Herold Advisors, Inc.
- SEC CIK
- 0001891713
- Latest filing
- Jul 22, 2026
Holdings in Q3 2022
Holdings as of Sep 30, 2022, filed Nov 8, 2022. Long positions only; changes compare share counts with Q2 2022.
- Positions
- 188
- −4 vs. Q2 2022
- Portfolio value
- $205.8M
- −$15.1M (−6.8%) vs. Q2 2022
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| AAPLApple Inc. | Stock | 83,526 | $11.5M | 5.6% | +405+0.5% | Added | History |
| MSFTMicrosoft Corp | Stock | 34,961 | $8.14M | 4.0% | +1,795+5.4% | Added | History |
| MAMastercard Inc | Stock | 17,580 | $5.00M | 2.4% | +45+0.3% | Added | History |
| VVisa Inc. | Stock | 27,634 | $4.91M | 2.4% | −799−2.8% | Reduced | History |
| ABBVAbbVie Inc. | Stock | 32,398 | $4.35M | 2.1% | +289+0.9% | Added | History |
| BIPBrookfield Infrastructure Partners L.P. | LP INT UNIT | 120,250 | $4.32M | 2.1% | +95+0.1% | Added | History |
| JPMJPMorgan Chase & Co | Stock | 29,732 | $3.11M | 1.5% | +679+2.3% | Added | History |
| HDHome Depot, Inc. | Stock | 11,126 | $3.07M | 1.5% | 00.0% | Unchanged | History |
| CVXChevron Corp | Stock | 21,232 | $3.05M | 1.5% | +107+0.5% | Added | History |
| WMTWalmart Inc. | Stock | 22,743 | $2.95M | 1.4% | +10.0% | Added | History |
| LLYEli Lilly & Co | Stock | 9,009 | $2.91M | 1.4% | −560−5.9% | Reduced | History |
| CVSCVS Health Corp | Stock | 30,441 | $2.90M | 1.4% | −170−0.6% | Reduced | History |
| XOMExxonMobil Holdings Corp | COM | 33,039 | $2.88M | 1.4% | −187−0.6% | Reduced | History |
| JNJJohnson & Johnson | Stock | 17,469 | $2.85M | 1.4% | +251+1.5% | Added | History |
| PGProcter & Gamble Co | Stock | 22,422 | $2.83M | 1.4% | +40.0% | Added | History |
| NKENIKE, Inc. | Stock | 33,976 | $2.82M | 1.4% | −216−0.6% | Reduced | History |
| State Street Energy Select Sector SPDR ETF81369Y506 | ETF | 37,621 | $2.71M | 1.3% | +576+1.6% | Added | – |
| MRKMerck & Co., Inc. | Stock | 28,769 | $2.48M | 1.2% | +3,944+15.9% | Added | History |
| BAMBrookfield Asset Management Ltd. | CL A LTD VT SH | 59,340 | $2.43M | 1.2% | 00.0% | Unchanged | History |
| COSTCostco Wholesale Corp | Stock | 5,057 | $2.39M | 1.2% | +42+0.8% | Added | History |
| IBMInternational Business Machines Corp | Stock | 19,723 | $2.34M | 1.1% | +945+5.0% | Added | History |
| AMTAmerican Tower Corp | REIT | 10,600 | $2.27M | 1.1% | 00.0% | Unchanged | History |
| WMWaste Management Inc | Stock | 13,812 | $2.21M | 1.1% | +105+0.8% | Added | History |
| VZVerizon Communications Inc | Stock | 57,903 | $2.20M | 1.1% | +1,992+3.6% | Added | History |
| OKEONEOK Inc | COM | 41,962 | $2.15M | 1.0% | +204+0.5% | Added | History |
| BMYBristol Myers Squibb Co | Stock | 29,823 | $2.12M | 1.0% | −127−0.4% | Reduced | History |
