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Key Financial Inc

SEC CIK
0001801720
Latest filing
Jul 24, 2026

Holdings in Q4 2025

Holdings as of Dec 31, 2025, filed Feb 9, 2026. Long positions only; changes compare share counts with Q3 2025.

Institution overview
Positions
1,440
−19 vs. Q3 2025
Portfolio value
$547.9M
+$6.73M (+1.2%) vs. Q3 2025
Filed
Feb 9, 2026
SEC
Holdings of Key Financial Inc in Q4 2025
SecurityClassSharesValue% of portfolioShare changeActionHistory
AAPLApple Inc.Stock97,145$26.4M4.8%−546−0.6%ReducedHistory
WisdomTree Tr97717W794TRUE DEV INTL FD320,216$21.1M3.8%−1,540−0.5%Reduced–
WisdomTree Tr97717W844GLOB EX US QU FD452,211$18.6M3.4%−521−0.1%Reduced–
State Street SPDR S&P 600 Small Cap Value ETF78464A300ETF181,670$16.5M3.0%−6,268−3.3%Reduced–
iShares U.S. Treasury Bond ETF46429B267ETF705,441$16.2M3.0%+31,122+4.6%Added–
WisdomTree Tr97717W562US SMALLCAP FUND284,006$16.2M3.0%+8,562+3.1%Added–
First Tr Exchng Traded FD VI33740F755FT LADD BUFF ETF411,757$14.1M2.6%−3,552−0.9%Reduced–
MSFTMicrosoft CorpStock27,711$13.4M2.4%+161+0.6%AddedHistory
First Tr Exchange Traded FD33738R662INTL DEV STRNGTH247,020$9.91M1.8%+12,842+5.5%Added–
iShares Tr464288885EAFE GRWTH ETF79,902$9.10M1.7%+1,103+1.4%Added–
State Street SPDR Portfolio S&P 500 Value ETF78464A508ETF148,764$8.45M1.5%−3,385−2.2%Reduced–
WisdomTree Tr97717W307US LARGECAP DIVD94,629$8.33M1.5%−3,982−4.0%Reduced–
State Street SPDR Portfolio S&P 500 Growth ETF78464A409ETF77,454$8.26M1.5%−5,716−6.9%Reduced–
SPDR Series Trust78464A201ST STR SP600GRWO83,075$7.82M1.4%+869+1.1%Added–
First Tr Exch Traded FD III33739P855INSTL PFD SECS398,873$7.73M1.4%−22,027−5.2%Reduced–
J P Morgan Exchange Traded F46641Q324INTERNL GWT100,095$7.34M1.3%+623+0.6%Added–
Invesco Exch TRD SLF Idx FD46138J494BULSHS 2027 MUNI308,789$7.31M1.3%+24,338+8.6%Added–
AVGOBroadcom Inc.Stock20,237$7.00M1.3%+385+1.9%AddedHistory
JPMJPMorgan Chase & CoStock21,595$6.96M1.3%+493+2.3%AddedHistory
SPDR Series Trust78464A672ST INTER ETF235,879$6.80M1.2%+6,044+2.6%Added–
NVDANVIDIA CorpStock34,808$6.49M1.2%+654+1.9%AddedHistory
SPDR Series Trust78468R101ST SHO TREAS ETF210,613$6.17M1.1%−8,443−3.9%Reduced–
AMZNAmazon Com IncStock25,236$5.82M1.1%+689+2.8%AddedHistory
XOMExxonMobil Holdings CorpCOM47,877$5.76M1.1%−1,047−2.1%ReducedHistory
WisdomTree Tr97717W604US SMALLCAP DIVD161,793$5.41M1.0%−977−0.6%Reduced–
GOOGLAlphabet Inc.Stock16,907$5.29M1.0%−33−0.2%ReducedHistory
iShares Russell 1000 Growth ETF464287614ETF10,416$4.93M0.9%+7+0.1%Added–
JNJJohnson & JohnsonStock23,805$4.93M0.9%+153+0.6%AddedHistory
