Herold Advisors, Inc.
- SEC CIK
- 0001891713
- Latest filing
- Jul 22, 2026
Holdings in Q1 2023
Holdings as of Mar 31, 2023, filed Apr 19, 2023. Long positions only; changes compare share counts with Q4 2022.
- Positions
- 230
- +26 vs. Q4 2022
- Portfolio value
- $289.3M
- +$53.2M (+22.5%) vs. Q4 2022
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| AAPLApple Inc. | Stock | 95,664 | $15.8M | 5.5% | +4,157+4.5% | Added | History |
| MSFTMicrosoft Corp | Stock | 41,121 | $11.9M | 4.1% | +217+0.5% | Added | History |
| Goldman Sachs ETF Tr381430123 | MARKETBETA US EQ | 162,980 | $9.10M | 3.1% | +162,980 | New | – |
| VVisa Inc. | Stock | 28,896 | $6.51M | 2.3% | +639+2.3% | Added | History |
| Goldman Sachs ETF Tr381430503 | ACTIVEBETA US LG | 79,203 | $6.43M | 2.2% | +58,073+274.8% | Added | – |
| MAMastercard Inc | Stock | 17,033 | $6.19M | 2.1% | −547−3.1% | Reduced | History |
| Goldman Sachs ETF Tr381430107 | ACTIVEBETA INT | 177,691 | $5.47M | 1.9% | +177,691 | New | – |
| ABBVAbbVie Inc. | Stock | 33,970 | $5.41M | 1.9% | +38+0.1% | Added | History |
| NVDANVIDIA Corp | Stock | 15,965 | $4.43M | 1.5% | −109−0.7% | Reduced | History |
| JPMJPMorgan Chase & Co | Stock | 32,333 | $4.21M | 1.5% | +2,542+8.5% | Added | History |
| NKENIKE, Inc. | Stock | 34,226 | $4.20M | 1.5% | +447+1.3% | Added | History |
| BIPBrookfield Infrastructure Partners L.P. | LP INT UNIT | 120,366 | $4.06M | 1.4% | +590.0% | Added | History |
| WMTWalmart Inc. | Stock | 25,646 | $3.78M | 1.3% | +903+3.6% | Added | History |
| MRKMerck & Co., Inc. | Stock | 34,849 | $3.71M | 1.3% | +3,585+11.5% | Added | History |
| PGProcter & Gamble Co | Stock | 24,675 | $3.67M | 1.3% | +1,847+8.1% | Added | History |
| GOOGLAlphabet Inc. | Stock | 35,159 | $3.65M | 1.3% | +21,229+152.4% | Added | History |
| XOMExxonMobil Holdings Corp | COM | 33,173 | $3.64M | 1.3% | +60.0% | Added | History |
| HDHome Depot, Inc. | Stock | 12,254 | $3.62M | 1.2% | +152+1.3% | Added | History |
| CVXChevron Corp | Stock | 21,756 | $3.55M | 1.2% | +657+3.1% | Added | History |
| State Street Energy Select Sector SPDR ETF81369Y506 | ETF | 38,878 | $3.22M | 1.1% | +847+2.2% | Added | – |
| LLYEli Lilly & Co | Stock | 9,151 | $3.14M | 1.1% | −1,358−12.9% | Reduced | History |
| JNJJohnson & Johnson | Stock | 19,045 | $2.95M | 1.0% | +674+3.7% | Added | History |
| IBMInternational Business Machines Corp | Stock | 20,665 | $2.71M | 0.9% | +385+1.9% | Added | History |
| OKEONEOK Inc | COM | 41,299 | $2.62M | 0.9% | −667−1.6% | Reduced | History |
| VZVerizon Communications Inc | Stock | 65,652 | $2.55M | 0.9% | +3,307+5.3% | Added | History |
| ZTSZoetis Inc. | Stock | 14,005 | $2.33M | 0.8% | +262+1.9% | Added | History |
| BMYBristol Myers Squibb Co | Stock | 33,273 | $2.31M | 0.8% | +926+2.9% | Added | History |
| SPGIS&P Global Inc. | Stock | 6,670 | $2.30M | 0.8% | −750−10.1% | Reduced | History |
| INTUIntuit Inc. | Stock | 5,114 | $2.28M | 0.8% | −6−0.1% | Reduced | History |
| ETF Ser Solutions26922A321 | DISTILLATE US | 51,471 | $2.22M | 0.8% | +584+1.1% | Added | – |
| PSXPhillips 66 | Stock | 21,773 | $2.21M | 0.8% | +774+3.7% | Added | History |
| DEDeere & Co | Stock | 5,237 | $2.16M | 0.7% | −57−1.1% | Reduced | History |
| APHAmphenol Corp | CL A | 25,796 | $2.11M | 0.7% | +72+0.3% | Added | History |
| Goldman Sachs ETF Tr381430206 | ACTIVEBETA EME | 70,498 | $2.10M | 0.7% | +70,498 | New | – |
| WPCW. P. Carey Inc. | COM | 26,679 | $2.07M | 0.7% | −1,862−6.5% | Reduced | History |
