Key Financial Inc
- SEC CIK
- 0001801720
- Latest filing
- Jul 24, 2026
Holdings in Q4 2025
Holdings as of Dec 31, 2025, filed Feb 9, 2026. Long positions only; changes compare share counts with Q3 2025.
- Positions
- 1,440
- −19 vs. Q3 2025
- Portfolio value
- $547.9M
- +$6.73M (+1.2%) vs. Q3 2025
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| AAPLApple Inc. | Stock | 97,145 | $26.4M | 4.8% | −546−0.6% | Reduced | History |
| WisdomTree Tr97717W794 | TRUE DEV INTL FD | 320,216 | $21.1M | 3.8% | −1,540−0.5% | Reduced | – |
| WisdomTree Tr97717W844 | GLOB EX US QU FD | 452,211 | $18.6M | 3.4% | −521−0.1% | Reduced | – |
| State Street SPDR S&P 600 Small Cap Value ETF78464A300 | ETF | 181,670 | $16.5M | 3.0% | −6,268−3.3% | Reduced | – |
| iShares U.S. Treasury Bond ETF46429B267 | ETF | 705,441 | $16.2M | 3.0% | +31,122+4.6% | Added | – |
| WisdomTree Tr97717W562 | US SMALLCAP FUND | 284,006 | $16.2M | 3.0% | +8,562+3.1% | Added | – |
| First Tr Exchng Traded FD VI33740F755 | FT LADD BUFF ETF | 411,757 | $14.1M | 2.6% | −3,552−0.9% | Reduced | – |
| MSFTMicrosoft Corp | Stock | 27,711 | $13.4M | 2.4% | +161+0.6% | Added | History |
| First Tr Exchange Traded FD33738R662 | INTL DEV STRNGTH | 247,020 | $9.91M | 1.8% | +12,842+5.5% | Added | – |
| iShares Tr464288885 | EAFE GRWTH ETF | 79,902 | $9.10M | 1.7% | +1,103+1.4% | Added | – |
| State Street SPDR Portfolio S&P 500 Value ETF78464A508 | ETF | 148,764 | $8.45M | 1.5% | −3,385−2.2% | Reduced | – |
| WisdomTree Tr97717W307 | US LARGECAP DIVD | 94,629 | $8.33M | 1.5% | −3,982−4.0% | Reduced | – |
| State Street SPDR Portfolio S&P 500 Growth ETF78464A409 | ETF | 77,454 | $8.26M | 1.5% | −5,716−6.9% | Reduced | – |
| SPDR Series Trust78464A201 | ST STR SP600GRWO | 83,075 | $7.82M | 1.4% | +869+1.1% | Added | – |
| First Tr Exch Traded FD III33739P855 | INSTL PFD SECS | 398,873 | $7.73M | 1.4% | −22,027−5.2% | Reduced | – |
| J P Morgan Exchange Traded F46641Q324 | INTERNL GWT | 100,095 | $7.34M | 1.3% | +623+0.6% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J494 | BULSHS 2027 MUNI | 308,789 | $7.31M | 1.3% | +24,338+8.6% | Added | – |
| AVGOBroadcom Inc. | Stock | 20,237 | $7.00M | 1.3% | +385+1.9% | Added | History |
| JPMJPMorgan Chase & Co | Stock | 21,595 | $6.96M | 1.3% | +493+2.3% | Added | History |
| SPDR Series Trust78464A672 | ST INTER ETF | 235,879 | $6.80M | 1.2% | +6,044+2.6% | Added | – |
| NVDANVIDIA Corp | Stock | 34,808 | $6.49M | 1.2% | +654+1.9% | Added | History |
| SPDR Series Trust78468R101 | ST SHO TREAS ETF | 210,613 | $6.17M | 1.1% | −8,443−3.9% | Reduced | – |