Invesco Exch TRD SLF Idx FD46138J486BULSHS 2028 MUNI207,875$4.89M0.9%+28,851+16.1%Added–
SPDR Index Shs FDS78463X509ST PORT MARK ETF94,015$4.40M0.8%−311−0.3%Reduced–
WisdomTree Tr97717W703INTL EQUITY FD60,293$4.15M0.8%+4,784+8.6%Added–
ABBVAbbVie Inc.Stock16,020$3.66M0.7%+158+1.0%AddedHistory
PLTRPalantir Technologies Inc.Stock19,700$3.50M0.6%−1,584−7.4%ReducedHistory
iShares Tr464288877EAFE VALUE ETF45,878$3.28M0.6%−4,188−8.4%Reduced–
iShares S&P 500 Growth ETF464287309ETF25,536$3.15M0.6%−537−2.1%Reduced–
Invesco Exch TRD SLF Idx FD46138J510BULSHS 2026 MUNI126,228$2.98M0.5%+23,972+23.4%Added–
American Centy ETF Tr025072307US QUALITY GROW25,062$2.87M0.5%+5,490+28.1%Added–
CICigna GroupStock10,366$2.85M0.5%−89−0.9%ReducedHistory
Invesco Exch TRD SLF Idx FD46138J478BULSHS 2029 MUNI120,472$2.79M0.5%+1,080+0.9%Added–
Invesco Exch TRD SLF Idx FD46138J445INVSC 30 MUNI BD126,590$2.79M0.5%+7,373+6.2%Added–
ProShares Tr74347B839MSCI EAFE DIVD66,800$2.78M0.5%+13,980+26.5%Added–
ORCLOracle CorpStock14,141$2.76M0.5%00.0%UnchangedHistory
ADPAutomatic Data Processing IncStock10,523$2.71M0.5%00.0%UnchangedHistory
MRKMerck & Co., Inc.Stock25,169$2.65M0.5%−58−0.2%ReducedHistory
iShares Core S&P 500 ETF464287200ETF3,868$2.65M0.5%−376−8.9%Reduced–
Invesco Exch TRD SLF Idx FD46138J791BULSHS 2026 CB135,249$2.65M0.5%+35,716+35.9%Added–
Invesco Exch TRD SLF Idx FD46138J411BULLETSHS 31 MUN124,289$2.63M0.5%+3,000+2.5%Added–
Vanguard Morningstar Growth ETF922908736ETF5,333$2.60M0.5%+73+1.4%Added–
PGProcter & Gamble CoStock17,345$2.49M0.5%−16−0.1%ReducedHistory
MCDMcDonalds CorpStock8,017$2.45M0.4%−30−0.4%ReducedHistory
BRK.BBerkshire Hathaway IncStock4,746$2.39M0.4%−10.0%ReducedHistory
ABTAbbott LaboratoriesStock18,799$2.36M0.4%+20.0%AddedHistory
GOOGAlphabet Inc.Stock7,489$2.35M0.4%+160+2.2%AddedHistory
STBAS&T Bancorp IncCOM57,650$2.27M0.4%−492−0.8%ReducedHistory
Vanguard S&P 500 ETF922908363ETF3,221$2.02M0.4%+327+11.3%Added–
Invesco Exch TRD SLF Idx FD46138J783BULSHS 2027 CB99,389$1.96M0.4%+28,398+40.0%Added–
iShares Tr464288604MRGSTR SM CP GR33,362$1.85M0.3%+3,952+13.4%Added–
Vanguard Morningstar Value ETF922908744ETF9,605$1.83M0.3%+239+2.6%Added–
State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847ETF30,972$1.79M0.3%+773+2.6%Added–
TSLATesla, Inc.Stock3,658$1.65M0.3%−64−1.7%ReducedHistory
SPDR Series Trust78464A821ST STR SP400GRW17,468$1.61M0.3%−934−5.1%Reduced–
iShares Russell 1000 Value ETF464287598ETF7,662$1.61M0.3%−52−0.7%Reduced–
KOCoca Cola CoStock22,510$1.57M0.3%+70.0%AddedHistory
BXBlackstone Inc.COM10,013$1.54M0.3%−2,122−17.5%ReducedHistory