| ZTSZoetis Inc. | Stock | 13,843 | $2.05M | 1.0% | −250−1.8% | Reduced | History |
| Invesco Exch TRD SLF Idx FD46138J619 | RUSL 1000 DYNM | 51,839 | $2.02M | 1.0% | +1,527+3.0% | Added | – |
| WPCW. P. Carey Inc. | COM | 28,526 | $1.99M | 1.0% | +120.0% | Added | History |
| INTUIntuit Inc. | Stock | 5,120 | $1.98M | 1.0% | 00.0% | Unchanged | History |
| ETF Ser Solutions26922A321 | DISTILLATE US | 51,724 | $1.91M | 0.9% | +1,364+2.7% | Added | – |
| Goldman Sachs ETF Tr381430503 | ACTIVEBETA US LG | 26,825 | $1.91M | 0.9% | +50.0% | Added | – |
| CTASCintas Corp | Stock | 4,755 | $1.84M | 0.9% | 00.0% | Unchanged | History |
| NVDANVIDIA Corp | Stock | 15,024 | $1.82M | 0.9% | +53+0.4% | Added | History |
| CBChubb Ltd | Stock | 9,891 | $1.80M | 0.9% | −45−0.5% | Reduced | History |
| DEDeere & Co | Stock | 5,294 | $1.77M | 0.9% | −25−0.5% | Reduced | History |
| APHAmphenol Corp | CL A | 25,824 | $1.73M | 0.8% | 00.0% | Unchanged | History |
| NEENextera Energy Inc | Stock | 21,724 | $1.70M | 0.8% | +10.0% | Added | History |
| PSXPhillips 66 | Stock | 20,847 | $1.68M | 0.8% | +20,847 | New | History |
| UNHUnitedHealth Group Inc | Stock | 3,270 | $1.65M | 0.8% | 00.0% | Unchanged | History |
| AMZNAmazon Com Inc | Stock | 13,780 | $1.56M | 0.8% | +260+1.9% | Added | History |
| BEPBrookfield Renewable Partners L.P. | PARTNERSHIP UNIT | 49,556 | $1.55M | 0.8% | +100.0% | Added | History |
| ABTAbbott Laboratories | Stock | 15,942 | $1.54M | 0.7% | −494−3.0% | Reduced | History |
| TSLATesla, Inc. | Stock | 5,750 | $1.52M | 0.7% | +245+4.5% | AddedConverted for a 3-for-1 split | History |
| AVYAvery Dennison Corp | COM | 9,279 | $1.51M | 0.7% | +1,292+16.2% | Added | History |
| NUENucor Corp | COM | 14,030 | $1.50M | 0.7% | 00.0% | Unchanged | History |
| ISRGIntuitive Surgical Inc | COM NEW | 7,950 | $1.49M | 0.7% | 00.0% | Unchanged | History |
| JKHYJack Henry & Associates Inc | Stock | 8,120 | $1.48M | 0.7% | 00.0% | Unchanged | History |
| PFEPfizer Inc | Stock | 32,101 | $1.40M | 0.7% | +319+1.0% | Added | History |
| QCOMQualcomm Inc | Stock | 12,377 | $1.40M | 0.7% | +652+5.6% | Added | History |
| American Centy ETF Tr025072885 | US EQT ETF | 22,339 | $1.39M | 0.7% | +1,286+6.1% | Added | – |
| PLDPrologis, Inc. | REIT | 13,423 | $1.36M | 0.7% | 00.0% | Unchanged | History |
| TSCOTractor Supply Co | COM | 7,059 | $1.31M | 0.6% | 00.0% | Unchanged | History |
| WisdomTree Tr97717X669 | US QTLY DIV GRT | 23,879 | $1.29M | 0.6% | +194+0.8% | Added | – |
| LMTLockheed Martin Corp | Stock | 3,252 | $1.26M | 0.6% | −23−0.7% | Reduced | History |
| DISWalt Disney Co | Stock | 13,227 | $1.25M | 0.6% | +284+2.2% | Added | History |
