Key Financial Inc
- SEC CIK
- 0001801720
- Latest filing
- Jul 24, 2026
Holdings in Q2 2025
Holdings as of Jun 30, 2025, filed Aug 5, 2025. Long positions only; changes compare share counts with Q1 2025.
- Positions
- 1,437
- +54 vs. Q1 2025
- Portfolio value
- $496.9M
- +$37.4M (+8.1%) vs. Q1 2025
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| AAPLApple Inc. | Stock | 99,061 | $20.3M | 4.1% | +1,604+1.6% | Added | History |
| WisdomTree Tr97717W794 | TRUE DEV INTL FD | 321,079 | $19.1M | 3.8% | +16,916+5.6% | Added | – |
| WisdomTree Tr97717W844 | GLOB EX US QU FD | 432,721 | $17.4M | 3.5% | −477−0.1% | Reduced | – |
| State Street SPDR S&P 600 Small Cap Value ETF78464A300 | ETF | 187,926 | $15.0M | 3.0% | +29,193+18.4% | Added | – |
| MSFTMicrosoft Corp | Stock | 28,453 | $14.2M | 2.8% | −33−0.1% | Reduced | History |
| iShares U.S. Treasury Bond ETF46429B267 | ETF | 608,341 | $14.0M | 2.8% | +5,817+1.0% | Added | – |
| First Tr Exchng Traded FD VI33740F755 | FT LADD BUFF ETF | 412,741 | $13.1M | 2.6% | −1,519−0.4% | Reduced | – |
| WisdomTree Tr97717W562 | US SMALLCAP FUND | 255,510 | $13.0M | 2.6% | −61,376−19.4% | Reduced | – |
| iShares Tr464288885 | EAFE GRWTH ETF | 81,672 | $9.15M | 1.8% | −1,700−2.0% | Reduced | – |
| First Tr Exchange Traded FD33738R662 | INTL DEV STRNGTH | 223,002 | $8.78M | 1.8% | +30,790+16.0% | Added | – |
| WisdomTree Tr97717W307 | US LARGECAP DIVD | 99,949 | $8.21M | 1.7% | +3,090+3.2% | Added | – |
| State Street SPDR Portfolio S&P 500 Value ETF78464A508 | ETF | 153,644 | $8.04M | 1.6% | +11,514+8.1% | Added | – |
| State Street SPDR Portfolio S&P 500 Growth ETF78464A409 | ETF | 83,466 | $7.96M | 1.6% | +856+1.0% | Added | – |
| First Tr Exch Traded FD III33739P855 | INSTL PFD SECS | 403,869 | $7.67M | 1.5% | −20,596−4.9% | Reduced | – |
| J P Morgan Exchange Traded F46641Q324 | INTERNL GWT | 98,344 | $7.03M | 1.4% | +300.0% | Added | – |
| SPDR Series Trust78464A201 | ST STR SP600GRWO | 79,176 | $7.03M | 1.4% | −5,782−6.8% | Reduced | – |
| JPMJPMorgan Chase & Co | Stock | 23,233 | $6.74M | 1.4% | −20−0.1% | Reduced | History |
| SPDR Series Trust78464A672 | ST INTER ETF | 232,670 | $6.69M | 1.3% | −6,928−2.9% | Reduced | – |
| Invesco Exch TRD SLF Idx FD46138J494 | BULSHS 2027 MUNI | 283,788 | $6.66M | 1.3% | 00.0% | Unchanged | – |
| SPDR Series Trust78468R101 | ST SHO TREAS ETF | 221,237 | $6.48M | 1.3% | −9,374−4.1% | Reduced | – |
| AMZNAmazon Com Inc | Stock | 25,906 | $5.68M | 1.1% | −57−0.2% | Reduced | History |
| AVGOBroadcom Inc. | Stock | 19,988 | $5.51M | 1.1% | +73+0.4% | Added | History |
| WisdomTree Tr97717W604 | US SMALLCAP DIVD | 167,354 | $5.32M | 1.1% | −10,414−5.9% | Reduced | – |
| XOMExxonMobil Holdings Corp | COM | 49,110 | $5.29M | 1.1% | −142−0.3% | Reduced | History |
