Key Financial Inc
- SEC CIK
- 0001801720
- Latest filing
- Jul 24, 2026
Holdings in Q2 2023
Holdings as of Jun 30, 2023, filed Jul 28, 2023. Long positions only; changes compare share counts with Q1 2023.
- Positions
- 1,382
- +216 vs. Q1 2023
- Portfolio value
- $301.8M
- +$27.5M (+10.0%) vs. Q1 2023
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| AAPLApple Inc. | Stock | 106,597 | $20.7M | 6.9% | +680+0.6% | Added | History |
| WisdomTree Tr97717W844 | GLOB EX US QU FD | 392,909 | $14.1M | 4.7% | +12,702+3.3% | Added | – |
| WisdomTree Tr97717W794 | TRUE DEV INTL FD | 256,992 | $12.1M | 4.0% | +484+0.2% | Added | – |
| State Street SPDR S&P 600 Small Cap Value ETF78464A300 | ETF | 129,508 | $10.0M | 3.3% | +15,354+13.5% | Added | – |
| MSFTMicrosoft Corp | Stock | 28,923 | $9.85M | 3.3% | +661+2.3% | Added | History |
| iShares Tr464288885 | EAFE GRWTH ETF | 99,647 | $9.51M | 3.2% | −76−0.1% | Reduced | – |
| First Tr Exchng Traded FD VI33740F755 | FT LADD BUFF ETF | 262,211 | $6.57M | 2.2% | +31,374+13.6% | Added | – |
| XOMExxonMobil Holdings Corp | COM | 52,524 | $5.63M | 1.9% | −663−1.2% | Reduced | History |
| State Street SPDR Portfolio S&P 500 Value ETF78464A508 | ETF | 110,307 | $4.77M | 1.6% | −398−0.4% | Reduced | – |
| WisdomTree Tr97717W307 | US LARGECAP DIVD | 73,754 | $4.69M | 1.6% | −1,180−1.6% | Reduced | – |
| JNJJohnson & Johnson | Stock | 28,147 | $4.66M | 1.5% | +704+2.6% | Added | History |
| State Street SPDR Portfolio S&P 500 Growth ETF78464A409 | ETF | 75,279 | $4.59M | 1.5% | +116+0.2% | Added | – |
| First Tr Exch Traded FD III33739P855 | INSTL PFD SECS | 257,392 | $4.34M | 1.4% | +165,407+179.8% | Added | – |
| SPDR Series Trust78464A201 | ST STR SP600GRWO | 54,806 | $4.22M | 1.4% | +4,342+8.6% | Added | – |
| WisdomTree Tr97717W604 | US SMALLCAP DIVD | 139,807 | $4.03M | 1.3% | +366+0.3% | Added | – |
| AMZNAmazon Com Inc | Stock | 30,180 | $3.93M | 1.3% | −605−2.0% | Reduced | History |
| DISWalt Disney Co | Stock | 43,036 | $3.84M | 1.3% | −4,583−9.6% | Reduced | History |
| J P Morgan Exchange Traded F46641Q324 | INTERNL GWT | 62,975 | $3.72M | 1.2% | +1,550+2.5% | Added | – |
| PGProcter & Gamble Co | Stock | 21,188 | $3.22M | 1.1% | −407−1.9% | Reduced | History |
| MRKMerck & Co., Inc. | Stock | 25,382 | $2.93M | 1.0% | −86−0.3% | Reduced | History |
| PFEPfizer Inc | Stock | 78,030 | $2.86M | 0.9% | −469−0.6% | Reduced | History |
| iShares Russell 1000 Growth ETF464287614 | ETF | 10,242 | $2.82M | 0.9% | +21+0.2% | Added | – |
| First Tr Exchange Traded FD33738R662 | INTL DEV STRNGTH | 85,193 | $2.76M | 0.9% | +7,396+9.5% | Added | – |
| JPMJPMorgan Chase & Co | Stock | 18,975 | $2.76M | 0.9% | −19−0.1% | Reduced | History |
| iShares Tr464288877 | EAFE VALUE ETF | 52,793 | $2.58M | 0.9% | −121−0.2% | Reduced | – |
