Key Financial Inc
- SEC CIK
- 0001801720
- Latest filing
- Jul 24, 2026
Holdings in Q4 2022
Holdings as of Dec 31, 2022, filed Jan 26, 2023. Long positions only; changes compare share counts with Q3 2022.
- Positions
- 1,171
- −12 vs. Q3 2022
- Portfolio value
- $211.7M
- −$994.0K (−0.5%) vs. Q3 2022
| Security | Class | Shares | Value | % of portfolio | Share change | Action | History |
|---|---|---|---|---|---|---|---|
| AAPLApple Inc. | Stock | 101,926 | $14.1M | 6.7% | 00.0% | Unchanged | History |
| WisdomTree Tr97717W794 | TRUE DEV INTL FD | 243,966 | $9.13M | 4.3% | 00.0% | Unchanged | – |
| WisdomTree Tr97717W844 | GLOB EX US QU FD | 316,977 | $8.71M | 4.1% | 00.0% | Unchanged | – |
| iShares Tr464288885 | EAFE GRWTH ETF | 106,036 | $7.69M | 3.6% | 00.0% | Unchanged | – |
| State Street SPDR S&P 600 Small Cap Value ETF78464A300 | ETF | 94,491 | $6.34M | 3.0% | 00.0% | Unchanged | – |
| MSFTMicrosoft Corp | Stock | 26,349 | $6.14M | 2.9% | 00.0% | Unchanged | History |
| XOMExxonMobil Holdings Corp | COM | 53,974 | $4.71M | 2.2% | 00.0% | Unchanged | History |
| JNJJohnson & Johnson | Stock | 27,493 | $4.49M | 2.1% | 00.0% | Unchanged | History |
| DISWalt Disney Co | Stock | 47,443 | $4.48M | 2.1% | 00.0% | Unchanged | History |
| WisdomTree Tr97717W307 | US LARGECAP DIVD | 73,248 | $4.05M | 1.9% | 00.0% | Unchanged | – |
| State Street SPDR Portfolio S&P 500 Value ETF78464A508 | ETF | 104,738 | $3.61M | 1.7% | 00.0% | Unchanged | – |
| WisdomTree Tr97717W604 | US SMALLCAP DIVD | 136,580 | $3.52M | 1.7% | 00.0% | Unchanged | – |
| AMZNAmazon Com Inc | Stock | 30,539 | $3.45M | 1.6% | 00.0% | Unchanged | History |
| PFEPfizer Inc | Stock | 76,130 | $3.33M | 1.6% | 00.0% | Unchanged | History |
| SPDR Series Trust78464A201 | ST STR SP600GRWO | 42,544 | $2.90M | 1.4% | 00.0% | Unchanged | – |
| PGProcter & Gamble Co | Stock | 21,328 | $2.69M | 1.3% | 00.0% | Unchanged | History |
| State Street SPDR Portfolio S&P 500 Growth ETF78464A409 | ETF | 45,550 | $2.28M | 1.1% | 00.0% | Unchanged | – |
| ADPAutomatic Data Processing Inc | Stock | 9,690 | $2.19M | 1.0% | 00.0% | Unchanged | History |
| MRKMerck & Co., Inc. | Stock | 25,303 | $2.18M | 1.0% | 00.0% | Unchanged | History |
| iShares Tr464288877 | EAFE VALUE ETF | 53,364 | $2.06M | 1.0% | 00.0% | Unchanged | – |
| JPMJPMorgan Chase & Co | Stock | 19,464 | $2.03M | 1.0% | 00.0% | Unchanged | History |
| SPDR Index Shs FDS78463X509 | ST PORT MARK ETF | 64,116 | $1.99M | 0.9% | 00.0% | Unchanged | – |
| SPDR Series Trust78464A821 | ST STR SP400GRW | 31,619 | $1.91M | 0.9% | 00.0% | Unchanged | – |
| MCDMcDonalds Corp | Stock | 8,091 | $1.87M | 0.9% | 00.0% | Unchanged | History |
| STBAS&T Bancorp Inc | COM | 63,332 | $1.86M | 0.9% | 00.0% | Unchanged | History |