| First Trust Rising Dividend Achievers ETF33738R506 | ETF | 31,446 | $1.22M | 0.6% | +111+0.4% | Added | – |
| BLKBlackRock, Inc. | COM | 2,155 | $1.19M | 0.6% | +66+3.2% | Added | History |
| MCDMcDonalds Corp | Stock | 4,987 | $1.15M | 0.6% | −150−2.9% | Reduced | History |
| NRGNRG Energy, Inc. | Stock | 28,846 | $1.10M | 0.5% | +435+1.5% | Added | History |
| WisdomTree Tr97717X578 | EM EX ST-OWNED | 43,541 | $1.07M | 0.5% | −4,215−8.8% | Reduced | – |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 19,120 | $1.07M | 0.5% | −700−3.5% | Reduced | – |
| UNPUnion Pacific Corp | Stock | 5,406 | $1.05M | 0.5% | +10.0% | Added | History |
| IQVIQVIA Holdings Inc. | Stock | 5,800 | $1.05M | 0.5% | 00.0% | Unchanged | History |
| RTXRTX Corp | Stock | 12,796 | $1.05M | 0.5% | +5,283+70.3% | Added | History |
| SHELShell plc | ADR | 20,978 | $1.04M | 0.5% | +20,978 | New | History |
| J P Morgan Exchange Traded F46641Q332 | EQUITY PREMIUM | 19,710 | $1.01M | 0.5% | +2,810+16.6% | Added | – |
| BACBank of America Corp | Stock | 33,343 | $1.01M | 0.5% | +774+2.4% | Added | History |
| CSCOCisco Systems, Inc. | Stock | 25,110 | $1.00M | 0.5% | −5,776−18.7% | Reduced | History |
| STZConstellation Brands, Inc. | Stock | 4,375 | $1.00M | 0.5% | 00.0% | Unchanged | History |
| POOLPool Corp | COM | 3,100 | $986.0K | 0.5% | 00.0% | Unchanged | History |
| GOOGLAlphabet Inc. | Stock | 10,280 | $983.0K | 0.5% | +1,680+19.5% | AddedConverted for a 20-for-1 split | History |
| iShares Tr46435G102 | CONV BD ETF | 13,815 | $951.0K | 0.5% | 00.0% | Unchanged | – |
| PEPPepsiCo Inc | Stock | 5,780 | $943.0K | 0.5% | 00.0% | Unchanged | History |
| WisdomTree Tr97717Y790 | US EFFIC CORE FD | 30,600 | $935.0K | 0.5% | −160−0.5% | Reduced | – |
| iShares Core Dividend Growth ETF46434V621 | ETF | 20,906 | $929.0K | 0.5% | +10.0% | Added | – |
| WisdomTree Tr97717W588 | US LARGECAP FUND | 24,210 | $929.0K | 0.5% | 00.0% | Unchanged | – |
| TAT&T Inc. | Stock | 59,659 | $915.0K | 0.4% | +214+0.4% | Added | History |
| LHXL3HARRIS Technologies, Inc. | Stock | 4,305 | $894.0K | 0.4% | 00.0% | Unchanged | History |
| State Street SPDR Bloomberg Convertible Securities ETF78464A359 | ETF | 14,058 | $889.0K | 0.4% | −580−4.0% | Reduced | – |
| IBNIcici Bank Ltd | ADR | 40,700 | $853.0K | 0.4% | 00.0% | Unchanged | History |
| PEGPublic Service Enterprise Group Inc | COM | 15,108 | $849.0K | 0.4% | 00.0% | Unchanged | History |
| METAMeta Platforms, Inc. | Stock | 6,200 | $841.0K | 0.4% | +190+3.2% | Added | History |
| CMCSAComcast Corp | Stock | 28,461 | $834.0K | 0.4% | +30.0% | Added | History |
| GOOGAlphabet Inc. | Stock | 8,200 | $788.0K | 0.4% | 00.0% | UnchangedConverted for a 20-for-1 split | History |
