Key Financial Inc
- SEC CIK
- 0001801720
- Latest filing
- Jul 24, 2026
Holdings in Q3 2024
Holdings as of Sep 30, 2024, filed Oct 29, 2024. Long positions only; changes compare share counts with Q2 2024.
- Positions
- 1,351
- +12 vs. Q2 2024
- Portfolio value
- $452.5M
- +$35.3M (+8.5%) vs. Q2 2024
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| AAPLApple Inc. | Stock | 99,772 | $23.2M | 5.1% | −340.0% | Reduced | History |
| First Tr Exch Traded FD III33739P855 | INSTL PFD SECS | 968,389 | $18.5M | 4.1% | +74,532+8.3% | Added | – |
| WisdomTree Tr97717W844 | GLOB EX US QU FD | 427,371 | $16.8M | 3.7% | −9,742−2.2% | Reduced | – |
| WisdomTree Tr97717W794 | TRUE DEV INTL FD | 283,265 | $15.3M | 3.4% | +2,822+1.0% | Added | – |
| State Street SPDR S&P 600 Small Cap Value ETF78464A300 | ETF | 160,801 | $14.0M | 3.1% | +4,701+3.0% | Added | – |
| MSFTMicrosoft Corp | Stock | 29,568 | $12.7M | 2.8% | +96+0.3% | Added | History |
| iShares U.S. Treasury Bond ETF46429B267 | ETF | 521,422 | $12.2M | 2.7% | +39,147+8.1% | Added | – |
| First Tr Exchng Traded FD VI33740F755 | FT LADD BUFF ETF | 370,748 | $11.1M | 2.4% | +4,514+1.2% | Added | – |
| iShares Tr464288885 | EAFE GRWTH ETF | 85,132 | $9.16M | 2.0% | −3,319−3.8% | Reduced | – |
| SPDR Series Trust78464A201 | ST STR SP600GRWO | 86,053 | $8.01M | 1.8% | +4,541+5.6% | Added | – |
| WisdomTree Tr97717W307 | US LARGECAP DIVD | 99,441 | $7.81M | 1.7% | −53−0.1% | Reduced | – |
| State Street SPDR Portfolio S&P 500 Value ETF78464A508 | ETF | 143,207 | $7.57M | 1.7% | +1,672+1.2% | Added | – |
| State Street SPDR Portfolio S&P 500 Growth ETF78464A409 | ETF | 84,187 | $6.98M | 1.5% | −496−0.6% | Reduced | – |
| SPDR Series Trust78468R101 | ST SHO TREAS ETF | 235,830 | $6.94M | 1.5% | +14,680+6.6% | Added | – |
| SPDR Series Trust78464A672 | ST INTER ETF | 235,951 | $6.86M | 1.5% | +17,346+7.9% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J494 | BULSHS 2027 MUNI | 273,136 | $6.47M | 1.4% | +21,430+8.5% | Added | – |
| XOMExxonMobil Holdings Corp | COM | 50,652 | $5.94M | 1.3% | −35−0.1% | Reduced | History |
| WisdomTree Tr97717W604 | US SMALLCAP DIVD | 170,876 | $5.89M | 1.3% | +2,056+1.2% | Added | – |
| First Tr Exchange Traded FD33738R662 | INTL DEV STRNGTH | 156,166 | $5.85M | 1.3% | +25,069+19.1% | Added | – |
| J P Morgan Exchange Traded F46641Q324 | INTERNL GWT | 83,069 | $5.60M | 1.2% | +3,657+4.6% | Added | – |
| AMZNAmazon Com Inc | Stock | 26,591 | $4.95M | 1.1% | −145−0.5% | Reduced | History |
| JPMJPMorgan Chase & Co | Stock | 23,034 | $4.86M | 1.1% | +33+0.1% | Added | History |
| JNJJohnson & Johnson | Stock | 27,541 | $4.46M | 1.0% | +22+0.1% | Added | History |
| AVGOBroadcom Inc. | Stock | 24,685 | $4.26M | 0.9% | 00.0% | UnchangedConverted for a 10-for-1 split | History |
| SPDR Index Shs FDS78463X509 | ST PORT MARK ETF | 101,007 | $4.17M | 0.9% | −4,527−4.3% | Reduced | – |
