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Livermore
Livermore
ZHEN

Key Financial Inc

SEC CIK
0001801720
Latest filing
Jul 24, 2026

Holdings in Q1 2023

Holdings as of Mar 31, 2023, filed May 2, 2023. Long positions only; changes compare share counts with Q4 2022.

Institution overview
Positions
1,166
−5 vs. Q4 2022
Portfolio value
$274.3M
+$62.7M (+29.6%) vs. Q4 2022
Filed
May 2, 2023
SEC
Holdings of Key Financial Inc in Q1 2023
SecurityClassSharesValue% of portfolioShare changeActionHistory
AAPLApple Inc.Stock105,917$17.5M6.4%+3,991+3.9%AddedHistory
WisdomTree Tr97717W844GLOB EX US QU FD380,207$13.5M4.9%+63,230+19.9%Added–
WisdomTree Tr97717W794TRUE DEV INTL FD256,508$12.0M4.4%+12,542+5.1%Added–
iShares Tr464288885EAFE GRWTH ETF99,723$9.34M3.4%−6,313−6.0%Reduced–
State Street SPDR S&P 600 Small Cap Value ETF78464A300ETF114,154$8.70M3.2%+19,663+20.8%Added–
MSFTMicrosoft CorpStock28,262$8.15M3.0%+1,913+7.3%AddedHistory
XOMExxonMobil Holdings CorpCOM53,187$5.83M2.1%−787−1.5%ReducedHistory
First Tr Exchng Traded FD VI33740F755FT LADD BUFF ETF230,837$5.42M2.0%+161,063+230.8%Added–
DISWalt Disney CoStock47,619$4.77M1.7%+176+0.4%AddedHistory
WisdomTree Tr97717W307US LARGECAP DIVD74,934$4.64M1.7%+1,686+2.3%Added–
State Street SPDR Portfolio S&P 500 Value ETF78464A508ETF110,705$4.51M1.6%+5,967+5.7%Added–
JNJJohnson & JohnsonStock27,443$4.25M1.6%−50−0.2%ReducedHistory
State Street SPDR Portfolio S&P 500 Growth ETF78464A409ETF75,163$4.16M1.5%+29,613+65.0%Added–
WisdomTree Tr97717W604US SMALLCAP DIVD139,441$3.98M1.5%+2,861+2.1%Added–
SPDR Series Trust78464A201ST STR SP600GRWO50,464$3.72M1.4%+7,920+18.6%Added–
J P Morgan Exchange Traded F46641Q324INTERNL GWT61,425$3.57M1.3%+37,073+152.2%Added–
PGProcter & Gamble CoStock21,595$3.21M1.2%+267+1.3%AddedHistory
PFEPfizer IncStock78,499$3.20M1.2%+2,369+3.1%AddedHistory
AMZNAmazon Com IncStock30,785$3.18M1.2%+246+0.8%AddedHistory
MRKMerck & Co., Inc.Stock25,468$2.71M1.0%+165+0.7%AddedHistory
iShares Tr464288877EAFE VALUE ETF52,914$2.57M0.9%−450−0.8%Reduced–
iShares Russell 1000 Growth ETF464287614ETF10,221$2.50M0.9%+2,578+33.7%Added–
JPMJPMorgan Chase & CoStock18,994$2.48M0.9%−470−2.4%ReducedHistory
First Tr Exchange Traded FD33738R662INTL DEV STRNGTH77,797$2.45M0.9%+55,192+244.2%Added–
ADPAutomatic Data Processing IncStock10,690$2.38M0.9%+1,000+10.3%AddedHistory
SPDR Index Shs FDS78463X509ST PORT MARK ETF69,660$2.38M0.9%+5,544+8.6%Added–
ABBVAbbVie Inc.Stock14,125$2.25M0.8%+2,194+18.4%AddedHistory
MCDMcDonalds CorpStock7,910$2.21M0.8%−181−2.2%ReducedHistory
