Herold Advisors, Inc.
- SEC CIK
- 0001891713
- Latest filing
- Jul 22, 2026
Holdings in Q4 2022
Holdings as of Dec 31, 2022, filed Feb 14, 2023. Long positions only; changes compare share counts with Q3 2022.
- Positions
- 204
- +16 vs. Q3 2022
- Portfolio value
- $236.2M
- +$30.4M (+14.8%) vs. Q3 2022
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| AAPLApple Inc. | Stock | 91,507 | $11.9M | 5.0% | +7,981+9.6% | Added | History |
| MSFTMicrosoft Corp | Stock | 40,904 | $9.81M | 4.2% | +5,943+17.0% | Added | History |
| MAMastercard Inc | Stock | 17,580 | $6.11M | 2.6% | 00.0% | Unchanged | History |
| VVisa Inc. | Stock | 28,257 | $5.87M | 2.5% | +623+2.3% | Added | History |
| ABBVAbbVie Inc. | Stock | 33,932 | $5.48M | 2.3% | +1,534+4.7% | Added | History |
| JPMJPMorgan Chase & Co | Stock | 29,791 | $4.00M | 1.7% | +59+0.2% | Added | History |
| NKENIKE, Inc. | Stock | 33,779 | $3.95M | 1.7% | −197−0.6% | Reduced | History |
| LLYEli Lilly & Co | Stock | 10,509 | $3.84M | 1.6% | +1,500+16.7% | Added | History |
| HDHome Depot, Inc. | Stock | 12,102 | $3.82M | 1.6% | +976+8.8% | Added | History |
| CVXChevron Corp | Stock | 21,099 | $3.79M | 1.6% | −133−0.6% | Reduced | History |
| BIPBrookfield Infrastructure Partners L.P. | LP INT UNIT | 120,307 | $3.73M | 1.6% | +570.0% | Added | History |
| XOMExxonMobil Holdings Corp | COM | 33,167 | $3.66M | 1.5% | +128+0.4% | Added | History |
| WMTWalmart Inc. | Stock | 24,743 | $3.51M | 1.5% | +2,000+8.8% | Added | History |
| MRKMerck & Co., Inc. | Stock | 31,264 | $3.47M | 1.5% | +2,495+8.7% | Added | History |
| PGProcter & Gamble Co | Stock | 22,828 | $3.46M | 1.5% | +406+1.8% | Added | History |
| State Street Energy Select Sector SPDR ETF81369Y506 | ETF | 38,031 | $3.33M | 1.4% | +410+1.1% | Added | – |
| JNJJohnson & Johnson | Stock | 18,371 | $3.25M | 1.4% | +902+5.2% | Added | History |
| IBMInternational Business Machines Corp | Stock | 20,280 | $2.86M | 1.2% | +557+2.8% | Added | History |
| OKEONEOK Inc | COM | 41,966 | $2.76M | 1.2% | +40.0% | Added | History |
| SPGIS&P Global Inc. | Stock | 7,420 | $2.49M | 1.1% | +7,420 | New | History |
| VZVerizon Communications Inc | Stock | 62,345 | $2.46M | 1.0% | +4,442+7.7% | Added | History |
| NVDANVIDIA Corp | Stock | 16,074 | $2.35M | 1.0% | +1,050+7.0% | Added | History |
| BMYBristol Myers Squibb Co | Stock | 32,347 | $2.33M | 1.0% | +2,524+8.5% | Added | History |
| COSTCostco Wholesale Corp | Stock | 5,007 | $2.29M | 1.0% | −50−1.0% | Reduced | History |
| DEDeere & Co | Stock | 5,294 | $2.27M | 1.0% | 00.0% | Unchanged | History |
| WPCW. P. Carey Inc. | COM | 28,541 | $2.23M | 0.9% | +15+0.1% | Added | History |
| CVSCVS Health Corp | Stock | 23,703 | $2.21M | 0.9% | −6,738−22.1% | Reduced | History |
| PSXPhillips 66 | Stock | 20,999 | $2.19M | 0.9% | +152+0.7% | Added | History |
| CBChubb Ltd | Stock | 9,892 | $2.18M | 0.9% | +10.0% | Added | History |
| WMWaste Management Inc | Stock | 13,773 | $2.16M | 0.9% | −39−0.3% | Reduced | History |
| CTASCintas Corp | Stock | 4,755 | $2.15M | 0.9% | 00.0% | Unchanged | History |
| ISRGIntuitive Surgical Inc | COM NEW | 7,950 | $2.11M | 0.9% | 00.0% | Unchanged | History |
| ETF Ser Solutions26922A321 | DISTILLATE US | 50,887 | $2.08M | 0.9% | −837−1.6% | Reduced | – |
| ZTSZoetis Inc. | Stock | 13,743 | $2.01M | 0.9% | −100−0.7% | Reduced | History |
| INTUIntuit Inc. | Stock | 5,120 | $1.99M | 0.8% | 00.0% | Unchanged | History |
