Key Financial Inc
- SEC CIK
- 0001801720
- Latest filing
- Jul 24, 2026
Holdings in Q1 2024
Holdings as of Mar 31, 2024, filed May 13, 2024. Long positions only; changes compare share counts with Q4 2023.
- Positions
- 1,308
- −8 vs. Q4 2023
- Portfolio value
- $392.2M
- +$26.3M (+7.2%) vs. Q4 2023
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| AAPLApple Inc. | Stock | 103,134 | $17.7M | 4.5% | −1,627−1.6% | Reduced | History |
| First Tr Exch Traded FD III33739P855 | INSTL PFD SECS | 882,575 | $16.1M | 4.1% | +49,599+6.0% | Added | – |
| WisdomTree Tr97717W844 | GLOB EX US QU FD | 404,353 | $15.7M | 4.0% | +13,078+3.3% | Added | – |
| WisdomTree Tr97717W794 | TRUE DEV INTL FD | 273,410 | $14.1M | 3.6% | +2,900+1.1% | Added | – |
| State Street SPDR S&P 600 Small Cap Value ETF78464A300 | ETF | 145,393 | $12.1M | 3.1% | +7,188+5.2% | Added | – |
| MSFTMicrosoft Corp | Stock | 28,584 | $12.0M | 3.1% | −588−2.0% | Reduced | History |
| iShares U.S. Treasury Bond ETF46429B267 | ETF | 438,188 | $9.98M | 2.5% | +17,901+4.3% | Added | – |
| iShares Tr464288885 | EAFE GRWTH ETF | 92,141 | $9.56M | 2.4% | −1,010−1.1% | Reduced | – |
| First Tr Exchng Traded FD VI33740F755 | FT LADD BUFF ETF | 309,168 | $8.64M | 2.2% | +17,010+5.8% | Added | – |
| State Street SPDR Portfolio S&P 500 Value ETF78464A508 | ETF | 141,601 | $7.09M | 1.8% | +1,239+0.9% | Added | – |
| SPDR Series Trust78464A201 | ST STR SP600GRWO | 72,994 | $6.37M | 1.6% | +5,908+8.8% | Added | – |
| WisdomTree Tr97717W307 | US LARGECAP DIVD | 87,446 | $6.31M | 1.6% | +1,582+1.8% | Added | – |
| State Street SPDR Portfolio S&P 500 Growth ETF78464A409 | ETF | 85,382 | $6.25M | 1.6% | −267−0.3% | Reduced | – |
| XOMExxonMobil Holdings Corp | COM | 51,384 | $5.97M | 1.5% | −2,151−4.0% | Reduced | History |
| SPDR Series Trust78468R101 | ST SHO TREAS ETF | 206,103 | $5.96M | 1.5% | +19,500+10.4% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J494 | BULSHS 2027 MUNI | 245,951 | $5.82M | 1.5% | +44,240+21.9% | Added | – |
| SPDR Series Trust78464A672 | ST INTER ETF | 201,215 | $5.67M | 1.4% | +18,566+10.2% | Added | – |
| WisdomTree Tr97717W604 | US SMALLCAP DIVD | 162,942 | $5.32M | 1.4% | +2,696+1.7% | Added | – |
| J P Morgan Exchange Traded F46641Q324 | INTERNL GWT | 77,790 | $4.90M | 1.2% | +907+1.2% | Added | – |
| AMZNAmazon Com Inc | Stock | 26,525 | $4.78M | 1.2% | −2,706−9.3% | Reduced | History |
| JPMJPMorgan Chase & Co | Stock | 22,752 | $4.56M | 1.2% | +12+0.1% | Added | History |
| JNJJohnson & Johnson | Stock | 27,609 | $4.37M | 1.1% | −476−1.7% | Reduced | History |
| First Tr Exchange Traded FD33738R662 | INTL DEV STRNGTH | 118,233 | $4.14M | 1.1% | +7,914+7.2% | Added | – |
| DISWalt Disney Co | Stock | 28,779 | $3.52M | 0.9% | −4,699−14.0% | Reduced | History |
| MRKMerck & Co., Inc. | Stock | 26,137 | $3.45M | 0.9% | +276+1.1% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J486 | BULSHS 2028 MUNI | 146,706 | $3.44M | 0.9% | +85,850+141.1% | Added | – |
| iShares Russell 1000 Growth ETF464287614 | ETF | 10,190 | $3.43M | 0.9% | −59−0.6% | Reduced | – |