| SPDR Index Shs FDS78463X509 | ST PORT MARK ETF | 74,108 | $2.55M | 0.8% | +4,448+6.4% | Added | – |
| MCDMcDonalds Corp | Stock | 8,004 | $2.39M | 0.8% | +94+1.2% | Added | History |
| ADPAutomatic Data Processing Inc | Stock | 10,731 | $2.36M | 0.8% | +41+0.4% | Added | History |
| AVGOBroadcom Inc. | Stock | 2,465 | $2.14M | 0.7% | +38+1.6% | Added | History |
| GOOGLAlphabet Inc. | Stock | 17,648 | $2.11M | 0.7% | +2,288+14.9% | Added | History |
| ABBVAbbVie Inc. | Stock | 14,763 | $1.99M | 0.7% | +638+4.5% | Added | History |
| iShares S&P 500 Growth ETF464287309 | ETF | 26,162 | $1.84M | 0.6% | +8,720+50.0% | Added | – |
| PEPPepsiCo Inc | Stock | 9,641 | $1.79M | 0.6% | −87−0.9% | Reduced | History |
| UNHUnitedHealth Group Inc | Stock | 3,647 | $1.75M | 0.6% | +151+4.3% | Added | History |
| iShares Tr46435G102 | CONV BD ETF | 22,333 | $1.71M | 0.6% | −188−0.8% | Reduced | – |
| WisdomTree Tr97717W703 | INTL EQUITY FD | 33,907 | $1.70M | 0.6% | +333+1.0% | Added | – |
| STBAS&T Bancorp Inc | COM | 62,344 | $1.70M | 0.6% | −988−1.6% | Reduced | History |
| HDHome Depot, Inc. | Stock | 5,198 | $1.61M | 0.5% | +32+0.6% | Added | History |
| ABTAbbott Laboratories | Stock | 14,784 | $1.61M | 0.5% | +76+0.5% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J411 | BULLETSHS 31 MUN | 74,700 | $1.58M | 0.5% | +74,700 | New | – |
| Invesco Exch TRD SLF Idx FD46138J445 | INVSC 30 MUNI BD | 71,700 | $1.57M | 0.5% | +59,300+478.2% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J478 | BULSHS 2029 MUNI | 68,529 | $1.57M | 0.5% | +54,729+396.6% | Added | – |
| iShares Core S&P 500 ETF464287200 | ETF | 3,409 | $1.52M | 0.5% | −137−3.9% | Reduced | – |
| SPDR Series Trust78464A821 | ST STR SP400GRW | 21,179 | $1.52M | 0.5% | −927−4.2% | Reduced | – |
| KOCoca Cola Co | Stock | 24,177 | $1.46M | 0.5% | +538+2.3% | Added | History |
| BRK.BBerkshire Hathaway Inc | Stock | 3,731 | $1.27M | 0.4% | −671−15.2% | Reduced | History |
| Vanguard Morningstar Growth ETF922908736 | ETF | 4,421 | $1.25M | 0.4% | +27+0.6% | Added | – |
| Invesco Exch TRD SLF Idx FD46138J536 | BULSHS 2024 MUNI | 49,915 | $1.24M | 0.4% | 00.0% | Unchanged | – |
| CVXChevron Corp | Stock | 7,800 | $1.23M | 0.4% | +189+2.5% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J528 | BULSHS 2025 MUNI | 49,845 | $1.21M | 0.4% | +6,615+15.3% | Added | – |
| iShares Russell 1000 Value ETF464287598 | ETF | 7,676 | $1.21M | 0.4% | +14+0.2% | Added | – |
| FISVFiserv Inc | Stock | 8,812 | $1.11M | 0.4% | +75+0.9% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J510 | BULSHS 2026 MUNI | 46,963 | $1.10M | 0.4% | +17,630+60.1% | Added | – |
| VZVerizon Communications Inc | Stock | 29,326 | $1.09M | 0.4% | −3,007−9.3% | Reduced | History |
| HSYHershey Co | COM | 4,358 | $1.09M | 0.4% | 00.0% | Unchanged | History |
| iShares Tr464288687 | PFD AND INCM SEC | 34,505 | $1.07M | 0.4% | −77−0.2% | Reduced | – |