| iShares Russell 1000 Growth ETF464287614 | ETF | 10,599 | $3.98M | 0.9% | −21−0.2% | Reduced | – |
| NVDANVIDIA Corp | Stock | 31,310 | $3.80M | 0.8% | +400+1.3% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J486 | BULSHS 2028 MUNI | 155,599 | $3.67M | 0.8% | +4,275+2.8% | Added | – |
| PGProcter & Gamble Co | Stock | 20,381 | $3.53M | 0.8% | −607−2.9% | Reduced | History |
| ABBVAbbVie Inc. | Stock | 15,300 | $3.02M | 0.7% | +31+0.2% | Added | History |
| ADPAutomatic Data Processing Inc | Stock | 10,736 | $2.97M | 0.7% | +50.0% | Added | History |
| MRKMerck & Co., Inc. | Stock | 25,677 | $2.92M | 0.6% | +147+0.6% | Added | History |
| iShares Tr464288877 | EAFE VALUE ETF | 50,029 | $2.88M | 0.6% | 00.0% | Unchanged | – |
| GOOGLAlphabet Inc. | Stock | 16,638 | $2.76M | 0.6% | +40+0.2% | Added | History |
| STBAS&T Bancorp Inc | COM | 60,828 | $2.55M | 0.6% | 00.0% | Unchanged | History |
| Invesco Exch TRD SLF Idx FD46138J445 | INVSC 30 MUNI BD | 114,675 | $2.54M | 0.6% | +4,450+4.0% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J411 | BULLETSHS 31 MUN | 118,889 | $2.53M | 0.6% | +4,525+4.0% | Added | – |
| WisdomTree Tr97717W703 | INTL EQUITY FD | 43,519 | $2.50M | 0.6% | +4,035+10.2% | Added | – |
| iShares S&P 500 Growth ETF464287309 | ETF | 26,018 | $2.49M | 0.6% | 00.0% | Unchanged | – |
| Invesco Exch TRD SLF Idx FD46138J478 | BULSHS 2029 MUNI | 106,682 | $2.48M | 0.5% | +4,100+4.0% | Added | – |
| MCDMcDonalds Corp | Stock | 8,029 | $2.44M | 0.5% | +9+0.1% | Added | History |
| iShares Core S&P 500 ETF464287200 | ETF | 3,974 | $2.29M | 0.5% | −18−0.5% | Reduced | – |
| UNHUnitedHealth Group Inc | Stock | 3,808 | $2.23M | 0.5% | +11+0.3% | Added | History |
| ABTAbbott Laboratories | Stock | 18,947 | $2.16M | 0.5% | +182+1.0% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J528 | BULSHS 2025 MUNI | 87,040 | $2.13M | 0.5% | +26,632+44.1% | Added | – |
| PFEPfizer Inc | Stock | 72,018 | $2.08M | 0.5% | −477−0.7% | Reduced | History |
| Invesco Exch TRD SLF Idx FD46138J510 | BULSHS 2026 MUNI | 84,287 | $2.00M | 0.4% | +32,424+62.5% | Added | – |
| BRK.BBerkshire Hathaway Inc | Stock | 4,345 | $2.00M | 0.4% | +18+0.4% | Added | History |
| DISWalt Disney Co | Stock | 19,286 | $1.86M | 0.4% | −4,793−19.9% | Reduced | History |
| iShares Tr46435G102 | CONV BD ETF | 22,103 | $1.85M | 0.4% | −90−0.4% | Reduced | – |
| HDHome Depot, Inc. | Stock | 4,507 | $1.83M | 0.4% | −27−0.6% | Reduced | History |
| Vanguard Morningstar Growth ETF922908736 | ETF | 4,535 | $1.74M | 0.4% | +6+0.1% | Added | – |
| SPDR Series Trust78464A821 | ST STR SP400GRW | 19,288 | $1.69M | 0.4% | −416−2.1% | Reduced | – |
| KOCoca Cola Co | Stock | 23,445 | $1.68M | 0.4% | +54+0.2% | Added | History |
| Vanguard Morningstar Value ETF922908744 | ETF | 9,621 | $1.68M | 0.4% | +225+2.4% | Added | – |