| PGProcter & Gamble Co | Stock | 20,875 | $3.39M | 0.9% | −156−0.7% | Reduced | History |
| AVGOBroadcom Inc. | Stock | 2,468 | $3.27M | 0.8% | 00.0% | Unchanged | History |
| SPDR Index Shs FDS78463X509 | ST PORT MARK ETF | 88,273 | $3.19M | 0.8% | +1,544+1.8% | Added | – |
| ABBVAbbVie Inc. | Stock | 15,115 | $2.75M | 0.7% | +324+2.2% | Added | History |
| iShares Tr464288877 | EAFE VALUE ETF | 50,029 | $2.72M | 0.7% | −368−0.7% | Reduced | – |
| ADPAutomatic Data Processing Inc | Stock | 10,731 | $2.68M | 0.7% | 00.0% | Unchanged | History |
| NVDANVIDIA Corp | Stock | 2,953 | $2.67M | 0.7% | +399+15.6% | Added | History |
| GOOGLAlphabet Inc. | Stock | 15,286 | $2.31M | 0.6% | −1,945−11.3% | Reduced | History |
| MCDMcDonalds Corp | Stock | 8,008 | $2.26M | 0.6% | 00.0% | Unchanged | History |
| iShares S&P 500 Growth ETF464287309 | ETF | 26,018 | $2.20M | 0.6% | 00.0% | Unchanged | – |
| Invesco Exch TRD SLF Idx FD46138J478 | BULSHS 2029 MUNI | 92,172 | $2.14M | 0.5% | +11,433+14.2% | Added | – |
| ABTAbbott Laboratories | Stock | 18,762 | $2.13M | 0.5% | +3,695+24.5% | Added | History |
| PFEPfizer Inc | Stock | 73,206 | $2.03M | 0.5% | +114+0.2% | Added | History |
| WisdomTree Tr97717W703 | INTL EQUITY FD | 36,813 | $2.02M | 0.5% | +1,431+4.0% | Added | – |
| STBAS&T Bancorp Inc | COM | 60,828 | $1.95M | 0.5% | −1,516−2.4% | Reduced | History |
| Invesco Exch TRD SLF Idx FD46138J445 | INVSC 30 MUNI BD | 85,300 | $1.89M | 0.5% | +775+0.9% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J411 | BULLETSHS 31 MUN | 88,389 | $1.88M | 0.5% | 00.0% | Unchanged | – |
| UNHUnitedHealth Group Inc | Stock | 3,651 | $1.81M | 0.5% | 00.0% | Unchanged | History |
| iShares Tr46435G102 | CONV BD ETF | 22,450 | $1.79M | 0.5% | 00.0% | Unchanged | – |
| iShares Core S&P 500 ETF464287200 | ETF | 3,337 | $1.75M | 0.4% | −123−3.6% | Reduced | – |
| PEPPepsiCo Inc | Stock | 9,583 | $1.68M | 0.4% | −58−0.6% | Reduced | History |
| SPDR Series Trust78464A821 | ST STR SP400GRW | 18,686 | $1.63M | 0.4% | −201−1.1% | Reduced | – |
| HDHome Depot, Inc. | Stock | 4,181 | $1.60M | 0.4% | −1,239−22.9% | Reduced | History |
| BRK.BBerkshire Hathaway Inc | Stock | 3,731 | $1.57M | 0.4% | 00.0% | Unchanged | History |
| BABoeing Co | Stock | 7,992 | $1.54M | 0.4% | 00.0% | Unchanged | History |
| Vanguard Morningstar Growth ETF922908736 | ETF | 4,289 | $1.48M | 0.4% | 00.0% | Unchanged | – |
| FISVFiserv Inc | Stock | 8,812 | $1.41M | 0.4% | 00.0% | Unchanged | History |
| KOCoca Cola Co | Stock | 22,644 | $1.39M | 0.4% | −1,555−6.4% | Reduced | History |
| iShares Russell 1000 Value ETF464287598 | ETF | 7,676 | $1.37M | 0.4% | 00.0% | Unchanged | – |
| BRK.ABerkshire Hathaway Inc | CL A | 2 | $1.27M | 0.3% | 00.0% | Unchanged | History |
| CVXChevron Corp | Stock | 8,013 | $1.26M | 0.3% | +213+2.7% | Added | History |
| State Street SPDR Bloomberg Convertible Securities ETF78464A359 | ETF | 17,152 | $1.25M | 0.3% | −393−2.2% | Reduced | – |
