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Key Financial Inc

SEC CIK
0001801720
Latest filing
Jul 24, 2026

Holdings in Q1 2026

Holdings as of Mar 31, 2026, filed Apr 24, 2026. Long positions only; changes compare share counts with Q4 2025.

Institution overview
Positions
1,394
−46 vs. Q4 2025
Portfolio value
$561.8M
+$13.9M (+2.5%) vs. Q4 2025
Filed
Apr 24, 2026
SEC
Holdings of Key Financial Inc in Q1 2026
SecurityClassSharesValue% of portfolioShare changeActionHistory
AAPLApple Inc.Stock103,472$26.3M4.7%+6,327+6.5%AddedHistory
WisdomTree Tr97717W794TRUE DEV INTL FD321,335$21.8M3.9%+1,119+0.3%Added–
WisdomTree Tr97717W844GLOB EX US QU FD462,832$18.7M3.3%+10,621+2.3%Added–
iShares U.S. Treasury Bond ETF46429B267ETF773,330$17.7M3.2%+67,889+9.6%Added–
State Street SPDR S&P 600 Small Cap Value ETF78464A300ETF183,039$17.3M3.1%+1,369+0.8%Added–
WisdomTree Tr97717W562US SMALLCAP FUND288,039$16.7M3.0%+4,033+1.4%Added–
First Tr Exchng Traded FD VI33740F755FT LADD BUFF ETF410,356$13.9M2.5%−1,401−0.3%Reduced–
MSFTMicrosoft CorpStock28,671$10.6M1.9%+960+3.5%AddedHistory
iShares Tr464288885EAFE GRWTH ETF89,980$10.0M1.8%+10,078+12.6%Added–
First Tr Exchange Traded FD33738R662INTL DEV STRNGTH249,690$9.75M1.7%+2,670+1.1%Added–
State Street SPDR Portfolio S&P 500 Value ETF78464A508ETF151,991$8.60M1.5%+3,227+2.2%Added–
WisdomTree Tr97717W307US LARGECAP DIVD95,537$8.53M1.5%+908+1.0%Added–
Invesco Exch TRD SLF Idx FD46138J494BULSHS 2027 MUNI342,056$8.09M1.4%+33,267+10.8%Added–
State Street SPDR Portfolio S&P 500 Growth ETF78464A409ETF82,562$8.08M1.4%+5,108+6.6%Added–
XOMExxonMobil Holdings CorpCOM47,375$8.04M1.4%−502−1.0%ReducedHistory
SPDR Series Trust78464A201ST STR SP600GRWO83,127$8.03M1.4%+52+0.1%Added–
J P Morgan Exchange Traded F46641Q324INTERNL GWT101,863$7.56M1.3%+1,768+1.8%Added–
First Tr Exch Traded FD III33739P855INSTL PFD SECS395,547$7.52M1.3%−3,326−0.8%Reduced–
SPDR Series Trust78464A672ST INTER ETF237,741$6.81M1.2%+1,862+0.8%Added–
JPMJPMorgan Chase & CoStock22,058$6.49M1.2%+463+2.1%AddedHistory
AVGOBroadcom Inc.Stock20,475$6.34M1.1%+238+1.2%AddedHistory
JNJJohnson & JohnsonStock25,863$6.32M1.1%+2,058+8.6%AddedHistory
SPDR Series Trust78468R101ST SHO TREAS ETF208,485$6.08M1.1%−2,128−1.0%Reduced–
NVDANVIDIA CorpStock33,674$5.87M1.0%−1,134−3.3%ReducedHistory
AMZNAmazon Com IncStock27,620$5.75M1.0%+2,384+9.4%AddedHistory
WisdomTree Tr97717W604US SMALLCAP DIVD158,701$5.70M1.0%−3,092−1.9%Reduced–
GOOGLAlphabet Inc.Stock17,366$4.99M0.9%+459+2.7%AddedHistory
Invesco Exch TRD SLF Idx FD46138J510BULSHS 2026 MUNI193,618$4.57M0.8%+67,390+53.4%Added–