| PFEPfizer Inc | Stock | 49,991 | $2.04M | 0.7% | +15,710+45.8% | Added | History |
| ISRGIntuitive Surgical Inc | COM NEW | 7,950 | $2.03M | 0.7% | 00.0% | Unchanged | History |
| Invesco Exch TRD SLF Idx FD46138J619 | RUSL 1000 DYNM | 43,634 | $2.03M | 0.7% | −330−0.8% | Reduced | – |
| Goldman Sachs ETF Tr38149W101 | ACCESS US AGRAT | 48,051 | $2.03M | 0.7% | +48,051 | New | – |
| AMZNAmazon Com Inc | Stock | 19,110 | $1.97M | 0.7% | +4,494+30.7% | Added | History |
| CVSCVS Health Corp | Stock | 26,538 | $1.97M | 0.7% | +2,835+12.0% | Added | History |
| BNBROOKFIELD Corp | CL A LTD VT SH | 59,282 | $1.93M | 0.7% | −130.0% | Reduced | History |
| CBChubb Ltd | Stock | 9,826 | $1.91M | 0.7% | −66−0.7% | Reduced | History |
| METAMeta Platforms, Inc. | Stock | 8,770 | $1.86M | 0.6% | +2,435+38.4% | Added | History |
| CTASCintas Corp | Stock | 3,780 | $1.75M | 0.6% | −975−20.5% | Reduced | History |
| NUENucor Corp | COM | 11,230 | $1.73M | 0.6% | −2,800−20.0% | Reduced | History |
| RTXRTX Corp | Stock | 17,550 | $1.72M | 0.6% | +4,088+30.4% | Added | History |
| TSLATesla, Inc. | Stock | 8,277 | $1.72M | 0.6% | +877+11.9% | Added | History |
| CMCSAComcast Corp | Stock | 44,551 | $1.69M | 0.6% | +15,835+55.1% | Added | History |
| EDConsolidated Edison Inc | Stock | 17,124 | $1.64M | 0.6% | +11+0.1% | Added | History |
| QCOMQualcomm Inc | Stock | 12,836 | $1.64M | 0.6% | +14+0.1% | Added | History |
| ETNEaton Corp plc | Stock | 9,408 | $1.61M | 0.6% | +3,683+64.3% | Added | History |
| UNHUnitedHealth Group Inc | Stock | 3,398 | $1.61M | 0.6% | +127+3.9% | Added | History |
| Goldman Sachs ETF Tr381430529 | ACCES TREASURY | 15,725 | $1.57M | 0.5% | +15,725 | New | – |
| PLDPrologis, Inc. | REIT | 12,579 | $1.57M | 0.5% | −844−6.3% | Reduced | History |
| NEENextera Energy Inc | Stock | 20,325 | $1.57M | 0.5% | −1,400−6.4% | Reduced | History |
| BEPBrookfield Renewable Partners L.P. | PARTNERSHIP UNIT | 49,583 | $1.56M | 0.5% | +150.0% | Added | History |
| American Centy ETF Tr025072885 | US EQT ETF | 21,980 | $1.56M | 0.5% | +569+2.7% | Added | – |
| FBINFortune Brands Innovations, Inc. | COM | 25,898 | $1.52M | 0.5% | +25,898 | New | History |
| AMTAmerican Tower Corp | REIT | 7,410 | $1.51M | 0.5% | 00.0% | Unchanged | History |
| LMTLockheed Martin Corp | Stock | 3,111 | $1.47M | 0.5% | −141−4.3% | Reduced | History |
| BABoeing Co | Stock | 6,745 | $1.43M | 0.5% | −101−1.5% | Reduced | History |
| WisdomTree Tr97717X669 | US QTLY DIV GRT | 22,784 | $1.42M | 0.5% | −1,420−5.9% | Reduced | – |
| CSCOCisco Systems, Inc. | Stock | 26,902 | $1.41M | 0.5% | +992+3.8% | Added | History |
| MCDMcDonalds Corp | Stock | 4,991 | $1.40M | 0.5% | −196−3.8% | Reduced | History |
| First Trust Rising Dividend Achievers ETF33738R506 | ETF | 30,681 | $1.38M | 0.5% | −281−0.9% | Reduced | – |
| J P Morgan Exchange Traded F46641Q332 | EQUITY PREMIUM | 25,179 | $1.37M | 0.5% | +1,539+6.5% | Added | – |
| GOOGAlphabet Inc. | Stock | 13,075 | $1.36M | 0.5% | +4,875+59.5% | Added | History |
| AAPAdvance Auto Parts Inc | COM | 10,938 | $1.33M | 0.5% | +10,938 | New | History |
| TSCOTractor Supply Co | COM | 5,567 | $1.31M | 0.5% | −2,493−30.9% | Reduced | History |
| Goldman Sachs ETF Tr381430602 | ACTIVEBETA US | 23,420 | $1.30M | 0.4% | +23,420 | New | – |
| BACBank of America Corp | Stock | 44,932 | $1.29M | 0.4% | +6,285+16.3% | Added | History |
| ABTAbbott Laboratories | Stock | 12,688 | $1.28M | 0.4% | −4,254−25.1% | Reduced | History |