| AMZNAmazon Com Inc | Stock | 25,236 | $5.82M | 1.1% | +689+2.8% | Added | History |
| XOMExxonMobil Holdings Corp | COM | 47,877 | $5.76M | 1.1% | −1,047−2.1% | Reduced | History |
| WisdomTree Tr97717W604 | US SMALLCAP DIVD | 161,793 | $5.41M | 1.0% | −977−0.6% | Reduced | – |
| GOOGLAlphabet Inc. | Stock | 16,907 | $5.29M | 1.0% | −33−0.2% | Reduced | History |
| iShares Russell 1000 Growth ETF464287614 | ETF | 10,416 | $4.93M | 0.9% | +7+0.1% | Added | – |
| JNJJohnson & Johnson | Stock | 23,805 | $4.93M | 0.9% | +153+0.6% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J486 | BULSHS 2028 MUNI | 207,875 | $4.89M | 0.9% | +28,851+16.1% | Added | – |
| SPDR Index Shs FDS78463X509 | ST PORT MARK ETF | 94,015 | $4.40M | 0.8% | −311−0.3% | Reduced | – |
| WisdomTree Tr97717W703 | INTL EQUITY FD | 60,293 | $4.15M | 0.8% | +4,784+8.6% | Added | – |
| ABBVAbbVie Inc. | Stock | 16,020 | $3.66M | 0.7% | +158+1.0% | Added | History |
| PLTRPalantir Technologies Inc. | Stock | 19,700 | $3.50M | 0.6% | −1,584−7.4% | Reduced | History |
| iShares Tr464288877 | EAFE VALUE ETF | 45,878 | $3.28M | 0.6% | −4,188−8.4% | Reduced | – |
| iShares S&P 500 Growth ETF464287309 | ETF | 25,536 | $3.15M | 0.6% | −537−2.1% | Reduced | – |
| Invesco Exch TRD SLF Idx FD46138J510 | BULSHS 2026 MUNI | 126,228 | $2.98M | 0.5% | +23,972+23.4% | Added | – |
| American Centy ETF Tr025072307 | US QUALITY GROW | 25,062 | $2.87M | 0.5% | +5,490+28.1% | Added | – |
| CICigna Group | Stock | 10,366 | $2.85M | 0.5% | −89−0.9% | Reduced | History |
| Invesco Exch TRD SLF Idx FD46138J478 | BULSHS 2029 MUNI | 120,472 | $2.79M | 0.5% | +1,080+0.9% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J445 | INVSC 30 MUNI BD | 126,590 | $2.79M | 0.5% | +7,373+6.2% | Added | – |
| ProShares Tr74347B839 | MSCI EAFE DIVD | 66,800 | $2.78M | 0.5% | +13,980+26.5% | Added | – |
| ORCLOracle Corp | Stock | 14,141 | $2.76M | 0.5% | 00.0% | Unchanged | History |
| ADPAutomatic Data Processing Inc | Stock | 10,523 | $2.71M | 0.5% | 00.0% | Unchanged | History |
| MRKMerck & Co., Inc. | Stock | 25,169 | $2.65M | 0.5% | −58−0.2% | Reduced | History |
| iShares Core S&P 500 ETF464287200 | ETF | 3,868 | $2.65M | 0.5% | −376−8.9% | Reduced | – |
| Invesco Exch TRD SLF Idx FD46138J791 | BULSHS 2026 CB | 135,249 | $2.65M | 0.5% | +35,716+35.9% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J411 | BULLETSHS 31 MUN | 124,289 | $2.63M | 0.5% | +3,000+2.5% | Added | – |
