Key Financial Inc
- SEC CIK
- 0001801720
- Latest filing
- Jul 24, 2026
Holdings in Q4 2024
Holdings as of Dec 31, 2024, filed Jan 31, 2025. Long positions only; changes compare share counts with Q3 2024.
- Positions
- 1,381
- +30 vs. Q3 2024
- Portfolio value
- $439.9M
- −$12.6M (−2.8%) vs. Q3 2024
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| AAPLApple Inc. | Stock | 98,314 | $24.6M | 5.6% | −1,458−1.5% | Reduced | History |
| WisdomTree Tr97717W844 | GLOB EX US QU FD | 435,694 | $15.7M | 3.6% | +8,323+1.9% | Added | – |
| WisdomTree Tr97717W794 | TRUE DEV INTL FD | 296,917 | $14.7M | 3.3% | +13,652+4.8% | Added | – |
| State Street SPDR S&P 600 Small Cap Value ETF78464A300 | ETF | 162,646 | $14.2M | 3.2% | +1,845+1.1% | Added | – |
| iShares U.S. Treasury Bond ETF46429B267 | ETF | 530,653 | $12.2M | 2.8% | +9,231+1.8% | Added | – |
| MSFTMicrosoft Corp | Stock | 28,668 | $12.1M | 2.7% | −900−3.0% | Reduced | History |
| First Tr Exchng Traded FD VI33740F755 | FT LADD BUFF ETF | 386,146 | $11.8M | 2.7% | +15,398+4.2% | Added | – |
| First Tr Exch Traded FD III33739P855 | INSTL PFD SECS | 442,743 | $8.28M | 1.9% | −525,646−54.3% | Reduced | – |
| iShares Tr464288885 | EAFE GRWTH ETF | 83,575 | $8.09M | 1.8% | −1,557−1.8% | Reduced | – |
| SPDR Series Trust78464A201 | ST STR SP600GRWO | 87,045 | $7.86M | 1.8% | +992+1.2% | Added | – |
| WisdomTree Tr97717W307 | US LARGECAP DIVD | 98,357 | $7.65M | 1.7% | −1,084−1.1% | Reduced | – |
| State Street SPDR Portfolio S&P 500 Value ETF78464A508 | ETF | 143,093 | $7.32M | 1.7% | −114−0.1% | Reduced | – |
| State Street SPDR Portfolio S&P 500 Growth ETF78464A409 | ETF | 83,241 | $7.32M | 1.7% | −946−1.1% | Reduced | – |
| SPDR Series Trust78468R101 | ST SHO TREAS ETF | 228,893 | $6.64M | 1.5% | −6,937−2.9% | Reduced | – |
| Invesco Exch TRD SLF Idx FD46138J494 | BULSHS 2027 MUNI | 273,666 | $6.46M | 1.5% | +530+0.2% | Added | – |
| SPDR Series Trust78464A672 | ST INTER ETF | 230,358 | $6.42M | 1.5% | −5,593−2.4% | Reduced | – |
| J P Morgan Exchange Traded F46641Q324 | INTERNL GWT | 94,758 | $5.92M | 1.3% | +11,689+14.1% | Added | – |
| WisdomTree Tr97717W604 | US SMALLCAP DIVD | 171,719 | $5.90M | 1.3% | +843+0.5% | Added | – |
| AMZNAmazon Com Inc | Stock | 26,586 | $5.83M | 1.3% | −50.0% | Reduced | History |
| First Tr Exchange Traded FD33738R662 | INTL DEV STRNGTH | 163,918 | $5.57M | 1.3% | +7,752+5.0% | Added | – |
| JPMJPMorgan Chase & Co | Stock | 23,095 | $5.54M | 1.3% | +61+0.3% | Added | History |
| XOMExxonMobil Holdings Corp | COM | 50,264 | $5.41M | 1.2% | −388−0.8% | Reduced | History |
| AVGOBroadcom Inc. | Stock | 19,915 | $4.62M | 1.0% | −4,770−19.3% | Reduced | History |
| iShares Russell 1000 Growth ETF464287614 | ETF | 10,617 | $4.26M | 1.0% | +18+0.2% | Added | – |
| NVDANVIDIA Corp | Stock | 31,479 | $4.23M | 1.0% | +169+0.5% | Added | History |
| JNJJohnson & Johnson | Stock | 28,440 | $4.11M | 0.9% | +899+3.3% | Added | History |
| SPDR Index Shs FDS78463X509 | ST PORT MARK ETF | 100,268 | $3.85M | 0.9% | −739−0.7% | Reduced | – |
| Invesco Exch TRD SLF Idx FD46138J486 | BULSHS 2028 MUNI | 161,254 | $3.76M | 0.9% | +5,655+3.6% | Added | – |
| GOOGLAlphabet Inc. | Stock | 16,712 | $3.16M | 0.7% | +74+0.4% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J528 | BULSHS 2025 MUNI | 127,435 | $3.12M | 0.7% | +40,395+46.4% | Added | – |