| UNHUnitedHealth Group Inc | Stock | 3,296 | $1.66M | 0.8% | 00.0% | Unchanged | History |
| iShares Russell 1000 Growth ETF464287614 | ETF | 7,643 | $1.61M | 0.8% | 00.0% | Unchanged | – |
| ABBVAbbVie Inc. | Stock | 11,931 | $1.60M | 0.8% | 00.0% | Unchanged | History |
| PEPPepsiCo Inc | Stock | 9,728 | $1.59M | 0.8% | 00.0% | Unchanged | History |
| iShares Tr46435G102 | CONV BD ETF | 21,497 | $1.48M | 0.7% | 00.0% | Unchanged | – |
| First Tr Exchng Traded FD VI33740F755 | FT LADD BUFF ETF | 69,774 | $1.45M | 0.7% | 00.0% | Unchanged | – |
| HDHome Depot, Inc. | Stock | 5,170 | $1.43M | 0.7% | 00.0% | Unchanged | History |
| KOCoca Cola Co | Stock | 24,137 | $1.35M | 0.6% | 00.0% | Unchanged | History |
| ABTAbbott Laboratories | Stock | 13,949 | $1.35M | 0.6% | 00.0% | Unchanged | History |
| iShares Core S&P 500 ETF464287200 | ETF | 3,760 | $1.35M | 0.6% | 00.0% | Unchanged | – |
| iShares Tr464288687 | PFD AND INCM SEC | 41,518 | $1.31M | 0.6% | 00.0% | Unchanged | – |
| WisdomTree Tr97717W703 | INTL EQUITY FD | 30,933 | $1.24M | 0.6% | 00.0% | Unchanged | – |
| J P Morgan Exchange Traded F46641Q324 | INTERNL GWT | 24,352 | $1.14M | 0.5% | 00.0% | Unchanged | – |
| AVGOBroadcom Inc. | Stock | 2,427 | $1.08M | 0.5% | 00.0% | Unchanged | History |
| VZVerizon Communications Inc | Stock | 28,127 | $1.07M | 0.5% | 00.0% | Unchanged | History |
| CVXChevron Corp | Stock | 7,377 | $1.06M | 0.5% | 00.0% | Unchanged | History |
| BRK.BBerkshire Hathaway Inc | Stock | 3,746 | $1.00M | 0.5% | 00.0% | Unchanged | History |
| HSYHershey Co | COM | 4,358 | $960.8K | 0.5% | 00.0% | Unchanged | History |
| iShares S&P 500 Growth ETF464287309 | ETF | 16,562 | $958.1K | 0.5% | 00.0% | Unchanged | – |
| GOOGLAlphabet Inc. | Stock | 9,940 | $950.8K | 0.4% | 00.0% | Unchanged | History |
| WTRGEssential Utilities, Inc. | COM | 22,934 | $949.0K | 0.4% | 00.0% | Unchanged | History |
| INCYIncyte Corp | COM | 13,050 | $869.7K | 0.4% | 00.0% | Unchanged | History |
| GISGeneral Mills Inc | Stock | 10,954 | $839.2K | 0.4% | 00.0% | Unchanged | History |
| FISVFiserv Inc | Stock | 8,906 | $833.3K | 0.4% | 00.0% | Unchanged | History |
| BRK.ABerkshire Hathaway Inc | CL A | 2 | $812.9K | 0.4% | 00.0% | Unchanged | History |
| CMCSAComcast Corp | Stock | 26,988 | $791.6K | 0.4% | 00.0% | Unchanged | History |
| NSCNorfolk Southern Corp | Stock | 3,558 | $745.9K | 0.4% | 00.0% | Unchanged | History |
| State Street SPDR Bloomberg Convertible Securities ETF78464A359 | ETF | 11,728 | $742.4K | 0.4% | 00.0% | Unchanged | – |
| iShares Tr464287622 | RUS 1000 ETF | 3,761 | $742.2K | 0.4% | 00.0% | Unchanged | – |
| MDLZMondelez International, Inc. | Stock | 13,507 | $740.6K | 0.3% | 00.0% | Unchanged | History |
