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Key Financial Inc

SEC CIK
0001801720
Latest filing
Jul 24, 2026

Holdings in Q2 2024

Holdings as of Jun 30, 2024, filed Jul 30, 2024. Long positions only; changes compare share counts with Q1 2024.

Institution overview
Positions
1,339
+31 vs. Q1 2024
Portfolio value
$417.2M
+$25.0M (+6.4%) vs. Q1 2024
Filed
Jul 30, 2024
SEC
Holdings of Key Financial Inc in Q2 2024
SecurityClassSharesValue% of portfolioShare changeActionHistory
AAPLApple Inc.Stock99,806$21.0M5.0%−3,328−3.2%ReducedHistory
WisdomTree Tr97717W844GLOB EX US QU FD437,113$17.1M4.1%+32,760+8.1%Added–
First Tr Exch Traded FD III33739P855INSTL PFD SECS893,857$16.4M3.9%+11,282+1.3%Added–
WisdomTree Tr97717W794TRUE DEV INTL FD280,443$14.2M3.4%+7,033+2.6%Added–
MSFTMicrosoft CorpStock29,472$13.2M3.2%+888+3.1%AddedHistory
State Street SPDR S&P 600 Small Cap Value ETF78464A300ETF156,100$12.2M2.9%+10,707+7.4%Added–
iShares U.S. Treasury Bond ETF46429B267ETF482,275$10.9M2.6%+44,087+10.1%Added–
First Tr Exchng Traded FD VI33740F755FT LADD BUFF ETF366,234$10.6M2.5%+57,066+18.5%Added–
iShares Tr464288885EAFE GRWTH ETF88,451$9.05M2.2%−3,690−4.0%Reduced–
WisdomTree Tr97717W307US LARGECAP DIVD99,494$7.24M1.7%+12,048+13.8%Added–
SPDR Series Trust78464A201ST STR SP600GRWO81,512$7.00M1.7%+8,518+11.7%Added–
State Street SPDR Portfolio S&P 500 Value ETF78464A508ETF141,535$6.90M1.7%−660.0%Reduced–
State Street SPDR Portfolio S&P 500 Growth ETF78464A409ETF84,683$6.79M1.6%−699−0.8%Reduced–
SPDR Series Trust78468R101ST SHO TREAS ETF221,150$6.38M1.5%+15,047+7.3%Added–
SPDR Series Trust78464A672ST INTER ETF218,605$6.13M1.5%+17,390+8.6%Added–
Invesco Exch TRD SLF Idx FD46138J494BULSHS 2027 MUNI251,706$5.91M1.4%+5,755+2.3%Added–
XOMExxonMobil Holdings CorpCOM50,687$5.84M1.4%−697−1.4%ReducedHistory
WisdomTree Tr97717W604US SMALLCAP DIVD168,820$5.26M1.3%+5,878+3.6%Added–
AMZNAmazon Com IncStock26,736$5.17M1.2%+211+0.8%AddedHistory
J P Morgan Exchange Traded F46641Q324INTERNL GWT79,412$5.09M1.2%+1,622+2.1%Added–
JPMJPMorgan Chase & CoStock23,001$4.65M1.1%+249+1.1%AddedHistory
First Tr Exchange Traded FD33738R662INTL DEV STRNGTH131,097$4.48M1.1%+12,864+10.9%Added–
JNJJohnson & JohnsonStock27,519$4.02M1.0%−90−0.3%ReducedHistory
SPDR Index Shs FDS78463X509ST PORT MARK ETF105,534$3.98M1.0%+17,261+19.6%Added–
AVGOBroadcom Inc.Stock2,464$3.96M0.9%−4−0.2%ReducedHistory
iShares Russell 1000 Growth ETF464287614ETF10,620$3.87M0.9%+430+4.2%Added–
NVDANVIDIA CorpStock30,910$3.82M0.9%+1,380+4.7%AddedConverted for a 10-for-1 splitHistory
