Key Financial Inc
- SEC CIK
- 0001801720
- Latest filing
- Jul 24, 2026
Holdings in Q3 2025
Holdings as of Sep 30, 2025, filed Nov 5, 2025. Long positions only; changes compare share counts with Q2 2025.
- Positions
- 1,459
- +22 vs. Q2 2025
- Portfolio value
- $541.2M
- +$44.3M (+8.9%) vs. Q2 2025
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| AAPLApple Inc. | Stock | 97,691 | $25.0M | 4.6% | −1,370−1.4% | Reduced | History |
| WisdomTree Tr97717W794 | TRUE DEV INTL FD | 321,756 | $20.2M | 3.7% | +677+0.2% | Added | – |
| WisdomTree Tr97717W844 | GLOB EX US QU FD | 452,732 | $18.6M | 3.4% | +20,011+4.6% | Added | – |
| State Street SPDR S&P 600 Small Cap Value ETF78464A300 | ETF | 187,938 | $16.8M | 3.1% | +120.0% | Added | – |
| iShares U.S. Treasury Bond ETF46429B267 | ETF | 674,319 | $15.6M | 2.9% | +65,978+10.8% | Added | – |
| WisdomTree Tr97717W562 | US SMALLCAP FUND | 275,444 | $15.4M | 2.8% | +19,934+7.8% | Added | – |
| MSFTMicrosoft Corp | Stock | 27,550 | $14.3M | 2.6% | −903−3.2% | Reduced | History |
| First Tr Exchng Traded FD VI33740F755 | FT LADD BUFF ETF | 415,309 | $13.9M | 2.6% | +2,568+0.6% | Added | – |
| iShares Tr464288885 | EAFE GRWTH ETF | 78,799 | $9.07M | 1.7% | −2,873−3.5% | Reduced | – |
| First Tr Exchange Traded FD33738R662 | INTL DEV STRNGTH | 234,178 | $8.98M | 1.7% | +11,176+5.0% | Added | – |
| State Street SPDR Portfolio S&P 500 Growth ETF78464A409 | ETF | 83,170 | $8.73M | 1.6% | −296−0.4% | Reduced | – |
| WisdomTree Tr97717W307 | US LARGECAP DIVD | 98,611 | $8.59M | 1.6% | −1,338−1.3% | Reduced | – |
| State Street SPDR Portfolio S&P 500 Value ETF78464A508 | ETF | 152,149 | $8.44M | 1.6% | −1,495−1.0% | Reduced | – |
| First Tr Exch Traded FD III33739P855 | INSTL PFD SECS | 420,900 | $8.14M | 1.5% | +17,031+4.2% | Added | – |
| SPDR Series Trust78464A201 | ST STR SP600GRWO | 82,206 | $7.75M | 1.4% | +3,030+3.8% | Added | – |
| J P Morgan Exchange Traded F46641Q324 | INTERNL GWT | 99,472 | $7.53M | 1.4% | +1,128+1.1% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J494 | BULSHS 2027 MUNI | 284,451 | $6.74M | 1.2% | +663+0.2% | Added | – |
| SPDR Series Trust78464A672 | ST INTER ETF | 229,835 | $6.64M | 1.2% | −2,835−1.2% | Reduced | – |
| AVGOBroadcom Inc. | Stock | 19,852 | $6.62M | 1.2% | −136−0.7% | Reduced | History |
| JPMJPMorgan Chase & Co | Stock | 21,102 | $6.56M | 1.2% | −2,131−9.2% | Reduced | History |
| SPDR Series Trust78468R101 | ST SHO TREAS ETF | 219,056 | $6.41M | 1.2% | −2,181−1.0% | Reduced | – |
| NVDANVIDIA Corp | Stock | 34,154 | $6.39M | 1.2% | +1,420+4.3% | Added | History |
| WisdomTree Tr97717W604 | US SMALLCAP DIVD | 162,770 | $5.49M | 1.0% | −4,584−2.7% | Reduced | – |
| XOMExxonMobil Holdings Corp | COM | 48,924 | $5.48M | 1.0% | −186−0.4% | Reduced | History |
| AMZNAmazon Com Inc | Stock | 24,547 | $5.42M | 1.0% | −1,359−5.2% | Reduced | History |
| iShares Russell 1000 Growth ETF464287614 | ETF | 10,409 | $4.90M | 0.9% | −197−1.9% | Reduced | – |
| SPDR Index Shs FDS78463X509 | ST PORT MARK ETF | 94,326 | $4.44M | 0.8% | +2,097+2.3% | Added | – |
| JNJJohnson & Johnson | Stock | 23,652 | $4.40M | 0.8% | −875−3.6% | Reduced | History |
| Invesco Exch TRD SLF Idx FD46138J486 | BULSHS 2028 MUNI | 179,024 | $4.19M | 0.8% | +2,810+1.6% | Added | – |
| GOOGLAlphabet Inc. | Stock | 16,940 | $4.15M | 0.8% | +216+1.3% | Added | History |