STBAS&T Bancorp IncCOM63,332$1.99M0.7%00.0%UnchangedHistory
PEPPepsiCo IncStock9,728$1.77M0.6%00.0%UnchangedHistory
WisdomTree Tr97717W703INTL EQUITY FD33,574$1.67M0.6%+2,641+8.5%Added–
UNHUnitedHealth Group IncStock3,496$1.65M0.6%+200+6.1%AddedHistory
iShares Tr46435G102CONV BD ETF22,521$1.64M0.6%+1,024+4.8%Added–
GOOGLAlphabet Inc.Stock15,360$1.59M0.6%+5,420+54.5%AddedHistory
AVGOBroadcom Inc.Stock2,427$1.56M0.6%00.0%UnchangedHistory
First Tr Exch Traded FD III33739P855INSTL PFD SECS91,985$1.54M0.6%+91,985New–
HDHome Depot, Inc.Stock5,166$1.52M0.6%−4−0.1%ReducedHistory
SPDR Series Trust78464A821ST STR SP400GRW22,106$1.51M0.6%−9,513−30.1%Reduced–
ABTAbbott LaboratoriesStock14,708$1.49M0.5%+759+5.4%AddedHistory
KOCoca Cola CoStock23,639$1.47M0.5%−498−2.1%ReducedHistory
iShares Core S&P 500 ETF464287200ETF3,546$1.46M0.5%−214−5.7%Reduced–
BRK.BBerkshire Hathaway IncStock4,402$1.36M0.5%+656+17.5%AddedHistory
VZVerizon Communications IncStock32,333$1.26M0.5%+4,206+15.0%AddedHistory
Invesco Exch TRD SLF Idx FD46138J536BULSHS 2024 MUNI49,915$1.24M0.5%+39,000+357.3%Added–
CVXChevron CorpStock7,611$1.24M0.5%+234+3.2%AddedHistory
iShares Russell 1000 Value ETF464287598ETF7,662$1.17M0.4%+2,664+53.3%Added–
iShares S&P 500 Growth ETF464287309ETF17,442$1.11M0.4%+880+5.3%Added–
HSYHershey CoCOM4,358$1.11M0.4%00.0%UnchangedHistory
Vanguard Morningstar Growth ETF922908736ETF4,394$1.10M0.4%+2,205+100.7%Added–
iShares Tr464288687PFD AND INCM SEC34,582$1.08M0.4%−6,936−16.7%Reduced–
BABoeing CoStock5,035$1.07M0.4%+190+3.9%AddedHistory
Invesco Exch TRD SLF Idx FD46138J528BULSHS 2025 MUNI43,230$1.06M0.4%+32,900+318.5%Added–
Vanguard Morningstar Value ETF922908744ETF7,361$1.02M0.4%+3,483+89.8%Added–
WTRGEssential Utilities, Inc.COM22,864$998.0K0.4%−70−0.3%ReducedHistory
FISVFiserv IncStock8,737$987.5K0.4%−169−1.9%ReducedHistory
CSCOCisco Systems, Inc.Stock18,699$977.5K0.4%+4,645+33.1%AddedHistory
MDLZMondelez International, Inc.Stock13,512$942.1K0.3%+50.0%AddedHistory
CMCSAComcast CorpStock24,586$932.1K0.3%−2,402−8.9%ReducedHistory
BRK.ABerkshire Hathaway IncCL A2$931.2K0.3%00.0%UnchangedHistory
MCOMoodys CorpStock2,970$908.9K0.3%+1,000+50.8%AddedHistory
SPDR Index Shs FDS78463X772ST S&P INTL ETF25,745$882.5K0.3%+5,770+28.9%Added–
Invesco Exch TRD SLF Idx FD46138J866BULSHS 2023 CB40,801$860.1K0.3%+27,555+208.0%Added–
Vanguard Morningstar Total Stock Market ETF922908769ETF4,155$848.0K0.3%+1,883+82.9%Added–
iShares Tr464287622RUS 1000 ETF3,761$847.1K0.3%00.0%Unchanged–
iShares Russell Mid-Cap Growth ETF464287481ETF9,180$835.8K0.3%+914+11.1%Added–