Invesco Exch TRD SLF Idx FD46138J486BULSHS 2028 MUNI151,324$3.52M0.8%+4,618+3.1%Added–
PGProcter & Gamble CoStock20,988$3.46M0.8%+113+0.5%AddedHistory
MRKMerck & Co., Inc.Stock25,530$3.16M0.8%−607−2.3%ReducedHistory
GOOGLAlphabet Inc.Stock16,598$3.02M0.7%+1,312+8.6%AddedHistory
iShares Tr464288877EAFE VALUE ETF50,029$2.65M0.6%00.0%Unchanged–
ABBVAbbVie Inc.Stock15,269$2.62M0.6%+154+1.0%AddedHistory
ADPAutomatic Data Processing IncStock10,731$2.56M0.6%00.0%UnchangedHistory
iShares S&P 500 Growth ETF464287309ETF26,018$2.41M0.6%00.0%Unchanged–
Invesco Exch TRD SLF Idx FD46138J445INVSC 30 MUNI BD110,225$2.40M0.6%+24,925+29.2%Added–
Invesco Exch TRD SLF Idx FD46138J411BULLETSHS 31 MUN114,364$2.40M0.6%+25,975+29.4%Added–
DISWalt Disney CoStock24,079$2.39M0.6%−4,700−16.3%ReducedHistory
Invesco Exch TRD SLF Idx FD46138J478BULSHS 2029 MUNI102,582$2.35M0.6%+10,410+11.3%Added–
iShares Core S&P 500 ETF464287200ETF3,992$2.18M0.5%+655+19.6%Added–
WisdomTree Tr97717W703INTL EQUITY FD39,484$2.12M0.5%+2,671+7.3%Added–
MCDMcDonalds CorpStock8,020$2.04M0.5%+12+0.1%AddedHistory
STBAS&T Bancorp IncCOM60,828$2.03M0.5%00.0%UnchangedHistory
PFEPfizer IncStock72,495$2.03M0.5%−711−1.0%ReducedHistory
ABTAbbott LaboratoriesStock18,765$1.95M0.5%+30.0%AddedHistory
UNHUnitedHealth Group IncStock3,797$1.93M0.5%+146+4.0%AddedHistory
BRK.BBerkshire Hathaway IncStock4,327$1.76M0.4%+596+16.0%AddedHistory
iShares Tr46435G102CONV BD ETF22,193$1.75M0.4%−257−1.1%Reduced–
Vanguard Morningstar Growth ETF922908736ETF4,529$1.69M0.4%+240+5.6%Added–
SPDR Series Trust78464A821ST STR SP400GRW19,704$1.66M0.4%+1,018+5.4%Added–
PEPPepsiCo IncStock9,583$1.58M0.4%00.0%UnchangedHistory
HDHome Depot, Inc.Stock4,534$1.56M0.4%+353+8.4%AddedHistory
Vanguard Morningstar Value ETF922908744ETF9,396$1.51M0.4%+1,766+23.1%Added–
KOCoca Cola CoStock23,391$1.49M0.4%+747+3.3%AddedHistory
Invesco Exch TRD SLF Idx FD46138J528BULSHS 2025 MUNI60,408$1.47M0.4%+24,339+67.5%Added–
GOOGAlphabet Inc.Stock7,380$1.35M0.3%+400+5.7%AddedHistory
iShares Russell 1000 Value ETF464287598ETF7,676$1.34M0.3%00.0%Unchanged–
CVXChevron CorpStock8,549$1.34M0.3%+536+6.7%AddedHistory
FISVFiserv IncStock8,812$1.31M0.3%00.0%UnchangedHistory
State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847ETF25,568$1.31M0.3%+3,904+18.0%Added–
State Street SPDR Bloomberg Convertible Securities ETF78464A359ETF17,637$1.27M0.3%+485+2.8%Added–
BRK.ABerkshire Hathaway IncCL A2$1.22M0.3%00.0%UnchangedHistory
Invesco Exch TRD SLF Idx FD46138J510BULSHS 2026 MUNI51,863$1.22M0.3%+21,350+70.0%Added–
VZVerizon Communications IncStock28,511$1.18M0.3%+21+0.1%AddedHistory