| DDominion Energy, Inc | Stock | 10,580 | $731.2K | 0.3% | 00.0% | Unchanged | History |
| iShares Russell 1000 Value ETF464287598 | ETF | 4,998 | $679.7K | 0.3% | 00.0% | Unchanged | – |
| CPCanadian Pacific Kansas City Ltd | COM | 9,891 | $659.9K | 0.3% | 00.0% | Unchanged | History |
| iShares Russell Mid-Cap Growth ETF464287481 | ETF | 8,266 | $648.3K | 0.3% | 00.0% | Unchanged | – |
| GOOGAlphabet Inc. | Stock | 6,720 | $646.1K | 0.3% | 00.0% | Unchanged | History |
| iShares Russell 2000 ETF464287655 | ETF | 3,810 | $628.3K | 0.3% | 00.0% | Unchanged | – |
| MPCMarathon Petroleum Corp | Stock | 5,912 | $587.2K | 0.3% | 00.0% | Unchanged | History |
| First Tr Exchange Traded FD33738R662 | INTL DEV STRNGTH | 22,605 | $586.9K | 0.3% | 00.0% | Unchanged | – |
| BABoeing Co | Stock | 4,845 | $586.6K | 0.3% | 00.0% | Unchanged | History |
| Vanguard Real Estate ETF922908553 | ETF | 7,204 | $577.6K | 0.3% | 00.0% | Unchanged | – |
| SPDR Index Shs FDS78463X772 | ST S&P INTL ETF | 19,975 | $575.3K | 0.3% | 00.0% | Unchanged | – |
| BACBank of America Corp | Stock | 18,951 | $572.3K | 0.3% | 00.0% | Unchanged | History |
| iShares Core S&P Small Cap ETF464287804 | ETF | 6,546 | $570.7K | 0.3% | 00.0% | Unchanged | – |
| Invesco QQQ Trust Series I46090E103 | ETF | 2,130 | $569.1K | 0.3% | 00.0% | Unchanged | – |
| CSCOCisco Systems, Inc. | Stock | 14,054 | $562.2K | 0.3% | 00.0% | Unchanged | History |
| SPYSPDR S&P 500 ETF Trust | ETF | 1,568 | $559.9K | 0.3% | 00.0% | Unchanged | History |
| BMYBristol Myers Squibb Co | Stock | 7,762 | $551.8K | 0.3% | 00.0% | Unchanged | History |
| SPDR Series Trust78464A607 | ST STR DOW REIT | 6,500 | $547.7K | 0.3% | 00.0% | Unchanged | – |
| CVSCVS Health Corp | Stock | 5,718 | $545.3K | 0.3% | 00.0% | Unchanged | History |
| Vanguard Information Technology ETF92204A702 | ETF | 1,768 | $543.4K | 0.3% | 00.0% | Unchanged | – |
| Vanguard High Dividend Yield Index ETF921946406 | ETF | 5,713 | $542.0K | 0.3% | 00.0% | Unchanged | – |
| TJXTJX Companies Inc | Stock | 8,724 | $541.9K | 0.3% | 00.0% | Unchanged | History |
| Schwab US Dividend Equity ETF808524797 | ETF | 7,949 | $528.1K | 0.2% | 00.0% | Unchanged | – |
| AZNAstraZeneca PLC | SPONSORED ADR | 9,542 | $523.3K | 0.2% | 00.0% | Unchanged | History |
| Dimensional ETF Trust25434V724 | US MKTWIDE VALUE | 17,351 | $513.8K | 0.2% | 00.0% | Unchanged | – |
| Vanguard Total Bond Market ETF921937835 | ETF | 6,911 | $492.9K | 0.2% | 00.0% | Unchanged | – |
| Invesco Exch Traded FD Tr II46138E743 | RAFI DVLPD MRKTS | 13,766 | $482.9K | 0.2% | 00.0% | Unchanged | – |
| RTXRTX Corp | Stock | 5,896 | $482.6K | 0.2% | 00.0% | Unchanged | History |