| ORCLOracle Corp | Stock | 14,141 | $4.09M | 0.8% | +6,323+80.9% | Added | History |
| PLTRPalantir Technologies Inc. | Stock | 21,284 | $3.94M | 0.7% | −399−1.8% | Reduced | History |
| ABBVAbbVie Inc. | Stock | 15,862 | $3.88M | 0.7% | −138−0.9% | Reduced | History |
| WisdomTree Tr97717W703 | INTL EQUITY FD | 55,509 | $3.70M | 0.7% | +1,903+3.5% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J528 | BULSHS 2025 MUNI | 139,839 | $3.43M | 0.6% | −866−0.6% | Reduced | – |
| iShares Tr464288877 | EAFE VALUE ETF | 50,066 | $3.42M | 0.6% | 00.0% | Unchanged | – |
| iShares S&P 500 Growth ETF464287309 | ETF | 26,073 | $3.16M | 0.6% | −24−0.1% | Reduced | – |
| ADPAutomatic Data Processing Inc | Stock | 10,523 | $3.07M | 0.6% | −50.0% | Reduced | History |
| CICigna Group | Stock | 10,455 | $3.05M | 0.6% | −293−2.7% | Reduced | History |
| iShares Core S&P 500 ETF464287200 | ETF | 4,244 | $2.85M | 0.5% | +359+9.2% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J478 | BULSHS 2029 MUNI | 119,392 | $2.76M | 0.5% | +2,860+2.5% | Added | – |
| PGProcter & Gamble Co | Stock | 17,361 | $2.66M | 0.5% | +9+0.1% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J445 | INVSC 30 MUNI BD | 119,217 | $2.61M | 0.5% | +417+0.4% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J411 | BULLETSHS 31 MUN | 121,289 | $2.55M | 0.5% | 00.0% | Unchanged | – |
| Vanguard Morningstar Growth ETF922908736 | ETF | 5,260 | $2.53M | 0.5% | +718+15.8% | Added | – |
| ABTAbbott Laboratories | Stock | 18,797 | $2.51M | 0.5% | +30.0% | Added | History |
| MCDMcDonalds Corp | Stock | 8,047 | $2.42M | 0.4% | +30+0.4% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J510 | BULSHS 2026 MUNI | 102,256 | $2.41M | 0.4% | −2,115−2.0% | Reduced | – |
| BRK.BBerkshire Hathaway Inc | Stock | 4,747 | $2.36M | 0.4% | +223+4.9% | Added | History |
| MRKMerck & Co., Inc. | Stock | 25,227 | $2.27M | 0.4% | +791+3.2% | Added | History |
| ProShares Tr74347B839 | MSCI EAFE DIVD | 52,820 | $2.24M | 0.4% | +5,268+11.1% | Added | – |
| American Centy ETF Tr025072307 | US QUALITY GROW | 19,572 | $2.24M | 0.4% | +2,515+14.7% | Added | – |
| STBAS&T Bancorp Inc | COM | 58,142 | $2.17M | 0.4% | 00.0% | Unchanged | History |
| BXBlackstone Inc. | COM | 12,135 | $2.04M | 0.4% | +26+0.2% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J825 | BULSHS 2025 CB | 95,078 | $1.97M | 0.4% | +4,825+5.3% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J791 | BULSHS 2026 CB | 99,533 | $1.95M | 0.4% | +5,115+5.4% | Added | – |
| GOOGAlphabet Inc. | Stock | 7,329 | $1.80M | 0.3% | +109+1.5% | Added | History |
| Vanguard S&P 500 ETF922908363 | ETF | 2,894 | $1.78M | 0.3% | +1,309+82.6% | Added | – |
| IDCCInterDigital, Inc. | COM | 5,074 | $1.77M | 0.3% | 00.0% | Unchanged | History |
| Vanguard Morningstar Value ETF922908744 | ETF | 9,366 | $1.75M | 0.3% | −111−1.2% | Reduced | – |
| State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847 | ETF | 30,199 | $1.73M | 0.3% | +1,768+6.2% | Added | – |
| PFEPfizer Inc | Stock | 63,480 | $1.73M | 0.3% | −941−1.5% | Reduced | History |
| TSLATesla, Inc. | Stock | 3,722 | $1.71M | 0.3% | +40+1.1% | Added | History |
| SPDR Series Trust78464A821 | ST STR SP400GRW | 18,402 | $1.69M | 0.3% | −56−0.3% | Reduced | – |
| iShares Tr464288604 | MRGSTR SM CP GR | 29,410 | $1.60M | 0.3% | +5,207+21.5% | Added | – |
| iShares Russell 1000 Value ETF464287598 | ETF | 7,714 | $1.57M | 0.3% | +23+0.3% | Added | – |