| Vanguard Morningstar Growth ETF922908736 | ETF | 5,333 | $2.60M | 0.5% | +73+1.4% | Added | – |
| PGProcter & Gamble Co | Stock | 17,345 | $2.49M | 0.5% | −16−0.1% | Reduced | History |
| MCDMcDonalds Corp | Stock | 8,017 | $2.45M | 0.4% | −30−0.4% | Reduced | History |
| BRK.BBerkshire Hathaway Inc | Stock | 4,746 | $2.39M | 0.4% | −10.0% | Reduced | History |
| ABTAbbott Laboratories | Stock | 18,799 | $2.36M | 0.4% | +20.0% | Added | History |
| GOOGAlphabet Inc. | Stock | 7,489 | $2.35M | 0.4% | +160+2.2% | Added | History |
| STBAS&T Bancorp Inc | COM | 57,650 | $2.27M | 0.4% | −492−0.8% | Reduced | History |
| Vanguard S&P 500 ETF922908363 | ETF | 3,221 | $2.02M | 0.4% | +327+11.3% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J783 | BULSHS 2027 CB | 99,389 | $1.96M | 0.4% | +28,398+40.0% | Added | – |
| iShares Tr464288604 | MRGSTR SM CP GR | 33,362 | $1.85M | 0.3% | +3,952+13.4% | Added | – |
| Vanguard Morningstar Value ETF922908744 | ETF | 9,605 | $1.83M | 0.3% | +239+2.6% | Added | – |
| State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847 | ETF | 30,972 | $1.79M | 0.3% | +773+2.6% | Added | – |
| TSLATesla, Inc. | Stock | 3,658 | $1.65M | 0.3% | −64−1.7% | Reduced | History |
| SPDR Series Trust78464A821 | ST STR SP400GRW | 17,468 | $1.61M | 0.3% | −934−5.1% | Reduced | – |
| iShares Russell 1000 Value ETF464287598 | ETF | 7,662 | $1.61M | 0.3% | −52−0.7% | Reduced | – |
| KOCoca Cola Co | Stock | 22,510 | $1.57M | 0.3% | +70.0% | Added | History |
| BXBlackstone Inc. | COM | 10,013 | $1.54M | 0.3% | −2,122−17.5% | Reduced | History |
| PFEPfizer Inc | Stock | 61,028 | $1.52M | 0.3% | −2,452−3.9% | Reduced | History |
| BRK.ABerkshire Hathaway Inc | CL A | 2 | $1.51M | 0.3% | 00.0% | Unchanged | History |
| CATCaterpillar Inc | Stock | 2,618 | $1.50M | 0.3% | −50−1.9% | Reduced | History |
| Vanguard Morningstar Large-Cap ETF922908637 | ETF | 4,679 | $1.47M | 0.3% | −84−1.8% | Reduced | – |
| Invesco Exch TRD SLF Idx FD46138J643 | INVSCO BLSH 28 | 71,420 | $1.47M | 0.3% | +17,305+32.0% | Added | – |
| Vanguard Information Technology ETF92204A702 | ETF | 1,939 | $1.46M | 0.3% | −91−4.5% | Reduced | – |
| CVXChevron Corp | Stock | 9,430 | $1.44M | 0.3% | +26+0.3% | Added | History |
| IDCCInterDigital, Inc. | COM | 4,507 | $1.43M | 0.3% | −567−11.2% | Reduced | History |
| Invesco QQQ Trust Series I46090E103 | ETF | 2,330 | $1.43M | 0.3% | +106+4.8% | Added | – |
| CSCOCisco Systems, Inc. | Stock | 18,568 | $1.43M | 0.3% | −59−0.3% | Reduced | History |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 4,251 | $1.43M | 0.3% | −69−1.6% | Reduced | – |