| ADPAutomatic Data Processing Inc | Stock | 10,525 | $3.08M | 0.7% | −211−2.0% | Reduced | History |
| PGProcter & Gamble Co | Stock | 17,991 | $3.02M | 0.7% | −2,390−11.7% | Reduced | History |
| ABBVAbbVie Inc. | Stock | 15,615 | $2.77M | 0.6% | +315+2.1% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J478 | BULSHS 2029 MUNI | 116,532 | $2.67M | 0.6% | +9,850+9.2% | Added | – |
| iShares S&P 500 Growth ETF464287309 | ETF | 26,018 | $2.64M | 0.6% | 00.0% | Unchanged | – |
| iShares Tr464288877 | EAFE VALUE ETF | 49,705 | $2.61M | 0.6% | −324−0.6% | Reduced | – |
| Invesco Exch TRD SLF Idx FD46138J445 | INVSC 30 MUNI BD | 116,725 | $2.54M | 0.6% | +2,050+1.8% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J411 | BULLETSHS 31 MUN | 118,889 | $2.49M | 0.6% | 00.0% | Unchanged | – |
| MRKMerck & Co., Inc. | Stock | 24,798 | $2.47M | 0.6% | −879−3.4% | Reduced | History |
| WisdomTree Tr97717W703 | INTL EQUITY FD | 45,783 | $2.41M | 0.5% | +2,264+5.2% | Added | – |
| MCDMcDonalds Corp | Stock | 8,029 | $2.33M | 0.5% | 00.0% | Unchanged | History |
| STBAS&T Bancorp Inc | COM | 60,828 | $2.32M | 0.5% | 00.0% | Unchanged | History |
| iShares Core S&P 500 ETF464287200 | ETF | 3,946 | $2.32M | 0.5% | −28−0.7% | Reduced | – |
| ABTAbbott Laboratories | Stock | 18,789 | $2.13M | 0.5% | −158−0.8% | Reduced | History |
| Invesco Exch TRD SLF Idx FD46138J510 | BULSHS 2026 MUNI | 89,040 | $2.10M | 0.5% | +4,753+5.6% | Added | – |
| BRK.BBerkshire Hathaway Inc | Stock | 4,345 | $1.97M | 0.4% | 00.0% | Unchanged | History |
| UNHUnitedHealth Group Inc | Stock | 3,892 | $1.97M | 0.4% | +84+2.2% | Added | History |
| Vanguard Morningstar Growth ETF922908736 | ETF | 4,542 | $1.86M | 0.4% | +7+0.2% | Added | – |
| PFEPfizer Inc | Stock | 69,021 | $1.83M | 0.4% | −2,997−4.2% | Reduced | History |
| FISVFiserv Inc | Stock | 8,834 | $1.81M | 0.4% | 00.0% | Unchanged | History |
| Invesco Exch TRD SLF Idx FD46138J825 | BULSHS 2025 CB | 86,762 | $1.79M | 0.4% | +26,384+43.7% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J791 | BULSHS 2026 CB | 90,382 | $1.76M | 0.4% | +22,527+33.2% | Added | – |
| Vanguard Morningstar Value ETF922908744 | ETF | 9,695 | $1.64M | 0.4% | +74+0.8% | Added | – |
| PLTRPalantir Technologies Inc. | Stock | 21,486 | $1.62M | 0.4% | −5,777−21.2% | Reduced | History |
| SPDR Series Trust78464A821 | ST STR SP400GRW | 18,556 | $1.61M | 0.4% | −732−3.8% | Reduced | – |
| DISWalt Disney Co | Stock | 14,415 | $1.61M | 0.4% | −4,871−25.3% | Reduced | History |
| State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847 | ETF | 27,423 | $1.50M | 0.3% | +1,122+4.3% | Added | – |
| KOCoca Cola Co | Stock | 23,947 | $1.49M | 0.3% | +502+2.1% | Added | History |
| PEPPepsiCo Inc | Stock | 9,562 | $1.45M | 0.3% | −29−0.3% | Reduced | History |
| iShares Russell 1000 Value ETF464287598 | ETF | 7,686 | $1.42M | 0.3% | +39+0.5% | Added | – |
| GOOGAlphabet Inc. | Stock | 7,460 | $1.42M | 0.3% | 00.0% | Unchanged | History |
| TSLATesla, Inc. | Stock | 3,415 | $1.38M | 0.3% | −229−6.3% | Reduced | History |
| BRK.ABerkshire Hathaway Inc | CL A | 2 | $1.36M | 0.3% | 00.0% | Unchanged | History |
| VZVerizon Communications Inc | Stock | 31,961 | $1.28M | 0.3% | +3,451+12.1% | Added | History |
| iShares Russell Mid-Cap Growth ETF464287481 | ETF | 9,943 | $1.26M | 0.3% | −42−0.4% | Reduced | – |
| Invesco Exch TRD SLF Idx FD46138J817 | BULSHS 2025 HY | 54,261 | $1.25M | 0.3% | +9,052+20.0% | Added | – |