| Vanguard Information Technology ETF92204A702 | ETF | 2,030 | $1.53M | 0.3% | +123+6.4% | Added | – |
| KOCoca Cola Co | Stock | 22,503 | $1.50M | 0.3% | −509−2.2% | Reduced | History |
| BRK.ABerkshire Hathaway Inc | CL A | 2 | $1.49M | 0.3% | 00.0% | Unchanged | History |
| Vanguard Morningstar Large-Cap ETF922908637 | ETF | 4,763 | $1.47M | 0.3% | 00.0% | Unchanged | – |
| Invesco Exch TRD SLF Idx FD46138J817 | BULSHS 2025 HY | 63,691 | $1.47M | 0.3% | +4,325+7.3% | Added | – |
| CVXChevron Corp | Stock | 9,404 | $1.45M | 0.3% | +1,422+17.8% | Added | History |
| iShares Tr464287622 | RUS 1000 ETF | 3,922 | $1.44M | 0.3% | +163+4.3% | Added | – |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 4,320 | $1.42M | 0.3% | +417+10.7% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J783 | BULSHS 2027 CB | 70,991 | $1.40M | 0.3% | +3,810+5.7% | Added | – |
| SPYSPDR S&P 500 ETF Trust | ETF | 2,083 | $1.39M | 0.3% | +130+6.7% | Added | History |
| VZVerizon Communications Inc | Stock | 31,663 | $1.39M | 0.3% | +1,621+5.4% | Added | History |
| PEPPepsiCo Inc | Stock | 9,614 | $1.38M | 0.3% | −43−0.4% | Reduced | History |
| Invesco QQQ Trust Series I46090E103 | ETF | 2,224 | $1.34M | 0.2% | +201+9.9% | Added | – |
| Vanguard Ftse Developed Markets ETF921943858 | ETF | 21,542 | $1.30M | 0.2% | +2,498+13.1% | Added | – |
| CATCaterpillar Inc | Stock | 2,668 | $1.28M | 0.2% | −100−3.6% | Reduced | History |
| CSCOCisco Systems, Inc. | Stock | 18,627 | $1.28M | 0.2% | −247−1.3% | Reduced | History |
| MCOMoodys Corp | Stock | 2,570 | $1.23M | 0.2% | 00.0% | Unchanged | History |
| WisdomTree Tr97717W109 | US TOTAL DIVIDND | 14,443 | $1.22M | 0.2% | +6,500+81.8% | Added | – |
| Vanguard High Dividend Yield Index ETF921946406 | ETF | 8,614 | $1.22M | 0.2% | −25−0.3% | Reduced | – |
| GEGeneral Electric Co | Stock | 4,008 | $1.21M | 0.2% | +15+0.4% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J635 | INVSCO BLSH 26 | 50,448 | $1.18M | 0.2% | +4,280+9.3% | Added | – |
| iShares Tr46435G102 | CONV BD ETF | 11,674 | $1.18M | 0.2% | 00.0% | Unchanged | – |
| TJXTJX Companies Inc | Stock | 8,061 | $1.16M | 0.2% | 00.0% | Unchanged | History |
| State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853 | ETF | 25,007 | $1.16M | 0.2% | +417+1.7% | Added | – |
| HDHome Depot, Inc. | Stock | 2,878 | $1.14M | 0.2% | +78+2.8% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J643 | INVSCO BLSH 28 | 54,115 | $1.12M | 0.2% | +2,430+4.7% | Added | – |
| FISVFiserv Inc | Stock | 8,834 | $1.11M | 0.2% | 00.0% | Unchanged | History |
| MPCMarathon Petroleum Corp | Stock | 5,738 | $1.10M | 0.2% | 00.0% | Unchanged | History |
| CRMSalesforce, Inc. | Stock | 4,556 | $1.07M | 0.2% | −36−0.8% | Reduced | History |
| NSCNorfolk Southern Corp | Stock | 3,583 | $1.07M | 0.2% | −19−0.5% | Reduced | History |
| iShares Russell Mid-Cap Growth ETF464287481 | ETF | 7,505 | $1.07M | 0.2% | −2,480−24.8% | Reduced | – |
| Invesco Exch TRD SLF Idx FD46138J577 | BULETSHS 2029 | 56,073 | $1.06M | 0.2% | +5,060+9.9% | Added | – |
| Invesco S&P 500 Quality ETF46137V241 | ETF | 14,245 | $1.05M | 0.2% | +1,043+7.9% | Added | – |
| SPDR Index Shs FDS78463X772 | ST S&P INTL ETF | 24,440 | $1.05M | 0.2% | 00.0% | Unchanged | – |
Sold out since Q2 2025 (43)
Positions held at the end of Q2 2025 that are gone from this filing.