| SPYSPDR S&P 500 ETF Trust | ETF | 2,083 | $1.42M | 0.3% | 00.0% | Unchanged | History |
| Vanguard Ftse Developed Markets ETF921943858 | ETF | 22,567 | $1.41M | 0.3% | +1,025+4.8% | Added | – |
| CEGConstellation Energy Corp | Stock | 3,985 | $1.41M | 0.3% | +1,047+35.6% | Added | History |
| PEPPepsiCo Inc | Stock | 9,632 | $1.38M | 0.3% | +18+0.2% | Added | History |
| iShares Tr464287622 | RUS 1000 ETF | 3,670 | $1.37M | 0.3% | −252−6.4% | Reduced | – |
| Invesco Exch TRD SLF Idx FD46138J635 | INVSCO BLSH 26 | 58,568 | $1.37M | 0.2% | +8,120+16.1% | Added | – |
| MCOMoodys Corp | Stock | 2,566 | $1.31M | 0.2% | −4−0.2% | Reduced | History |
| VZVerizon Communications Inc | Stock | 31,399 | $1.28M | 0.2% | −264−0.8% | Reduced | History |
| WisdomTree Tr97717W109 | US TOTAL DIVIDND | 14,732 | $1.25M | 0.2% | +289+2.0% | Added | – |
| Vanguard High Dividend Yield Index ETF921946406 | ETF | 8,710 | $1.25M | 0.2% | +96+1.1% | Added | – |
| TJXTJX Companies Inc | Stock | 8,061 | $1.24M | 0.2% | 00.0% | Unchanged | History |
| GEGeneral Electric Co | Stock | 3,989 | $1.23M | 0.2% | −19−0.5% | Reduced | History |
| Invesco S&P 500 Quality ETF46137V241 | ETF | 16,326 | $1.23M | 0.2% | +2,081+14.6% | Added | – |
| State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853 | ETF | 26,077 | $1.22M | 0.2% | +1,070+4.3% | Added | – |
| CRMSalesforce, Inc. | Stock | 4,548 | $1.20M | 0.2% | −8−0.2% | Reduced | History |
| iShares Tr46435G102 | CONV BD ETF | 11,820 | $1.16M | 0.2% | +146+1.3% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J577 | BULETSHS 2029 | 57,403 | $1.08M | 0.2% | +1,330+2.4% | Added | – |
| SPDR Index Shs FDS78463X772 | ST S&P INTL ETF | 24,348 | $1.07M | 0.2% | −92−0.4% | Reduced | – |
| iShares Russell 2000 ETF464287655 | ETF | 4,289 | $1.06M | 0.2% | +11+0.3% | Added | – |
| MRBKMeridian Corp | COM | 59,366 | $1.04M | 0.2% | 00.0% | Unchanged | History |
| BACBank of America Corp | Stock | 18,861 | $1.04M | 0.2% | −86−0.5% | Reduced | History |
| NSCNorfolk Southern Corp | Stock | 3,583 | $1.03M | 0.2% | 00.0% | Unchanged | History |
| iShares Russell Mid-Cap Growth ETF464287481 | ETF | 7,505 | $1.03M | 0.2% | 00.0% | Unchanged | – |
| State Street SPDR Portfolio Developed World Ex-US ETF78463X889 | ETF | 23,137 | $1.03M | 0.2% | +950+4.3% | Added | – |
| RTXRTX Corp | Stock | 5,592 | $1.03M | 0.2% | 00.0% | Unchanged | History |
Sold out since Q3 2025 (80)
Positions held at the end of Q3 2025 that are gone from this filing.