| Vanguard Morningstar Value ETF922908744 | ETF | 7,630 | $1.24M | 0.3% | 00.0% | Unchanged | – |
| VZVerizon Communications Inc | Stock | 28,490 | $1.20M | 0.3% | +21+0.1% | Added | History |
| ACNAccenture plc | Stock | 3,431 | $1.19M | 0.3% | 00.0% | Unchanged | History |
| MPCMarathon Petroleum Corp | Stock | 5,758 | $1.16M | 0.3% | −274−4.5% | Reduced | History |
| State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847 | ETF | 21,664 | $1.16M | 0.3% | +2,686+14.2% | Added | – |
| iShares Russell Mid-Cap Growth ETF464287481 | ETF | 9,985 | $1.14M | 0.3% | 00.0% | Unchanged | – |
| iShares Tr464287622 | RUS 1000 ETF | 3,846 | $1.11M | 0.3% | 00.0% | Unchanged | – |
| MCOMoodys Corp | Stock | 2,812 | $1.11M | 0.3% | −172−5.8% | Reduced | History |
| GOOGAlphabet Inc. | Stock | 6,980 | $1.06M | 0.3% | 00.0% | Unchanged | History |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 3,995 | $1.04M | 0.3% | +42+1.1% | Added | – |
| iShares Tr464288687 | PFD AND INCM SEC | 31,430 | $1.01M | 0.3% | −1,144−3.5% | Reduced | – |
| CATCaterpillar Inc | Stock | 2,742 | $1.00M | 0.3% | 00.0% | Unchanged | History |
| iShares Russell 2000 ETF464287655 | ETF | 4,637 | $975.2K | 0.2% | 00.0% | Unchanged | – |
| CSCOCisco Systems, Inc. | Stock | 19,510 | $973.7K | 0.2% | −500−2.5% | Reduced | History |
| MDLZMondelez International, Inc. | Stock | 13,631 | $954.1K | 0.2% | +30.0% | Added | History |
| Vanguard Information Technology ETF92204A702 | ETF | 1,817 | $952.7K | 0.2% | +7+0.4% | Added | – |
| NSCNorfolk Southern Corp | Stock | 3,579 | $912.2K | 0.2% | 00.0% | Unchanged | History |
| FULTFulton Financial Corp | COM | 57,363 | $911.5K | 0.2% | 00.0% | Unchanged | History |
| iShares S&P Small-Cap 600 Growth ETF464287887 | ETF | 6,944 | $907.8K | 0.2% | −82−1.2% | Reduced | – |
| BACBank of America Corp | Stock | 23,835 | $903.8K | 0.2% | 00.0% | Unchanged | History |
| Vanguard High Dividend Yield Index ETF921946406 | ETF | 7,344 | $888.6K | 0.2% | 00.0% | Unchanged | – |
| Invesco Exch TRD SLF Idx FD46138J841 | BULSHS 2024 CB | 42,022 | $881.2K | 0.2% | +14,397+52.1% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J528 | BULSHS 2025 MUNI | 36,069 | $877.9K | 0.2% | −35,116−49.3% | Reduced | – |
| WTRGEssential Utilities, Inc. | COM | 23,492 | $870.4K | 0.2% | +41+0.2% | Added | History |
| YUMYum Brands Inc | Stock | 6,160 | $854.1K | 0.2% | 00.0% | Unchanged | History |
| HSYHershey Co | COM | 4,358 | $847.6K | 0.2% | 00.0% | Unchanged | History |
| SPDR Index Shs FDS78463X772 | ST S&P INTL ETF | 24,105 | $847.3K | 0.2% | −1,415−5.5% | Reduced | – |
| Invesco Exch TRD SLF Idx FD46138J536 | BULSHS 2024 MUNI | 33,265 | $824.3K | 0.2% | −37,600−53.1% | Reduced | – |
| ORCLOracle Corp | Stock | 6,520 | $819.0K | 0.2% | −396−5.7% | Reduced | History |
| SPYSPDR S&P 500 ETF Trust | ETF | 1,556 | $813.8K | 0.2% | −10−0.6% | Reduced | History |
| TJXTJX Companies Inc | Stock | 8,002 | $811.6K | 0.2% | −270−3.3% | Reduced | History |
| Invesco Exch TRD SLF Idx FD46138J825 | BULSHS 2025 CB | 39,268 | $802.2K | 0.2% | +13,992+55.4% | Added | – |
