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Key Financial Inc

SEC CIK
0001801720
Latest filing
Jul 24, 2026

Holdings in Q2 2026

Holdings as of Jun 30, 2026, filed Jul 24, 2026. Long positions only; changes compare share counts with Q1 2026.

Institution overview
Positions
1,356
−38 vs. Q1 2026
Portfolio value
$610.6M
+$48.8M (+8.7%) vs. Q1 2026
Filed
Jul 24, 2026
SEC
Holdings of Key Financial Inc in Q2 2026
SecurityClassSharesValue% of portfolioShare changeActionHistory
AAPLApple Inc.Stock102,793$29.7M4.9%−679−0.7%ReducedHistory
WisdomTree Tr97717W794TRUE DEV INTL FD306,315$22.8M3.7%−15,020−4.7%Reduced–
WisdomTree Tr97717W844GLOB EX US QU FD452,268$20.9M3.4%−10,564−2.3%Reduced–
WisdomTree Tr97717W562US SMALLCAP FUND293,975$19.9M3.3%+5,936+2.1%Added–
State Street SPDR S&P 600 Small Cap Value ETF78464A300ETF180,724$19.7M3.2%−2,315−1.3%Reduced–
iShares U.S. Treasury Bond ETF46429B267ETF861,313$19.6M3.2%+87,983+11.4%Added–
First Tr Exchng Traded FD VI33740F755FT LADD BUFF ETF402,453$14.7M2.4%−7,903−1.9%Reduced–
iShares Tr464288885EAFE GRWTH ETF100,190$12.5M2.0%+10,210+11.3%Added–
MSFTMicrosoft CorpStock28,910$10.8M1.8%+239+0.8%AddedHistory
First Tr Exchange Traded FD33738R662INTL DEV STRNGTH248,600$10.4M1.7%−1,090−0.4%Reduced–
XOMExxonMobil Holdings CorpCOM72,706$9.94M1.6%+25,331+53.5%AddedHistory
SPDR Series Trust78464A201ST STR SP600GRWO80,325$9.57M1.6%−2,802−3.4%Reduced–
WisdomTree Tr97717W307US LARGECAP DIVD96,015$9.25M1.5%+478+0.5%Added–
State Street SPDR Portfolio S&P 500 Value ETF78464A508ETF152,069$9.24M1.5%+78+0.1%Added–
State Street SPDR Portfolio S&P 500 Growth ETF78464A409ETF75,509$8.98M1.5%−7,053−8.5%Reduced–
J P Morgan Exchange Traded F46641Q324INTERNL GWT102,869$8.97M1.5%+1,006+1.0%Added–
Invesco Exch TRD SLF Idx FD46138J494BULSHS 2027 MUNI367,608$8.69M1.4%+25,552+7.5%Added–
AVGOBroadcom Inc.Stock19,437$7.34M1.2%−1,038−5.1%ReducedHistory
First Tr Exch Traded FD III33739P855INSTL PFD SECS368,269$7.10M1.2%−27,278−6.9%Reduced–
Invesco Exch TRD SLF Idx FD46138J510BULSHS 2026 MUNI292,767$6.89M1.1%+99,149+51.2%Added–
NVDANVIDIA CorpStock32,934$6.59M1.1%−740−2.2%ReducedHistory
SPDR Series Trust78464A672ST INTER ETF229,094$6.50M1.1%−8,647−3.6%Reduced–
JNJJohnson & JohnsonStock25,096$6.37M1.0%−767−3.0%ReducedHistory
WisdomTree Tr97717W604US SMALLCAP DIVD155,418$6.32M1.0%−3,283−2.1%Reduced–
AMZNAmazon Com IncStock26,321$6.27M1.0%−1,299−4.7%ReducedHistory
GOOGLAlphabet Inc.Stock17,109$6.11M1.0%−257−1.5%ReducedHistory
SPDR Series Trust78468R101ST SHO TREAS ETF208,130$6.04M1.0%−355−0.2%Reduced–
JPMJPMorgan Chase & CoStock17,667$5.78M0.9%−4,391−19.9%ReducedHistory
iShares Tr464288877EAFE VALUE ETF67,082$5.14M0.8%+8,508+14.5%Added–