SPDR Index Shs FDS78463X509ST PORT MARK ETF97,141$4.56M0.8%+3,126+3.3%Added–
WisdomTree Tr97717W703INTL EQUITY FD63,808$4.46M0.8%+3,515+5.8%Added–
iShares Russell 1000 Growth ETF464287614ETF10,416$4.44M0.8%00.0%Unchanged–
iShares Tr464288877EAFE VALUE ETF58,574$4.35M0.8%+12,696+27.7%Added–
ProShares Tr74347B839MSCI EAFE DIVD92,671$3.79M0.7%+25,871+38.7%Added–
ABBVAbbVie Inc.Stock16,553$3.60M0.6%+533+3.3%AddedHistory
Invesco Exch TRD SLF Idx FD46138J791BULSHS 2026 CB177,413$3.46M0.6%+42,164+31.2%Added–
Invesco Exch TRD SLF Idx FD46138J486BULSHS 2028 MUNI146,720$3.43M0.6%−61,155−29.4%Reduced–
American Centy ETF Tr025072307US QUALITY GROW28,905$3.04M0.5%+3,843+15.3%Added–
MRKMerck & Co., Inc.Stock25,212$3.03M0.5%+43+0.2%AddedHistory
PLTRPalantir Technologies Inc.Stock19,782$2.89M0.5%+82+0.4%AddedHistory
iShares S&P 500 Growth ETF464287309ETF25,536$2.89M0.5%00.0%Unchanged–
CICigna GroupStock10,359$2.76M0.5%−7−0.1%ReducedHistory
Invesco Exch TRD SLF Idx FD46138J783BULSHS 2027 CB136,541$2.68M0.5%+37,152+37.4%Added–
Invesco Exch TRD SLF Idx FD46138J478BULSHS 2029 MUNI110,776$2.55M0.5%−9,696−8.0%Reduced–
iShares Core S&P 500 ETF464287200ETF3,868$2.53M0.4%00.0%Unchanged–
MCDMcDonalds CorpStock8,101$2.52M0.4%+84+1.0%AddedHistory
Invesco Exch TRD SLF Idx FD46138J445INVSC 30 MUNI BD113,875$2.48M0.4%−12,715−10.0%Reduced–
BRK.BBerkshire Hathaway IncStock5,083$2.44M0.4%+337+7.1%AddedHistory
Vanguard Morningstar Growth ETF922908736ETF5,527$2.41M0.4%+194+3.6%Added–
PGProcter & Gamble CoStock16,279$2.35M0.4%−1,066−6.1%ReducedHistory
Invesco Exch TRD SLF Idx FD46138J411BULLETSHS 31 MUN105,714$2.21M0.4%−18,575−14.9%Reduced–
GOOGAlphabet Inc.Stock7,680$2.20M0.4%+191+2.6%AddedHistory
ADPAutomatic Data Processing IncStock10,781$2.19M0.4%+258+2.5%AddedHistory
Invesco Exch TRD SLF Idx FD46138J643INVSCO BLSH 28105,332$2.15M0.4%+33,912+47.5%Added–
STBAS&T Bancorp IncCOM50,082$2.09M0.4%−7,568−13.1%ReducedHistory
ORCLOracle CorpStock14,203$2.09M0.4%+62+0.4%AddedHistory
CVXChevron CorpStock9,793$2.03M0.4%+363+3.8%AddedHistory
iShares Tr464288604MRGSTR SM CP GR36,467$2.00M0.4%+3,105+9.3%Added–
ABTAbbott LaboratoriesStock18,887$1.94M0.3%+88+0.5%AddedHistory
Vanguard S&P 500 ETF922908363ETF3,221$1.92M0.3%00.0%Unchanged–
CATCaterpillar IncStock2,689$1.91M0.3%+71+2.7%AddedHistory
Vanguard Morningstar Value ETF922908744ETF9,440$1.85M0.3%−165−1.7%Reduced–
State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847ETF29,510$1.75M0.3%−1,462−4.7%Reduced–
PFEPfizer IncStock60,358$1.69M0.3%−670−1.1%ReducedHistory
KOCoca Cola CoStock21,819$1.66M0.3%−691−3.1%ReducedHistory
iShares Russell 1000 Value ETF464287598ETF7,662$1.64M0.3%00.0%Unchanged–
