.1%History
AMGNAmgen IncStock733$177.4K0.1%History
Invesco Exch Traded FD Tr II46138E354S&P500 LOW VOL2,600$174.4K0.1%–
BSTBlackRock Science & Technology TrustSHS4,000$173.1K0.1%History
DDominion Energy, IncStock2,000$169.9K0.1%History
MUMicron Technology IncStock2,179$169.7K0.1%History
WisdomTree Tr97717X594ITL HDG QTLY DIV3,942$169.3K0.1%–
CAHCardinal Health IncStock2,950$167.3K0.1%History
VODVodafone Group Public Ltd CoADR10,060$167.2K0.1%History
DUKDuke Energy CORPStock1,478$165.1K0.1%History
CTVACorteva, Inc.Stock2,855$164.1K0.1%History
First Tr Exchange-Traded FD33733B100WTR ETF1,930$162.7K0.1%–
SPDR Series Trust78468R812ST STR MSCI USAQ1,300$162.0K0.1%–
FDXFedEx CorpStock700$162.0K0.1%History
HESHess CorpStock1,500$160.6K0.1%History
WYNNWynn Resorts LtdCOM1,975$157.5K0.1%History
iShares Tr46435G425ESG AWR MSCI USA1,546$156.7K0.1%–
New Age Alpha Tr64157X203AVDR US LRGCP ES4,975$154.7K0.1%–
JJacobs Solutions Inc.COM1,110$153.0K0.1%History
Fidelity High Dividend ETF316092840ETF3,650$151.9K0.1%–
First Tr Exchange-Traded FD33739Q200FST LOW OPPT EFT3,100$151.7K0.1%–
HPEHewlett Packard Enterprise CoCOM8,900$148.7K0.1%History
Goldman Sachs ETF Tr381430206ACTIVEBETA EME4,284$145.1K0.1%–
ABNBAirbnb, Inc.Stock800$137.4K<0.1%History
Pacer Lunt Large Cap Multi-Factor Alternator ETF69374H816ETF3,463$136.6K<0.1%–
ETF Managers Tr26924G201PRIME CYBR SCRTY2,300$135.1K<0.1%–
WisdomTree Tr97717X701EUROPE HEDGED EQ1,800$132.5K<0.1%–
Ssga Active ETF Tr78467V608ST STR BL LN ETF2,935$132.0K<0.1%–
WSMWilliams Sonoma IncCOM900$130.5K<0.1%History
WRKWestRock CoCOM2,750$129.3K<0.1%History
TDToronto Dominion BankStock1,600$127.1K<0.1%History
MMM3M CoStock837$124.7K<0.1%History
Global X FDS37954Y475S&P 500 COVERED2,500$123.8K<0.1%–
OXYOccidental Petroleum CorpStock2,180$123.7K<0.1%History
COPConocoPhillipsStock1,224$122.5K<0.1%History
PNCPNC Financial Services Group, Inc.Stock661$121.9K<0.1%History
SPYSPDR S&P 500 ETF TrustETF266$120.1K<0.1%History
TGNATegna IncCOM5,300$118.7K<0.1%History
Vanguard Short-Term Bond ETF921937827ETF1,520$118.4K<0.1%–
Pacer FDS Tr69374H741DATA AND INFRAST3,000$117.1K<0.1%–
NMTNuveen Massachusetts Quality Municipal Income FundCOM9,085$115.6K<0.1%History
IDAIdacorp IncCOM1,000$115.4K<0.1%History
BABAAlibaba Group Holding LtdADR1,051$114.3K<0.1%History
WisdomTree Tr97717X131INTL QULTY DIV3,125$114.0K<0.1%–
HTDJohn Hancock Tax-Advantaged Dividend Income FundCOM4,420$113.0K<0.1%History
CLXClorox CoStock800$111.2K<0.1%History
ALLAllstate CorpStock800$110.8K<0.1%History
OGNOrganon & Co.Stock3,168$110.7K<0.1%History
CFGCitizens Financial Group IncCOM2,400$108.8K<0.1%History
State Street Utilities Select Sector SPDR ETF81369Y886ETF1,450$108.0K<0.1%–
NADNuveen Quality Municipal Income FundCOM7,829$104.6K<0.1%History
Global X FDS37954Y657US PFD ETF4,365$102.6K<0.1%–
UUnity Software Inc.COM1,000$99.2K<0.1%History
ALKAlaska Air Group, Inc.COM1,700$98.6K<0.1%History
BRCCBRC Inc.COM CL A4,700$98.1K<0.1%History
Vanguard Morningstar Total Stock Market ETF922908769ETF425$96.8K<0.1%–
NMAINuveen Multi-Asset Income FundCOM5,956$96.5K<0.1%History
Vanguard Intermediate-Term Bond ETF921937819ETF1,169$95.7K<0.1%–
First Tr Exchange-Traded FD336917109SHS2,550$95.5K<0.1%–
iShares Tr464287556ISHARES BIOTECH725$94.5K<0.1%–
American Centy ETF Tr025072802INTL SMCP VLU1,505$94.2K<0.1%–
BIDUBaidu, Inc.ADR700$92.6K<0.1%History
PKGPackaging Corp of AmericaStock590$92.1K<0.1%History
J P Morgan Exchange Traded F46641Q241BETABUILDERS US1,802$91.0K<0.1%–
Schwab US Dividend Equity ETF808524797ETF1,150$90.7K<0.1%–
iShares Tips Bond ETF464287176ETF725$90.3K<0.1%–
CARRCarrier Global CorpStock1,967$90.3K<0.1%History
RYRoyal Bank of CanadaStock810$89.3K<0.1%History
HONHoneywell International IncCOM458$89.1K<0.1%History
iShares U.S. Treasury Bond ETF46429B267ETF3,569$88.9K<0.1%–
First Tr Exchange Traded FD33738R100MULTI ASSET DI5,250$88.5K<0.1%–
METMetlife IncStock1,258$88.5K<0.1%History
DHRDanaher CorpStock300$88.0K<0.1%History
iShares Tr46434V290US SML CAP EQT1,600$87.3K<0.1%–