PFEPfizer IncStock61,028$1.52M0.3%−2,452−3.9%ReducedHistory
BRK.ABerkshire Hathaway IncCL A2$1.51M0.3%00.0%UnchangedHistory
CATCaterpillar IncStock2,618$1.50M0.3%−50−1.9%ReducedHistory
Vanguard Morningstar Large-Cap ETF922908637ETF4,679$1.47M0.3%−84−1.8%Reduced–
Invesco Exch TRD SLF Idx FD46138J643INVSCO BLSH 2871,420$1.47M0.3%+17,305+32.0%Added–
Vanguard Information Technology ETF92204A702ETF1,939$1.46M0.3%−91−4.5%Reduced–
CVXChevron CorpStock9,430$1.44M0.3%+26+0.3%AddedHistory
IDCCInterDigital, Inc.COM4,507$1.43M0.3%−567−11.2%ReducedHistory
Invesco QQQ Trust Series I46090E103ETF2,330$1.43M0.3%+106+4.8%Added–
CSCOCisco Systems, Inc.Stock18,568$1.43M0.3%−59−0.3%ReducedHistory
Vanguard Morningstar Total Stock Market ETF922908769ETF4,251$1.43M0.3%−69−1.6%Reduced–
SPYSPDR S&P 500 ETF TrustETF2,083$1.42M0.3%00.0%UnchangedHistory
Vanguard Ftse Developed Markets ETF921943858ETF22,567$1.41M0.3%+1,025+4.8%Added–
CEGConstellation Energy CorpStock3,985$1.41M0.3%+1,047+35.6%AddedHistory
PEPPepsiCo IncStock9,632$1.38M0.3%+18+0.2%AddedHistory
iShares Tr464287622RUS 1000 ETF3,670$1.37M0.3%−252−6.4%Reduced–
Invesco Exch TRD SLF Idx FD46138J635INVSCO BLSH 2658,568$1.37M0.2%+8,120+16.1%Added–
MCOMoodys CorpStock2,566$1.31M0.2%−4−0.2%ReducedHistory
VZVerizon Communications IncStock31,399$1.28M0.2%−264−0.8%ReducedHistory
WisdomTree Tr97717W109US TOTAL DIVIDND14,732$1.25M0.2%+289+2.0%Added–
Vanguard High Dividend Yield Index ETF921946406ETF8,710$1.25M0.2%+96+1.1%Added–
TJXTJX Companies IncStock8,061$1.24M0.2%00.0%UnchangedHistory
GEGeneral Electric CoStock3,989$1.23M0.2%−19−0.5%ReducedHistory
Invesco S&P 500 Quality ETF46137V241ETF16,326$1.23M0.2%+2,081+14.6%Added–
State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853ETF26,077$1.22M0.2%+1,070+4.3%Added–
CRMSalesforce, Inc.Stock4,548$1.20M0.2%−8−0.2%ReducedHistory
iShares Tr46435G102CONV BD ETF11,820$1.16M0.2%+146+1.3%Added–
Invesco Exch TRD SLF Idx FD46138J577BULETSHS 202957,403$1.08M0.2%+1,330+2.4%Added–
SPDR Index Shs FDS78463X772ST S&P INTL ETF24,348$1.07M0.2%−92−0.4%Reduced–
iShares Russell 2000 ETF464287655ETF4,289$1.06M0.2%+11+0.3%Added–
MRBKMeridian CorpCOM59,366$1.04M0.2%00.0%UnchangedHistory
BACBank of America CorpStock18,861$1.04M0.2%−86−0.5%ReducedHistory
NSCNorfolk Southern CorpStock3,583$1.03M0.2%00.0%UnchangedHistory
iShares Russell Mid-Cap Growth ETF464287481ETF7,505$1.03M0.2%00.0%Unchanged–
State Street SPDR Portfolio Developed World Ex-US ETF78463X889ETF23,137$1.03M0.2%+950+4.3%Added–
RTXRTX CorpStock5,592$1.03M0.2%00.0%UnchangedHistory