iShares Russell 1000 Growth ETF464287614ETF40,700$5.05M0.8%−964−2.3%ReducedConverted for a 4-for-1 split–
SPDR Index Shs FDS78463X509ST PORT MARK ETF97,507$5.05M0.8%+366+0.4%Added–
ProShares Tr74347B839MSCI EAFE DIVD109,687$4.70M0.8%+17,016+18.4%Added–
WisdomTree Tr97717W703INTL EQUITY FD62,725$4.59M0.8%−1,083−1.7%Reduced–
American Centy ETF Tr025072307US QUALITY GROW36,956$4.36M0.7%+8,051+27.9%Added–
ABBVAbbVie Inc.Stock16,434$4.14M0.7%−119−0.7%ReducedHistory
Doubleline ETF Trust25861R402MORTGAGE ETF76,610$3.76M0.6%+76,610New–
iShares S&P 500 Growth ETF464287309ETF25,498$3.51M0.6%−38−0.1%Reduced–
Invesco Exch TRD SLF Idx FD46138J791BULSHS 2026 CB154,429$3.02M0.5%−22,984−13.0%Reduced–
JPMorgan Ultra-Short Income ETF46641Q837ETF58,569$2.96M0.5%+33,003+129.1%Added–
MRKMerck & Co., Inc.Stock22,676$2.91M0.5%−2,536−10.1%ReducedHistory
iShares Core S&P 500 ETF464287200ETF3,869$2.90M0.5%+10.0%Added–
GOOGAlphabet Inc.Stock8,143$2.88M0.5%+463+6.0%AddedHistory
CICigna GroupStock10,359$2.86M0.5%00.0%UnchangedHistory
Vanguard Morningstar Growth ETF922908736ETF33,068$2.85M0.5%00.0%UnchangedConverted for a 6-for-1 split–
Invesco Exch TRD SLF Idx FD46138J486BULSHS 2028 MUNI110,601$2.59M0.4%−36,119−24.6%Reduced–
BRK.BBerkshire Hathaway IncStock5,121$2.56M0.4%+38+0.7%AddedHistory
iShares Tr464288604MRGSTR SM CP GR36,255$2.38M0.4%−212−0.6%Reduced–
STBAS&T Bancorp IncCOM48,205$2.37M0.4%−1,877−3.7%ReducedHistory
Invesco Exch TRD SLF Idx FD46138J783BULSHS 2027 CB114,395$2.24M0.4%−22,146−16.2%Reduced–
Vanguard S&P 500 ETF922908363ETF3,250$2.23M0.4%+29+0.9%Added–
MCDMcDonalds CorpStock8,026$2.17M0.4%−75−0.9%ReducedHistory
PGProcter & Gamble CoStock14,324$2.10M0.3%−1,955−12.0%ReducedHistory
ORCLOracle CorpStock14,220$2.08M0.3%+17+0.1%AddedHistory
PLTRPalantir Technologies Inc.Stock17,849$2.08M0.3%−1,933−9.8%ReducedHistory
Vanguard Morningstar Value ETF922908744ETF9,440$2.06M0.3%00.0%Unchanged–
iShares Tr464287119MORNINGSTAR GRWT16,690$1.95M0.3%+1,652+11.0%Added–
State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847ETF28,563$1.93M0.3%−947−3.2%Reduced–
Vanguard Information Technology ETF92204A702ETF15,992$1.91M0.3%00.0%UnchangedConverted for a 8-for-1 split–
ADPAutomatic Data Processing IncStock8,481$1.90M0.3%−2,300−21.3%ReducedHistory
Invesco QQQ Trust Series I46090E103ETF2,544$1.87M0.3%−23−0.9%Reduced–
Invesco Exch TRD SLF Idx FD46138J478BULSHS 2029 MUNI79,698$1.84M0.3%−31,078−28.1%Reduced–
iShares Russell 1000 Value ETF464287598ETF7,512$1.82M0.3%−150−2.0%Reduced–
Invesco Exch TRD SLF Idx FD46138J445INVSC 30 MUNI BD81,108$1.78M0.3%−32,767−28.8%Reduced–
Vanguard Morningstar Total Stock Market ETF922908769ETF4,579$1.69M0.3%00.0%Unchanged–
ABTAbbott LaboratoriesStock18,615$1.69M0.3%−272−1.4%ReducedHistory
