Herold Advisors, Inc.
- SEC CIK
- 0001891713
- Latest filing
- Jul 22, 2026
Holdings in Q2 2022
Holdings as of Jun 30, 2022, filed Jul 15, 2022. Long positions only; changes compare share counts with Q1 2022.
- Positions
- 192
- −527 vs. Q1 2022
- Portfolio value
- $220.8M
- −$60.1M (−21.4%) vs. Q1 2022
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| AAPLApple Inc. | Stock | 83,121 | $11.4M | 5.1% | −102−0.1% | Reduced | History |
| MSFTMicrosoft Corp | Stock | 33,166 | $8.52M | 3.9% | +454+1.4% | Added | History |
| VVisa Inc. | Stock | 28,433 | $5.60M | 2.5% | +1,972+7.5% | Added | History |
| MAMastercard Inc | Stock | 17,535 | $5.53M | 2.5% | +110+0.6% | Added | History |
| ABBVAbbVie Inc. | Stock | 32,109 | $4.92M | 2.2% | +264+0.8% | Added | History |
| BIPBrookfield Infrastructure Partners L.P. | LP INT UNIT | 120,155 | $4.59M | 2.1% | +40,078+50.0% | Added | History |
| NKENIKE, Inc. | Stock | 34,192 | $3.49M | 1.6% | +1,528+4.7% | Added | History |
| JPMJPMorgan Chase & Co | Stock | 29,053 | $3.27M | 1.5% | +1,060+3.8% | Added | History |
| PGProcter & Gamble Co | Stock | 22,418 | $3.22M | 1.5% | +1,219+5.8% | Added | History |
| LLYEli Lilly & Co | Stock | 9,569 | $3.10M | 1.4% | −145−1.5% | Reduced | History |
| CVXChevron Corp | Stock | 21,125 | $3.06M | 1.4% | −143−0.7% | Reduced | History |
| JNJJohnson & Johnson | Stock | 17,218 | $3.06M | 1.4% | +251+1.5% | Added | History |
| HDHome Depot, Inc. | Stock | 11,126 | $3.05M | 1.4% | +270+2.5% | Added | History |
| XOMExxonMobil Holdings Corp | COM | 33,226 | $2.85M | 1.3% | −1,138−3.3% | Reduced | History |
| VZVerizon Communications Inc | Stock | 55,911 | $2.84M | 1.3% | +783+1.4% | Added | History |
| CVSCVS Health Corp | Stock | 30,611 | $2.84M | 1.3% | +606+2.0% | Added | History |
| WMTWalmart Inc. | Stock | 22,742 | $2.77M | 1.3% | +528+2.4% | Added | History |
| AMTAmerican Tower Corp | REIT | 10,600 | $2.71M | 1.2% | 00.0% | Unchanged | History |
| IBMInternational Business Machines Corp | Stock | 18,778 | $2.65M | 1.2% | +467+2.6% | Added | History |
| State Street Energy Select Sector SPDR ETF81369Y506 | ETF | 37,045 | $2.65M | 1.2% | +116+0.3% | Added | – |
| BAMBrookfield Asset Management Ltd. | CL A LTD VT SH | 59,340 | $2.64M | 1.2% | −1,310−2.2% | Reduced | History |
| ZTSZoetis Inc. | Stock | 14,093 | $2.42M | 1.1% | +373+2.7% | Added | History |
| COSTCostco Wholesale Corp | Stock | 5,015 | $2.40M | 1.1% | +183+3.8% | Added | History |
| WPCW. P. Carey Inc. | COM | 28,514 | $2.36M | 1.1% | +120.0% | Added | History |
| OKEONEOK Inc | COM | 41,758 | $2.32M | 1.0% | +978+2.4% | Added | History |
| BMYBristol Myers Squibb Co | Stock | 29,950 | $2.31M | 1.0% | −197−0.7% | Reduced | History |
| NVDANVIDIA Corp | Stock | 14,971 | $2.27M | 1.0% | +18+0.1% | Added | History |
| MRKMerck & Co., Inc. | Stock | 24,825 | $2.26M | 1.0% | +181+0.7% | Added | History |
