Key Financial Inc
- SEC CIK
- 0001801720
- Latest filing
- Jul 24, 2026
Holdings in Q3 2023
Holdings as of Sep 30, 2023, filed Nov 1, 2023. Long positions only; changes compare share counts with Q2 2023.
- Positions
- 1,341
- −41 vs. Q2 2023
- Portfolio value
- $296.6M
- −$5.22M (−1.7%) vs. Q2 2023
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| AAPLApple Inc. | Stock | 104,797 | $17.9M | 6.0% | −1,800−1.7% | Reduced | History |
| WisdomTree Tr97717W844 | GLOB EX US QU FD | 392,389 | $13.1M | 4.4% | −520−0.1% | Reduced | – |
| WisdomTree Tr97717W794 | TRUE DEV INTL FD | 262,488 | $12.0M | 4.0% | +5,496+2.1% | Added | – |
| State Street SPDR S&P 600 Small Cap Value ETF78464A300 | ETF | 133,547 | $9.66M | 3.3% | +4,039+3.1% | Added | – |
| MSFTMicrosoft Corp | Stock | 28,508 | $9.00M | 3.0% | −415−1.4% | Reduced | History |
| iShares Tr464288885 | EAFE GRWTH ETF | 97,417 | $8.41M | 2.8% | −2,230−2.2% | Reduced | – |
| First Tr Exch Traded FD III33739P855 | INSTL PFD SECS | 428,027 | $7.23M | 2.4% | +170,635+66.3% | Added | – |
| First Tr Exchng Traded FD VI33740F755 | FT LADD BUFF ETF | 270,598 | $6.63M | 2.2% | +8,387+3.2% | Added | – |
| XOMExxonMobil Holdings Corp | COM | 53,581 | $6.30M | 2.1% | +1,057+2.0% | Added | History |
| State Street SPDR Portfolio S&P 500 Value ETF78464A508 | ETF | 123,785 | $5.11M | 1.7% | +13,478+12.2% | Added | – |
| State Street SPDR Portfolio S&P 500 Growth ETF78464A409 | ETF | 84,805 | $5.03M | 1.7% | +9,526+12.7% | Added | – |
| WisdomTree Tr97717W307 | US LARGECAP DIVD | 79,960 | $4.92M | 1.7% | +6,206+8.4% | Added | – |
| SPDR Series Trust78464A201 | ST STR SP600GRWO | 61,367 | $4.50M | 1.5% | +6,561+12.0% | Added | – |
| JNJJohnson & Johnson | Stock | 28,167 | $4.39M | 1.5% | +20+0.1% | Added | History |
| WisdomTree Tr97717W604 | US SMALLCAP DIVD | 146,897 | $4.14M | 1.4% | +7,090+5.1% | Added | – |
| AMZNAmazon Com Inc | Stock | 29,835 | $3.79M | 1.3% | −345−1.1% | Reduced | History |
| J P Morgan Exchange Traded F46641Q324 | INTERNL GWT | 66,333 | $3.55M | 1.2% | +3,358+5.3% | Added | – |
| DISWalt Disney Co | Stock | 38,185 | $3.09M | 1.0% | −4,851−11.3% | Reduced | History |
| PGProcter & Gamble Co | Stock | 21,099 | $3.08M | 1.0% | −89−0.4% | Reduced | History |
| First Tr Exchange Traded FD33738R662 | INTL DEV STRNGTH | 92,475 | $2.78M | 0.9% | +7,282+8.5% | Added | – |
| JPMJPMorgan Chase & Co | Stock | 19,000 | $2.76M | 0.9% | +25+0.1% | Added | History |
| iShares Russell 1000 Growth ETF464287614 | ETF | 10,270 | $2.73M | 0.9% | +28+0.3% | Added | – |
| MRKMerck & Co., Inc. | Stock | 25,345 | $2.61M | 0.9% | −37−0.1% | Reduced | History |
| iShares Tr464288877 | EAFE VALUE ETF | 52,793 | $2.58M | 0.9% | 00.0% | Unchanged | – |
| ADPAutomatic Data Processing Inc | Stock | 10,731 | $2.58M | 0.9% | 00.0% | Unchanged | History |
| PFEPfizer Inc | Stock | 76,604 | $2.54M | 0.9% | −1,426−1.8% | Reduced | History |
| SPDR Index Shs FDS78463X509 | ST PORT MARK ETF | 73,635 | $2.47M | 0.8% | −473−0.6% | Reduced | – |