| MCOMoodys Corp | Stock | 2,570 | $1.22M | 0.3% | +4+0.2% | Added | History |
| iShares Tr464287622 | RUS 1000 ETF | 3,709 | $1.19M | 0.3% | −137−3.6% | Reduced | – |
| CVXChevron Corp | Stock | 8,218 | $1.19M | 0.3% | 00.0% | Unchanged | History |
| Invesco Exch TRD SLF Idx FD46138J783 | BULSHS 2027 CB | 59,056 | $1.15M | 0.3% | +25,616+76.6% | Added | – |
| Vanguard Information Technology ETF92204A702 | ETF | 1,817 | $1.13M | 0.3% | 00.0% | Unchanged | – |
| HDHome Depot, Inc. | Stock | 2,885 | $1.12M | 0.3% | −1,622−36.0% | Reduced | History |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 3,867 | $1.12M | 0.3% | +19+0.5% | Added | – |
| CSCOCisco Systems, Inc. | Stock | 18,761 | $1.11M | 0.3% | −517−2.7% | Reduced | History |
| ORCLOracle Corp | Stock | 6,516 | $1.09M | 0.2% | −111−1.7% | Reduced | History |
| Pacer US Small Cap Cash Cows ETF69374H857 | ETF | 23,924 | $1.05M | 0.2% | +8,709+57.2% | Added | – |
| iShares Russell 2000 ETF464287655 | ETF | 4,667 | $1.03M | 0.2% | +76+1.7% | Added | – |
| BACBank of America Corp | Stock | 23,204 | $1.02M | 0.2% | −730−3.1% | Reduced | History |
| Pacer US Cash Cows 100 ETF69374H881 | ETF | 18,010 | $1.02M | 0.2% | +16,877+1,489.6% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J635 | INVSCO BLSH 26 | 43,473 | $1.01M | 0.2% | +12,250+39.2% | Added | – |
| CATCaterpillar Inc | Stock | 2,738 | $993.2K | 0.2% | −16−0.6% | Reduced | History |
| iShares Tr46435G102 | CONV BD ETF | 11,639 | $989.0K | 0.2% | −10,464−47.3% | Reduced | – |
| IDCCInterDigital, Inc. | COM | 5,074 | $982.9K | 0.2% | −1,326−20.7% | Reduced | History |
| SPYSPDR S&P 500 ETF Trust | ETF | 1,661 | $973.4K | 0.2% | +141+9.3% | Added | History |
| State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853 | ETF | 21,648 | $972.4K | 0.2% | +948+4.6% | Added | – |
| iShares Core S&P Small Cap ETF464287804 | ETF | 8,404 | $968.3K | 0.2% | +195+2.4% | Added | – |
| TJXTJX Companies Inc | Stock | 8,010 | $967.7K | 0.2% | 00.0% | Unchanged | History |
| Vanguard High Dividend Yield Index ETF921946406 | ETF | 7,324 | $934.5K | 0.2% | 00.0% | Unchanged | – |
| iShares S&P Small-Cap 600 Growth ETF464287887 | ETF | 6,881 | $931.5K | 0.2% | 00.0% | Unchanged | – |
| Fidelity Covington Trust31609A305 | ENHANCED LARGE | 26,144 | $924.5K | 0.2% | 00.0% | Unchanged | – |
| BABoeing Co | Stock | 5,153 | $912.1K | 0.2% | −2,848−35.6% | Reduced | History |
| Invesco QQQ Trust Series I46090E103 | ETF | 1,769 | $904.4K | 0.2% | +158+9.8% | Added | – |
| ACNAccenture plc | Stock | 2,570 | $904.1K | 0.2% | 00.0% | Unchanged | History |
| Invesco Exch TRD SLF Idx FD46138J643 | INVSCO BLSH 28 | 44,175 | $889.2K | 0.2% | +16,435+59.2% | Added | – |
| Invesco Exch TRD SLF Idx FD46139W791 | BULLE MUN ETF | 34,500 | $888.5K | 0.2% | +11,550+50.3% | Added | – |
| Invesco Exch TRD SLF Idx FD46139W833 | BULLETSHS 32 MUN | 34,608 | $868.3K | 0.2% | 00.0% | Unchanged | – |
| MDLZMondelez International, Inc. | Stock | 14,529 | $867.8K | 0.2% | −197−1.3% | Reduced | History |
| FULTFulton Financial Corp | COM | 44,833 | $864.4K | 0.2% | 00.0% | Unchanged | History |
| LMTLockheed Martin Corp | Stock | 1,771 | $860.6K | 0.2% | −35−1.9% | Reduced | History |
| CRMSalesforce, Inc. | Stock | 2,572 | $859.9K | 0.2% | +15+0.6% | Added | History |
Sold out since Q3 2024 (30)
Positions held at the end of Q3 2024 that are gone from this filing.