| WMWaste Management Inc | Stock | 13,707 | $2.10M | 0.9% | +602+4.6% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J619 | RUSL 1000 DYNM | 50,312 | $2.07M | 0.9% | +1,601+3.3% | Added | – |
| Goldman Sachs ETF Tr381430503 | ACTIVEBETA US LG | 26,820 | $2.01M | 0.9% | +750+2.9% | Added | – |
| INTUIntuit Inc. | Stock | 5,120 | $1.97M | 0.9% | +135+2.7% | Added | History |
| CBChubb Ltd | Stock | 9,936 | $1.95M | 0.9% | +311+3.2% | Added | History |
| ETF Ser Solutions26922A321 | DISTILLATE US | 50,360 | $1.95M | 0.9% | +3,190+6.8% | Added | – |
| ABTAbbott Laboratories | Stock | 16,436 | $1.78M | 0.8% | +332+2.1% | Added | History |
| CTASCintas Corp | Stock | 4,755 | $1.78M | 0.8% | 00.0% | Unchanged | History |
| BEPBrookfield Renewable Partners L.P. | PARTNERSHIP UNIT | 49,546 | $1.72M | 0.8% | +90.0% | Added | History |
| NEENextera Energy Inc | Stock | 21,723 | $1.68M | 0.8% | +10.0% | Added | History |
| UNHUnitedHealth Group Inc | Stock | 3,270 | $1.68M | 0.8% | +95+3.0% | Added | History |
| PFEPfizer Inc | Stock | 31,782 | $1.67M | 0.8% | −1,687−5.0% | Reduced | History |
| APHAmphenol Corp | CL A | 25,824 | $1.66M | 0.8% | +694+2.8% | Added | History |
| ISRGIntuitive Surgical Inc | COM NEW | 7,950 | $1.59M | 0.7% | 00.0% | Unchanged | History |
| DEDeere & Co | Stock | 5,319 | $1.59M | 0.7% | +294+5.9% | Added | History |
| PLDPrologis, Inc. | REIT | 13,423 | $1.58M | 0.7% | 00.0% | Unchanged | History |
| GSKGSK plc | SPONSORED ADR | 34,485 | $1.50M | 0.7% | +1,533+4.7% | Added | History |
| QCOMQualcomm Inc | Stock | 11,725 | $1.50M | 0.7% | +241+2.1% | Added | History |
| NUENucor Corp | COM | 14,030 | $1.46M | 0.7% | 00.0% | Unchanged | History |
| JKHYJack Henry & Associates Inc | Stock | 8,120 | $1.46M | 0.7% | 00.0% | Unchanged | History |
| AMZNAmazon Com Inc | Stock | 13,520 | $1.44M | 0.6% | +1,540+12.9% | AddedConverted for a 20-for-1 split | History |
| LMTLockheed Martin Corp | Stock | 3,275 | $1.41M | 0.6% | 00.0% | Unchanged | History |
| WisdomTree Tr97717X578 | EM EX ST-OWNED | 47,756 | $1.37M | 0.6% | −280−0.6% | Reduced | – |
| American Centy ETF Tr025072885 | US EQT ETF | 21,053 | $1.37M | 0.6% | +1,485+7.6% | Added | – |
| TSCOTractor Supply Co | COM | 7,059 | $1.37M | 0.6% | +829+13.3% | Added | History |
| WisdomTree Tr97717X669 | US QTLY DIV GRT | 23,685 | $1.36M | 0.6% | +911+4.0% | Added | – |
| DPZDominos Pizza Inc | COM | 3,388 | $1.32M | 0.6% | +553+19.5% | Added | History |
| CSCOCisco Systems, Inc. | Stock | 30,886 | $1.32M | 0.6% | −60−0.2% | Reduced | History |
| AVYAvery Dennison Corp | COM | 7,987 | $1.29M | 0.6% | +737+10.2% | Added | History |
| First Trust Rising Dividend Achievers ETF33738R506 | ETF | 31,335 | $1.28M | 0.6% | +100+0.3% | Added | – |
| BLKBlackRock, Inc. | COM | 2,089 | $1.27M | 0.6% | +54+2.7% | Added | History |