Invesco Exch TRD SLF Idx FD46138J643INVSCO BLSH 2881,927$1.67M0.3%−23,405−22.2%Reduced–
SPYSPDR S&P 500 ETF TrustETF2,207$1.65M0.3%+3+0.1%AddedHistory
WisdomTree Tr97717W109US TOTAL DIVIDND17,587$1.64M0.3%+700+4.1%Added–
J P Morgan Exchange Traded F46654Q724HEDG EQU LAD ETF24,214$1.64M0.3%+8,913+58.3%Added–
GEGeneral Electric CoStock4,353$1.63M0.3%+358+9.0%AddedHistory
TSLATesla, Inc.Stock3,849$1.62M0.3%−150−3.8%ReducedHistory
Vanguard Morningstar Large-Cap ETF922908637ETF4,641$1.60M0.3%00.0%Unchanged–
iShares Tr464287622RUS 1000 ETF3,880$1.59M0.3%+225+6.2%Added–
Invesco S&P 500 Quality ETF46137V241ETF17,605$1.59M0.3%+1,018+6.1%Added–
Vanguard Ftse Developed Markets ETF921943858ETF22,213$1.58M0.3%+86+0.4%Added–
State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853ETF26,496$1.53M0.3%−81−0.3%Reduced–
Invesco Exch TRD SLF Idx FD46138J411BULLETSHS 31 MUN71,944$1.51M0.2%−33,770−31.9%Reduced–
BRK.ABerkshire Hathaway IncCL A2$1.50M0.2%00.0%UnchangedHistory
Invesco Exch Traded FD Tr II46138G698S&P 500 REVENUE11,530$1.47M0.2%+2,746+31.3%Added–
SPDR Series Trust78464A821ST STR SP400GRW13,098$1.47M0.2%−2,739−17.3%Reduced–
Invesco Exch TRD SLF Idx FD46138J635INVSCO BLSH 2663,641$1.46M0.2%−782−1.2%Reduced–
CVXChevron CorpStock8,792$1.46M0.2%−1,001−10.2%ReducedHistory
CSCOCisco Systems, Inc.Stock12,299$1.44M0.2%−6,750−35.4%ReducedHistory
GLWCorning IncCOM5,653$1.44M0.2%00.0%UnchangedHistory
iShares Tr46435G102CONV BD ETF11,328$1.38M0.2%00.0%Unchanged–
Vanguard High Dividend Yield Index ETF921946406ETF8,710$1.38M0.2%00.0%Unchanged–
MPCMarathon Petroleum CorpStock5,378$1.37M0.2%00.0%UnchangedHistory
Invesco Exch TRD SLF Idx FD46139W833BULLETSHS 32 MUN54,685$1.37M0.2%+5,282+10.7%Added–
KOCoca Cola CoStock16,899$1.37M0.2%−4,920−22.5%ReducedHistory
AMDAdvanced Micro Devices IncStock2,358$1.37M0.2%−95−3.9%ReducedHistory
PEPPepsiCo IncStock9,888$1.34M0.2%−37−0.4%ReducedHistory
GEVGE Vernova Inc.Stock1,075$1.26M0.2%+95+9.7%AddedHistory
PFEPfizer IncStock52,416$1.26M0.2%−7,942−13.2%ReducedHistory
iShares Russell 2000 ETF464287655ETF4,159$1.25M0.2%−121−2.8%Reduced–
iShares S&P Small-Cap 600 Growth ETF464287887ETF6,896$1.23M0.2%00.0%Unchanged–
TJXTJX Companies IncStock8,106$1.23M0.2%+20+0.2%AddedHistory
UNHUnitedHealth Group IncStock2,946$1.22M0.2%−26−0.9%ReducedHistory
Invesco Exch Traded FD Tr II46138E743RAFI DVLPD MRKTS15,726$1.19M0.2%+79+0.5%Added–
MRBKMeridian CorpCOM59,366$1.19M0.2%00.0%UnchangedHistory
State Street SPDR Portfolio Developed World Ex-US ETF78463X889ETF23,577$1.19M0.2%+313+1.3%Added–

Sold out since Q1 2026 (112)

Positions held at the end of Q1 2026 that are gone from this filing.

The largest 100 of 112 by value last quarter.

