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Creative Planning

SEC CIK
0001540235
Latest filing
Aug 13, 2026

Holdings in Q4 2025

Holdings as of Dec 31, 2025, filed Feb 17, 2026. Long positions only; changes compare share counts with Q3 2025.

Institution overview
Positions
3,874
+63 vs. Q3 2025
Portfolio value
$139.7B
+$8.82B (+6.7%) vs. Q3 2025
Filed
Feb 17, 2026
SEC
Holdings of Creative Planning in Q4 2025
SecurityClassSharesValue% of portfolioShare changeActionHistory
iShares Core S&P 500 ETF464287200ETF22,993,006$15.7B11.3%+257,739+1.1%Added–
Vanguard Total Bond Market ETF921937835ETF117,781,202$8.72B6.2%−7,161,766−5.7%Reduced–
Vanguard Ftse Developed Markets ETF921943858ETF124,175,031$7.76B5.6%−3,909,525−3.1%Reduced–
State Street SPDR Portfolio Developed World Ex-US ETF78463X889ETF125,134,437$5.56B4.0%+12,369,881+11.0%Added–
State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847ETF92,668,609$5.37B3.8%+4,702,547+5.3%Added–
iShares Core MSCI Emerging Markets ETF46434G103ETF76,276,642$5.13B3.7%+1,167,233+1.6%Added–
Vanguard Morningstar Large-Cap ETF922908637ETF12,216,959$3.85B2.8%−177,766−1.4%Reduced–
AAPLApple Inc.Stock11,310,582$3.07B2.2%+426,067+3.9%AddedHistory
State Street SPDR Portfolio S&P 500 ETF78464A854ETF32,800,149$2.63B1.9%+770,462+2.4%Added–
Vanguard Morningstar Mid-Cap ETF922908629ETF8,415,358$2.44B1.7%+84,258+1.0%Added–
NVDANVIDIA CorpStock12,548,619$2.34B1.7%+1,067,378+9.3%AddedHistory
Schwab U.S. Large-Cap ETF808524201ETF83,812,325$2.26B1.6%+3,078,140+3.8%Added–
Vanguard Intermediate-Term Corporate Bond ETF92206C870ETF26,568,303$2.23B1.6%+129,964+0.5%Added–
American Centy ETF Tr025072802INTL SMCP VLU22,592,408$2.12B1.5%+1,970,548+9.6%Added–
Vanguard Short-Term Bond ETF921937827ETF26,106,715$2.06B1.5%+25,588,041+4,933.4%Added–
SPYSPDR S&P 500 ETF TrustETF3,014,752$2.06B1.5%+30,103+1.0%AddedHistory
Vanguard Morningstar Total Stock Market ETF922908769ETF6,067,010$2.03B1.5%−137,259−2.2%Reduced–
American Centy ETF Tr025072877US SML CP VALU18,844,762$1.92B1.4%+2,042,301+12.2%Added–
State Street Real Estate Select Sector SPDR ETF81369Y860ETF44,493,176$1.80B1.3%+3,788,185+9.3%Added–
Dimensional U.S. Small Cap ETF25434V500ETF24,835,701$1.73B1.2%+2,150,710+9.5%Added–
MSFTMicrosoft CorpStock3,517,731$1.70B1.2%+173,198+5.2%AddedHistory
State Street SPDR Portfolio Short Term Corporate Bond ETF78464A474ETF50,904,613$1.54B1.1%+2,148,265+4.4%Added–
iShares Tr464288414NATIONAL MUN ETF13,555,369$1.45B1.0%+364,157+2.8%Added–
iShares Tr46435G326CORE MSCI INTL17,555,598$1.45B1.0%−253,073−1.4%Reduced–
BRK.BBerkshire Hathaway IncStock2,855,073$1.44B1.0%+61,039+2.2%AddedHistory
Vanguard Mun BD FDS922907746TAX EXEMPT BD25,032,475$1.26B0.9%−1,068,772−4.1%Reduced–
Vanguard Real Estate ETF922908553ETF12,870,569$1.14B0.8%−388,155−2.9%Reduced–