State Street SPDR Bloomberg Convertible Securities ETF78464A359ETF12,455$835.4K0.3%+727+6.2%Added–
Vanguard Ftse Developed Markets ETF921943858ETF18,484$834.9K0.3%+14,633+380.0%Added–
MPCMarathon Petroleum CorpStock5,952$802.5K0.3%+40+0.7%AddedHistory
GISGeneral Mills IncStock9,299$794.7K0.3%−1,655−15.1%ReducedHistory
Vanguard High Dividend Yield Index ETF921946406ETF7,344$774.8K0.3%+1,631+28.5%Added–
LMTLockheed Martin CorpStock1,626$768.7K0.3%+697+75.0%AddedHistory
CPCanadian Pacific Kansas City LtdCOM9,891$761.0K0.3%00.0%UnchangedHistory
NSCNorfolk Southern CorpStock3,558$754.3K0.3%00.0%UnchangedHistory
Invesco Exch TRD SLF Idx FD46138J510BULSHS 2026 MUNI29,333$697.8K0.3%+23,000+363.2%Added–
GOOGAlphabet Inc.Stock6,600$686.4K0.3%−120−1.8%ReducedHistory
iShares Russell 2000 ETF464287655ETF3,844$685.8K0.2%+34+0.9%Added–
Vanguard Information Technology ETF92204A702ETF1,768$681.5K0.2%00.0%Unchanged–
Invesco QQQ Trust Series I46090E103ETF2,120$680.5K0.2%−10−0.5%Reduced–
iShares Core S&P Small Cap ETF464287804ETF6,929$670.0K0.2%+383+5.9%Added–
SPYSPDR S&P 500 ETF TrustETF1,631$667.8K0.2%+63+4.0%AddedHistory
AZNAstraZeneca PLCSPONSORED ADR9,557$663.4K0.2%+15+0.2%AddedHistory
Vanguard Real Estate ETF922908553ETF7,790$646.8K0.2%+586+8.1%Added–
TJXTJX Companies IncStock8,120$636.3K0.2%−604−6.9%ReducedHistory
Vanguard Total Bond Market ETF921937835ETF8,518$628.9K0.2%+1,607+23.3%Added–
CATCaterpillar IncStock2,725$623.6K0.2%00.0%UnchangedHistory
iShares S&P Small-Cap 600 Growth ETF464287887ETF5,571$612.5K0.2%+1,219+28.0%Added–
Invesco Exch Traded FD Tr II46138E743RAFI DVLPD MRKTS13,766$606.5K0.2%00.0%Unchanged–
Schwab US Dividend Equity ETF808524797ETF8,208$600.5K0.2%+259+3.3%Added–
ORCLOracle CorpStock6,378$592.6K0.2%00.0%UnchangedHistory
DDominion Energy, IncStock10,580$591.5K0.2%00.0%UnchangedHistory
Dimensional ETF Trust25434V724US MKTWIDE VALUE17,351$580.9K0.2%00.0%Unchanged–
SPDR Series Trust78464A607ST STR DOW REIT6,500$577.1K0.2%00.0%Unchanged–
TAT&T Inc.Stock29,743$572.6K0.2%+138+0.5%AddedHistory
iShares S&P Mid-Cap 400 Growth ETF464287606ETF7,988$571.2K0.2%+402+5.3%Added–
RTXRTX CorpStock5,771$565.2K0.2%−125−2.1%ReducedHistory
iShares Core S&P Mid-Cap ETF464287507ETF2,235$559.2K0.2%+206+10.2%Added–
iShares Core MSCI Emerging Markets ETF46434G103ETF11,369$554.7K0.2%+1,470+14.8%Added–
Invesco Exch TRD SLF Idx FD46138J494BULSHS 2027 MUNI22,976$548.4K0.2%+16,600+260.4%Added–
Vanguard Morningstar Small-Cap Growth ETF922908595ETF2,387$516.6K0.2%+126+5.6%Added–
Vanguard Morningstar Mid-Cap Value ETF922908512ETF3,806$510.3K0.2%+282+8.0%Added–