VZVerizon Communications IncStock31,260$1.57M0.3%−139−0.4%ReducedHistory
PEPPepsiCo IncStock9,925$1.54M0.3%+293+3.0%AddedHistory
SPDR Series Trust78464A821ST STR SP400GRW15,837$1.52M0.3%−1,631−9.3%Reduced–
Invesco Exch TRD SLF Idx FD46138J635INVSCO BLSH 2664,423$1.49M0.3%+5,855+10.0%Added–
TSLATesla, Inc.Stock3,999$1.49M0.3%+341+9.3%AddedHistory
Invesco QQQ Trust Series I46090E103ETF2,567$1.48M0.3%+237+10.2%Added–
CSCOCisco Systems, Inc.Stock19,049$1.48M0.3%+481+2.6%AddedHistory
Vanguard Morningstar Total Stock Market ETF922908769ETF4,579$1.47M0.3%+328+7.7%Added–
WisdomTree Tr97717W109US TOTAL DIVIDND16,887$1.46M0.3%+2,155+14.6%Added–
BRK.ABerkshire Hathaway IncCL A2$1.44M0.3%00.0%UnchangedHistory
iShares Tr464287119MORNINGSTAR GRWT15,038$1.44M0.3%+7,298+94.3%Added–
SPYSPDR S&P 500 ETF TrustETF2,204$1.43M0.3%+121+5.8%AddedHistory
Vanguard Ftse Developed Markets ETF921943858ETF22,127$1.42M0.3%−440−1.9%Reduced–
Vanguard Information Technology ETF92204A702ETF1,999$1.39M0.2%+60+3.1%Added–
Vanguard Morningstar Large-Cap ETF922908637ETF4,641$1.39M0.2%−38−0.8%Reduced–
IDCCInterDigital, Inc.COM4,507$1.36M0.2%00.0%UnchangedHistory
MPCMarathon Petroleum CorpStock5,378$1.31M0.2%00.0%UnchangedHistory
iShares Tr464287622RUS 1000 ETF3,655$1.30M0.2%−15−0.4%Reduced–
JPMorgan Ultra-Short Income ETF46641Q837ETF25,566$1.29M0.2%+11,027+75.8%Added–
TJXTJX Companies IncStock8,086$1.29M0.2%+25+0.3%AddedHistory
Vanguard High Dividend Yield Index ETF921946406ETF8,710$1.29M0.2%00.0%Unchanged–
State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853ETF26,577$1.28M0.2%+500+1.9%Added–
Invesco S&P 500 Quality ETF46137V241ETF16,587$1.25M0.2%+261+1.6%Added–
Invesco Exch TRD SLF Idx FD46139W833BULLETSHS 32 MUN49,403$1.23M0.2%+10,695+27.6%Added–
BXBlackstone Inc.COM10,038$1.15M0.2%+25+0.2%AddedHistory
iShares Tr46435G102CONV BD ETF11,328$1.15M0.2%−492−4.2%Reduced–
Invesco Exch TRD SLF Idx FD46138J577BULETSHS 202960,947$1.14M0.2%+3,544+6.2%Added–
GEGeneral Electric CoStock3,995$1.13M0.2%+6+0.2%AddedHistory
MRBKMeridian CorpCOM59,366$1.13M0.2%00.0%UnchangedHistory
MCOMoodys CorpStock2,564$1.12M0.2%−2−0.1%ReducedHistory
HDHome Depot, Inc.Stock3,383$1.11M0.2%+443+15.1%AddedHistory
SPDR Index Shs FDS78463X772ST S&P INTL ETF24,280$1.11M0.2%−68−0.3%Reduced–
RTXRTX CorpStock5,674$1.09M0.2%+82+1.5%AddedHistory
Invesco Exch Traded FD Tr II46138E743RAFI DVLPD MRKTS15,647$1.09M0.2%+518+3.4%Added–
State Street SPDR Portfolio Developed World Ex-US ETF78463X889ETF23,264$1.06M0.2%+127+0.5%Added–

Sold out since Q4 2025 (89)

Positions held at the end of Q4 2025 that are gone from this filing.