MCOMoodys CorpStock2,732$1.15M0.3%−80−2.8%ReducedHistory
iShares Tr464287622RUS 1000 ETF3,846$1.14M0.3%00.0%Unchanged–
Invesco Exch TRD SLF Idx FD46138J825BULSHS 2025 CB54,053$1.11M0.3%+14,785+37.7%Added–
iShares Russell Mid-Cap Growth ETF464287481ETF9,985$1.10M0.3%00.0%Unchanged–
Invesco Exch TRD SLF Idx FD46138J841BULSHS 2024 CB51,700$1.09M0.3%+9,678+23.0%Added–
Vanguard Morningstar Total Stock Market ETF922908769ETF3,956$1.06M0.3%−39−1.0%Reduced–
Vanguard Information Technology ETF92204A702ETF1,817$1.05M0.3%00.0%Unchanged–
MPCMarathon Petroleum CorpStock5,758$998.9K0.2%00.0%UnchangedHistory
iShares Tr464288687PFD AND INCM SEC31,222$985.0K0.2%−208−0.7%Reduced–
FULTFulton Financial CorpCOM57,363$974.0K0.2%00.0%UnchangedHistory
MDLZMondelez International, Inc.Stock14,715$963.0K0.2%+1,084+8.0%AddedHistory
BACBank of America CorpStock23,835$947.9K0.2%00.0%UnchangedHistory
CSCOCisco Systems, Inc.Stock19,750$938.3K0.2%+240+1.2%AddedHistory
ORCLOracle CorpStock6,600$931.9K0.2%+80+1.2%AddedHistory
iShares Russell 2000 ETF464287655ETF4,591$931.5K0.2%−46−1.0%Reduced–
Invesco Exch TRD SLF Idx FD46138J791BULSHS 2026 CB48,362$927.3K0.2%+12,626+35.3%Added–
CATCaterpillar IncStock2,742$913.4K0.2%00.0%UnchangedHistory
BABoeing CoStock4,992$908.6K0.2%−3,000−37.5%ReducedHistory
iShares S&P Small-Cap 600 Growth ETF464287887ETF6,881$883.7K0.2%−63−0.9%Reduced–
TJXTJX Companies IncStock8,002$881.0K0.2%00.0%UnchangedHistory
WTRGEssential Utilities, Inc.COM23,557$879.4K0.2%+65+0.3%AddedHistory
iShares Core S&P Small Cap ETF464287804ETF8,209$875.6K0.2%+1,330+19.3%Added–
Vanguard High Dividend Yield Index ETF921946406ETF7,324$868.6K0.2%−20−0.3%Reduced–
Invesco Exch TRD SLF Idx FD46138J817BULSHS 2025 HY37,624$862.0K0.2%+10,005+36.2%Added–
SPYSPDR S&P 500 ETF TrustETF1,556$846.7K0.2%00.0%UnchangedHistory
Fidelity Covington Trust31609A305ENHANCED LARGE26,144$843.4K0.2%00.0%Unchanged–
State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853ETF20,190$838.5K0.2%+2,319+13.0%Added–
LMTLockheed Martin CorpStock1,778$830.5K0.2%+100+6.0%AddedHistory
SPDR Index Shs FDS78463X772ST S&P INTL ETF24,105$829.9K0.2%00.0%Unchanged–
Invesco Exch TRD SLF Idx FD46138J536BULSHS 2024 MUNI33,265$825.6K0.2%00.0%Unchanged–
HSYHershey CoCOM4,362$801.9K0.2%+4+0.1%AddedHistory
LLYEli Lilly & CoStock870$787.7K0.2%+146+20.2%AddedHistory
Invesco QQQ Trust Series I46090E103ETF1,634$782.7K0.2%−79−4.6%Reduced–
Invesco Exch TRD SLF Idx FD46139W833BULLETSHS 32 MUN30,933$779.8K0.2%+19,873+179.7%Added–
ACNAccenture plcStock2,566$778.5K0.2%−865−25.2%ReducedHistory
NSCNorfolk Southern CorpStock3,581$768.8K0.2%+2+0.1%AddedHistory