Vanguard Scottsdale FDS92206C706INTER TERM TREAS17,856,346$1.07B0.8%+1,399,393+8.5%Added–
iShares Core U.S. Aggregate Bond ETF464287226ETF10,644,543$1.06B0.8%−1,325,568−11.1%Reduced–
SPDR Index Shs FDS78463X509ST PORT MARK ETF22,040,467$1.03B0.7%−328,600−1.5%Reduced–
Schwab International Equity ETF808524805ETF41,856,869$1.01B0.7%+927,877+2.3%Added–
Vanguard Ftse Emerging Markets ETF922042858ETF18,380,259$988.1M0.7%−224,714−1.2%Reduced–
Vanguard S&P 500 ETF922908363ETF1,513,193$949.0M0.7%+118,341+8.5%Added–
AMZNAmazon Com IncStock4,065,394$938.4M0.7%+189,288+4.9%AddedHistory
Schwab U.S. Mid-Cap ETF808524508ETF30,436,442$915.2M0.7%+908,423+3.1%Added–
GOOGLAlphabet Inc.Stock2,712,504$849.0M0.6%+148,138+5.8%AddedHistory
Dimensional U.S. Targeted Value ETF25434V609ETF13,707,684$816.2M0.6%−199,390−1.4%Reduced–
Schwab Emerging Markets Equity ETF808524706ETF18,906,934$619.2M0.4%−218,542−1.1%Reduced–
AVGOBroadcom Inc.Stock1,701,196$588.8M0.4%+183,300+12.1%AddedHistory
METAMeta Platforms, Inc.Stock890,294$587.7M0.4%+40,826+4.8%AddedHistory
GOOGAlphabet Inc.Stock1,774,084$556.7M0.4%−12,019−0.7%ReducedHistory
Vanguard Morningstar Small-Cap ETF922908751ETF2,125,744$548.3M0.4%+160,780+8.2%Added–
Vanguard High Dividend Yield Index ETF921946406ETF3,618,754$519.4M0.4%+43,718+1.2%Added–
JPMJPMorgan Chase & CoStock1,499,252$483.1M0.3%+38,356+2.6%AddedHistory
TSLATesla, Inc.Stock988,501$444.5M0.3%+76,754+8.4%AddedHistory
Schwab U.S. REIT ETF808524847ETF21,105,120$440.9M0.3%−604,084−2.8%Reduced–
Invesco QQQ Trust Series I46090E103ETF707,024$434.3M0.3%+11,352+1.6%Added–
LLYEli Lilly & CoStock382,846$411.4M0.3%+29,765+8.4%AddedHistory
iShares Core S&P Mid-Cap ETF464287507ETF4,760,563$314.2M0.2%−27,436−0.6%Reduced–
iShares Tr464288273EAFE SML CP ETF4,001,104$310.2M0.2%−144,669−3.5%Reduced–
iShares Tr464287150CORE S&P TTL STK2,084,729$310.0M0.2%−18,401−0.9%Reduced–
iShares Tr464288158SHRT NAT MUN ETF2,813,439$300.2M0.2%+59,945+2.2%Added–
State Street SPDR Portfolio Intermediate Term Corporate Bond ETF78464A375ETF8,058,136$272.4M0.2%+698,006+9.5%Added–
WMTWalmart Inc.Stock2,426,642$270.4M0.2%+137,903+6.0%AddedHistory
VVisa Inc.Stock766,290$268.7M0.2%+3,297+0.4%AddedHistory
SPDR Series Trust78464A805ST STR PR SP15003,207,074$264.6M0.2%+189,915+6.3%Added–
WisdomTree Tr97717W281EMG MKTS SMCAP4,516,379$258.5M0.2%−440,769−8.9%Reduced–
JNJJohnson & JohnsonStock1,246,657$258.0M0.2%+101,627+8.9%AddedHistory
Dimensional ETF Trust25434V401US EQUI MARK ETF3,426,182$254.1M0.2%−31,307−0.9%Reduced–
Vanguard Dividend Appreciation ETF921908844ETF1,126,535$247.6M0.2%+9,262+0.8%Added–
iShares Tr464287622RUS 1000 ETF657,338$245.5M0.2%+2,075+0.3%Added–
XOMExxonMobil Holdings CorpCOM2,024,122$243.6M0.2%+146,723+7.8%AddedHistory
iShares Core MSCI Eafe ETF46432F842ETF2,683,640$240.1M0.2%−15,953−0.6%Reduced–
ABBVAbbVie Inc.Stock1,043,813$238.5M0.2%+73,670+7.6%AddedHistory