| Security | Class | Shares in Q3 2024 | Value in Q3 2024 | % of portfolio in Q3 2024 | History |
|---|---|---|---|---|---|
| Invesco Exch TRD SLF Idx FD46138J841 | BULSHS 2024 CB | 56,444 | $1.19M | 0.3% | – |
| Invesco Exch TRD SLF Idx FD46138J536 | BULSHS 2024 MUNI | 36,380 | $903.0K | 0.2% | – |
| Invesco Exch TRD SLF Idx FD46138J833 | BULSHS 2024 HY | 34,154 | $776.0K | 0.2% | – |
| BLKBlackRock, Inc. | COM | 556 | $527.9K | 0.1% | History |
| ANETArista Networks, Inc. | COM | 221 | $84.8K | <0.1% | History |
| BCEBce Inc | COM NEW | 1,725 | $60.0K | <0.1% | History |
| CVECenovus Energy Inc. | COM | 2,565 | $42.9K | <0.1% | History |
| LUMOLumos Pharma, Inc. | COM | 10,927 | $42.3K | <0.1% | History |
| LRCXLam Research Corp | COM | 46 | $37.5K | <0.1% | History |
| PIMCO Active Bond Exchange-Traded Fund72201R775 | ETF | 285 | $27.0K | <0.1% | – |
| Nushares ETF Tr67092P409 | NUVEEN ESG MIDCP | 583 | $26.1K | <0.1% | – |
| MGPIMGP Ingredients Inc | COM | 137 | $11.4K | <0.1% | History |
| SWNSouthwestern Energy Co | COM | 1,500 | $10.7K | <0.1% | History |
| Invesco Exch Traded FD Tr II46138G706 | SOLAR ETF | 135 | $5.82K | <0.1% | – |
| HUNHuntsman CORP | COM | 214 | $5.18K | <0.1% | History |
| BTEBaytex Energy Corp. | COM | 1,700 | $5.05K | <0.1% | History |
| APTVAptiv PLC | SHS | 67 | $4.83K | <0.1% | History |
| iShares Tr46436E874 | IBONDS 24 TRM TS | 168 | $4.03K | <0.1% | – |
| NSPInsperity, Inc. | COM | 36 | $3.17K | <0.1% | History |
| IPGPIpg Photonics Corp | COM | 41 | $3.05K | <0.1% | History |
| Vanguard S&P 500 Growth ETF921932505 | ETF | 8 | $2.76K | <0.1% | – |
| FIVEFive Below, Inc | COM | 29 | $2.56K | <0.1% | History |
| First Tr Exch Traded FD III33739E108 | PFD SECS INC ETF | 127 | $2.30K | <0.1% | – |
| MPMP Materials Corp. | COM CL A | 100 | $1.76K | <0.1% | History |
| SPDR Series Trust78468R721 | STATE STREET SPD | 25 | $1.17K | <0.1% | – |
| APLSApellis Pharmaceuticals, Inc. | COM | 38 | $1.10K | <0.1% | History |
| SNAPSnap Inc | Stock | 100 | $1.07K | <0.1% | History |
| MROMarathon Oil Corp | COM | 40 | $1.06K | <0.1% | History |
| RGNXREGENXBIO Inc. | COM | 50 | $524 | <0.1% | History |
| SVCService Properties Trust | COM SH BEN INT | 75 | $342 | <0.1% | History |