Key Financial Inc
- SEC CIK
- 0001801720
- Latest filing
- Jul 24, 2026
Holdings in Q1 2025
Holdings as of Mar 31, 2025, filed May 1, 2025. Long positions only; changes compare share counts with Q4 2024.
- Positions
- 1,383
- +2 vs. Q4 2024
- Portfolio value
- $459.5M
- +$19.6M (+4.5%) vs. Q4 2024
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| AAPLApple Inc. | Stock | 97,457 | $21.6M | 4.7% | −857−0.9% | Reduced | History |
| WisdomTree Tr97717W794 | TRUE DEV INTL FD | 304,163 | $16.8M | 3.6% | +7,246+2.4% | Added | – |
| WisdomTree Tr97717W562 | US SMALLCAP FUND | 316,886 | $15.5M | 3.4% | +315,600+24,541.2% | Added | – |
| WisdomTree Tr97717W844 | GLOB EX US QU FD | 433,198 | $15.5M | 3.4% | −2,496−0.6% | Reduced | – |
| iShares U.S. Treasury Bond ETF46429B267 | ETF | 602,524 | $13.8M | 3.0% | +71,871+13.5% | Added | – |
| State Street SPDR S&P 600 Small Cap Value ETF78464A300 | ETF | 158,733 | $12.4M | 2.7% | −3,913−2.4% | Reduced | – |
| First Tr Exchng Traded FD VI33740F755 | FT LADD BUFF ETF | 414,260 | $12.3M | 2.7% | +28,114+7.3% | Added | – |
| MSFTMicrosoft Corp | Stock | 28,486 | $10.7M | 2.3% | −182−0.6% | Reduced | History |
| iShares Tr464288885 | EAFE GRWTH ETF | 83,372 | $8.34M | 1.8% | −203−0.2% | Reduced | – |
| First Tr Exch Traded FD III33739P855 | INSTL PFD SECS | 424,465 | $7.94M | 1.7% | −18,278−4.1% | Reduced | – |
| WisdomTree Tr97717W307 | US LARGECAP DIVD | 96,859 | $7.69M | 1.7% | −1,498−1.5% | Reduced | – |
| State Street SPDR Portfolio S&P 500 Value ETF78464A508 | ETF | 142,130 | $7.26M | 1.6% | −963−0.7% | Reduced | – |
| SPDR Series Trust78464A201 | ST STR SP600GRWO | 84,958 | $7.05M | 1.5% | −2,087−2.4% | Reduced | – |
| First Tr Exchange Traded FD33738R662 | INTL DEV STRNGTH | 192,212 | $7.04M | 1.5% | +28,294+17.3% | Added | – |
| SPDR Series Trust78464A672 | ST INTER ETF | 239,598 | $6.85M | 1.5% | +9,240+4.0% | Added | – |
| SPDR Series Trust78468R101 | ST SHO TREAS ETF | 230,611 | $6.74M | 1.5% | +1,718+0.8% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J494 | BULSHS 2027 MUNI | 283,788 | $6.68M | 1.5% | +10,122+3.7% | Added | – |
| State Street SPDR Portfolio S&P 500 Growth ETF78464A409 | ETF | 82,610 | $6.64M | 1.4% | −631−0.8% | Reduced | – |
| J P Morgan Exchange Traded F46641Q324 | INTERNL GWT | 98,314 | $6.23M | 1.4% | +3,556+3.8% | Added | – |
| XOMExxonMobil Holdings Corp | COM | 49,252 | $5.86M | 1.3% | −1,012−2.0% | Reduced | History |
| JPMJPMorgan Chase & Co | Stock | 23,253 | $5.70M | 1.2% | +158+0.7% | Added | History |
| WisdomTree Tr97717W604 | US SMALLCAP DIVD | 177,768 | $5.68M | 1.2% | +6,049+3.5% | Added | – |
| AMZNAmazon Com Inc | Stock | 25,963 | $4.94M | 1.1% | −623−2.3% | Reduced | History |
| JNJJohnson & Johnson | Stock | 27,130 | $4.50M | 1.0% | −1,310−4.6% | Reduced | History |
| Invesco Exch TRD SLF Idx FD46138J486 | BULSHS 2028 MUNI | 176,214 | $4.08M | 0.9% | +14,960+9.3% | Added | – |
| SPDR Index Shs FDS78463X509 | ST PORT MARK ETF | 101,647 | $4.00M | 0.9% | +1,379+1.4% | Added | – |
| iShares Russell 1000 Growth ETF464287614 | ETF | 10,568 | $3.82M | 0.8% | −49−0.5% | Reduced | – |
| NVDANVIDIA Corp | Stock | 32,764 | $3.55M | 0.8% | +1,285+4.1% | Added | History |
| ABBVAbbVie Inc. | Stock | 16,027 | $3.36M | 0.7% | +412+2.6% | Added | History |
| AVGOBroadcom Inc. | Stock | 19,915 | $3.33M | 0.7% | 00.0% | Unchanged | History |