Positions of Key Financial Inc sold out since Q1 2026
SecurityClassShares in Q1 2026Value in Q1 2026% of portfolio in Q1 2026History
Vanguard Intermediate-Term Corporate Bond ETF92206C870ETF7,557$625.3K0.1%–
PNWPinnacle West Capital CorpCOM4,900$493.7K0.1%History
iShares Tr4642874407-10 YR TRSY BD4,194$400.3K0.1%–
HONHoneywell International IncCOM1,282$289.8K0.1%History
TRIThomson Reuters CorpCOM NO PAR2,753$247.7K<0.1%History
iShares Tr46428743220 YR TR BD ETF2,537$219.9K<0.1%–
Fidelity Covington Trust316092824LOW VOLITY ETF2,427$156.8K<0.1%–
NADNuveen Quality Municipal Income FundCOM12,536$144.2K<0.1%History
Legg Mason ETF Invt52468L406FRANKLIN US LOW2,600$110.7K<0.1%–
Vanguard Scottsdale FDS92206C573TOTAL CORP BND1,373$105.5K<0.1%–
MQYBlackRock Muniyield Quality Fund, Inc.COM7,132$78.3K<0.1%History
HOLXHologic IncCOM864$65.3K<0.1%History
State Street SPDR Bloomberg 1-3 Month T-Bill ETF78468R663ETF644$59.0K<0.1%–
Franklin Templeton ETF Tr35473P488US TREAS BD ETF2,620$53.5K<0.1%–
DBX ETF Tr233051200XTRACK MSCI EAFE1,068$52.8K<0.1%–
DBAInvesco DB Agriculture FundAGRICULTURE FD1,927$52.6K<0.1%History
iShares Tr464288646ISHS 1-5YR INVS993$52.2K<0.1%–
Invesco Exch Traded FD Tr II46138G870VAR RATE PFD2,111$50.6K<0.1%–
iShares Tr464288638ISHS 5-10YR INVT859$45.7K<0.1%–
First Tr Exchange Trad FD VI33739H101FST TR GLB FD1,591$45.7K<0.1%–
BNY Mellon ETF Trust09661T602CORE BOND ETF1,000$42.2K<0.1%–
SPDR Series Trust78464A664ST LON TREAS ETF1,540$40.5K<0.1%–
PIMFranklin Master Intermediate Income TrustSH BEN INT9,500$31.1K<0.1%History
CIIBlackRock Enhanced Large Cap Core Fund, Inc.COM1,435$30.2K<0.1%History
ABRArbor Realty Trust IncCOM3,846$29.7K<0.1%History
QQQXNuveen NASDAQ 100 Dynamic Overwrite FundCOM SHS1,104$29.4K<0.1%History
ProShares Tr74347B698RUSS 2000 DIVD425$29.2K<0.1%–
NQPNuveen Pennsylvania Quality Municipal Income FundCOM2,439$29.1K<0.1%History
Tidal Tr IV88635A204PORTFOLIO BUILDI1,136$29.0K<0.1%–
Tidal Tr IV88635A303PORTFOLIO BUILDI775$27.5K<0.1%–
FSKFS KKR Capital CorpCOM2,620$26.7K<0.1%History
Goldman Sachs ETF Tr381430503ACTIVEBETA US LG200$25.0K<0.1%–
iShares Broad Usd Investment Grade Corporate Bond ETF464288620ETF448$23.0K<0.1%–
GSBDGoldman Sachs BDC, Inc.SHS2,469$21.9K<0.1%History
LULUlululemon athletica inc.Stock143$21.9K<0.1%History
Tidal Tr IV88635A105PORTFOLIO BUILDN716$19.7K<0.1%–
iShares Tr464288737GLB CNSM STP ETF257$17.2K<0.1%–
iShares Tr464288588MBS ETF181$17.2K<0.1%–
iShares Tr464288513IBOXX HI YD ETF204$16.2K<0.1%–
State Street SPDR Portfolio Intermediate Term Corporate Bond ETF78464A375ETF349$11.7K<0.1%–
iShares Tr464288729GLOB INDSTRL ETF64$11.6K<0.1%–
VTRVentas, Inc.REIT138$11.3K<0.1%History
HEIHeico CorpCOM40$11.0K<0.1%History
iShares Tr46429B7470-5 YR TIPS ETF103$10.7K<0.1%–
iShares Tr46434V4070-5YR HI YL CP178$7.53K<0.1%–
SPXXNuveen S&P 500 Dynamic Overwrite FundCOM468$7.52K<0.1%History