| APHAmphenol Corp | CL A | 25,724 | $1.96M | 0.8% | −100−0.4% | Reduced | History |
| Invesco Exch TRD SLF Idx FD46138J619 | RUSL 1000 DYNM | 43,964 | $1.89M | 0.8% | −7,875−15.2% | Reduced | – |
| BNBROOKFIELD Corp | CL A LTD VT SH | 59,295 | $1.86M | 0.8% | +59,295 | New | History |
| ABTAbbott Laboratories | Stock | 16,942 | $1.86M | 0.8% | +1,000+6.3% | Added | History |
| NUENucor Corp | COM | 14,030 | $1.85M | 0.8% | 00.0% | Unchanged | History |
| NEENextera Energy Inc | Stock | 21,725 | $1.82M | 0.8% | +10.0% | Added | History |
| TSCOTractor Supply Co | COM | 8,060 | $1.81M | 0.8% | +1,001+14.2% | Added | History |
| PFEPfizer Inc | Stock | 34,281 | $1.76M | 0.7% | +2,180+6.8% | Added | History |
| UNHUnitedHealth Group Inc | Stock | 3,271 | $1.73M | 0.7% | +10.0% | Added | History |
| EDConsolidated Edison Inc | Stock | 17,113 | $1.63M | 0.7% | +8,975+110.3% | Added | History |
| Goldman Sachs ETF Tr381430503 | ACTIVEBETA US LG | 21,130 | $1.61M | 0.7% | −5,695−21.2% | Reduced | – |
| LMTLockheed Martin Corp | Stock | 3,252 | $1.58M | 0.7% | 00.0% | Unchanged | History |
| AMTAmerican Tower Corp | REIT | 7,410 | $1.57M | 0.7% | −3,190−30.1% | Reduced | History |
| PLDPrologis, Inc. | REIT | 13,423 | $1.51M | 0.6% | 00.0% | Unchanged | History |
| WisdomTree Tr97717X669 | US QTLY DIV GRT | 24,204 | $1.46M | 0.6% | +325+1.4% | Added | – |
| American Centy ETF Tr025072885 | US EQT ETF | 21,411 | $1.46M | 0.6% | −928−4.2% | Reduced | – |
| JKHYJack Henry & Associates Inc | Stock | 8,120 | $1.43M | 0.6% | 00.0% | Unchanged | History |
| QCOMQualcomm Inc | Stock | 12,822 | $1.41M | 0.6% | +445+3.6% | Added | History |
| MCDMcDonalds Corp | Stock | 5,187 | $1.37M | 0.6% | +200+4.0% | Added | History |
| First Trust Rising Dividend Achievers ETF33738R506 | ETF | 30,962 | $1.36M | 0.6% | −484−1.5% | Reduced | – |
| RTXRTX Corp | Stock | 13,462 | $1.36M | 0.6% | +666+5.2% | Added | History |
| AVYAvery Dennison Corp | COM | 7,280 | $1.32M | 0.6% | −1,999−21.5% | Reduced | History |
| BABoeing Co | Stock | 6,846 | $1.30M | 0.6% | +1,350+24.6% | Added | History |
| J P Morgan Exchange Traded F46641Q332 | EQUITY PREMIUM | 23,640 | $1.29M | 0.5% | +3,930+19.9% | Added | – |
| BACBank of America Corp | Stock | 38,647 | $1.28M | 0.5% | +5,304+15.9% | Added | History |
| BEPBrookfield Renewable Partners L.P. | PARTNERSHIP UNIT | 49,568 | $1.26M | 0.5% | +120.0% | Added | History |
| SHELShell plc | ADR | 21,988 | $1.25M | 0.5% | +1,010+4.8% | Added | History |
| CSCOCisco Systems, Inc. | Stock | 25,910 | $1.23M | 0.5% | +800+3.2% | Added | History |
| DISWalt Disney Co | Stock | 14,152 | $1.23M | 0.5% | +925+7.0% | Added | History |
| GOOGLAlphabet Inc. | Stock | 13,930 | $1.23M | 0.5% | +3,650+35.5% | Added | History |
| AMZNAmazon Com Inc | Stock | 14,616 | $1.23M | 0.5% | +836+6.1% | Added | History |
| TAT&T Inc. | Stock | 63,214 | $1.16M | 0.5% | +3,555+6.0% | Added | History |
| IQVIQVIA Holdings Inc. | Stock | 5,600 | $1.15M | 0.5% | −200−3.4% | Reduced | History |
| UNPUnion Pacific Corp | Stock | 5,407 | $1.12M | 0.5% | +10.0% | Added | History |
| PEPPepsiCo Inc | Stock | 5,880 | $1.06M | 0.4% | +100+1.7% | Added | History |
| iShares Core Dividend Growth ETF46434V621 | ETF | 21,179 | $1.06M | 0.4% | +273+1.3% | Added | – |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 19,000 | $1.06M | 0.4% | −120−0.6% | Reduced | – |
| STZConstellation Brands, Inc. | Stock | 4,375 | $1.01M | 0.4% | 00.0% | Unchanged | History |