Dimensional ETF Trust25434V724US MKTWIDE VALUE5,039,285$234.8M0.2%−89,099−1.7%Reduced–
COSTCostco Wholesale CorpStock266,196$229.6M0.2%+4,263+1.6%AddedHistory
iShares Russell 1000 Growth ETF464287614ETF478,804$226.6M0.2%+17,423+3.8%Added–
PGProcter & Gamble CoStock1,542,110$221.0M0.2%−37,465−2.4%ReducedHistory
ORCLOracle CorpStock1,087,824$212.0M0.2%+95,675+9.6%AddedHistory
CATCaterpillar IncStock356,019$204.0M0.1%+12,102+3.5%AddedHistory
BACBank of America CorpStock3,699,073$203.4M0.1%+163,546+4.6%AddedHistory
HDHome Depot, Inc.Stock587,556$202.2M0.1%−24,945−4.1%ReducedHistory
iShares MSCI Eafe ETF464287465ETF2,069,349$198.7M0.1%−1,904−0.1%Reduced–
Schwab U.S. Small-Cap ETF808524607ETF6,787,631$193.3M0.1%+2,109,254+45.1%Added–
Vanguard Morningstar Growth ETF922908736ETF379,265$185.0M0.1%+68,857+22.2%Added–
TSMTaiwan Semiconductor Manufacturing Co LtdADR605,653$184.1M0.1%+38,726+6.8%AddedHistory
Vanguard Morningstar Value ETF922908744ETF938,262$179.2M0.1%+220,353+30.7%Added–
WisdomTree Tr97717W794TRUE DEV INTL FD2,663,726$175.4M0.1%−19,453−0.7%Reduced–
Dimensional ETF Trust25434V807INTERNATNAL VAL3,431,663$171.2M0.1%+6,659+0.2%Added–
MDYSPDR S&P Midcap 400 ETF TrustETF276,564$166.8M0.1%−9,564−3.3%ReducedHistory
BRK.ABerkshire Hathaway IncCL A220$166.0M0.1%+25+12.8%AddedHistory
Vanguard World FD921910733ESG US STK ETF1,344,445$162.6M0.1%+112,947+9.2%Added–
AMATApplied Materials IncStock606,135$155.8M0.1%+43,760+7.8%AddedHistory
MAMastercard IncStock267,317$152.6M0.1%+8,036+3.1%AddedHistory
NFLXNetflix IncStock1,613,664$151.3M0.1%+159,044+10.9%AddedConverted for a 10-for-1 splitHistory
iShares Core S&P Small Cap ETF464287804ETF1,256,421$151.0M0.1%−15,026−1.2%Reduced–
iShares Russell 2000 ETF464287655ETF605,575$149.1M0.1%+36,866+6.5%Added–
iShares Tr4642886613 7 YR TREAS BD1,246,571$148.8M0.1%−131,867−9.6%Reduced–
KOCoca Cola CoStock2,098,146$146.7M0.1%+159,662+8.2%AddedHistory
AMDAdvanced Micro Devices IncStock671,405$143.8M0.1%+59,343+9.7%AddedHistory
IBMInternational Business Machines CorpStock483,027$143.1M0.1%+42,781+9.7%AddedHistory
ABTAbbott LaboratoriesStock1,102,156$138.1M0.1%+34,396+3.2%AddedHistory
Schwab U.S. Large-Cap Growth ETF808524300ETF4,214,539$137.5M0.1%+2,235,456+113.0%Added–
MRKMerck & Co., Inc.Stock1,246,651$131.2M0.1%+170,143+15.8%AddedHistory
State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853ETF2,793,205$130.9M0.1%−36,169−1.3%Reduced–
State Street SPDR Bloomberg 1-3 Month T-Bill ETF78468R663ETF1,395,038$127.5M0.1%+6,034+0.4%Added–
CSCOCisco Systems, Inc.Stock1,641,046$126.4M0.1%+110,161+7.2%AddedHistory
WisdomTree Tr97717W307US LARGECAP DIVD1,385,944$122.1M0.1%−18,539−1.3%Reduced–
SPDR Index Shs FDS78463X756ST MARKE CAP ETF1,849,417$121.4M0.1%−73,719−3.8%Reduced–
MCDMcDonalds CorpStock396,480$121.2M0.1%+16,817+4.4%AddedHistory