Sold out since Q3 2025 (80)

Positions held at the end of Q3 2025 that are gone from this filing.

Positions of Key Financial Inc sold out since Q3 2025
SecurityClassShares in Q3 2025Value in Q3 2025% of portfolio in Q3 2025History
Invesco Exch TRD SLF Idx FD46138J528BULSHS 2025 MUNI139,839$3.43M0.6%–
Invesco Exch TRD SLF Idx FD46138J825BULSHS 2025 CB95,078$1.97M0.4%–
Invesco Exch TRD SLF Idx FD46138J817BULSHS 2025 HY63,691$1.47M0.3%–
J P Morgan Exchange Traded F46641Q225BETA CDA ETF NEW839$73.2K<0.1%–
NAZNuveen Arizona Quality Municipal Income FundCOM5,090$60.6K<0.1%History
TTDTrade Desk, Inc.Stock1,200$59.2K<0.1%History
Vanguard Mun BD FDS922907746TAX EXEMPT BD979$48.9K<0.1%–
COOPMaverick Merger Sub 2, LLCCOM152$32.0K<0.1%History
SITESiteOne Landscape Supply, Inc.COM235$30.0K<0.1%History
ANAutonation, Inc.COM127$28.4K<0.1%History
LYVLive Nation Entertainment, Inc.COM176$28.0K<0.1%History
SSDSimpson Manufacturing Co., Inc.COM120$20.1K<0.1%History
ICHRIchor Holdings, Ltd.SHS750$14.9K<0.1%History
ACGLArch Capital Group Ltd.Stock162$14.6K<0.1%History
MMSIMerit Medical Systems IncCOM172$14.1K<0.1%History
ULUnilever PLCSPON ADR NEW204$12.0K<0.1%History
NSITInsight Enterprises IncCOM99$11.1K<0.1%History
IPARInterparfums IncCOM115$10.8K<0.1%History
iShares Tr46436E7180-3 MTH TREASURY97$9.74K<0.1%–
CMBTCmb.tech NVSHS950$8.87K<0.1%History
ONONOn Holding AGStock199$8.15K<0.1%History
AVNTAvient CorpCOM237$7.60K<0.1%History
KEXKirby CorpCOM89$7.49K<0.1%History
FWONKLiberty Media CorpCOM LBTY ONE S C68$6.97K<0.1%History
TDYTeledyne Technologies IncCOM11$6.33K<0.1%History
HDBHDFC Bank LtdSPONSORED ADS184$6.22K<0.1%History
VGMInvesco Trust for Investment Grade MunicipalsCOM608$6.21K<0.1%History
STAGSTAG Industrial, Inc.COM169$6.04K<0.1%History
AWIArmstrong World Industries IncCOM28$5.49K<0.1%History
SKTTanger Inc.COM150$5.07K<0.1%History
STXSeagate Technology Holdings plcORD SHS19$4.88K<0.1%History
WATWaters CorpCOM15$4.80K<0.1%History
VLTInvesco High Income Trust IICOM421$4.76K<0.1%History
EEni SpASPONSORED ADR135$4.73K<0.1%History
IHGIntercontinental Hotels Group PLCSPONSORED ADS36$4.37K<0.1%History
BCSBarclays PLCADR204$4.20K<0.1%History
MCMoelis & CoCL A59$4.05K<0.1%History
EIMEaton Vance Municipal Bond FundCOM400$4.01K<0.1%History
EFTEaton Vance Floating-Rate Income TrustCOM325$3.81K<0.1%History
HBIHanesbrands Inc.COM550$3.72K<0.1%History
Schwab Strategic Tr8085246985 10YR CORP BD157$3.62K<0.1%–
Flexshares Tr33939L605IBOXX 5YR TRGT141$3.42K<0.1%–
KURAKura Oncology, Inc.COM360$3.31K<0.1%History
MOHMolina Healthcare, Inc.COM17$3.28K<0.1%History
HASHasbro, Inc.COM43$3.24K<0.1%History
IPGInterpublic Group of Companies, Inc.COM109$2.89K<0.1%History
SUSuncor Energy IncStock64$2.64K<0.1%History
CCOICogent Communications Holdings, Inc.COM NEW66$2.58K<0.1%History
VSTVistra Corp.Stock12$2.42K<0.1%History
GBCIGlacier Bancorp, Inc.COM50$2.41K<0.1%History
CFRCullen/Frost Bankers, Inc.COM19$2.39K<0.1%History
RYAAYRyanair Holdings PLCSPONSORED ADR40$2.36K<0.1%History
SCCOSouthern Copper CorpStock19$2.33K<0.1%History
PHGKoninklijke Philips NVNY REGIS SHS NEW83$2.29K<0.1%History
VanEck ETF Trust92189H409HIGH YLD MUNIETF44$2.23K<0.1%–
OLNOLIN CorpStock75$1.92K<0.1%History
KMXCarMax IncCOM41$1.89K<0.1%History
Schwab Strategic Tr808524862SHT TM US TRES64$1.56K<0.1%–
IONSIonis Pharmaceuticals IncCOM19$1.25K<0.1%History
CNHCNH Industrial N.V.SHS90$950<0.1%History
KKellanovaStock11$907<0.1%History
Invesco Exch Traded FD Tr II46138E594KBW PREM YIELD56$899<0.1%–
HUBSHubSpot IncCOM2$880<0.1%History
SESea LtdSPONSORD ADS3$546<0.1%History
SPDR Series Trust78468R408ST TERM HIGH ETF20$510<0.1%–
New York Life Investments Et45409B800MERGE ARBIT ETF13$466<0.1%–
iShares Tr464288182MSCI AC ASIA ETF5$461<0.1%–
Abrdn ETFs003261104BBRG ALL COMD K117$368<0.1%–
iShares Inc464286400MSCI BRAZIL ETF12$367<0.1%–
SPRSpirit AeroSystems Holdings, Inc.COM CL A6$231<0.1%History
ZIMVZimVie Inc.Stock11$208<0.1%History
Vanguard Emerging Markets Government Bond ETF921946885ETF2$134<0.1%–
LBRDALiberty Broadband CorpCOM SER A2$126<0.1%History
Invesco Exch Traded FD Tr II46138E404CEF INM COMPSI6$120<0.1%–
NMZNuveen Municipal High Income Opportunity FundCOM11$117<0.1%History
ONLOrion Properties Inc.REIT37$101<0.1%History
FWONALiberty Media CorpCOM LBTY ONE S A1$94<0.1%History
AMCXAMC Global Media Inc.CL A6$50<0.1%History
TXG10x Genomics, Inc.CL A COM2$25<0.1%History
PRPHProPhase Labs, Inc.COM1$1<0.1%History