| ADPAutomatic Data Processing Inc | Stock | 10,528 | $3.22M | 0.7% | +30.0% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J528 | BULSHS 2025 MUNI | 130,700 | $3.20M | 0.7% | +3,265+2.6% | Added | – |
| WisdomTree Tr97717W703 | INTL EQUITY FD | 54,300 | $3.16M | 0.7% | +8,517+18.6% | Added | – |
| PGProcter & Gamble Co | Stock | 17,716 | $3.02M | 0.7% | −275−1.5% | Reduced | History |
| iShares Tr464288877 | EAFE VALUE ETF | 49,705 | $2.93M | 0.6% | 00.0% | Unchanged | – |
| Invesco Exch TRD SLF Idx FD46138J478 | BULSHS 2029 MUNI | 116,532 | $2.65M | 0.6% | 00.0% | Unchanged | – |
| GOOGLAlphabet Inc. | Stock | 16,824 | $2.60M | 0.6% | +112+0.7% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J445 | INVSC 30 MUNI BD | 118,800 | $2.56M | 0.6% | +2,075+1.8% | Added | – |
| MCDMcDonalds Corp | Stock | 8,029 | $2.51M | 0.5% | 00.0% | Unchanged | History |
| Invesco Exch TRD SLF Idx FD46138J411 | BULLETSHS 31 MUN | 120,289 | $2.49M | 0.5% | +1,400+1.2% | Added | – |
| ABTAbbott Laboratories | Stock | 18,791 | $2.49M | 0.5% | +20.0% | Added | History |
| iShares S&P 500 Growth ETF464287309 | ETF | 26,097 | $2.42M | 0.5% | +79+0.3% | Added | – |
| BRK.BBerkshire Hathaway Inc | Stock | 4,411 | $2.35M | 0.5% | +66+1.5% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J510 | BULSHS 2026 MUNI | 98,205 | $2.32M | 0.5% | +9,165+10.3% | Added | – |
| STBAS&T Bancorp Inc | COM | 60,828 | $2.25M | 0.5% | 00.0% | Unchanged | History |
| MRKMerck & Co., Inc. | Stock | 24,838 | $2.23M | 0.5% | +40+0.2% | Added | History |
| iShares Core S&P 500 ETF464287200 | ETF | 3,885 | $2.18M | 0.5% | −61−1.5% | Reduced | – |
| UNHUnitedHealth Group Inc | Stock | 3,892 | $2.04M | 0.4% | 00.0% | Unchanged | History |
| FISVFiserv Inc | Stock | 8,834 | $1.95M | 0.4% | 00.0% | Unchanged | History |
| Invesco Exch TRD SLF Idx FD46138J791 | BULSHS 2026 CB | 94,418 | $1.84M | 0.4% | +4,036+4.5% | Added | – |
| PLTRPalantir Technologies Inc. | Stock | 21,586 | $1.82M | 0.4% | +100+0.5% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J825 | BULSHS 2025 CB | 87,838 | $1.82M | 0.4% | +1,076+1.2% | Added | – |
| State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847 | ETF | 34,167 | $1.75M | 0.4% | +6,744+24.6% | Added | – |
| PFEPfizer Inc | Stock | 67,536 | $1.71M | 0.4% | −1,485−2.2% | Reduced | History |
| KOCoca Cola Co | Stock | 23,746 | $1.70M | 0.4% | −201−0.8% | Reduced | History |
| Vanguard Morningstar Growth ETF922908736 | ETF | 4,581 | $1.70M | 0.4% | +39+0.9% | Added | – |
| Vanguard Morningstar Value ETF922908744 | ETF | 9,695 | $1.67M | 0.4% | 00.0% | Unchanged | – |
| BRK.ABerkshire Hathaway Inc | CL A | 2 | $1.60M | 0.3% | 00.0% | Unchanged | History |
| SPDR Series Trust78464A821 | ST STR SP400GRW | 18,489 | $1.47M | 0.3% | −67−0.4% | Reduced | – |
| PEPPepsiCo Inc | Stock | 9,657 | $1.45M | 0.3% | +95+1.0% | Added | History |
| iShares Russell 1000 Value ETF464287598 | ETF | 7,686 | $1.45M | 0.3% | 00.0% | Unchanged | – |
| Vanguard Morningstar Large-Cap ETF922908637 | ETF | 5,563 | $1.43M | 0.3% | +4,943+797.3% | Added | – |
| VZVerizon Communications Inc | Stock | 30,021 | $1.36M | 0.3% | −1,940−6.1% | Reduced | History |
| CVXChevron Corp | Stock | 7,982 | $1.34M | 0.3% | −236−2.9% | Reduced | History |
| Invesco Exch TRD SLF Idx FD46138J817 | BULSHS 2025 HY | 57,196 | $1.32M | 0.3% | +2,935+5.4% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J783 | BULSHS 2027 CB | 62,276 | $1.22M | 0.3% | +3,220+5.5% | Added | – |