| Security | Class | Shares in Q3 2025 | Value in Q3 2025 | % of portfolio in Q3 2025 | History |
|---|---|---|---|---|---|
| Invesco Exch TRD SLF Idx FD46138J528 | BULSHS 2025 MUNI | 139,839 | $3.43M | 0.6% | – |
| Invesco Exch TRD SLF Idx FD46138J825 | BULSHS 2025 CB | 95,078 | $1.97M | 0.4% | – |
| Invesco Exch TRD SLF Idx FD46138J817 | BULSHS 2025 HY | 63,691 | $1.47M | 0.3% | – |
| J P Morgan Exchange Traded F46641Q225 | BETA CDA ETF NEW | 839 | $73.2K | <0.1% | – |
| NAZNuveen Arizona Quality Municipal Income Fund | COM | 5,090 | $60.6K | <0.1% | History |
| TTDTrade Desk, Inc. | Stock | 1,200 | $59.2K | <0.1% | History |
| Vanguard Mun BD FDS922907746 | TAX EXEMPT BD | 979 | $48.9K | <0.1% | – |
| COOPMaverick Merger Sub 2, LLC | COM | 152 | $32.0K | <0.1% | History |
| SITESiteOne Landscape Supply, Inc. | COM | 235 | $30.0K | <0.1% | History |
| ANAutonation, Inc. | COM | 127 | $28.4K | <0.1% | History |
| LYVLive Nation Entertainment, Inc. | COM | 176 | $28.0K | <0.1% | History |
| SSDSimpson Manufacturing Co., Inc. | COM | 120 | $20.1K | <0.1% | History |
| ICHRIchor Holdings, Ltd. | SHS | 750 | $14.9K | <0.1% | History |
| ACGLArch Capital Group Ltd. | Stock | 162 | $14.6K | <0.1% | History |
| MMSIMerit Medical Systems Inc | COM | 172 | $14.1K | <0.1% | History |
| ULUnilever PLC | SPON ADR NEW | 204 | $12.0K | <0.1% | History |
| NSITInsight Enterprises Inc | COM | 99 | $11.1K | <0.1% | History |
| IPARInterparfums Inc | COM | 115 | $10.8K | <0.1% | History |
| iShares Tr46436E718 | 0-3 MTH TREASURY | 97 | $9.74K | <0.1% | – |
| CMBTCmb.tech NV | SHS | 950 | $8.87K | <0.1% | History |
| ONONOn Holding AG | Stock | 199 | $8.15K | <0.1% | History |
| AVNTAvient Corp | COM | 237 | $7.60K | <0.1% | History |
| KEXKirby Corp | COM | 89 | $7.49K | <0.1% | History |
| FWONKLiberty Media Corp | COM LBTY ONE S C | 68 | $6.97K | <0.1% | History |
| TDYTeledyne Technologies Inc | COM | 11 | $6.33K | <0.1% | History |
| HDBHDFC Bank Ltd | SPONSORED ADS | 184 | $6.22K | <0.1% | History |
| VGMInvesco Trust for Investment Grade Municipals | COM | 608 | $6.21K | <0.1% | History |
| STAGSTAG Industrial, Inc. | COM | 169 | $6.04K | <0.1% | History |
| AWIArmstrong World Industries Inc | COM | 28 | $5.49K | <0.1% | History |
| SKTTanger Inc. | COM | 150 | $5.07K | <0.1% | History |
| STXSeagate Technology Holdings plc | ORD SHS | 19 | $4.88K | <0.1% | History |
| WATWaters Corp | COM | 15 | $4.80K | <0.1% | History |
| VLTInvesco High Income Trust II | COM | 421 | $4.76K | <0.1% | History |
| EEni SpA | SPONSORED ADR | 135 | $4.73K | <0.1% | History |
| IHGIntercontinental Hotels Group PLC | SPONSORED ADS | 36 | $4.37K | <0.1% | History |
| BCSBarclays PLC | ADR | 204 | $4.20K | <0.1% | History |
| MCMoelis & Co | CL A | 59 | $4.05K | <0.1% | History |
| EIMEaton Vance Municipal Bond Fund | COM | 400 | $4.01K | <0.1% | History |