Options (20)

Puts and calls in the same filing. Amounts are the market value of the underlying shares, which is what 13F reports.

Option positions of Creative Planning in Q4 2025
SecurityClassPutsCalls
WFCWells Fargo & CompanyStock–$5.20M
INTCIntel CorpStock–$404.2K
FISVFiserv IncStock–$86.0K
NVDANVIDIA CorpStock$48.7K–
HDHome Depot, Inc.Stock$41.1K–
ACHRArcher Aviation Inc.Stock–$27.6K
POETPoet Technologies Inc.COM NEW–$18.3K
MRNAModerna, Inc.Stock–$18.1K
RBLXRoblox CorpStock$15.1K–
SNOWSnowflake Inc.Stock$12.8K–
DASHDoorDash, Inc.Stock$6.10K–
AAPLApple Inc.Stock$3.32K–
TGTTarget CorpStock–$2.00K
SCHWSchwab Charles CorpStock$1.11K–
CARTMaplebear Inc.COM$684–
NUNu Holdings Ltd.ORD SHS CL A$80–
BRK.BBerkshire Hathaway IncStock$66–
HOODRobinhood Markets, Inc.Stock$28–
APPAppLovin CorpCOM CL A$2–
CSCOCisco Systems, Inc.Stock$1–

Sold out since Q3 2025 (175)

Positions held at the end of Q3 2025 that are gone from this filing.

The largest 100 of 175 by value last quarter.