| Fidelity Covington Trust31609A305 | ENHANCED LARGE | 26,144 | $772.6K | 0.2% | 00.0% | Unchanged | – |
| State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853 | ETF | 17,871 | $769.2K | 0.2% | +5,021+39.1% | Added | – |
| CRMSalesforce, Inc. | Stock | 2,547 | $767.1K | 0.2% | 00.0% | Unchanged | History |
| LMTLockheed Martin Corp | Stock | 1,678 | $763.3K | 0.2% | 00.0% | Unchanged | History |
| Invesco QQQ Trust Series I46090E103 | ETF | 1,713 | $760.8K | 0.2% | −39−2.2% | Reduced | – |
| iShares Core S&P Small Cap ETF464287804 | ETF | 6,879 | $760.3K | 0.2% | −96−1.4% | Reduced | – |
| Vanguard Ftse Developed Markets ETF921943858 | ETF | 14,748 | $739.9K | 0.2% | +40.0% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J510 | BULSHS 2026 MUNI | 30,513 | $719.0K | 0.2% | −38,600−55.9% | Reduced | – |
| Dimensional ETF Trust25434V724 | US MKTWIDE VALUE | 17,351 | $709.7K | 0.2% | 00.0% | Unchanged | – |
Sold out since Q4 2023 (26)
Positions held at the end of Q4 2023 that are gone from this filing.
| Security | Class | Shares in Q4 2023 | Value in Q4 2023 | % of portfolio in Q4 2023 | History |
|---|---|---|---|---|---|
| FLSFlowserve Corp | COM | 1,200 | $49.5K | <0.1% | History |
| Fidelity MSCI Information Technology Index ETF316092808 | ETF | 265 | $38.1K | <0.1% | – |
| Vanguard World FD921910873 | MEGA CAP INDEX | 170 | $28.8K | <0.1% | – |
| BSACBanco Santander Chile | SP ADR REP COM | 1,298 | $25.3K | <0.1% | History |
| BBNBlackRock Taxable Municipal Bond Trust | SHS | 1,500 | $24.4K | <0.1% | History |
| SPDR Index Shs FDS78463X541 | ST STR NAT ETF | 430 | $24.4K | <0.1% | – |
| IMGNImmunoGen, Inc. | COM | 812 | $24.1K | <0.1% | History |
| ETF Managers Tr26924G201 | PRIME CYBR SCRTY | 317 | $19.1K | <0.1% | – |
| ProShares Tr74347B508 | DJ BRKFLD GLB | 275 | $12.5K | <0.1% | – |
| iShares Tr464287440 | 7-10 YR TRSY BD | 100 | $9.64K | <0.1% | – |
| Healthpeak Properties, Inc.71943U104 | COM | 678 | $9.02K | <0.1% | – |
| ETF Managers Tr26924G870 | BLUESTAR ISRAEL | 167 | $7.70K | <0.1% | – |
| AMRCAmeresco, Inc. | CL A | 160 | $5.07K | <0.1% | History |
| SPLKSplunk Inc | COM | 26 | $3.96K | <0.1% | History |
| First Tr Exchange-Traded FD33738R852 | NASDQ FOD BVRG | 142 | $3.44K | <0.1% | – |
| Hennessy FDS Tr42588P692 | STANCE ESG LARGE | 101 | $2.84K | <0.1% | – |
| ETF Managers Tr26924G508 | ETFMG ALTR HRVST | 620 | $2.00K | <0.1% | – |
| HCSGHealthcare Services Group Inc | COM | 122 | $1.26K | <0.1% | History |
| SRCSpirit Realty Capital, Inc. | COM NEW | 24 | $1.05K | <0.1% | History |
| PHGKoninklijke Philips NV | NY REGIS SHS NEW | 19 | $443 | <0.1% | History |
| DOCHealthpeak Properties, Inc. | COM | 17 | $343 | <0.1% | History |
| BKCCBlackRock Capital Investment Corp | COM | 69 | $267 | <0.1% | History |
| UNITUniti Group Inc. | COM | 25 | $144 | <0.1% | History |
| INOInovio Pharmaceuticals, Inc. | COM NEW | 175 | $89 | <0.1% | History |
| SFESSafeguard Scientifics Inc | COM NEW | 64 | $50 | <0.1% | History |
| TIOTingo Group, Inc. | COM | 100 | $0 | 0.0% | History |