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Livermore
Livermore
ZHEN

Key Financial Inc

SEC CIK
0001801720
Latest filing
Jul 24, 2026

Holdings in Q4 2023

Holdings as of Dec 31, 2023, filed Jan 31, 2024. Long positions only; changes compare share counts with Q3 2023.

Institution overview
Positions
1,316
−25 vs. Q3 2023
Portfolio value
$365.9M
+$69.3M (+23.4%) vs. Q3 2023
Filed
Jan 31, 2024
SEC
Holdings of Key Financial Inc in Q4 2023
SecurityClassSharesValue% of portfolioShare changeActionHistory
AAPLApple Inc.Stock104,761$20.2M5.5%−360.0%ReducedHistory
First Tr Exch Traded FD III33739P855INSTL PFD SECS832,976$14.9M4.1%+404,949+94.6%Added–
WisdomTree Tr97717W844GLOB EX US QU FD391,275$14.5M4.0%−1,114−0.3%Reduced–
WisdomTree Tr97717W794TRUE DEV INTL FD270,510$13.3M3.6%+8,022+3.1%Added–
State Street SPDR S&P 600 Small Cap Value ETF78464A300ETF138,205$11.5M3.1%+4,658+3.5%Added–
MSFTMicrosoft CorpStock29,172$11.0M3.0%+664+2.3%AddedHistory
iShares U.S. Treasury Bond ETF46429B267ETF420,287$9.68M2.6%+324,448+338.5%Added–
iShares Tr464288885EAFE GRWTH ETF93,151$9.02M2.5%−4,266−4.4%Reduced–
First Tr Exchng Traded FD VI33740F755FT LADD BUFF ETF292,158$7.76M2.1%+21,560+8.0%Added–
State Street SPDR Portfolio S&P 500 Value ETF78464A508ETF140,362$6.55M1.8%+16,577+13.4%Added–
WisdomTree Tr97717W307US LARGECAP DIVD85,864$5.70M1.6%+5,904+7.4%Added–
SPDR Series Trust78464A201ST STR SP600GRWO67,086$5.61M1.5%+5,719+9.3%Added–
State Street SPDR Portfolio S&P 500 Growth ETF78464A409ETF85,649$5.57M1.5%+844+1.0%Added–
SPDR Series Trust78468R101ST SHO TREAS ETF186,603$5.42M1.5%+185,675+20,008.1%Added–
XOMExxonMobil Holdings CorpCOM53,535$5.35M1.5%−46−0.1%ReducedHistory
SPDR Series Trust78464A672ST INTER ETF182,649$5.22M1.4%+182,649New–
WisdomTree Tr97717W604US SMALLCAP DIVD160,246$5.16M1.4%+13,349+9.1%Added–
Invesco Exch TRD SLF Idx FD46138J494BULSHS 2027 MUNI201,711$4.82M1.3%+160,075+384.5%Added–
J P Morgan Exchange Traded F46641Q324INTERNL GWT76,883$4.49M1.2%+10,550+15.9%Added–
AMZNAmazon Com IncStock29,231$4.44M1.2%−604−2.0%ReducedHistory
JNJJohnson & JohnsonStock28,085$4.40M1.2%−82−0.3%ReducedHistory
JPMJPMorgan Chase & CoStock22,740$3.87M1.1%+3,740+19.7%AddedHistory
First Tr Exchange Traded FD33738R662INTL DEV STRNGTH110,319$3.72M1.0%+17,844+19.3%Added–
iShares Russell 1000 Growth ETF464287614ETF10,249$3.11M0.8%−21−0.2%Reduced–
PGProcter & Gamble CoStock21,031$3.08M0.8%−68−0.3%ReducedHistory
SPDR Index Shs FDS78463X509ST PORT MARK ETF86,729$3.07M0.8%+13,094+17.8%Added–
DISWalt Disney CoStock33,478$3.02M0.8%−4,707−12.3%ReducedHistory