| BABoeing Co | Stock | 4,977 | $1.05M | 0.3% | −58−1.2% | Reduced | History |
| Vanguard Morningstar Value ETF922908744 | ETF | 7,361 | $1.05M | 0.3% | 00.0% | Unchanged | – |
| MCOMoodys Corp | Stock | 2,984 | $1.04M | 0.3% | +14+0.5% | Added | History |
| BRK.ABerkshire Hathaway Inc | CL A | 2 | $1.04M | 0.3% | 00.0% | Unchanged | History |
| CMCSAComcast Corp | Stock | 24,620 | $1.02M | 0.3% | +34+0.1% | Added | History |
| MDLZMondelez International, Inc. | Stock | 13,623 | $993.7K | 0.3% | +111+0.8% | Added | History |
| CSCOCisco Systems, Inc. | Stock | 19,087 | $987.5K | 0.3% | +388+2.1% | Added | History |
| iShares Russell Mid-Cap Growth ETF464287481 | ETF | 9,985 | $964.9K | 0.3% | +805+8.8% | Added | – |
| State Street SPDR Bloomberg Convertible Securities ETF78464A359 | ETF | 13,295 | $930.0K | 0.3% | +840+6.7% | Added | – |
| WTRGEssential Utilities, Inc. | COM | 23,293 | $929.6K | 0.3% | +429+1.9% | Added | History |
| GOOGAlphabet Inc. | Stock | 7,580 | $917.0K | 0.3% | +980+14.8% | Added | History |
| iShares Tr464287622 | RUS 1000 ETF | 3,761 | $916.7K | 0.3% | 00.0% | Unchanged | – |
| SPDR Index Shs FDS78463X772 | ST S&P INTL ETF | 25,745 | $885.4K | 0.3% | 00.0% | Unchanged | – |
| iShares Russell 2000 ETF464287655 | ETF | 4,471 | $837.3K | 0.3% | +627+16.3% | Added | – |
| NVDANVIDIA Corp | Stock | 1,961 | $829.5K | 0.3% | +249+14.5% | Added | History |
| iShares S&P Small-Cap 600 Growth ETF464287887 | ETF | 7,121 | $818.4K | 0.3% | +1,550+27.8% | Added | – |
| NSCNorfolk Southern Corp | Stock | 3,579 | $811.6K | 0.3% | +21+0.6% | Added | History |
| Vanguard Information Technology ETF92204A702 | ETF | 1,776 | $785.3K | 0.3% | +8+0.5% | Added | – |
| Vanguard High Dividend Yield Index ETF921946406 | ETF | 7,344 | $779.0K | 0.3% | 00.0% | Unchanged | – |
| ORCLOracle Corp | Stock | 6,520 | $776.5K | 0.3% | +142+2.2% | Added | History |
| LMTLockheed Martin Corp | Stock | 1,678 | $772.5K | 0.3% | +52+3.2% | Added | History |
| Invesco Exch TRD SLF Idx FD46138J486 | BULSHS 2028 MUNI | 32,291 | $754.6K | 0.3% | +11,905+58.4% | Added | – |
| Invesco QQQ Trust Series I46090E103 | ETF | 1,989 | $734.6K | 0.2% | −131−6.2% | Reduced | – |
| SPYSPDR S&P 500 ETF Trust | ETF | 1,631 | $723.2K | 0.2% | 00.0% | Unchanged | History |
| GISGeneral Mills Inc | Stock | 9,372 | $718.8K | 0.2% | +73+0.8% | Added | History |
| MPCMarathon Petroleum Corp | Stock | 6,032 | $703.3K | 0.2% | +80+1.3% | Added | History |
| TJXTJX Companies Inc | Stock | 8,272 | $701.4K | 0.2% | +152+1.9% | Added | History |
| AZNAstraZeneca PLC | SPONSORED ADR | 9,796 | $701.1K | 0.2% | +239+2.5% | Added | History |
| Vanguard Ftse Developed Markets ETF921943858 | ETF | 15,049 | $695.0K | 0.2% | −3,435−18.6% | Reduced | – |
| Invesco Exch TRD SLF Idx FD46138J494 | BULSHS 2027 MUNI | 29,426 | $694.5K | 0.2% | +6,450+28.1% | Added | – |