| NVDANVIDIA Corp | Stock | 32,734 | $5.17M | 1.0% | −30−0.1% | Reduced | History |
| iShares Russell 1000 Growth ETF464287614 | ETF | 10,606 | $4.50M | 0.9% | +38+0.4% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J486 | BULSHS 2028 MUNI | 176,214 | $4.09M | 0.8% | 00.0% | Unchanged | – |
| SPDR Index Shs FDS78463X509 | ST PORT MARK ETF | 92,229 | $3.94M | 0.8% | −9,418−9.3% | Reduced | – |
| JNJJohnson & Johnson | Stock | 24,527 | $3.75M | 0.8% | −2,603−9.6% | Reduced | History |
| CICigna Group | Stock | 10,748 | $3.55M | 0.7% | +10,748 | New | History |
| Invesco Exch TRD SLF Idx FD46138J528 | BULSHS 2025 MUNI | 140,705 | $3.45M | 0.7% | +10,005+7.7% | Added | – |
| WisdomTree Tr97717W703 | INTL EQUITY FD | 53,606 | $3.41M | 0.7% | −694−1.3% | Reduced | – |
| ADPAutomatic Data Processing Inc | Stock | 10,528 | $3.25M | 0.7% | 00.0% | Unchanged | History |
| iShares Tr464288877 | EAFE VALUE ETF | 50,066 | $3.18M | 0.6% | +361+0.7% | Added | – |
| ABBVAbbVie Inc. | Stock | 16,000 | $2.97M | 0.6% | −27−0.2% | Reduced | History |
| PLTRPalantir Technologies Inc. | Stock | 21,683 | $2.96M | 0.6% | +97+0.4% | Added | History |
| GOOGLAlphabet Inc. | Stock | 16,724 | $2.95M | 0.6% | −100−0.6% | Reduced | History |
| iShares S&P 500 Growth ETF464287309 | ETF | 26,097 | $2.87M | 0.6% | 00.0% | Unchanged | – |
| PGProcter & Gamble Co | Stock | 17,352 | $2.76M | 0.6% | −364−2.1% | Reduced | History |
| Invesco Exch TRD SLF Idx FD46138J478 | BULSHS 2029 MUNI | 116,532 | $2.65M | 0.5% | 00.0% | Unchanged | – |
| ABTAbbott Laboratories | Stock | 18,794 | $2.56M | 0.5% | +30.0% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J445 | INVSC 30 MUNI BD | 118,800 | $2.55M | 0.5% | 00.0% | Unchanged | – |
| Invesco Exch TRD SLF Idx FD46138J411 | BULLETSHS 31 MUN | 121,289 | $2.50M | 0.5% | +1,000+0.8% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J510 | BULSHS 2026 MUNI | 104,371 | $2.46M | 0.5% | +6,166+6.3% | Added | – |
| iShares Core S&P 500 ETF464287200 | ETF | 3,885 | $2.41M | 0.5% | 00.0% | Unchanged | – |
| MCDMcDonalds Corp | Stock | 8,017 | $2.34M | 0.5% | −12−0.1% | Reduced | History |
| STBAS&T Bancorp Inc | COM | 58,142 | $2.20M | 0.4% | −2,686−4.4% | Reduced | History |
| BRK.BBerkshire Hathaway Inc | Stock | 4,524 | $2.20M | 0.4% | +113+2.6% | Added | History |
| ProShares Tr74347B839 | MSCI EAFE DIVD | 47,552 | $2.04M | 0.4% | +19,217+67.8% | Added | – |
| Vanguard Morningstar Growth ETF922908736 | ETF | 4,542 | $1.99M | 0.4% | −39−0.9% | Reduced | – |
| MRKMerck & Co., Inc. | Stock | 24,436 | $1.93M | 0.4% | −402−1.6% | Reduced | History |
| Invesco Exch TRD SLF Idx FD46138J825 | BULSHS 2025 CB | 90,253 | $1.87M | 0.4% | +2,415+2.7% | Added | – |