MRKMerck & Co., Inc.Stock25,861$2.82M0.8%+516+2.0%AddedHistory
AVGOBroadcom Inc.Stock2,468$2.75M0.8%00.0%UnchangedHistory
iShares Tr464288877EAFE VALUE ETF50,397$2.63M0.7%−2,396−4.5%Reduced–
ADPAutomatic Data Processing IncStock10,731$2.50M0.7%00.0%UnchangedHistory
GOOGLAlphabet Inc.Stock17,231$2.41M0.7%−240−1.4%ReducedHistory
MCDMcDonalds CorpStock8,008$2.37M0.6%00.0%UnchangedHistory
ABBVAbbVie Inc.Stock14,791$2.29M0.6%+15+0.1%AddedHistory
PFEPfizer IncStock73,092$2.10M0.6%−3,512−4.6%ReducedHistory
STBAS&T Bancorp IncCOM62,344$2.08M0.6%00.0%UnchangedHistory
BABoeing CoStock7,992$2.08M0.6%+3,000+60.1%AddedHistory
iShares S&P 500 Growth ETF464287309ETF26,018$1.95M0.5%−144−0.6%Reduced–
UNHUnitedHealth Group IncStock3,651$1.92M0.5%00.0%UnchangedHistory
Invesco Exch TRD SLF Idx FD46138J411BULLETSHS 31 MUN88,389$1.91M0.5%+13,689+18.3%Added–
Invesco Exch TRD SLF Idx FD46138J478BULSHS 2029 MUNI80,739$1.90M0.5%+12,210+17.8%Added–
Invesco Exch TRD SLF Idx FD46138J445INVSC 30 MUNI BD84,525$1.90M0.5%+12,825+17.9%Added–
HDHome Depot, Inc.Stock5,420$1.88M0.5%+297+5.8%AddedHistory
WisdomTree Tr97717W703INTL EQUITY FD35,382$1.86M0.5%+80+0.2%Added–
Invesco Exch TRD SLF Idx FD46138J536BULSHS 2024 MUNI70,865$1.77M0.5%+10,000+16.4%Added–
iShares Tr46435G102CONV BD ETF22,450$1.76M0.5%−353−1.5%Reduced–
Invesco Exch TRD SLF Idx FD46138J528BULSHS 2025 MUNI71,185$1.75M0.5%+10,200+16.7%Added–
ABTAbbott LaboratoriesStock15,067$1.66M0.5%+281+1.9%AddedHistory
iShares Core S&P 500 ETF464287200ETF3,460$1.65M0.5%00.0%Unchanged–
Invesco Exch TRD SLF Idx FD46138J510BULSHS 2026 MUNI69,113$1.64M0.4%+10,600+18.1%Added–
PEPPepsiCo IncStock9,641$1.64M0.4%00.0%UnchangedHistory
Invesco Exch TRD SLF Idx FD46138J486BULSHS 2028 MUNI60,856$1.45M0.4%+16,865+38.3%Added–
SPDR Series Trust78464A821ST STR SP400GRW18,887$1.43M0.4%−1,985−9.5%Reduced–
KOCoca Cola CoStock24,199$1.43M0.4%+15+0.1%AddedHistory
Vanguard Morningstar Growth ETF922908736ETF4,289$1.33M0.4%−132−3.0%Reduced–
BRK.BBerkshire Hathaway IncStock3,731$1.33M0.4%00.0%UnchangedHistory
iShares Russell 1000 Value ETF464287598ETF7,676$1.27M0.3%00.0%Unchanged–
State Street SPDR Bloomberg Convertible Securities ETF78464A359ETF17,545$1.27M0.3%+4,155+31.0%Added–
NVDANVIDIA CorpStock2,554$1.26M0.3%+572+28.9%AddedHistory
ACNAccenture plcStock3,431$1.20M0.3%+3,119+999.7%AddedHistory
FISVFiserv IncStock8,812$1.17M0.3%00.0%UnchangedHistory
MCOMoodys CorpStock2,984$1.17M0.3%00.0%UnchangedHistory
CVXChevron CorpStock7,800$1.16M0.3%00.0%UnchangedHistory
Vanguard Morningstar Value ETF922908744ETF7,630$1.14M0.3%+197+2.7%Added–