Sold out since Q4 2022 (64)

Positions held at the end of Q4 2022 that are gone from this filing.

Positions of Key Financial Inc sold out since Q4 2022
SecurityClassShares in Q4 2022Value in Q4 2022% of portfolio in Q4 2022History
VPVInvesco Pennsylvania Value Municipal Income TrustCOM32,685$315.5K0.1%History
MPABlackRock Muniyield Pennsylvania Quality FundCOM23,205$275.2K0.1%History
Vanguard Admiral FDS Inc921932844MIDCP 400 VAL1,163$161.4K0.1%–
Pacer Trendpilot Fund of Funds ETF69374H675ETF6,022$159.5K0.1%–
SNEXStoneX Group Inc.COM1,000$82.9K<0.1%History
First Tr Exchng Traded FD VI33740F805SMITH OPPORT FXD1,842$80.2K<0.1%–
LINLinde PLCSHS215$58.0K<0.1%History
SIVBSVB Financial GroupCOM159$53.4K<0.1%History
State Street SPDR NYSE Technology ETF78464A102ETF537$50.5K<0.1%–
FANGDiamondback Energy, Inc.Stock400$48.2K<0.1%History
MWAMueller Water Products, Inc.COM SER A4,425$45.4K<0.1%History
First Tr Exchange-Traded FD336920103US EQTY OPPT ETF473$38.3K<0.1%–
BLMNBloomin' Brands, Inc.COM1,552$28.4K<0.1%History
LYVLive Nation Entertainment, Inc.COM365$27.8K<0.1%History
KLICKulicke & Soffa Industries IncCOM524$20.2K<0.1%History
GENGen Digital Inc.Stock991$20.0K<0.1%History
First Trust Nasdaq-100 Technology Sector Index Fund337345102ETF178$18.7K<0.1%–
GNRCGenerac Holdings Inc.Stock98$17.5K<0.1%History
BCBrunswick CorpCOM223$14.6K<0.1%History
AXNXAxonics, Inc.COM175$12.3K<0.1%History
BANRBanner CorpCOM NEW181$10.7K<0.1%History
UCBUnited Community Banks IncCOM323$10.7K<0.1%History
IDAIdacorp IncCOM90$8.91K<0.1%History
VBTXVeritex Holdings, Inc.COM325$8.64K<0.1%History
SBCFSeacoast Banking Corp of FloridaCOM NEW275$8.31K<0.1%History
MLMMartin Marietta Materials IncCOM25$8.05K<0.1%History
KRGKite Realty Group TrustCOM NEW437$7.53K<0.1%History
SHOSunstone Hotel Investors, Inc.COM758$7.14K<0.1%History
SHOOSteven Madden, Ltd.COM251$6.69K<0.1%History
LHCGLHC Group, IncCOM39$6.38K<0.1%History
CASHPathward Financial, Inc.COM188$6.20K<0.1%History
VIAVViavi Solutions Inc.COM474$6.19K<0.1%History
OMCLOmnicell, Inc.COM69$6.00K<0.1%History
NMIHNMI Holdings, Inc.COM283$5.76K<0.1%History
DANDANA IncCOM502$5.74K<0.1%History
SHYFShyft Group, Inc.COM279$5.70K<0.1%History
Pacer Trendpilot International ETF69374H683ETF229$5.59K<0.1%–
IFNAberdeen India Fund, Inc.COM303$4.87K<0.1%History
WUWestern Union COStock331$4.47K<0.1%History
LCIDLucid Group, Inc.COM300$4.19K<0.1%History
Invesco Exchange Traded FD T46137V217S&P MDCP400 PR25$4.17K<0.1%–
KMFKayne Anderson NextGen Energy & Infrastructure, Inc.COM569$4.02K<0.1%History
GIIIG III Apparel Group LtdCOM266$3.98K<0.1%History
CCAPCrescent Capital BDC, Inc.COM250$3.75K<0.1%History
IRTIndependence Realty Trust, Inc.COM223$3.73K<0.1%History
HELEHelen of Troy LtdStock36$3.47K<0.1%History
TEVATeva Pharmaceutical Industries LtdSPONSORED ADS425$3.43K<0.1%History
ICEIntercontinental Exchange, Inc.Stock35$3.16K<0.1%History
Global X FDS37954Y483NASDAQ 100 COVER200$3.13K<0.1%–
ARESAres Management CorpCL A COM STK50$3.10K<0.1%History
UNITUniti Group Inc.COM428$2.98K<0.1%History
TERTeradyne, IncStock35$2.63K<0.1%History
iShares Tr464287192US TRSPRTION11$2.16K<0.1%–
China Southern Airlines Co L169409109SPON ADR CL H75$2.00K<0.1%–
CDNACareDx, Inc.COM116$1.97K<0.1%History
FDXFedEx CorpStock10$1.49K<0.1%History
PRTKParatek Pharmaceuticals, Inc.COM475$1.22K<0.1%History
HGVHilton Grand Vacations Inc.COM30$987<0.1%History
KPTIKaryopharm Therapeutics Inc.COM150$819<0.1%History
MGNXMacrogenics IncCOM100$346<0.1%History
COINCoinbase Global, Inc.COM CL A3$193<0.1%History
PBYIPuma Biotechnology, Inc.COM50$119<0.1%History
PMXPIMCO Municipal Income Fund IIICOM5$39<0.1%History
ALRAlerisLife Inc.COM NEW5$5<0.1%History