| GOOGLAlphabet Inc. | Stock | 17,471 | $2.29M | 0.8% | −177−1.0% | Reduced | History |
| ABBVAbbVie Inc. | Stock | 14,776 | $2.20M | 0.7% | +13+0.1% | Added | History |
| iShares U.S. Treasury Bond ETF46429B267 | ETF | 95,839 | $2.11M | 0.7% | +89,660+1,451.0% | Added | – |
| MCDMcDonalds Corp | Stock | 8,008 | $2.11M | 0.7% | +40.0% | Added | History |
| AVGOBroadcom Inc. | Stock | 2,468 | $2.05M | 0.7% | +3+0.1% | Added | History |
| UNHUnitedHealth Group Inc | Stock | 3,651 | $1.84M | 0.6% | +4+0.1% | Added | History |
| iShares S&P 500 Growth ETF464287309 | ETF | 26,162 | $1.79M | 0.6% | 00.0% | Unchanged | – |
| WisdomTree Tr97717W703 | INTL EQUITY FD | 35,302 | $1.71M | 0.6% | +1,395+4.1% | Added | – |
| iShares Tr46435G102 | CONV BD ETF | 22,803 | $1.69M | 0.6% | +470+2.1% | Added | – |
| STBAS&T Bancorp Inc | COM | 62,344 | $1.69M | 0.6% | 00.0% | Unchanged | History |
| PEPPepsiCo Inc | Stock | 9,641 | $1.63M | 0.6% | 00.0% | Unchanged | History |
| HDHome Depot, Inc. | Stock | 5,123 | $1.55M | 0.5% | −75−1.4% | Reduced | History |
| Invesco Exch TRD SLF Idx FD46138J478 | BULSHS 2029 MUNI | 68,529 | $1.52M | 0.5% | 00.0% | Unchanged | – |
| Invesco Exch TRD SLF Idx FD46138J536 | BULSHS 2024 MUNI | 60,865 | $1.50M | 0.5% | +10,950+21.9% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J445 | INVSC 30 MUNI BD | 71,700 | $1.50M | 0.5% | 00.0% | Unchanged | – |
| Invesco Exch TRD SLF Idx FD46138J411 | BULLETSHS 31 MUN | 74,700 | $1.49M | 0.5% | 00.0% | Unchanged | – |
| iShares Core S&P 500 ETF464287200 | ETF | 3,460 | $1.49M | 0.5% | +51+1.5% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J528 | BULSHS 2025 MUNI | 60,985 | $1.46M | 0.5% | +11,140+22.3% | Added | – |
| SPDR Series Trust78464A821 | ST STR SP400GRW | 20,872 | $1.44M | 0.5% | −307−1.4% | Reduced | – |
| ABTAbbott Laboratories | Stock | 14,786 | $1.43M | 0.5% | +20.0% | Added | History |
| KOCoca Cola Co | Stock | 24,184 | $1.35M | 0.5% | +70.0% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J510 | BULSHS 2026 MUNI | 58,513 | $1.35M | 0.5% | +11,550+24.6% | Added | – |
| CVXChevron Corp | Stock | 7,800 | $1.32M | 0.4% | 00.0% | Unchanged | History |
| BRK.BBerkshire Hathaway Inc | Stock | 3,731 | $1.31M | 0.4% | 00.0% | Unchanged | History |
| Vanguard Morningstar Growth ETF922908736 | ETF | 4,421 | $1.20M | 0.4% | 00.0% | Unchanged | – |
| iShares Russell 1000 Value ETF464287598 | ETF | 7,676 | $1.17M | 0.4% | 00.0% | Unchanged | – |
| BRK.ABerkshire Hathaway Inc | CL A | 2 | $1.06M | 0.4% | 00.0% | Unchanged | History |
| iShares Tr464288687 | PFD AND INCM SEC | 34,767 | $1.05M | 0.4% | +262+0.8% | Added | – |
| CSCOCisco Systems, Inc. | Stock | 19,255 | $1.04M | 0.3% | +168+0.9% | Added | History |
| Vanguard Morningstar Value ETF922908744 | ETF | 7,433 | $1.03M | 0.3% | +72+1.0% | Added | – |
| FISVFiserv Inc | Stock | 8,812 | $995.4K | 0.3% | 00.0% | Unchanged | History |
| Invesco Exch TRD SLF Idx FD46138J486 | BULSHS 2028 MUNI | 43,991 | $991.1K | 0.3% | +11,700+36.2% | Added | – |