| BRK.BBerkshire Hathaway Inc | Stock | 2,950 | $787.0K | 0.4% | +100+3.5% | Added | History |
| GSKGSK plc | ADR | 26,558 | $781.0K | 0.4% | +26,558 | New | History |
| ETNEaton Corp plc | Stock | 5,725 | $763.0K | 0.4% | +200+3.6% | Added | History |
| Flexshares Tr33939L407 | MORNSTAR UPSTR | 19,635 | $738.0K | 0.4% | −181−0.9% | Reduced | – |
| EDConsolidated Edison Inc | Stock | 8,138 | $697.0K | 0.3% | +1,177+16.9% | Added | History |
| American Centy ETF Tr025072703 | INTL EQT ETF | 15,219 | $694.0K | 0.3% | −765−4.8% | Reduced | – |
| Pacer US Cash Cows 100 ETF69374H881 | ETF | 16,369 | $671.0K | 0.3% | +2,999+22.4% | Added | – |
| MKCMcCormick & Co Inc | Stock | 9,380 | $668.0K | 0.3% | −80−0.8% | Reduced | History |
| BABoeing Co | Stock | 5,496 | $665.0K | 0.3% | +300+5.8% | Added | History |
| GLDSPDR Gold Trust | ETF | 3,905 | $603.0K | 0.3% | +350+9.8% | Added | History |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 4,408 | $595.0K | 0.3% | +10.0% | Added | – |
| APDAir Products & Chemicals, Inc. | Stock | 2,525 | $587.0K | 0.3% | 00.0% | Unchanged | History |
| BNY Mellon ETF Trust09661T107 | US LRG CP CORE | 8,795 | $584.0K | 0.3% | 00.0% | Unchanged | – |
| JPMorgan Ultra-Short Income ETF46641Q837 | ETF | 11,406 | $572.0K | 0.3% | +181+1.6% | Added | – |
| BIPCBrookfield Infrastructure Corp | COM SB VTG SHS A | 13,616 | $557.0K | 0.3% | +30.0% | Added | History |
Options (1)
Puts and calls in the same filing. Amounts are the market value of the underlying shares, which is what 13F reports.
| Security | Class | Puts | Calls |
|---|---|---|---|
| SPGIS&P Global Inc. | Stock | $2.27M | – |
Sold out since Q2 2022 (11)
Positions held at the end of Q2 2022 that are gone from this filing.
| Security | Class | Shares in Q2 2022 | Value in Q2 2022 | % of portfolio in Q2 2022 | History |
|---|---|---|---|---|---|
| GSKGSK plc | SPONSORED ADR | 34,485 | $1.50M | 0.7% | History |
| DPZDominos Pizza Inc | COM | 3,388 | $1.32M | 0.6% | History |
| ACNAccenture plc | Stock | 4,570 | $1.27M | 0.6% | History |
| TROWPrice T Rowe Group Inc | Stock | 8,171 | $928.0K | 0.4% | History |
| SWKSSkyworks Solutions, Inc. | Stock | 9,445 | $874.0K | 0.4% | History |
| New Age Alpha Tr64157X104 | AVDR US LRGCP LE | 30,740 | $739.0K | 0.3% | – |
| PWRQuanta Services, Inc. | COM | 2,000 | $250.0K | 0.1% | History |
| WSTWest Pharmaceutical Services Inc | COM | 807 | $244.0K | 0.1% | History |
| American Centy ETF Tr025072307 | US QUALITY GROW | 4,085 | $227.0K | 0.1% | – |
| Global X FDS37954Y483 | NASDAQ 100 COVER | 12,310 | $215.0K | 0.1% | – |
| Pacer FDS Tr69374H766 | INDUSTRIAL RELET | 5,000 | $204.0K | 0.1% | – |