| ACNAccenture plc | Stock | 4,570 | $1.27M | 0.6% | 00.0% | Unchanged | History |
| MCDMcDonalds Corp | Stock | 5,137 | $1.27M | 0.6% | 00.0% | Unchanged | History |
| IQVIQVIA Holdings Inc. | Stock | 5,800 | $1.26M | 0.6% | +300+5.5% | Added | History |
| TAT&T Inc. | Stock | 59,445 | $1.25M | 0.6% | −7,893−11.7% | Reduced | History |
| TSLATesla, Inc. | Stock | 1,835 | $1.24M | 0.6% | +110+6.4% | Added | History |
| DISWalt Disney Co | Stock | 12,943 | $1.22M | 0.6% | +1,436+12.5% | Added | History |
| UNPUnion Pacific Corp | Stock | 5,405 | $1.15M | 0.5% | 00.0% | Unchanged | History |
| Schwab U.S. Large-Cap Growth ETF808524300 | ETF | 19,820 | $1.15M | 0.5% | 00.0% | Unchanged | – |
| CMCSAComcast Corp | Stock | 28,458 | $1.12M | 0.5% | 00.0% | Unchanged | History |
| POOLPool Corp | COM | 3,100 | $1.09M | 0.5% | 00.0% | Unchanged | History |
| NRGNRG Energy, Inc. | Stock | 28,411 | $1.08M | 0.5% | +2,246+8.6% | Added | History |
| LHXL3HARRIS Technologies, Inc. | Stock | 4,305 | $1.04M | 0.5% | 00.0% | Unchanged | History |
| WisdomTree Tr97717Y790 | US EFFIC CORE FD | 30,760 | $1.02M | 0.5% | −2,935−8.7% | Reduced | – |
| STZConstellation Brands, Inc. | Stock | 4,375 | $1.02M | 0.5% | −50−1.1% | Reduced | History |
| BACBank of America Corp | Stock | 32,569 | $1.01M | 0.5% | +30.0% | Added | History |
| iShares Core Dividend Growth ETF46434V621 | ETF | 20,905 | $995.0K | 0.5% | +10.0% | Added | – |
| WisdomTree Tr97717W588 | US LARGECAP FUND | 24,210 | $987.0K | 0.4% | +1,500+6.6% | Added | – |
| METAMeta Platforms, Inc. | Stock | 6,010 | $969.0K | 0.4% | 00.0% | Unchanged | History |
| PEPPepsiCo Inc | Stock | 5,780 | $963.0K | 0.4% | 00.0% | Unchanged | History |
| iShares Tr46435G102 | CONV BD ETF | 13,815 | $958.0K | 0.4% | −595−4.1% | Reduced | – |
| PEGPublic Service Enterprise Group Inc | COM | 15,108 | $956.0K | 0.4% | 00.0% | Unchanged | History |
| State Street SPDR Bloomberg Convertible Securities ETF78464A359 | ETF | 14,638 | $945.0K | 0.4% | 00.0% | Unchanged | – |
| GOOGLAlphabet Inc. | Stock | 430 | $937.0K | 0.4% | +65+17.8% | Added | History |
| J P Morgan Exchange Traded F46641Q332 | EQUITY PREMIUM | 16,900 | $937.0K | 0.4% | +1,507+9.8% | Added | – |
| TROWPrice T Rowe Group Inc | Stock | 8,171 | $928.0K | 0.4% | +1,091+15.4% | Added | History |
| GOOGAlphabet Inc. | Stock | 411 | $899.0K | 0.4% | +14+3.5% | Added | History |
| SWKSSkyworks Solutions, Inc. | Stock | 9,445 | $874.0K | 0.4% | 00.0% | Unchanged | History |
| American Centy ETF Tr025072703 | INTL EQT ETF | 15,984 | $814.0K | 0.4% | +150+0.9% | Added | – |
| MKCMcCormick & Co Inc | Stock | 9,460 | $787.0K | 0.4% | 00.0% | Unchanged | History |
| Flexshares Tr33939L407 | MORNSTAR UPSTR | 19,816 | $786.0K | 0.4% | +9,231+87.2% | Added | – |
| BRK.BBerkshire Hathaway Inc | Stock | 2,850 | $778.0K | 0.4% | 00.0% | Unchanged | History |