| American Centy ETF Tr025072307 | US QUALITY GROW | 17,057 | $1.86M | 0.4% | +6,101+55.7% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J791 | BULSHS 2026 CB | 94,418 | $1.84M | 0.4% | 00.0% | Unchanged | – |
| BXBlackstone Inc. | COM | 12,109 | $1.81M | 0.4% | +12,109 | New | History |
| ORCLOracle Corp | Stock | 7,818 | $1.71M | 0.3% | +1,191+18.0% | Added | History |
| Vanguard Morningstar Value ETF922908744 | ETF | 9,477 | $1.67M | 0.3% | −218−2.2% | Reduced | – |
| KOCoca Cola Co | Stock | 23,012 | $1.63M | 0.3% | −734−3.1% | Reduced | History |
| SPDR Series Trust78464A821 | ST STR SP400GRW | 18,458 | $1.60M | 0.3% | −31−0.2% | Reduced | – |
| PFEPfizer Inc | Stock | 64,421 | $1.56M | 0.3% | −3,115−4.6% | Reduced | History |
| State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847 | ETF | 28,431 | $1.55M | 0.3% | −5,736−16.8% | Reduced | – |
| FISVFiserv Inc | Stock | 8,834 | $1.52M | 0.3% | 00.0% | Unchanged | History |
| iShares Russell 1000 Value ETF464287598 | ETF | 7,691 | $1.49M | 0.3% | +5+0.1% | Added | – |
| BRK.ABerkshire Hathaway Inc | CL A | 2 | $1.46M | 0.3% | 00.0% | Unchanged | History |
| iShares Russell Mid-Cap Growth ETF464287481 | ETF | 9,985 | $1.38M | 0.3% | +42+0.4% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J817 | BULSHS 2025 HY | 59,366 | $1.37M | 0.3% | +2,170+3.8% | Added | – |
| Vanguard Morningstar Large-Cap ETF922908637 | ETF | 4,763 | $1.36M | 0.3% | −800−14.4% | Reduced | – |
| Invesco Exch TRD SLF Idx FD46138J783 | BULSHS 2027 CB | 67,181 | $1.32M | 0.3% | +4,905+7.9% | Added | – |
| CSCOCisco Systems, Inc. | Stock | 18,874 | $1.31M | 0.3% | +113+0.6% | Added | History |
| VZVerizon Communications Inc | Stock | 30,042 | $1.30M | 0.3% | +21+0.1% | Added | History |
| MCOMoodys Corp | Stock | 2,570 | $1.29M | 0.3% | 00.0% | Unchanged | History |
| GOOGAlphabet Inc. | Stock | 7,220 | $1.28M | 0.3% | −200−2.7% | Reduced | History |
| iShares Tr464287622 | RUS 1000 ETF | 3,759 | $1.28M | 0.3% | +50+1.3% | Added | – |
| PEPPepsiCo Inc | Stock | 9,657 | $1.28M | 0.3% | 00.0% | Unchanged | History |
| Vanguard Information Technology ETF92204A702 | ETF | 1,907 | $1.26M | 0.3% | +93+5.1% | Added | – |
| CRMSalesforce, Inc. | Stock | 4,592 | $1.25M | 0.3% | +1,990+76.5% | Added | History |
| SPYSPDR S&P 500 ETF Trust | ETF | 1,953 | $1.21M | 0.2% | 00.0% | Unchanged | History |
| iShares Tr464288604 | MRGSTR SM CP GR | 24,203 | $1.20M | 0.2% | +6,120+33.8% | Added | – |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 3,903 | $1.19M | 0.2% | +4+0.1% | Added | – |
| TSLATesla, Inc. | Stock | 3,682 | $1.17M | 0.2% | +208+6.0% | Added | History |
| UNHUnitedHealth Group Inc | Stock | 3,708 | $1.16M | 0.2% | −184−4.7% | Reduced | History |
| Vanguard High Dividend Yield Index ETF921946406 | ETF | 8,639 | $1.15M | 0.2% | 00.0% | Unchanged | – |