| BABoeing Co | Stock | 4,992 | $956.9K | 0.3% | +15+0.3% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J494 | BULSHS 2027 MUNI | 41,636 | $952.9K | 0.3% | +12,210+41.5% | Added | – |
| VZVerizon Communications Inc | Stock | 29,349 | $951.2K | 0.3% | +23+0.1% | Added | History |
| MDLZMondelez International, Inc. | Stock | 13,625 | $945.6K | 0.3% | +20.0% | Added | History |
| MCOMoodys Corp | Stock | 2,984 | $943.5K | 0.3% | 00.0% | Unchanged | History |
| GOOGAlphabet Inc. | Stock | 6,980 | $920.3K | 0.3% | −600−7.9% | Reduced | History |
| MPCMarathon Petroleum Corp | Stock | 6,032 | $912.9K | 0.3% | 00.0% | Unchanged | History |
| iShares Russell Mid-Cap Growth ETF464287481 | ETF | 9,985 | $912.1K | 0.3% | 00.0% | Unchanged | – |
| State Street SPDR Bloomberg Convertible Securities ETF78464A359 | ETF | 13,390 | $907.8K | 0.3% | +95+0.7% | Added | – |
| iShares Tr464287622 | RUS 1000 ETF | 3,846 | $903.5K | 0.3% | +85+2.3% | Added | – |
| HSYHershey Co | COM | 4,358 | $871.9K | 0.3% | 00.0% | Unchanged | History |
| NVDANVIDIA Corp | Stock | 1,982 | $862.1K | 0.3% | +21+1.1% | Added | History |
| Vanguard Morningstar Total Stock Market ETF922908769 | ETF | 3,953 | $839.7K | 0.3% | +1,533+63.3% | Added | – |
| SPDR Index Shs FDS78463X772 | ST S&P INTL ETF | 25,520 | $839.6K | 0.3% | −225−0.9% | Reduced | – |
| iShares Russell 2000 ETF464287655 | ETF | 4,637 | $819.5K | 0.3% | +166+3.7% | Added | – |
| WTRGEssential Utilities, Inc. | COM | 23,295 | $799.7K | 0.3% | +20.0% | Added | History |
| iShares S&P Small-Cap 600 Growth ETF464287887 | ETF | 7,026 | $770.6K | 0.3% | −95−1.3% | Reduced | – |
| Vanguard High Dividend Yield Index ETF921946406 | ETF | 7,344 | $758.8K | 0.3% | 00.0% | Unchanged | – |
| Vanguard Information Technology ETF92204A702 | ETF | 1,810 | $751.0K | 0.3% | +34+1.9% | Added | – |
| CATCaterpillar Inc | Stock | 2,742 | $748.6K | 0.3% | 00.0% | Unchanged | History |
| TJXTJX Companies Inc | Stock | 8,272 | $735.2K | 0.2% | 00.0% | Unchanged | History |
| NSCNorfolk Southern Corp | Stock | 3,579 | $704.8K | 0.2% | 00.0% | Unchanged | History |
| SPYSPDR S&P 500 ETF Trust | ETF | 1,639 | $700.5K | 0.2% | +8+0.5% | Added | History |
| FULTFulton Financial Corp | COM | 57,363 | $694.7K | 0.2% | +50,530+739.5% | Added | History |
| ORCLOracle Corp | Stock | 6,520 | $690.6K | 0.2% | 00.0% | Unchanged | History |
| LMTLockheed Martin Corp | Stock | 1,678 | $686.2K | 0.2% | 00.0% | Unchanged | History |
| Invesco QQQ Trust Series I46090E103 | ETF | 1,894 | $678.5K | 0.2% | −95−4.8% | Reduced | – |
| AZNAstraZeneca PLC | SPONSORED ADR | 9,804 | $663.9K | 0.2% | +8+0.1% | Added | History |
| iShares Core S&P Small Cap ETF464287804 | ETF | 6,975 | $657.9K | 0.2% | +72+1.0% | Added | – |
| Vanguard Ftse Developed Markets ETF921943858 | ETF | 14,744 | $644.6K | 0.2% | −305−2.0% | Reduced | – |
| Vanguard Ftse Emerging Markets ETF922042858 | ETF | 16,325 | $640.1K | 0.2% | +185+1.1% | Added | – |
| State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847 | ETF | 14,590 | $638.9K | 0.2% | +10,150+228.6% | Added | – |