Sold out since Q1 2024 (41)

Positions held at the end of Q1 2024 that are gone from this filing.

Positions of Key Financial Inc sold out since Q1 2024
SecurityClassShares in Q1 2024Value in Q1 2024% of portfolio in Q1 2024History
LHLabcorp Holdings Inc.COM NEW2,153$470.3K0.1%History
Invesco Exchange Traded FD T46137V506DIVID ACHIEVEV2,849$343.6K0.1%–
CZFSCitizens Financial Services IncCOM2,508$123.4K<0.1%History
First Tr Exchange-Traded FD33738D309SENIOR LN FD1,000$46.2K<0.1%–
EBFEnnis, Inc.COM2,148$44.1K<0.1%History
AELAmerican National Group Inc.COM521$29.3K<0.1%History
SWAVShockwave Medical, Inc.COM82$26.7K<0.1%History
Flagstar Bank, National Association649445103COM8,130$26.2K<0.1%–
MEIMethode Electronics IncCOM1,945$23.7K<0.1%History
First Tr Exchange-Traded FD33738D408FIRST TR TA HIYL400$16.5K<0.1%–
JPMorgan Chase & Co46625H365ALERIAN ML ETN444$12.7K<0.1%–
PAASPan American Silver CorpStock799$12.0K<0.1%History
BF.BBrown Forman CorpStock227$11.7K<0.1%History
PXDPioneer Natural Resources CoCOM43$11.3K<0.1%History
Ssga Active ETF Tr78467V202ST STR INCOM ETF350$10.9K<0.1%–
OIAInvesco Municipal Income Opportunities TrustCOM1,000$6.53K<0.1%History
LFCRLifecore Biomedical, Inc.COM1,120$5.95K<0.1%History
KNXKnight-Swift Transportation Holdings Inc.CL A96$5.28K<0.1%History
CGCarlyle Group Inc.COM112$5.26K<0.1%History
MAINMain Street Capital CORPCEF106$5.01K<0.1%History
EOTEaton Vance National Municipal Opportunities TrustCOM SHS275$4.56K<0.1%History
RWTRedwood Trust IncCOM646$4.12K<0.1%History
AWRAmerican States Water CoCOM56$4.04K<0.1%History
DAYDayforce, Inc.COM60$3.97K<0.1%History
AMSFAmerisafe IncCOM79$3.96K<0.1%History
LEGLeggett & Platt IncStock202$3.87K<0.1%History
CNMDCONMED CorpCOM44$3.52K<0.1%History
Global X FDS37954Y152GBL X HYDROGEN600$3.38K<0.1%–
CHTRCharter Communications, Inc.CL A11$3.20K<0.1%History
ATHMAutohome Inc.SP ADS RP CL A119$3.12K<0.1%History
NGNovagold Resources IncCOM NEW1,000$3.00K<0.1%History
BIPCBrookfield Infrastructure CorpCOM SB VTG SHS A68$2.45K<0.1%History
CARAvis Budget Group, Inc.COM20$2.45K<0.1%History
DBXDropbox, Inc.CL A100$2.43K<0.1%History
SLViShares Silver TrustETF100$2.27K<0.1%History
GLADGladstone Capital CorpCOM200$2.15K<0.1%History
AGENAgenus IncCOM NEW3,000$1.74K<0.1%History
iShares Tr464289875CORE 40 MODE ETF26$1.11K<0.1%–
iShares Inc464286145MSCI FRONTIER12$344<0.1%–
DHCDiversified Healthcare TrustCOM SH BEN INT80$197<0.1%History
NKLANikola CorpCOM100$104<0.1%History