| CVXChevron Corp | Stock | 7,982 | $1.14M | 0.2% | 00.0% | Unchanged | History |
| IDCCInterDigital, Inc. | COM | 5,074 | $1.14M | 0.2% | 00.0% | Unchanged | History |
| Invesco QQQ Trust Series I46090E103 | ETF | 2,023 | $1.12M | 0.2% | −10−0.5% | Reduced | – |
| Vanguard Ftse Developed Markets ETF921943858 | ETF | 19,044 | $1.09M | 0.2% | +2,529+15.3% | Added | – |
| iShares Russell 2000 ETF464287655 | ETF | 5,016 | $1.08M | 0.2% | +170+3.5% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J635 | INVSCO BLSH 26 | 46,168 | $1.08M | 0.2% | 00.0% | Unchanged | – |
| CATCaterpillar Inc | Stock | 2,768 | $1.07M | 0.2% | +30+1.1% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J643 | INVSCO BLSH 28 | 51,685 | $1.06M | 0.2% | +5,880+12.8% | Added | – |
| iShares Tr46435G102 | CONV BD ETF | 11,674 | $1.05M | 0.2% | +35+0.3% | Added | – |
| State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853 | ETF | 24,590 | $1.05M | 0.2% | +1,198+5.1% | Added | – |
| SPDR Index Shs FDS78463X772 | ST S&P INTL ETF | 24,440 | $1.03M | 0.2% | −120−0.5% | Reduced | – |
| GEGeneral Electric Co | Stock | 3,993 | $1.03M | 0.2% | +3,993 | New | History |
| HDHome Depot, Inc. | Stock | 2,800 | $1.03M | 0.2% | −85−2.9% | Reduced | History |
| BACBank of America Corp | Stock | 21,187 | $1.00M | 0.2% | −532−2.4% | Reduced | History |
| TJXTJX Companies Inc | Stock | 8,061 | $995.5K | 0.2% | 00.0% | Unchanged | History |
| DISWalt Disney Co | Stock | 7,878 | $977.0K | 0.2% | −1,850−19.0% | Reduced | History |
| Fidelity Covington Trust31609A305 | ENHANCED LARGE | 26,144 | $968.1K | 0.2% | 00.0% | Unchanged | – |
| Invesco Exch TRD SLF Idx FD46138J577 | BULETSHS 2029 | 51,013 | $953.9K | 0.2% | +4,765+10.3% | Added | – |
Sold out since Q1 2025 (49)
Positions held at the end of Q1 2025 that are gone from this filing.
| Security | Class | Shares in Q1 2025 | Value in Q1 2025 | % of portfolio in Q1 2025 | History |
|---|---|---|---|---|---|
| Pacer US Cash Cows 100 ETF69374H881 | ETF | 17,676 | $967.9K | 0.2% | – |
| Invesco Exchange Traded FD T46137V431 | S&P 500 GARP ETF | 4,700 | $469.4K | 0.1% | – |
| First Tr Exchange-Traded FD337344105 | NASDAQ-100 SEL | 1,971 | $238.4K | 0.1% | – |
| DFSDiscover Financial Services | COM | 869 | $148.3K | <0.1% | History |
| YUMCYum China Holdings, Inc. | COM | 2,560 | $133.3K | <0.1% | History |
| J P Morgan Exchange Traded F46641Q308 | DIV RTN EM EQT | 1,539 | $81.1K | <0.1% | – |
| UHAL.BU-Haul Holding Co | COM SER N | 845 | $50.0K | <0.1% | History |
| TPLTexas Pacific Land Corp | Stock | 27 | $35.8K | <0.1% | History |
| Vanguard World FD921910733 | ESG US STK ETF | 365 | $35.8K | <0.1% | – |
| SPDR Index Shs FDS78463X103 | PORTFLO EURP ETF | 707 | $31.1K | <0.1% | – |