| Vanguard Total Bond Market ETF921937835 | ETF | 8,676 | $605.4K | 0.2% | +20.0% | Added | – |
| GISGeneral Mills Inc | Stock | 9,372 | $599.7K | 0.2% | 00.0% | Unchanged | History |
| Invesco Exch Traded FD Tr II46138E743 | RAFI DVLPD MRKTS | 13,766 | $599.2K | 0.2% | 00.0% | Unchanged | – |
| Dimensional ETF Trust25434V724 | US MKTWIDE VALUE | 17,351 | $590.3K | 0.2% | 00.0% | Unchanged | – |
| Schwab US Dividend Equity ETF808524797 | ETF | 8,317 | $588.5K | 0.2% | −59−0.7% | Reduced | – |
| Vanguard Real Estate ETF922908553 | ETF | 7,704 | $582.9K | 0.2% | −13−0.2% | Reduced | – |
| iShares S&P Mid-Cap 400 Growth ETF464287606 | ETF | 7,728 | $558.3K | 0.2% | −793−9.3% | Reduced | – |
| iShares Core S&P Mid-Cap ETF464287507 | ETF | 2,201 | $548.9K | 0.2% | +43+2.0% | Added | – |
| SPDR Series Trust78464A607 | ST STR DOW REIT | 6,500 | $539.1K | 0.2% | 00.0% | Unchanged | – |
Sold out since Q2 2023 (71)
Positions held at the end of Q2 2023 that are gone from this filing.
| Security | Class | Shares in Q2 2023 | Value in Q2 2023 | % of portfolio in Q2 2023 | History |
|---|---|---|---|---|---|
| CORCencora, Inc. | Stock | 803 | $154.5K | 0.1% | History |
| Advisorshares Tr00768Y545 | VICE E T F | 815 | $23.5K | <0.1% | – |
| WWEWorld Wrestling Entertainment, LLC | CL A | 206 | $22.3K | <0.1% | History |
| VanEck ETF Trust92189F429 | PREFERRED SECURT | 1,000 | $17.7K | <0.1% | – |
| ARK ETF Tr00214Q203 | AUTNMUS TECHNLGY | 239 | $13.5K | <0.1% | – |
| Vanguard Index FDS922908652 | EXTEND MKT ETF | 69 | $10.3K | <0.1% | – |
| TRTNTriton International Ltd | CL A | 90 | $7.49K | <0.1% | History |
| JKHYJack Henry & Associates Inc | Stock | 34 | $5.69K | <0.1% | History |
| JDJD.com, Inc. | SPON ADS CL A | 160 | $5.46K | <0.1% | History |
| SLABSilicon Laboratories Inc. | Stock | 34 | $5.36K | <0.1% | History |
| ARNCArconic Corp | COM | 163 | $4.82K | <0.1% | History |
| FRFirst Industrial Realty Trust Inc | COM | 91 | $4.79K | <0.1% | History |
| iShares Tr464288372 | GLB INFRASTR ETF | 97 | $4.55K | <0.1% | – |
| EPREpr Properties | COM SH BEN INT | 94 | $4.40K | <0.1% | History |
| LSILife Storage, Inc. | COM | 33 | $4.39K | <0.1% | History |
| IQVIQVIA Holdings Inc. | Stock | 19 | $4.27K | <0.1% | History |
| WFWoori Financial Group Inc. | SPONSORED ADS | 152 | $4.10K | <0.1% | History |
| TLKPerusahaan Perseroan Persero PT Telekomunikasi Indonesia TBK | SPONSORED ADR | 153 | $4.08K | <0.1% | History |
| LAMRLamar Advertising Co | REIT | 41 | $4.07K | <0.1% | History |
| CHCOCity Holding Co | COM | 45 | $4.05K | <0.1% | History |
| AFGAmerican Financial Group Inc | COM | 34 | $4.04K | <0.1% | History |
| MIDDMIDDLEBY Corp | COM | 27 | $3.99K | <0.1% | History |
| CABOCable One, Inc. | COM | 6 | $3.94K | <0.1% | History |
| WAFDWafd Inc | Stock | 147 | $3.90K | <0.1% | History |
| ETREntergy Corp | COM | 40 | $3.90K | <0.1% | History |
| FLGTFulgent Genetics, Inc. | COM | 104 | $3.85K | <0.1% | History |
| CPKChesapeake Utilities Corp | COM | 32 | $3.81K | <0.1% | History |