| WisdomTree Tr97717W505 | US MIDCAP DIVID | 12,740 | $479.9K | 0.2% | 00.0% | Unchanged | – |
| MCOMoodys Corp | Stock | 1,970 | $478.9K | 0.2% | 00.0% | Unchanged | History |
| Vanguard Morningstar Value ETF922908744 | ETF | 3,878 | $478.8K | 0.2% | 00.0% | Unchanged | – |
| iShares S&P Mid-Cap 400 Growth ETF464287606 | ETF | 7,586 | $478.1K | 0.2% | 00.0% | Unchanged | – |
| SPDR Series Trust78464A292 | ST STR PFD ETF | 13,599 | $474.1K | 0.2% | 00.0% | Unchanged | – |
| Vanguard Morningstar Growth ETF922908736 | ETF | 2,189 | $468.4K | 0.2% | 00.0% | Unchanged | – |
| TSLATesla, Inc. | Stock | 1,743 | $462.3K | 0.2% | 00.0% | Unchanged | History |
| TAT&T Inc. | Stock | 29,605 | $454.1K | 0.2% | 00.0% | Unchanged | History |
| Invesco Exch TRD SLF Idx FD46138J544 | BULSHS 2023 MUNI | 18,280 | $453.0K | 0.2% | 00.0% | Unchanged | – |
| CATCaterpillar Inc | Stock | 2,725 | $447.1K | 0.2% | 00.0% | Unchanged | History |
| iShares Core S&P Mid-Cap ETF464287507 | ETF | 2,029 | $444.9K | 0.2% | 00.0% | Unchanged | – |
| iShares S&P Small-Cap 600 Growth ETF464287887 | ETF | 4,352 | $442.5K | 0.2% | 00.0% | Unchanged | – |
| Vanguard Morningstar Small-Cap Growth ETF922908595 | ETF | 2,261 | $441.2K | 0.2% | 00.0% | Unchanged | – |
| LHLabcorp Holdings Inc. | COM NEW | 2,113 | $432.8K | 0.2% | 00.0% | Unchanged | History |
| iShares Tr464288414 | NATIONAL MUN ETF | 4,184 | $429.2K | 0.2% | 00.0% | Unchanged | – |
| Vanguard Morningstar Mid-Cap Value ETF922908512 | ETF | 3,524 | $429.1K | 0.2% | 00.0% | Unchanged | – |
| iShares Core MSCI Emerging Markets ETF46434G103 | ETF | 9,899 | $425.5K | 0.2% | 00.0% | Unchanged | – |
Sold out since Q3 2022 (12)
Positions held at the end of Q3 2022 that are gone from this filing.
| Security | Class | Shares in Q3 2022 | Value in Q3 2022 | % of portfolio in Q3 2022 | History |
|---|---|---|---|---|---|
| Invesco Exch TRD SLF Idx FD46138J551 | BULSHS 2022 MUNI | 16,239 | $411.0K | 0.2% | – |
| Invesco Exch TRD SLF Idx FD46138J882 | BULSHS 2022 CB | 17,583 | $372.0K | 0.2% | – |
| Invesco Bulletshares 2022 HY Bd (BSJM)46138J874 | BULSHS 2022 HY | 5,910 | $130.0K | 0.1% | – |
| FBCFlagstar Bancorp Inc | COM PAR .001 | 1,935 | $65.0K | <0.1% | History |
| CTXSCitrix Systems Inc | COM | 80 | $8.00K | <0.1% | History |
| GBTGlobal Blood Therapeutics, Inc. | COM | 50 | $3.00K | <0.1% | History |
| AERIAerie Pharmaceuticals Inc | COM | 150 | $2.00K | <0.1% | History |
| TWTRTwitter, Inc. | COM | 45 | $2.00K | <0.1% | History |
| ABMDAbiomed Inc | COM | 6 | $1.00K | <0.1% | History |
| TEAMAtlassian Corp | CL A | 6 | $1.00K | <0.1% | History |
| Hycroft Mining Holding Corp44862P125 | *W EXP 10/12/202 | 9 | $0 | 0.0% | – |
| VTAKCatheter Precision, Inc. | COM | 110 | $0 | 0.0% | History |