| iShares Tr464287796 | U.S. ENERGY ETF | 600 | $29.6K | <0.1% | – |
| State Street SPDR S&P Emerging Asia Pacific ETF78463X301 | ETF | 220 | $25.4K | <0.1% | – |
| IRMIron Mountain Inc | COM | 251 | $21.6K | <0.1% | History |
| VanEck Semiconductor ETF92189F676 | ETF | 98 | $20.7K | <0.1% | – |
| WisdomTree Tr97717W422 | INDIA ERNGS FD | 437 | $19.1K | <0.1% | – |
| iShares Tr464288562 | RESIDENTIAL MULT | 167 | $14.4K | <0.1% | – |
| J P Morgan Exchange Traded F46654Q609 | ACTIVE GROWTH | 180 | $13.3K | <0.1% | – |
| VanEck ETF Trust92189F429 | PREFERRED SECURT | 763 | $12.8K | <0.1% | – |
| MKSIMKS Inc | COM | 154 | $12.3K | <0.1% | History |
| HSTHost Hotels & Resorts, Inc. | COM | 785 | $11.2K | <0.1% | History |
| iShares S&P 100 ETF464287101 | ETF | 37 | $10.0K | <0.1% | – |
| USALiberty All Star Equity Fund | SH BEN INT | 1,482 | $9.71K | <0.1% | History |
| MGMistras Group, Inc. | COM | 785 | $8.30K | <0.1% | History |
| iShares Tr464289180 | MSCI EURO FL ETF | 252 | $7.18K | <0.1% | – |
| DIAXNuveen Dow 30sm Dynamic Overwrite Fund | SHS | 492 | $7.13K | <0.1% | History |
| Invesco Exchange Traded FD T46137V464 | S&P MDCP MOMNTUM | 59 | $6.71K | <0.1% | – |
| Barrick Gold Corp067901108 | COM | 342 | $6.65K | <0.1% | – |
| iShares Tr464287341 | GLOBAL ENERG ETF | 138 | $5.81K | <0.1% | – |
| SPDR Index Shs FDS78463X202 | ST STR EU 50 ETF | 104 | $5.66K | <0.1% | – |
| iShares Tr464287788 | U.S. FINLS ETF | 49 | $5.53K | <0.1% | – |
| Ssga Active ETF Tr78467V202 | ST STR INCOM ETF | 173 | $5.50K | <0.1% | – |
| VanEck ETF Trust92189F387 | SHRT HGH YLD MUN | 230 | $5.17K | <0.1% | – |
| TTEKTetra Tech Inc | COM | 170 | $4.97K | <0.1% | History |
| CGCarlyle Group Inc. | COM | 112 | $4.89K | <0.1% | History |
| JOEST JOE Co | COM | 100 | $4.70K | <0.1% | History |
| LADLithia Motors Inc | COM | 14 | $4.11K | <0.1% | History |
| ABGAsbury Automotive Group Inc | COM | 18 | $3.98K | <0.1% | History |
| THOThor Industries Inc | COM | 52 | $3.94K | <0.1% | History |
| JWNNordstrom Inc | Stock | 124 | $3.03K | <0.1% | History |
| INCYIncyte Corp | COM | 50 | $3.03K | <0.1% | History |
| SEESealed Air Corp | COM | 81 | $2.34K | <0.1% | History |
| State Street SPDR Bloomberg Emerging Markets Local Bond ETF78464A391 | ETF | 90 | $1.81K | <0.1% | – |
| MPWRMonolithic Power Systems, Inc. | COM | 2 | $1.16K | <0.1% | History |
| Vanguard Intl Equity Index F922042676 | GLB EX US ETF | 28 | $1.13K | <0.1% | – |
| UTHRUnited Therapeutics Corp | COM | 3 | $925 | <0.1% | History |
| COOCooper Companies, Inc. | COM | 10 | $844 | <0.1% | History |
| XUnited States Steel Corp | COM | 4 | $169 | <0.1% | History |
| LCIDLucid Group, Inc. | COM | 50 | $121 | <0.1% | History |
| QVCGAOld QVC Group, Inc. | COM SER A | 38 | $8 | <0.1% | History |