| iShares Core S&P Small Cap ETF464287804 | ETF | 6,903 | $687.9K | 0.2% | −26−0.4% | Reduced | – |
| CATCaterpillar Inc | Stock | 2,742 | $674.7K | 0.2% | +17+0.6% | Added | History |
| Vanguard Ftse Emerging Markets ETF922042858 | ETF | 16,140 | $656.6K | 0.2% | +4,467+38.3% | Added | – |
| Vanguard Real Estate ETF922908553 | ETF | 7,717 | $644.8K | 0.2% | −73−0.9% | Reduced | – |
| iShares S&P Mid-Cap 400 Growth ETF464287606 | ETF | 8,521 | $639.1K | 0.2% | +533+6.7% | Added | – |
| Vanguard Total Bond Market ETF921937835 | ETF | 8,674 | $630.5K | 0.2% | +156+1.8% | Added | – |
| Invesco Exch Traded FD Tr II46138E743 | RAFI DVLPD MRKTS | 13,766 | $618.9K | 0.2% | 00.0% | Unchanged | – |
| Schwab US Dividend Equity ETF808524797 | ETF | 8,376 | $608.3K | 0.2% | +168+2.0% | Added | – |
| Dimensional ETF Trust25434V724 | US MKTWIDE VALUE | 17,351 | $598.6K | 0.2% | 00.0% | Unchanged | – |
| SPDR Series Trust78464A607 | ST STR DOW REIT | 6,500 | $587.9K | 0.2% | 00.0% | Unchanged | – |
| RTXRTX Corp | Stock | 5,946 | $582.5K | 0.2% | +175+3.0% | Added | History |
| iShares Core S&P Mid-Cap ETF464287507 | ETF | 2,158 | $564.4K | 0.2% | −77−3.4% | Reduced | – |
| Vanguard Morningstar Small-Cap Growth ETF922908595 | ETF | 2,387 | $548.4K | 0.2% | 00.0% | Unchanged | – |
| DDominion Energy, Inc | Stock | 10,580 | $547.9K | 0.2% | 00.0% | Unchanged | History |
Sold out since Q1 2023 (17)
Positions held at the end of Q1 2023 that are gone from this filing.
| Security | Class | Shares in Q1 2023 | Value in Q1 2023 | % of portfolio in Q1 2023 | History |
|---|---|---|---|---|---|
| CPCanadian Pacific Kansas City Ltd | COM | 9,891 | $761.0K | 0.3% | History |
| SPDR Ser Tr78464A813 | S&P 600 SML CAP | 1,406 | $118.1K | <0.1% | – |
| Pacer Trendpilot US Large Cap ETF69374H105 | ETF | 991 | $37.7K | <0.1% | – |
| OVVOvintiv Inc. | COM | 1,026 | $37.0K | <0.1% | History |
| Yamana Gold Inc98462Y100 | COM | 5,000 | $29.3K | <0.1% | – |
| UGIUgi Corp | Stock | 634 | $22.0K | <0.1% | History |
| UTFCohen & Steers Infrastructure Fund Inc | COM | 782 | $19.1K | <0.1% | History |
| Invesco Actively Managed ETF46090A408 | GWT MLTI ASST | 1,068 | $17.8K | <0.1% | – |
| iShares Tr46435U663 | ESG AWARE MSCI | 221 | $7.51K | <0.1% | – |
| ABBNYABB Ltd | SPONSORED ADR | 96 | $3.29K | <0.1% | History |
| Invesco Exch Traded FD Tr II46138E628 | KBW BK ETF | 61 | $2.56K | <0.1% | – |
| Barclays Bank PLC06746P555 | ETN LKD 48 | 72 | $1.50K | <0.1% | – |
| SPDR Series Trust78464A656 | ST STR TIPS ETF | 37 | $987 | <0.1% | – |
| First Rep BK San Francisco C33616C100 | COM | 35 | $490 | <0.1% | – |
| Invesco Actively Managed ETF46090A200 | BLNCD MLTI AST | 31 | $461 | <0.1% | – |
| ZSTKZeroStack Corp. | COM | 1,500 | $441 | <0.1% | History |
| APRNBlue Apron Holdings, Inc. | CL A NEW | 18 | $12 | <0.1% | History |