| Pacer US Cash Cows 100 ETF69374H881 | ETF | 21,916 | $1.01M | 0.4% | +5,547+33.9% | Added | – |
| CMCSAComcast Corp | Stock | 28,716 | $1.00M | 0.4% | +255+0.9% | Added | History |
| WisdomTree Tr97717Y790 | US EFFIC CORE FD | 30,040 | $974.8K | 0.4% | −560−1.8% | Reduced | – |
| JPMorgan Ultra-Short Income ETF46641Q837 | ETF | 18,646 | $934.7K | 0.4% | +7,240+63.5% | Added | – |
| PEGPublic Service Enterprise Group Inc | COM | 15,108 | $925.7K | 0.4% | 00.0% | Unchanged | History |
| WisdomTree Tr97717W588 | US LARGECAP FUND | 22,050 | $916.8K | 0.4% | −2,160−8.9% | Reduced | – |
| TSLATesla, Inc. | Stock | 7,400 | $911.5K | 0.4% | +1,650+28.7% | Added | History |
| BRK.BBerkshire Hathaway Inc | Stock | 2,950 | $911.3K | 0.4% | 00.0% | Unchanged | History |
| ETNEaton Corp plc | Stock | 5,725 | $898.5K | 0.4% | 00.0% | Unchanged | History |
| LHXL3HARRIS Technologies, Inc. | Stock | 4,305 | $896.3K | 0.4% | 00.0% | Unchanged | History |
| IBNIcici Bank Ltd | ADR | 40,700 | $890.9K | 0.4% | 00.0% | Unchanged | History |
| GLDSPDR Gold Trust | ETF | 5,205 | $883.0K | 0.4% | +1,300+33.3% | Added | History |
| GSGoldman Sachs Group Inc | Stock | 2,555 | $877.3K | 0.4% | +1,000+64.3% | Added | History |
| American Centy ETF Tr025072703 | INTL EQT ETF | 16,473 | $876.2K | 0.4% | +1,254+8.2% | Added | – |
| iShares Tr46435G102 | CONV BD ETF | 12,560 | $872.5K | 0.4% | −1,255−9.1% | Reduced | – |
| Flexshares Tr33939L407 | MORNSTAR UPSTR | 19,760 | $859.0K | 0.4% | +125+0.6% | Added | – |
| State Street SPDR Bloomberg Convertible Securities ETF78464A359 | ETF | 13,300 | $855.7K | 0.4% | −758−5.4% | Reduced | – |
| BLKBlackRock, Inc. | COM | 1,105 | $783.0K | 0.3% | −1,050−48.7% | Reduced | History |
| APDAir Products & Chemicals, Inc. | Stock | 2,525 | $778.4K | 0.3% | 00.0% | Unchanged | History |
| METAMeta Platforms, Inc. | Stock | 6,335 | $762.4K | 0.3% | +135+2.2% | Added | History |
| GOOGAlphabet Inc. | Stock | 8,200 | $727.6K | 0.3% | 00.0% | Unchanged | History |
| WisdomTree Tr97717X578 | EM EX ST-OWNED | 27,138 | $724.0K | 0.3% | −16,403−37.7% | Reduced | – |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 4,411 | $669.8K | 0.3% | +3+0.1% | Added | – |
| Invesco Exch Traded FD Tr II46138G656 | S&P ULTRA DIVIDE | 15,115 | $658.6K | 0.3% | +1,478+10.8% | Added | – |
| J P Morgan Exchange Traded F46641Q159 | INCOME ETF | 14,461 | $652.5K | 0.3% | +6,802+88.8% | Added | – |
| NGGNational Grid PLC | SPONSORED ADR NE | 10,292 | $620.8K | 0.3% | +524+5.4% | Added | History |
| BNY Mellon ETF Trust09661T107 | US LRG CP CORE | 8,445 | $592.0K | 0.3% | −350−4.0% | Reduced | – |
Sold out since Q3 2022 (9)
Positions held at the end of Q3 2022 that are gone from this filing.
| Security | Class | Shares in Q3 2022 | Value in Q3 2022 | % of portfolio in Q3 2022 | History |
|---|---|---|---|---|---|
| BAMBrookfield Asset Management Ltd. | CL A LTD VT SH | 59,340 | $2.43M | 1.2% | History |
| POOLPool Corp | COM | 3,100 | $986.0K | 0.5% | History |
| MKCMcCormick & Co Inc | Stock | 9,380 | $668.0K | 0.3% | History |
| iShares Global Clean Energy ETF464288224 | ETF | 21,540 | $411.0K | 0.2% | – |
| Dimensional ETF Trust25434V401 | US EQUI MARK ETF | 6,270 | $243.0K | 0.1% | – |
| Dimensional U.S. Targeted Value ETF25434V609 | ETF | 6,175 | $240.0K | 0.1% | – |
| iShares Tr464288638 | ISHS 5-10YR INVT | 4,678 | $225.0K | 0.1% | – |
| UAAUnder Armour, Inc. | Stock | 10,000 | $66.0K | <0.1% | History |
| HRTGHeritage Insurance Holdings, Inc. | COM | 23,000 | $51.0K | <0.1% | History |