| MCOMoodys Corp | Stock | 2,570 | $1.20M | 0.3% | 00.0% | Unchanged | History |
| iShares Russell Mid-Cap Growth ETF464287481 | ETF | 9,943 | $1.17M | 0.3% | 00.0% | Unchanged | – |
| GOOGAlphabet Inc. | Stock | 7,420 | $1.16M | 0.3% | −40−0.5% | Reduced | History |
| CSCOCisco Systems, Inc. | Stock | 18,761 | $1.16M | 0.3% | 00.0% | Unchanged | History |
| iShares Tr464287622 | RUS 1000 ETF | 3,709 | $1.14M | 0.2% | 00.0% | Unchanged | – |
| Vanguard High Dividend Yield Index ETF921946406 | ETF | 8,639 | $1.11M | 0.2% | +1,315+18.0% | Added | – |
| ProShares Tr74347B839 | MSCI EAFE DIVD | 28,335 | $1.10M | 0.2% | +28,335 | New | – |
| SPYSPDR S&P 500 ETF Trust | ETF | 1,953 | $1.09M | 0.2% | +292+17.6% | Added | History |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 3,899 | $1.07M | 0.2% | +32+0.8% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J635 | INVSCO BLSH 26 | 46,168 | $1.07M | 0.2% | +2,695+6.2% | Added | – |
| HDHome Depot, Inc. | Stock | 2,885 | $1.06M | 0.2% | 00.0% | Unchanged | History |
| IDCCInterDigital, Inc. | COM | 5,074 | $1.05M | 0.2% | 00.0% | Unchanged | History |
| American Centy ETF Tr025072307 | US QUALITY GROW | 10,956 | $1.03M | 0.2% | +10,231+1,411.2% | Added | – |
| Vanguard Information Technology ETF92204A702 | ETF | 1,814 | $983.9K | 0.2% | −3−0.2% | Reduced | – |
| TJXTJX Companies Inc | Stock | 8,061 | $981.8K | 0.2% | +51+0.6% | Added | History |
| iShares Tr46435G102 | CONV BD ETF | 11,639 | $973.1K | 0.2% | 00.0% | Unchanged | – |
| Pacer US Cash Cows 100 ETF69374H881 | ETF | 17,676 | $967.9K | 0.2% | −334−1.9% | Reduced | – |
| iShares Russell 2000 ETF464287655 | ETF | 4,846 | $966.7K | 0.2% | +179+3.8% | Added | – |
| DISWalt Disney Co | Stock | 9,728 | $960.2K | 0.2% | −4,687−32.5% | Reduced | History |
| State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853 | ETF | 23,392 | $953.5K | 0.2% | +1,744+8.1% | Added | – |
| Invesco QQQ Trust Series I46090E103 | ETF | 2,033 | $953.4K | 0.2% | +264+14.9% | Added | – |
| SPDR Index Shs FDS78463X772 | ST S&P INTL ETF | 24,560 | $942.1K | 0.2% | +715+3.0% | Added | – |
| WTRGEssential Utilities, Inc. | COM | 23,676 | $935.9K | 0.2% | +40+0.2% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J643 | INVSCO BLSH 28 | 45,805 | $932.1K | 0.2% | +1,630+3.7% | Added | – |
| ORCLOracle Corp | Stock | 6,627 | $926.5K | 0.2% | +111+1.7% | Added | History |
| MDLZMondelez International, Inc. | Stock | 13,460 | $913.2K | 0.2% | −1,069−7.4% | Reduced | History |
| BACBank of America Corp | Stock | 21,719 | $906.3K | 0.2% | −1,485−6.4% | Reduced | History |
| CATCaterpillar Inc | Stock | 2,738 | $903.0K | 0.2% | 00.0% | Unchanged | History |
| TSLATesla, Inc. | Stock | 3,474 | $900.3K | 0.2% | +59+1.7% | Added | History |
| iShares Core S&P Small Cap ETF464287804 | ETF | 8,573 | $896.5K | 0.2% | +169+2.0% | Added | – |
| TAT&T Inc. | Stock | 31,055 | $878.2K | 0.2% | 00.0% | Unchanged | History |
| Invesco Exch TRD SLF Idx FD46139W791 | BULLE MUN ETF | 34,500 | $873.5K | 0.2% | 00.0% | Unchanged | – |
| Vanguard S&P 500 ETF922908363 | ETF | 1,676 | $861.3K | 0.2% | +612+57.5% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J577 | BULETSHS 2029 | 46,248 | $857.0K | 0.2% | +1,525+3.4% | Added | – |
Sold out since Q4 2024 (35)
Positions held at the end of Q4 2024 that are gone from this filing.