Positions of Key Financial Inc sold out since Q4 2025
SecurityClassShares in Q4 2025Value in Q4 2025% of portfolio in Q4 2025History
State Street SPDR Portfolio Short Term Corporate Bond ETF78464A474ETF15,690$473.8K0.1%–
iShares Tr46432F859CORE 1 5 YR USD4,369$213.0K<0.1%–
Ssga Active ETF Tr78467V707ST STR UL BD ETF4,500$182.3K<0.1%–
GFLGFL Environmental Inc.SUB VTG SHS3,043$130.7K<0.1%History
SNVSynovus Financial CorpCOM NEW1,986$99.4K<0.1%History
Invesco Actively Managed Exc46090A887ULTRA SHRT DUR839$42.2K<0.1%–
iShares Tr4642874571 3 YR TREAS BD496$41.1K<0.1%–
First Tr Exchange-Traded FD33738D804LTD DUR INVT ETF1,496$28.7K<0.1%–
TELFYTelefonica S ASPONSORED ADR4,084$16.5K<0.1%History
LANDGladstone Land CorpCOM1,690$15.5K<0.1%History
SPDR Series Trust78468R770ST STR R1K YLD133$15.1K<0.1%–
FOURShift4 Payments, Inc.CL A200$12.6K<0.1%History
WPMWheaton Precious Metals Corp.COM96$11.3K<0.1%History
Profesionally Managed Portfo74316P579AKRE FOCUS ETF166$10.9K<0.1%–
HIXWestern Asset High Income Fund II Inc.COM2,254$9.38K<0.1%History
FYBRFrontier Communications Parent, Inc.COM245$9.33K<0.1%History
FDSFactset Research Systems IncStock30$8.71K<0.1%History
NOVTNovanta IncCOM63$7.50K<0.1%History
OPLNOPENLANE, Inc.COM200$5.96K<0.1%History
PBRPetrobras - Petroleo Brasileiro SASPONSORED ADR453$5.37K<0.1%History
WDCWestern Digital CorpCOM27$4.65K<0.1%History
BPREBluerock Private Real Estate FundCOM294$4.41K<0.1%History
Fidelity Covington Trust31609A404ENHANCED INTL112$4.10K<0.1%–
PIMCO Enhanced Short Maturity Active Exchange-Traded Fund72201R833ETF39$3.91K<0.1%–
JOBYJoby Aviation, Inc.COMMON STOCK200$2.64K<0.1%History
ProShares Tr74347B169ONLINE RTL ETF41$2.43K<0.1%–
OCULOcular Therapeutix, IncCOM200$2.43K<0.1%History
SPRYARS Pharmaceuticals, Inc.COM200$2.33K<0.1%History
COHUCohu IncCOM100$2.33K<0.1%History
EXASExact Sciences CorpCOM22$2.23K<0.1%History
First Tr Dow Jones Select Mi33718M105COM SHS ANNUAL26$2.07K<0.1%–
iShares Tr464287325GLOB HLTHCRE ETF20$1.95K<0.1%–
American Centy ETF Tr025072349US LARGE CAP VLU23$1.74K<0.1%–
KKRKKR & Co. Inc.COM13$1.66K<0.1%History
LWLGLightwave Logic, Inc.COM500$1.62K<0.1%History
OIO-I Glass, Inc.COM100$1.48K<0.1%History
BLEBlackRock Municipal Income Trust IICOM125$1.30K<0.1%History
IMOImperial Oil LtdCOM NEW15$1.29K<0.1%History
KDPKeurig Dr Pepper Inc.COM44$1.23K<0.1%History
KVUEKenvue Inc.Stock68$1.17K<0.1%History