BRK.ABerkshire Hathaway IncCL A2$1.09M0.3%00.0%UnchangedHistory
VZVerizon Communications IncStock28,469$1.07M0.3%−880−3.0%ReducedHistory
iShares Russell Mid-Cap Growth ETF464287481ETF9,985$1.04M0.3%00.0%Unchanged–
iShares Tr464288687PFD AND INCM SEC32,574$1.02M0.3%−2,193−6.3%Reduced–
CSCOCisco Systems, Inc.Stock20,010$1.01M0.3%+755+3.9%AddedHistory
iShares Tr464287622RUS 1000 ETF3,846$1.01M0.3%00.0%Unchanged–
MDLZMondelez International, Inc.Stock13,628$987.1K0.3%+30.0%AddedHistory
GOOGAlphabet Inc.Stock6,980$983.7K0.3%00.0%UnchangedHistory
FULTFulton Financial CorpCOM57,363$944.2K0.3%00.0%UnchangedHistory
Vanguard Morningstar Total Stock Market ETF922908769ETF3,953$937.7K0.3%00.0%Unchanged–
iShares Russell 2000 ETF464287655ETF4,637$930.7K0.3%00.0%Unchanged–
State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847ETF18,978$924.6K0.3%+4,388+30.1%Added–
SPDR Index Shs FDS78463X772ST S&P INTL ETF25,520$907.2K0.2%00.0%Unchanged–
TSLATesla, Inc.Stock3,650$907.0K0.2%+1,845+102.2%AddedHistory
MPCMarathon Petroleum CorpStock6,032$894.9K0.2%00.0%UnchangedHistory
iShares S&P Small-Cap 600 Growth ETF464287887ETF7,026$879.2K0.2%00.0%Unchanged–
Vanguard Information Technology ETF92204A702ETF1,810$876.0K0.2%00.0%Unchanged–
WTRGEssential Utilities, Inc.COM23,451$875.9K0.2%+156+0.7%AddedHistory
NSCNorfolk Southern CorpStock3,579$846.0K0.2%00.0%UnchangedHistory
Vanguard High Dividend Yield Index ETF921946406ETF7,344$819.8K0.2%00.0%Unchanged–
HSYHershey CoCOM4,358$812.5K0.2%00.0%UnchangedHistory
CATCaterpillar IncStock2,742$810.7K0.2%00.0%UnchangedHistory
YUMYum Brands IncStock6,160$804.9K0.2%+2,560+71.1%AddedHistory
BACBank of America CorpStock23,835$802.5K0.2%+7,325+44.4%AddedHistory
TJXTJX Companies IncStock8,272$776.0K0.2%00.0%UnchangedHistory
LMTLockheed Martin CorpStock1,678$760.5K0.2%00.0%UnchangedHistory
iShares Core S&P Small Cap ETF464287804ETF6,975$755.0K0.2%00.0%Unchanged–
SPYSPDR S&P 500 ETF TrustETF1,566$744.3K0.2%−73−4.5%ReducedHistory
ORCLOracle CorpStock6,916$729.2K0.2%+396+6.1%AddedHistory
Invesco QQQ Trust Series I46090E103ETF1,752$717.6K0.2%−142−7.5%Reduced–
Vanguard Real Estate ETF922908553ETF8,056$711.9K0.2%+352+4.6%Added–
Vanguard Ftse Developed Markets ETF921943858ETF14,744$706.2K0.2%00.0%Unchanged–
Fidelity Covington Trust31609A305ENHANCED LARGE26,144$685.8K0.2%+26,144New–
AZNAstraZeneca PLCSPONSORED ADR10,004$673.8K0.2%+200+2.0%AddedHistory
Vanguard Ftse Emerging Markets ETF922042858ETF16,325$671.0K0.2%00.0%Unchanged–
CRMSalesforce, Inc.Stock2,547$670.2K0.2%−20−0.8%ReducedHistory