| Security | Class | Shares in Q2 2025 | Value in Q2 2025 | % of portfolio in Q2 2025 | History |
|---|---|---|---|---|---|
| HESHess Corp | Stock | 1,390 | $192.6K | <0.1% | History |
| Managed Portfolio Series56167N753 | ECOFIN GBL WATER | 1,572 | $83.2K | <0.1% | – |
| Paramount Global92556H206 | CL B | 5,548 | $71.6K | <0.1% | – |
| ESGREnstar Group LTD | SHS | 163 | $54.8K | <0.1% | History |
| ANSSAnsys Inc | COM | 79 | $27.7K | <0.1% | History |
| State Street SPDR S&P Homebuilders ETF78464A888 | ETF | 185 | $18.2K | <0.1% | – |
| PIMCO ETF Tr72201R718 | ENHNCD LW DUR AC | 170 | $16.3K | <0.1% | – |
| BRSLBrightstar Lottery PLC | SHS USD | 1,000 | $15.8K | <0.1% | History |
| EOLSEvolus, Inc. | COM | 1,500 | $13.8K | <0.1% | History |
| BBBLACKBERRY Ltd | COM | 2,800 | $12.8K | <0.1% | History |
| CMRCCommerce.com, Inc. | COM SER 1 | 2,500 | $12.5K | <0.1% | History |
| Global X FDS37954Y632 | ARTIFICIAL ETF | 280 | $12.2K | <0.1% | – |
| COYACoya Therapeutics, Inc. | COMMON STOCK | 2,000 | $11.5K | <0.1% | History |
| OFIXOrthofix Medical Inc. | COM | 1,000 | $11.2K | <0.1% | History |
| Invesco Exchange Traded FD T46137V613 | RAFI US 1000 ETF | 255 | $10.8K | <0.1% | – |
| DHYUBS Asset Management High Yield Credit Fund | SH BEN INT | 3,965 | $8.45K | <0.1% | History |
| Golden Ocean Group LtdG39637205 | SHS NEW | 1,000 | $7.32K | <0.1% | – |
| Dimensional ETF Trust25434V773 | INTL SMALL CAP E | 243 | $7.25K | <0.1% | – |
| CMPSCOMPASS Pathways plc | SPONSORED ADS | 2,500 | $7.00K | <0.1% | History |
| SKXSkechers USA Inc | CL A | 93 | $5.87K | <0.1% | History |
| WBAWalgreens Boots Alliance, Inc. | COM | 481 | $5.52K | <0.1% | History |
| VRCAVerrica Pharmaceuticals Inc. | COM | 9,415 | $4.99K | <0.1% | History |
| iShares Tr464288752 | US HOME CONS ETF | 47 | $4.38K | <0.1% | – |
| iShares Tr464288356 | CALIF MUN BD ETF | 69 | $3.85K | <0.1% | – |
| iShares Tr46435G219 | INVT GRAD SY ETF | 75 | $3.41K | <0.1% | – |
| CPTCamden Property Trust | REIT | 26 | $2.93K | <0.1% | History |
| iShares Tr46434V860 | TRS FLT RT BD | 50 | $2.53K | <0.1% | – |
| iShares Tr464289511 | 10+ YR INVST GRD | 28 | $1.41K | <0.1% | – |
| Invesco Exch Traded FD Tr II46138G615 | INVESCO PHLX SM | 32 | $1.40K | <0.1% | – |
| MTUSMetallus Inc. | COM | 79 | $1.22K | <0.1% | History |
| MATVMativ Holdings, Inc. | COM | 107 | $730 | <0.1% | History |
| OKTAOkta, Inc. | CL A | 5 | $500 | <0.1% | History |
| IQVIQVIA Holdings Inc. | Stock | 3 | $473 | <0.1% | History |
| MDBMongoDB, Inc. | CL A | 2 | $420 | <0.1% | History |
| DTEDte Energy Co | COM | 3 | $397 | <0.1% | History |
| ONOn Semiconductor Corp | Stock | 7 | $367 | <0.1% | History |
| EPAMEPAM Systems, Inc. | COM | 2 | $354 | <0.1% | History |
| GPNGlobal Payments Inc | Stock | 4 | $320 | <0.1% | History |
| SBACSba Communications Corp | CL A | 1 | $235 | <0.1% | History |
| AESAES Corp | Stock | 21 | $221 | <0.1% | History |
| TURN180 Degree Capital Corp. | COM NEW | 16 | $64 | <0.1% | History |
| ZSTKZeroStack Corp. | COM | 75 | $44 | <0.1% | History |
| WOLFWolfspeed, Inc. | Stock | 18 | $7 | <0.1% | History |