| Security | Class | Shares in Q4 2024 | Value in Q4 2024 | % of portfolio in Q4 2024 | History |
|---|---|---|---|---|---|
| FSCOFS Credit Opportunities Corp. | COMMON STOCK | 12,969 | $88.4K | <0.1% | History |
| First Tr Exchng Traded FD VI33740F425 | FT VEST U.S | 1,650 | $58.5K | <0.1% | – |
| Vanguard World FD921910873 | MEGA CAP INDEX | 190 | $40.4K | <0.1% | – |
| First Tr Exchng Traded FD VI33740F722 | FT VEST US EQT | 782 | $40.2K | <0.1% | – |
| Schwab US Aggregate Bond ETF808524839 | ETF | 1,414 | $32.1K | <0.1% | – |
| HPSJohn Hancock Preferred Income Fund III | COM | 1,342 | $20.2K | <0.1% | History |
| HYBNew America High Income Fund Inc | COM NEW | 1,360 | $11.1K | <0.1% | History |
| MURMurphy Oil Corp | COM | 302 | $9.14K | <0.1% | History |
| NJRNew Jersey Resources Corp | Stock | 195 | $9.10K | <0.1% | History |
| EFOREverforth Inc | COM | 96 | $8.00K | <0.1% | History |
| DLXDeluxe Corp | COM | 250 | $5.65K | <0.1% | History |
| DBX ETF Tr233051150 | XTRACKERS MSCI | 90 | $4.86K | <0.1% | – |
| NDSNNordson Corp | COM | 23 | $4.81K | <0.1% | History |
| CNRCore Natural Resources, Inc. | COM | 45 | $4.80K | <0.1% | History |
| J P Morgan Exchange Traded F46641Q761 | US QUALTY FCTR | 82 | $4.70K | <0.1% | – |
| CNCCentene Corp | Stock | 74 | $4.48K | <0.1% | History |
| KLICKulicke & Soffa Industries Inc | COM | 93 | $4.34K | <0.1% | History |
| NXQuanex Building Products CORP | COM | 178 | $4.32K | <0.1% | History |
| AZPNAspen Technology, Inc. | COM | 16 | $3.99K | <0.1% | History |
| DXCMDexcom Inc | COM | 44 | $3.42K | <0.1% | History |
| COHUCohu Inc | COM | 120 | $3.20K | <0.1% | History |
| HOGHarley-Davidson, Inc. | COM | 104 | $3.13K | <0.1% | History |
| LGIHLGI Homes, Inc. | COM | 35 | $3.13K | <0.1% | History |
| NAVINavient Corp | COM | 216 | $2.87K | <0.1% | History |
| DIODDiodes Inc | COM | 46 | $2.84K | <0.1% | History |
| U.S. Global Jets ETF26922A842 | ETF | 100 | $2.54K | <0.1% | – |
| ICLRIcon PLC | COM | 11 | $2.31K | <0.1% | History |
| PIIPolaris Inc. | Stock | 25 | $1.44K | <0.1% | History |
| iShares Global Clean Energy ETF464288224 | ETF | 125 | $1.42K | <0.1% | – |
| FLFoot Locker, Inc. | COM | 56 | $1.22K | <0.1% | History |
| iShares Tr46429B747 | 0-5 YR TIPS ETF | 5 | $503 | <0.1% | – |
| SPDR Index Shs FDS78463X855 | S&P GBLINF ETF | 4 | $237 | <0.1% | – |
| Alps Clean Energy ETF00162Q460 | ETF | 5 | $130 | <0.1% | – |
| OTLYOatly Group AB | SPONSORED ADS | 100 | $66 | <0.1% | History |
| INKTMiNK Therapeutics, Inc. | COM | 43 | $30 | <0.1% | History |