| CMPRCIMPRESS plc | SHS EURO | 19,100 | $742.0K | 0.3% | 00.0% | Unchanged | History |
| New Age Alpha Tr64157X104 | AVDR US LRGCP LE | 30,740 | $739.0K | 0.3% | −600−1.9% | Reduced | – |
| RTXRTX Corp | Stock | 7,513 | $722.0K | 0.3% | +7,513 | New | History |
| IBNIcici Bank Ltd | ADR | 40,700 | $722.0K | 0.3% | 00.0% | Unchanged | History |
| BABoeing Co | Stock | 5,196 | $710.0K | 0.3% | +450+9.5% | Added | History |
| ETNEaton Corp plc | Stock | 5,525 | $696.0K | 0.3% | +105+1.9% | Added | History |
| EDConsolidated Edison Inc | Stock | 6,961 | $661.0K | 0.3% | +12+0.2% | Added | History |
| Vanguard Dividend Appreciation ETF921908844 | ETF | 4,407 | $632.0K | 0.3% | +20.0% | Added | – |
| ABAlliancebernstein Holding L.P. | UNIT LTD PARTN | 14,920 | $620.0K | 0.3% | 00.0% | Unchanged | History |
| NGGNational Grid PLC | SPONSORED ADR NE | 9,554 | $618.0K | 0.3% | 00.0% | Unchanged | History |
Options (2)
Puts and calls in the same filing. Amounts are the market value of the underlying shares, which is what 13F reports.
Sold out since Q1 2022 (529)
Positions held at the end of Q1 2022 that are gone from this filing.
The largest 100 of 529 by value last quarter.
| Security | Class | Shares in Q1 2022 | Value in Q1 2022 | % of portfolio in Q1 2022 | History |
|---|---|---|---|---|---|
| SPGIS&P Global Inc. | Stock | 7,270 | $2.98M | 1.1% | History |
| SHELShell plc | ADR | 20,057 | $1.10M | 0.4% | History |
| ETF Ser Solutions26922A172 | NATIONWIDE RSK | 27,624 | $678.2K | 0.2% | – |
| ARK Innovation ETF00214Q104 | ETF | 5,053 | $335.0K | 0.1% | – |
| GEGeneral Electric Co | Stock | 2,995 | $274.0K | 0.1% | History |
| INSPInspire Medical Systems, Inc. | COM | 1,000 | $256.7K | 0.1% | History |
| JCIJohnson Controls International plc | Stock | 3,395 | $222.6K | 0.1% | History |
| Siren ETF Tr829658301 | DIVCN LDRS ETF | 3,855 | $212.1K | 0.1% | – |
| AVGOBroadcom Inc. | Stock | 335 | $210.9K | 0.1% | History |
| Vanguard Total Bond Market ETF921937835 | ETF | 2,633 | $209.5K | 0.1% | – |
| KRKroger Co | Stock | 3,650 | $209.4K | 0.1% | History |
| Goldman Sachs ETF Tr381430602 | ACTIVEBETA US | 3,320 | $205.5K | 0.1% | – |
| AMCAMC Entertainment Holdings, Inc. | CL A COM | 8,300 | $204.5K | 0.1% | History |
| Global X FDS37954Y343 | GLBL X MLP ETF | 5,000 | $201.5K | 0.1% | – |
| First Tr Exchng Traded FD VI33740F805 | SMITH OPPORT FXD | 4,000 | $198.3K | 0.1% | – |
| Goldman Sachs ETF Tr381430107 | ACTIVEBETA INT | 6,036 | $197.6K | 0.1% | – |
| LRCXLam Research Corp | COM | 365 | $196.2K | 0.1% | History |
| PSAPublic Storage | COM | 500 | $195.1K | 0.1% | History |
| KEYKeycorp | COM | 8,700 | $194.7K | 0.1% | History |
| TERTeradyne, Inc | Stock | 1,620 | $191.5K | 0.1% | History |
| Vanguard World FD921910733 | ESG US STK ETF | 2,360 | $191.3K | 0.1% | – |
| EWEdwards Lifesciences Corp | Stock | 1,600 | $188.4K | 0.1% | History |