| FCFFirst Commonwealth Financial Corp | COM | 301 | $3.81K | <0.1% | History |
| BANRBanner Corp | COM NEW | 87 | $3.80K | <0.1% | History |
| SBSISouthside Bancshares Inc | COM | 145 | $3.79K | <0.1% | History |
| PBProsperity Bancshares Inc | COM | 66 | $3.73K | <0.1% | History |
| AHRTAH Realty Trust, Inc. | COM | 319 | $3.73K | <0.1% | History |
| MKTXMarketaxess Holdings Inc | COM | 14 | $3.66K | <0.1% | History |
| COLBColumbia Banking System, Inc. | COM | 179 | $3.63K | <0.1% | History |
| NEMNEWMONT Corp | Stock | 84 | $3.58K | <0.1% | History |
| CEVACeva Inc | COM | 140 | $3.58K | <0.1% | History |
| FFBCFirst Financial Bancorp | COM | 174 | $3.56K | <0.1% | History |
| ADCAgree Realty Corp | COM | 54 | $3.53K | <0.1% | History |
| NICENICE Ltd. | SPONSORED ADR | 17 | $3.51K | <0.1% | History |
| SYNASYNAPTICS Inc | Stock | 41 | $3.50K | <0.1% | History |
| MAAMid America Apartment Communities Inc. | COM | 23 | $3.49K | <0.1% | History |
| EIGEmployers Holdings, Inc. | COM | 93 | $3.48K | <0.1% | History |
| HMNHorace Mann Educators Corp | COM | 116 | $3.44K | <0.1% | History |
| AYIAcuity Inc. (DE) | Stock | 21 | $3.42K | <0.1% | History |
| IONQIonQ, Inc. | COM | 250 | $3.38K | <0.1% | History |
| NSANational Storage Affiliates Trust | COM SHS BEN IN | 97 | $3.38K | <0.1% | History |
| ENPHEnphase Energy, Inc. | Stock | 20 | $3.35K | <0.1% | History |
| WBWEIBO Corp | SPONSORED ADR | 254 | $3.33K | <0.1% | History |
| RNSTRenasant Corp | COM | 125 | $3.27K | <0.1% | History |
| TRMKTrustmark Corp | COM | 153 | $3.23K | <0.1% | History |
| BZKanzhun Ltd | SPONSORED ADS | 214 | $3.22K | <0.1% | History |
| TSEMTower Semiconductor Ltd | SHS NEW | 81 | $3.00K | <0.1% | History |
| DBX ETF Tr233051879 | XTRACK HRVST CSI | 112 | $3.00K | <0.1% | – |
| BMOBank of Montreal | COM | 33 | $2.98K | <0.1% | History |
| IRDMIridium Communications Inc. | COM | 46 | $2.86K | <0.1% | History |
| FCTFirst Trust Senior Floating Rate Income Fund II | COM | 267 | $2.64K | <0.1% | History |
| SPPISpectrum Pharmaceuticals Inc | COM | 2,500 | $2.40K | <0.1% | History |
| VALEVale S.A. | SPONSORED ADS | 170 | $2.28K | <0.1% | History |
| PSNYPolestar Automotive Holding UK PLC | ADS A | 400 | $1.53K | <0.1% | History |
| SQMChemical & Mining Co of Chile Inc | SPON ADR SER B | 18 | $1.31K | <0.1% | History |
| ABUSArbutus Biopharma Corp | COM | 322 | $741 | <0.1% | History |
| BKIBlack Knight, Inc. | COM | 9 | $538 | <0.1% | History |
| TGBTrekor Metals Ltd | COM | 298 | $426 | <0.1% | History |
| CLOVClover Health Investments, Corp. | COM CL A | 343 | $308 | <0.1% | History |
| Liberty Media Corp Del531229607 | COM C SIRIUSXM | 8 | $262 | <0.1% | – |
| FWONKLiberty Media Corp | COM SER C FRMLA | 2 | $151 | <0.1% | History |
| Liberty Media Corp531229409 | COM A SIRIUSXM | 4 | $131 | <0.1% | – |
| FWONALiberty Media Corp | COM SER A FRMLA | 1 | $68 | <0.1% | History |
| WEWeWork Inc. | CL A | 200 | $51 | <0.1% | History |
| OCGNOcugen, Inc. | COM | 84 | $46 | <0.1% | History |
| LOGCContextLogic Holdings Inc. | CL A NEW | 1 | $7 | <0.1% | History |