NTRSNorthern Trust CorpCOM8$1.09K<0.1%History
Invesco Exch Traded FD Tr II46138E511PFD ETF94$1.06K<0.1%–
HEI.AHeico CorpCL A4$1.01K<0.1%History
WTWWillis Towers Watson PLCSHS3$986<0.1%History
GENGen Digital Inc.Stock34$924<0.1%History
ATXSAstria Therapeutics, Inc.COM66$864<0.1%History
FLGFlagstar Bank, National AssociationStock66$831<0.1%History
USFDUS Foods Holding Corp.COM10$753<0.1%History
WCNWaste Connections, Inc.COM4$703<0.1%History
APPAppLovin CorpCOM CL A1$674<0.1%History
ELANElanco Animal Health IncCOM29$656<0.1%History
DOXAmdocs LtdSHS8$644<0.1%History
HRBH&R Block IncCOM14$610<0.1%History
BAXBaxter International IncStock31$592<0.1%History
BF.BBrown Forman CorpStock22$573<0.1%History
CHYCalamos Convertible & High Income FundCOM SHS50$566<0.1%History
BXMXNuveen S&P 500 BuyWrite Income FundCOM37$544<0.1%History
KNXKnight-Swift Transportation Holdings Inc.CL A9$471<0.1%History
iShares Tr46435G672CORE INTL AGGR9$450<0.1%–
Vanguard Long-Term Treasury ETF92206C847ETF8$446<0.1%–
FTAIFTAI Aviation Ltd.SHS2$394<0.1%History
SNAPSnap IncStock47$379<0.1%History
OUTOUTFRONT Media Inc.REIT15$362<0.1%History
iShares Tr4642886613 7 YR TREAS BD3$358<0.1%–
SNSharkNinja, Inc.COM SHS3$336<0.1%History
VRTVertiv Holdings CoCOM CL A2$324<0.1%History
WMGWarner Music Group Corp.COM CL A10$307<0.1%History
UGIUgi CorpStock8$299<0.1%History
CLSCelestica IncStock1$296<0.1%History
WOOFPetco Health & Wellness Company, Inc.CL A COM100$281<0.1%History
BJBJ's Wholesale Club Holdings, Inc.COM3$270<0.1%History
FSLRFirst Solar, Inc.Stock1$261<0.1%History
GDDYGoDaddy Inc.CL A2$248<0.1%History
RBLXRoblox CorpStock3$243<0.1%History
RDDTReddit, Inc.Stock1$230<0.1%History
HOODRobinhood Markets, Inc.Stock2$226<0.1%History
CPRICapri Holdings LtdSHS9$220<0.1%History
MHKMohawk Industries IncCOM2$219<0.1%History
BRKRBruker CorpCOM4$188<0.1%History
FIVEFive Below, IncCOM1$188<0.1%History
ASAmer Sports, Inc.COM SHS5$187<0.1%History
LLYVKLiberty Live Holdings, Inc.COM SHS SER C2$166<0.1%History
AFRMAffirm Holdings, Inc.COM CL A2$149<0.1%History
CRWVCoreWeave, Inc.Stock2$143<0.1%History
PTONPeloton Interactive, Inc.CL A COM17$105<0.1%History
Goldman Sachs ETF Tr381430529ACCES TREASURY1$100<0.1%–
iShares Tr46435G417CR 5 10 YR ETF2$88<0.1%–
LLYVALiberty Live Holdings, Inc.COM SER A1$82<0.1%History
SNCRSynchronoss Technologies IncCOM NEW3$26<0.1%History