CTRECareTrust REIT, Inc.COM194$7.11K<0.1%History
SBRASabra Health Care REIT, Inc.REIT350$6.73K<0.1%History
BCSBarclays PLCADR311$6.58K<0.1%History
Fidelity MSCI Utilities Index ETF316092865ETF104$6.14K<0.1%–
Invesco Exch Traded FD Tr II46138E784EMRNG MKT SVRG292$6.10K<0.1%–
FSSLFS Specialty Lending FundCOM SH BEN INT484$6.05K<0.1%History
INGING Groep NVSPONSORED ADR198$5.16K<0.1%History
GSGiShares S&P GSCI Commodity-Indexed TrustUNIT BEN INT158$5.10K<0.1%History
Invesco Exch Traded FD Tr II46138G508SR LN ETF245$5.00K<0.1%–
iShares Tr464287788U.S. FINLS ETF40$4.71K<0.1%–
UNMUnum GroupStock64$4.67K<0.1%History
EPRTEssential Properties Realty Trust, Inc.COM152$4.62K<0.1%History
J P Morgan Exchange Traded F46641Q241BETABUILDERS US93$4.29K<0.1%–
CTRACoterra Energy Inc.Stock120$4.22K<0.1%History
LFCRLifecore Biomedical, Inc.COM1,120$4.17K<0.1%History
SPDR Series Trust78464A490ST STR FTSE ETF99$3.92K<0.1%–
PFLPIMCO Income Strategy FundCOM488$3.90K<0.1%History
SNDASonida Senior Living, Inc.COM121$3.90K<0.1%History
PFNPIMCO Income Strategy Fund IICOM548$3.78K<0.1%History
PCNPIMCO Corporate & Income Strategy FundCOM312$3.71K<0.1%History
GIBCgi IncCL A50$3.64K<0.1%History
Litman Gregory FDS Tr53700T827IMGP DBI MAN ETF116$3.50K<0.1%–
PRGSProgress Software CorpCOM123$3.15K<0.1%History
iShares Tr464287739U.S. REAL ES ETF32$3.03K<0.1%–
PKGPackaging Corp of AmericaStock14$2.97K<0.1%History
VanEck ETF Trust92189F437FALLEN ANGEL HG98$2.81K<0.1%–
MSMMSC Industrial Direct Co IncCL A29$2.68K<0.1%History
iShares Tr464288794US BR DEL SE ETF16$2.63K<0.1%–
NFJVirtus Dividend, Interest & Premium Strategy FundCOM196$2.47K<0.1%History
Schwab Intermediate-Term US Treasury ETF808524854ETF98$2.44K<0.1%–
LCIILci IndustriesCOM19$2.34K<0.1%History
HPHelmerich & Payne, Inc.COM64$2.31K<0.1%History
GAPGap IncCOM94$2.27K<0.1%History
NFGNational Fuel Gas CoStock23$2.16K<0.1%History
EWBCEast West Bancorp IncCOM18$1.92K<0.1%History
BBYBest Buy Co IncStock29$1.86K<0.1%History
NTAPNetApp, Inc.Stock17$1.74K<0.1%History
PKSTPeakstone Realty TrustCommon Stock80$1.67K<0.1%History
VICIVici Properties Inc.COM60$1.64K<0.1%History
Vanguard Scottsdale FDS92206C706INTER TERM TREAS26$1.55K<0.1%–
Fidelity Covington Trust316092857MSCI RL EST ETF54$1.45K<0.1%–
FOLDAmicus Therapeutics, Inc.COM100$1.45K<0.1%History
iShares Inc46434G848MSCI GBL ETF NEW25$1.42K<0.1%–
PDTJohn Hancock Premium Dividend FundCOM SH BEN INT108$1.42K<0.1%History
MCRMFS Charter Income TrustSH BEN INT228$1.38K<0.1%History
CLFCleveland-Cliffs Inc.COM150$1.27K<0.1%History
XPEVXpeng Inc.ADS74$1.27K<0.1%History
Pacer FDS Tr69374H741DATA AND INFRAST38$1.19K<0.1%–
ICLRIcon PLCCOM10$1.11K<0.1%History
Franklin ETF Tr353506108SHRT DUR US GOVT12$1.09K<0.1%–
PSAPublic StorageCOM4$1.08K<0.1%History
BXPBXP, Inc.COM20$1.04K<0.1%History
VVRInvesco Senior Income TrustCOM300$966<0.1%History
CHICalamos Convertible Opportunities & Income FundSH BEN INT89$956<0.1%History