| PEPPepsiCo Inc | Stock | 9,591 | $1.63M | 0.4% | +8+0.1% | Added | History |
| FISVFiserv Inc | Stock | 8,834 | $1.59M | 0.4% | +22+0.2% | Added | History |
| iShares Russell 1000 Value ETF464287598 | ETF | 7,647 | $1.45M | 0.3% | −29−0.4% | Reduced | – |
| State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847 | ETF | 26,301 | $1.44M | 0.3% | +733+2.9% | Added | – |
| BRK.ABerkshire Hathaway Inc | CL A | 2 | $1.38M | 0.3% | 00.0% | Unchanged | History |
| State Street SPDR Bloomberg Convertible Securities ETF78464A359 | ETF | 17,500 | $1.34M | 0.3% | −137−0.8% | Reduced | – |
| Invesco Exch TRD SLF Idx FD46138J791 | BULSHS 2026 CB | 67,855 | $1.33M | 0.3% | +19,493+40.3% | Added | – |
| VZVerizon Communications Inc | Stock | 28,510 | $1.28M | 0.3% | −10.0% | Reduced | History |
| GOOGAlphabet Inc. | Stock | 7,460 | $1.25M | 0.3% | +80+1.1% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J825 | BULSHS 2025 CB | 60,378 | $1.25M | 0.3% | +6,325+11.7% | Added | – |
| MCOMoodys Corp | Stock | 2,566 | $1.22M | 0.3% | −166−6.1% | Reduced | History |
| BABoeing Co | Stock | 8,001 | $1.22M | 0.3% | +3,009+60.3% | Added | History |
| CVXChevron Corp | Stock | 8,218 | $1.21M | 0.3% | −331−3.9% | Reduced | History |
| iShares Tr464287622 | RUS 1000 ETF | 3,846 | $1.21M | 0.3% | 00.0% | Unchanged | – |
| Invesco Exch TRD SLF Idx FD46138J841 | BULSHS 2024 CB | 56,444 | $1.19M | 0.3% | +4,744+9.2% | Added | – |
| iShares Russell Mid-Cap Growth ETF464287481 | ETF | 9,985 | $1.17M | 0.3% | 00.0% | Unchanged | – |
| ORCLOracle Corp | Stock | 6,627 | $1.13M | 0.2% | +27+0.4% | Added | History |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 3,848 | $1.09M | 0.2% | −108−2.7% | Reduced | – |
| MDLZMondelez International, Inc. | Stock | 14,726 | $1.08M | 0.2% | +11+0.1% | Added | History |
| CATCaterpillar Inc | Stock | 2,754 | $1.08M | 0.2% | +12+0.4% | Added | History |
| Vanguard Information Technology ETF92204A702 | ETF | 1,817 | $1.07M | 0.2% | 00.0% | Unchanged | – |
| LMTLockheed Martin Corp | Stock | 1,806 | $1.06M | 0.2% | +28+1.6% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J817 | BULSHS 2025 HY | 45,209 | $1.05M | 0.2% | +7,585+20.2% | Added | – |
| iShares Tr464288687 | PFD AND INCM SEC | 31,231 | $1.04M | 0.2% | +90.0% | Added | – |
| CSCOCisco Systems, Inc. | Stock | 19,278 | $1.03M | 0.2% | −472−2.4% | Reduced | History |
| PLTRPalantir Technologies Inc. | Stock | 27,263 | $1.01M | 0.2% | +27+0.1% | Added | History |
| iShares Russell 2000 ETF464287655 | ETF | 4,591 | $1.01M | 0.2% | 00.0% | Unchanged | – |
| iShares Core S&P Small Cap ETF464287804 | ETF | 8,209 | $960.1K | 0.2% | 00.0% | Unchanged | – |
| iShares S&P Small-Cap 600 Growth ETF464287887 | ETF | 6,881 | $959.8K | 0.2% | 00.0% | Unchanged | – |
| TSLATesla, Inc. | Stock | 3,644 | $953.4K | 0.2% | +22+0.6% | Added | History |
| BACBank of America Corp | Stock | 23,934 | $949.7K | 0.2% | +99+0.4% | Added | History |