| EFTEaton Vance Floating-Rate Income Trust | COM | 325 | $3.81K | <0.1% | History |
| HBIHanesbrands Inc. | COM | 550 | $3.72K | <0.1% | History |
| Schwab Strategic Tr808524698 | 5 10YR CORP BD | 157 | $3.62K | <0.1% | – |
| Flexshares Tr33939L605 | IBOXX 5YR TRGT | 141 | $3.42K | <0.1% | – |
| KURAKura Oncology, Inc. | COM | 360 | $3.31K | <0.1% | History |
| MOHMolina Healthcare, Inc. | COM | 17 | $3.28K | <0.1% | History |
| HASHasbro, Inc. | COM | 43 | $3.24K | <0.1% | History |
| IPGInterpublic Group of Companies, Inc. | COM | 109 | $2.89K | <0.1% | History |
| SUSuncor Energy Inc | Stock | 64 | $2.64K | <0.1% | History |
| CCOICogent Communications Holdings, Inc. | COM NEW | 66 | $2.58K | <0.1% | History |
| VSTVistra Corp. | Stock | 12 | $2.42K | <0.1% | History |
| GBCIGlacier Bancorp, Inc. | COM | 50 | $2.41K | <0.1% | History |
| CFRCullen/Frost Bankers, Inc. | COM | 19 | $2.39K | <0.1% | History |
| RYAAYRyanair Holdings PLC | SPONSORED ADR | 40 | $2.36K | <0.1% | History |
| SCCOSouthern Copper Corp | Stock | 19 | $2.33K | <0.1% | History |
| PHGKoninklijke Philips NV | NY REGIS SHS NEW | 83 | $2.29K | <0.1% | History |
| VanEck ETF Trust92189H409 | HIGH YLD MUNIETF | 44 | $2.23K | <0.1% | – |
| OLNOLIN Corp | Stock | 75 | $1.92K | <0.1% | History |
| KMXCarMax Inc | COM | 41 | $1.89K | <0.1% | History |
| Schwab Strategic Tr808524862 | SHT TM US TRES | 64 | $1.56K | <0.1% | – |
| IONSIonis Pharmaceuticals Inc | COM | 19 | $1.25K | <0.1% | History |
| CNHCNH Industrial N.V. | SHS | 90 | $950 | <0.1% | History |
| KKellanova | Stock | 11 | $907 | <0.1% | History |
| Invesco Exch Traded FD Tr II46138E594 | KBW PREM YIELD | 56 | $899 | <0.1% | – |
| HUBSHubSpot Inc | COM | 2 | $880 | <0.1% | History |
| SESea Ltd | SPONSORD ADS | 3 | $546 | <0.1% | History |
| SPDR Series Trust78468R408 | ST TERM HIGH ETF | 20 | $510 | <0.1% | – |
| New York Life Investments Et45409B800 | MERGE ARBIT ETF | 13 | $466 | <0.1% | – |
| iShares Tr464288182 | MSCI AC ASIA ETF | 5 | $461 | <0.1% | – |
| Abrdn ETFs003261104 | BBRG ALL COMD K1 | 17 | $368 | <0.1% | – |
| iShares Inc464286400 | MSCI BRAZIL ETF | 12 | $367 | <0.1% | – |
| SPRSpirit AeroSystems Holdings, Inc. | COM CL A | 6 | $231 | <0.1% | History |
| ZIMVZimVie Inc. | Stock | 11 | $208 | <0.1% | History |
| Vanguard Emerging Markets Government Bond ETF921946885 | ETF | 2 | $134 | <0.1% | – |
| LBRDALiberty Broadband Corp | COM SER A | 2 | $126 | <0.1% | History |
| Invesco Exch Traded FD Tr II46138E404 | CEF INM COMPSI | 6 | $120 | <0.1% | – |
| NMZNuveen Municipal High Income Opportunity Fund | COM | 11 | $117 | <0.1% | History |
| ONLOrion Properties Inc. | REIT | 37 | $101 | <0.1% | History |
| FWONALiberty Media Corp | COM LBTY ONE S A | 1 | $94 | <0.1% | History |
| AMCXAMC Global Media Inc. | CL A | 6 | $50 | <0.1% | History |
| TXG10x Genomics, Inc. | CL A COM | 2 | $25 | <0.1% | History |
| PRPHProPhase Labs, Inc. | COM | 1 | $1 | <0.1% | History |