| MDLZMondelez International, Inc. | Stock | 3,000 | $188.3K | 0.1% | History |
| EGPEastgroup Properties Inc | COM | 910 | $185.0K | 0.1% | History |
| EBAYeBay Inc | COM | 3,200 | $183.2K | 0.1% | History |
| RVTYRevvity, Inc. | COM | 1,050 | $183.2K | 0.1% | History |
| KHCKraft Heinz Co | Stock | 4,600 | $181.2K | 0.1% | History |
| AMGNAmgen Inc | Stock | 733 | $177.4K | 0.1% | History |
| Invesco Exch Traded FD Tr II46138E354 | S&P500 LOW VOL | 2,600 | $174.4K | 0.1% | – |
| BSTBlackRock Science & Technology Trust | SHS | 4,000 | $173.1K | 0.1% | History |
| DDominion Energy, Inc | Stock | 2,000 | $169.9K | 0.1% | History |
| MUMicron Technology Inc | Stock | 2,179 | $169.7K | 0.1% | History |
| WisdomTree Tr97717X594 | ITL HDG QTLY DIV | 3,942 | $169.3K | 0.1% | – |
| CAHCardinal Health Inc | Stock | 2,950 | $167.3K | 0.1% | History |
| VODVodafone Group Public Ltd Co | ADR | 10,060 | $167.2K | 0.1% | History |
| DUKDuke Energy CORP | Stock | 1,478 | $165.1K | 0.1% | History |
| CTVACorteva, Inc. | Stock | 2,855 | $164.1K | 0.1% | History |
| First Tr Exchange-Traded FD33733B100 | WTR ETF | 1,930 | $162.7K | 0.1% | – |
| SPDR Series Trust78468R812 | ST STR MSCI USAQ | 1,300 | $162.0K | 0.1% | – |
| FDXFedEx Corp | Stock | 700 | $162.0K | 0.1% | History |
| HESHess Corp | Stock | 1,500 | $160.6K | 0.1% | History |
| WYNNWynn Resorts Ltd | COM | 1,975 | $157.5K | 0.1% | History |
| iShares Tr46435G425 | ESG AWR MSCI USA | 1,546 | $156.7K | 0.1% | – |
| New Age Alpha Tr64157X203 | AVDR US LRGCP ES | 4,975 | $154.7K | 0.1% | – |
| JJacobs Solutions Inc. | COM | 1,110 | $153.0K | 0.1% | History |
| Fidelity High Dividend ETF316092840 | ETF | 3,650 | $151.9K | 0.1% | – |
| First Tr Exchange-Traded FD33739Q200 | FST LOW OPPT EFT | 3,100 | $151.7K | 0.1% | – |
| HPEHewlett Packard Enterprise Co | COM | 8,900 | $148.7K | 0.1% | History |
| Goldman Sachs ETF Tr381430206 | ACTIVEBETA EME | 4,284 | $145.1K | 0.1% | – |
| ABNBAirbnb, Inc. | Stock | 800 | $137.4K | <0.1% | History |
| Pacer Lunt Large Cap Multi-Factor Alternator ETF69374H816 | ETF | 3,463 | $136.6K | <0.1% | – |
| ETF Managers Tr26924G201 | PRIME CYBR SCRTY | 2,300 | $135.1K | <0.1% | – |
| WisdomTree Tr97717X701 | EUROPE HEDGED EQ | 1,800 | $132.5K | <0.1% | – |
| Ssga Active ETF Tr78467V608 | ST STR BL LN ETF | 2,935 | $132.0K | <0.1% | – |
| WSMWilliams Sonoma Inc | COM | 900 | $130.5K | <0.1% | History |
| WRKWestRock Co | COM | 2,750 | $129.3K | <0.1% | History |
| TDToronto Dominion Bank | Stock | 1,600 | $127.1K | <0.1% | History |
| MMM3M Co | Stock | 837 | $124.7K | <0.1% | History |
| Global X FDS37954Y475 | S&P 500 COVERED | 2,500 | $123.8K | <0.1% | – |
| OXYOccidental Petroleum Corp | Stock | 2,180 | $123.7K | <0.1% | History |
| COPConocoPhillips | Stock | 1,224 | $122.5K | <0.1% | History |