| State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853 | ETF | 20,700 | $942.1K | 0.2% | +510+2.5% | Added | – |
| TJXTJX Companies Inc | Stock | 8,010 | $941.5K | 0.2% | +8+0.1% | Added | History |
| Vanguard High Dividend Yield Index ETF921946406 | ETF | 7,324 | $938.9K | 0.2% | 00.0% | Unchanged | – |
| MPCMarathon Petroleum Corp | Stock | 5,738 | $934.8K | 0.2% | −20−0.3% | Reduced | History |
| SPDR Index Shs FDS78463X772 | ST S&P INTL ETF | 23,845 | $915.6K | 0.2% | −260−1.1% | Reduced | – |
| WTRGEssential Utilities, Inc. | COM | 23,597 | $910.1K | 0.2% | +40+0.2% | Added | History |
| ACNAccenture plc | Stock | 2,570 | $908.4K | 0.2% | +4+0.2% | Added | History |
| IDCCInterDigital, Inc. | COM | 6,400 | $906.4K | 0.2% | 00.0% | Unchanged | History |
| Invesco Exch TRD SLF Idx FD46138J536 | BULSHS 2024 MUNI | 36,380 | $903.0K | 0.2% | +3,115+9.4% | Added | – |
| NSCNorfolk Southern Corp | Stock | 3,602 | $895.1K | 0.2% | +21+0.6% | Added | History |
| Invesco Exch TRD SLF Idx FD46139W833 | BULLETSHS 32 MUN | 34,608 | $887.0K | 0.2% | +3,675+11.9% | Added | – |
| YUMYum Brands Inc | Stock | 6,327 | $883.9K | 0.2% | +2,567+68.3% | Added | History |
| SPYSPDR S&P 500 ETF Trust | ETF | 1,520 | $872.0K | 0.2% | −36−2.3% | Reduced | History |
| Fidelity Covington Trust31609A305 | ENHANCED LARGE | 26,144 | $867.5K | 0.2% | 00.0% | Unchanged | – |
Sold out since Q2 2024 (17)
Positions held at the end of Q2 2024 that are gone from this filing.
| Security | Class | Shares in Q2 2024 | Value in Q2 2024 | % of portfolio in Q2 2024 | History |
|---|---|---|---|---|---|
| New York Life Invts Active E45409F843 | MACK MU INSD ETF | 1,846 | $44.3K | <0.1% | – |
| LWLamb Weston Holdings, Inc. | Stock | 471 | $39.6K | <0.1% | History |
| NNNNNN REIT, Inc. | REIT | 800 | $34.1K | <0.1% | History |
| LPLALPL Financial Holdings Inc. | COM | 100 | $27.9K | <0.1% | History |
| TELTE Connectivity plc | REG SHS | 79 | $11.9K | <0.1% | History |
| Invesco Exch Traded FD Tr II46138E495 | PURBTA 0 5 YR | 461 | $11.5K | <0.1% | – |
| ADMAAdma Biologics, Inc. | COM | 750 | $8.38K | <0.1% | History |
| FERGFerguson Enterprises Inc. | SHS | 31 | $6.00K | <0.1% | History |
| WRKWestRock Co | COM | 117 | $5.88K | <0.1% | History |
| SIRISirius XM Holdings Inc. | COM | 2,016 | $5.71K | <0.1% | History |
| LDPCohen & Steers Ltd Duration Preferred & Income Fund, Inc. | COM | 246 | $4.89K | <0.1% | History |
| EQNREquinor ASA | SPONSORED ADR | 171 | $4.88K | <0.1% | History |
| EXPEExpedia Group, Inc. | Stock | 31 | $3.91K | <0.1% | History |
| ETRNMidstream Co LLC | COM | 88 | $1.14K | <0.1% | History |
| TCRTAlaunos Therapeutics, Inc. | Equity | 245 | $171 | <0.1% | History |
| LITBLightInTheBox Holding Co., Ltd. | SPONSORED ADR | 100 | $90 | <0.1% | History |
| VTAKCatheter Precision, Inc. | COM | 2 | $1 | <0.1% | History |