| DISWalt Disney Co | Stock | 12,784 | $1.28M | 0.4% | −1,368−9.7% | Reduced | History |
| iShares Core S&P 500 ETF464287200 | ETF | 3,108 | $1.28M | 0.4% | +3,108 | New | – |
| SHELShell plc | ADR | 22,099 | $1.27M | 0.4% | +111+0.5% | Added | History |
| TAT&T Inc. | Stock | 65,751 | $1.27M | 0.4% | +2,537+4.0% | Added | History |
| JPMorgan Ultra-Short Income ETF46641Q837 | ETF | 23,454 | $1.18M | 0.4% | +4,808+25.8% | Added | – |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 7,355 | $1.13M | 0.4% | +2,944+66.7% | Added | – |
| GLDSPDR Gold Trust | ETF | 6,080 | $1.11M | 0.4% | +875+16.8% | Added | History |
| IQVIQVIA Holdings Inc. | Stock | 5,600 | $1.11M | 0.4% | 00.0% | Unchanged | History |
| PEPPepsiCo Inc | Stock | 6,011 | $1.10M | 0.4% | +131+2.2% | Added | History |
| Pacer US Cash Cows 100 ETF69374H881 | ETF | 23,141 | $1.09M | 0.4% | +1,225+5.6% | Added | – |
| iShares Core Dividend Growth ETF46434V621 | ETF | 21,406 | $1.07M | 0.4% | +227+1.1% | Added | – |
| HSYHershey Co | COM | 4,016 | $1.02M | 0.4% | +1,577+64.7% | Added | History |
| UPSUnited Parcel Service Inc | Stock | 4,977 | $965.4K | 0.3% | +2,247+82.3% | Added | History |
| PEGPublic Service Enterprise Group Inc | COM | 15,452 | $965.0K | 0.3% | +344+2.3% | Added | History |
| WisdomTree Tr97717Y790 | US EFFIC CORE FD | 27,150 | $951.9K | 0.3% | −2,890−9.6% | Reduced | – |
| GLWCorning Inc | COM | 26,445 | $933.0K | 0.3% | +17,495+195.5% | Added | History |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 14,280 | $930.6K | 0.3% | −4,720−24.8% | Reduced | – |
| WisdomTree Tr97717W588 | US LARGECAP FUND | 21,050 | $920.3K | 0.3% | −1,000−4.5% | Reduced | – |
| iShares Tr46435G102 | CONV BD ETF | 12,560 | $912.1K | 0.3% | 00.0% | Unchanged | – |
| State Street SPDR Bloomberg Convertible Securities ETF78464A359 | ETF | 13,300 | $892.0K | 0.3% | 00.0% | Unchanged | – |
| IBNIcici Bank Ltd | ADR | 40,700 | $878.3K | 0.3% | 00.0% | Unchanged | History |
| Goldman Sachs ETF Tr38149W739 | ACTIVEBETA WRLD | 21,929 | $870.1K | 0.3% | +21,929 | New | – |
| American Centy ETF Tr025072703 | INTL EQT ETF | 15,208 | $867.3K | 0.3% | −1,265−7.7% | Reduced | – |
| J P Morgan Exchange Traded F46641Q159 | INCOME ETF | 18,641 | $853.3K | 0.3% | +4,180+28.9% | Added | – |
| UNPUnion Pacific Corp | Stock | 4,223 | $849.8K | 0.3% | −1,184−21.9% | Reduced | History |
| COSTCostco Wholesale Corp | Stock | 1,707 | $848.2K | 0.3% | −3,300−65.9% | Reduced | History |
| BLKBlackRock, Inc. | COM | 1,263 | $845.1K | 0.3% | +158+14.3% | Added | History |
Sold out since Q4 2022 (11)
Positions held at the end of Q4 2022 that are gone from this filing.
| Security | Class | Shares in Q4 2022 | Value in Q4 2022 | % of portfolio in Q4 2022 | History |
|---|---|---|---|---|---|
| JKHYJack Henry & Associates Inc | Stock | 8,120 | $1.43M | 0.6% | History |
| AVYAvery Dennison Corp | COM | 7,280 | $1.32M | 0.6% | History |
| STZConstellation Brands, Inc. | Stock | 4,375 | $1.01M | 0.4% | History |
| LHXL3HARRIS Technologies, Inc. | Stock | 4,305 | $896.3K | 0.4% | History |
| DGDollar General Corp | COM | 1,501 | $369.6K | 0.2% | History |
| TGTTarget Corp | Stock | 2,227 | $331.8K | 0.1% | History |
| NRGNRG Energy, Inc. | Stock | 9,949 | $316.6K | 0.1% | History |
| CLColgate Palmolive Co | Stock | 3,878 | $305.6K | 0.1% | History |
| STESTERIS plc | SHS USD | 1,219 | $225.1K | 0.1% | History |
| WCNWaste Connections, Inc. | COM | 1,650 | $218.6K | 0.1% | History |
| HESHess Corp | Stock | 1,500 | $212.7K | 0.1% | History |