| PNCPNC Financial Services Group, Inc. | Stock | 661 | $121.9K | <0.1% | History |
| SPYSPDR S&P 500 ETF Trust | ETF | 266 | $120.1K | <0.1% | History |
| TGNATegna Inc | COM | 5,300 | $118.7K | <0.1% | History |
| Vanguard Short-Term Bond ETF921937827 | ETF | 1,520 | $118.4K | <0.1% | – |
| Pacer FDS Tr69374H741 | DATA AND INFRAST | 3,000 | $117.1K | <0.1% | – |
| NMTNuveen Massachusetts Quality Municipal Income Fund | COM | 9,085 | $115.6K | <0.1% | History |
| IDAIdacorp Inc | COM | 1,000 | $115.4K | <0.1% | History |
| BABAAlibaba Group Holding Ltd | ADR | 1,051 | $114.3K | <0.1% | History |
| WisdomTree Tr97717X131 | INTL QULTY DIV | 3,125 | $114.0K | <0.1% | – |
| HTDJohn Hancock Tax-Advantaged Dividend Income Fund | COM | 4,420 | $113.0K | <0.1% | History |
| CLXClorox Co | Stock | 800 | $111.2K | <0.1% | History |
| ALLAllstate Corp | Stock | 800 | $110.8K | <0.1% | History |
| OGNOrganon & Co. | Stock | 3,168 | $110.7K | <0.1% | History |
| CFGCitizens Financial Group Inc | COM | 2,400 | $108.8K | <0.1% | History |
| State Street Utilities Select Sector SPDR ETF81369Y886 | ETF | 1,450 | $108.0K | <0.1% | – |
| NADNuveen Quality Municipal Income Fund | COM | 7,829 | $104.6K | <0.1% | History |
| Global X FDS37954Y657 | US PFD ETF | 4,365 | $102.6K | <0.1% | – |
| UUnity Software Inc. | COM | 1,000 | $99.2K | <0.1% | History |
| ALKAlaska Air Group, Inc. | COM | 1,700 | $98.6K | <0.1% | History |
| BRCCBRC Inc. | COM CL A | 4,700 | $98.1K | <0.1% | History |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 425 | $96.8K | <0.1% | – |
| NMAINuveen Multi-Asset Income Fund | COM | 5,956 | $96.5K | <0.1% | History |
| Vanguard Intermediate-Term Bond ETF921937819 | ETF | 1,169 | $95.7K | <0.1% | – |
| First Tr Exchange-Traded FD336917109 | SHS | 2,550 | $95.5K | <0.1% | – |
| iShares Tr464287556 | ISHARES BIOTECH | 725 | $94.5K | <0.1% | – |
| American Centy ETF Tr025072802 | INTL SMCP VLU | 1,505 | $94.2K | <0.1% | – |
| BIDUBaidu, Inc. | ADR | 700 | $92.6K | <0.1% | History |
| PKGPackaging Corp of America | Stock | 590 | $92.1K | <0.1% | History |
| J P Morgan Exchange Traded F46641Q241 | BETABUILDERS US | 1,802 | $91.0K | <0.1% | – |
| Schwab US Dividend Equity ETF808524797 | ETF | 1,150 | $90.7K | <0.1% | – |
| iShares Tips Bond ETF464287176 | ETF | 725 | $90.3K | <0.1% | – |
| CARRCarrier Global Corp | Stock | 1,967 | $90.3K | <0.1% | History |
| RYRoyal Bank of Canada | Stock | 810 | $89.3K | <0.1% | History |
| HONHoneywell International Inc | COM | 458 | $89.1K | <0.1% | History |
| iShares U.S. Treasury Bond ETF46429B267 | ETF | 3,569 | $88.9K | <0.1% | – |
| First Tr Exchange Traded FD33738R100 | MULTI ASSET DI | 5,250 | $88.5K | <0.1% | – |
| METMetlife Inc | Stock | 1,258 | $88.5K | <0.1% | History |
| DHRDanaher Corp | Stock | 300 | $88.0K | <0.1% | History |
| iShares Tr46434V290 | US SML CAP EQT | 1,600 | $87.3K | <0.1% | – |