Sold out since Q3 2023 (56)

Positions held at the end of Q3 2023 that are gone from this filing.

Positions of Key Financial Inc sold out since Q3 2023
SecurityClassShares in Q3 2023Value in Q3 2023% of portfolio in Q3 2023History
Invesco Exch TRD SLF Idx FD46138J544BULSHS 2023 MUNI18,280$457.7K0.2%–
Invesco Exch TRD SLF Idx FD46138J866BULSHS 2023 CB16,401$348.2K0.1%–
HZNPHorizon Therapeutics Public Ltd CoSHS1,195$138.3K<0.1%History
Invesco Exch TRD SLF Idx FD46138J858BULSHS 2023 HY4,423$104.0K<0.1%–
VMWVmware LLCCL A COM323$53.8K<0.1%History
FMCFMC CorpCOM NEW785$52.6K<0.1%History
iShares Tr464288158SHRT NAT MUN ETF494$50.8K<0.1%–
SPDR Series Trust78468R739ST NUVE TERM ETF1,046$48.4K<0.1%–
Siren Nexgen Economy ETF829658202ETF2,466$46.8K<0.1%–
First Tr Exchange-Traded FD33739Q408FIRST TR ENH NEW731$43.4K<0.1%–
PIMCO ETF Tr72201R30415+ YR US TIPS456$24.0K<0.1%–
BTTBlackRock Municipal 2030 Target Term TrustCOM SHS BEN IN1,166$22.6K<0.1%History
ATVIActivision Blizzard, Inc.COM224$21.0K<0.1%History
BMEZBlackRock Health Sciences Term TrustCOM SHS1,000$14.4K<0.1%History
First Tr Exchange-Traded FD33734X200DJ GLBL DIVID646$13.3K<0.1%–
Invesco High Income 2023 Tar46135X108COM1,475$10.0K<0.1%–
ZYNEZynerba Pharmaceuticals, Inc.COM7,500$9.56K<0.1%History
XIFRXPLR Infrastructure, LPCOM UNIT PART IN316$9.38K<0.1%History
TWNKHostess Brands, Inc.CL A275$9.16K<0.1%History
MCNXAI Madison Equity Premium Income FundCOM1,250$8.84K<0.1%History
FSLRFirst Solar, Inc.Stock50$8.08K<0.1%History
CGNXCognex CorpCOM160$6.79K<0.1%History
CRHCRH Public Ltd CoORD107$5.85K<0.1%History
NXGNNextgen Healthcare, Inc.COM224$5.32K<0.1%History
LKFNLakeland Financial CorpCOM107$5.08K<0.1%History
FCPTFour Corners Property Trust, Inc.COM217$4.82K<0.1%History
NVEENV5 Global, Inc.COM50$4.81K<0.1%History
MCRIMonarch Casino & Resort IncCOM76$4.72K<0.1%History
SHAKShake Shack Inc.CL A75$4.36K<0.1%History
ETVEaton Vance Tax-Managed Buy-Write Opportunities FundCOM333$3.99K<0.1%History
STAAStaar Surgical CoCOM PAR $0.0197$3.90K<0.1%History
CHKPCheck Point Software Technologies LtdORD29$3.87K<0.1%History
DGXQuest Diagnostics IncCOM30$3.66K<0.1%History
ETWEaton Vance Tax-Managed Global Buy-Write Opportunities FundCOM467$3.57K<0.1%History
NMRKNewmark Group, Inc.CL A500$3.21K<0.1%History
BBYBest Buy Co IncStock44$3.06K<0.1%History
BARGraniteShares Gold TrustSHS BEN INT165$3.02K<0.1%History
TDSTelephone & Data Systems IncCOM NEW125$2.29K<0.1%History
CPRICapri Holdings LtdSHS40$2.10K<0.1%History
COINCoinbase Global, Inc.COM CL A28$2.10K<0.1%History
ESEversource EnergyStock30$1.74K<0.1%History
SSTKShutterstock, Inc.COM38$1.45K<0.1%History
CXWCoreCivic, Inc.COM125$1.41K<0.1%History
GEOGeo Group IncCOM125$1.02K<0.1%History
CGCCanopy Growth CorpCOM983$764<0.1%History
TLRYTilray Brands, Inc.COM CL 2250$598<0.1%History
CRSPCRISPR Therapeutics AGNAMEN AKT12$545<0.1%History
NTLAIntellia Therapeutics, Inc.COM15$474<0.1%History
EBIXEbix IncCOM NEW48$474<0.1%History
ESTEEarthstone Energy IncCL A9$182<0.1%History
Pacer FDS Tr69374H766INDUSTRIAL RELET5$176<0.1%–
GRWGGrowGeneration Corp.COM57$166<0.1%History
EEni SpASPONSORED ADR4$128<0.1%History
LPLLG Display Co., Ltd.SPONS ADR REP20$98<0.1%History
SNCRSynchronoss Technologies IncCOM19$18<0.1%History
VNCEVince Holding Corp.COM NEW2$3<0.1%History