Positions of Creative Planning sold out since Q3 2025
SecurityClassShares in Q3 2025Value in Q3 2025% of portfolio in Q3 2025History
ULUnilever PLCSPON ADR NEW470,259$27.9M<0.1%History
COOPMaverick Merger Sub 2, LLCCOM42,617$8.98M<0.1%History
KKellanovaStock59,625$4.89M<0.1%History
ETF Opportunities Trust26923N462T REX 2X LONG MS868,268$4.04M<0.1%–
iShares Ibonds Dec 2025 Term Corporate ETF46434VBD1ETF155,364$3.91M<0.1%–
PINCPremier, Inc.CL A139,735$3.88M<0.1%History
Telus Intl Cda Inc87975H100SUB VTG SHS731,047$3.28M<0.1%–
IPGInterpublic Group of Companies, Inc.COM90,657$2.53M<0.1%History
Invesco Exch TRD SLF Idx FD46138J825BULSHS 2025 CB118,620$2.45M<0.1%–
ProShares Tr74347G192ULTRAPRO SHT QQQ155,317$2.37M<0.1%–
AKROAkero Therapeutics, Inc.COM40,341$1.92M<0.1%History
ALEAllete IncCOM NEW23,449$1.56M<0.1%History
LNWOLight & Wonder, Inc.COM17,579$1.48M<0.1%History
RGRSturm Ruger & Co IncStock31,116$1.35M<0.1%History
Copel-ADR20441B605ADR125,415$1.23M<0.1%–
iShares Tr46436E866IBONDS 25 TRM TS51,597$1.21M<0.1%–
VTLEVital Energy, Inc.COM70,800$1.20M<0.1%History
INBKFirst Internet BancorpCOM52,932$1.19M<0.1%History
WNSWNS (Holdings) LtdCOM SHS13,726$1.05M<0.1%History
SCSSteelcase IncCL A54,707$941.0K<0.1%History
AVDXAvidXchange Holdings, Inc.COM94,352$938.8K<0.1%History
First Tr Exch Traded FD III33739P855INSTL PFD SECS41,881$810.0K<0.1%–
LENZLENZ Therapeutics, Inc.COM17,141$798.4K<0.1%History
ALRMAlarm.com Holdings, Inc.COM12,602$668.9K<0.1%History
TRMLTourmaline Bio, Inc.COM13,287$635.5K<0.1%History
OFLXOmega Flex, Inc.COM19,958$622.4K<0.1%History
SPRSpirit AeroSystems Holdings, Inc.COM CL A15,854$612.0K<0.1%History
INFAInformatica Inc.COM CL A24,316$604.0K<0.1%History
WFGWest Fraser Timber Co., LtdCOM8,627$586.5K<0.1%History
HBIHanesbrands Inc.COM88,436$582.8K<0.1%History
SRDXSurmodics IncCOM18,873$564.1K<0.1%History
HONEHarborOne Bancorp, Inc.COM NEW41,250$561.0K<0.1%History
ODPODP CorpCOM19,777$550.8K<0.1%History
MRCMRC Global Inc.COM36,685$529.0K<0.1%History
Tidal ETF Tr88634T824II YIELDMAX COIN OP75,866$522.0K<0.1%–
SDGRSchrodinger, Inc.COM25,588$513.3K<0.1%History
HSIIHeidrick & Struggles International IncCOM9,295$462.6K<0.1%History
Flexshares Tr33939L662HIG YLD VL ETF11,058$455.6K<0.1%–
MSEXMiddlesex Water CoCOM8,349$451.8K<0.1%History
GRSDGRANDSTAND LtdORDINARY SHARES55,126$450.9K<0.1%History
VRNTVerint Systems IncCOM21,761$440.7K<0.1%History
GNTYGuaranty Bancshares IncCOM8,826$430.3K<0.1%History
iShares Tr46438G406IBONDS OCT 202516,565$422.3K<0.1%–
AMSCAmerican Superconductor CorpStock7,044$418.3K<0.1%History
SGRYSurgery Partners, Inc.Stock19,215$415.8K<0.1%History
CNNECannae Holdings, Inc.COM22,559$413.1K<0.1%History
Aris Water Solutions, Inc.04041L106CLASS A COM16,298$401.9K<0.1%–
Metals Acquisition CorpG60409110ORD SHS32,070$391.6K<0.1%–
iShares Tr46435U432IBONDS DEC 2514,425$386.4K<0.1%–
SLGSL Green Realty CorpCOM6,397$382.6K<0.1%History
PZZAPapa Johns International IncStock7,724$371.9K<0.1%History
Yieldmax MSTR Option Income Strategy ETF88634T493ETF26,624$371.7K<0.1%–
SPOKSpok Holdings, IncCOM20,785$358.5K<0.1%History
ACHAccendra Health IncStock74,107$355.7K<0.1%History
ZIMVZimVie Inc.Stock18,657$353.4K<0.1%History
AOSLAlpha & Omega Semiconductor LtdSHS11,993$335.3K<0.1%History
Sandstorm Gold Ltd Com New80013R206Stock26,735$334.7K<0.1%–
OPRXOptimizeRx CorpCOM NEW16,159$331.3K<0.1%History
TITNTitan Machinery Inc.COM19,494$326.3K<0.1%History
DLTHDuluth Holdings Inc.COM CL B81,990$320.6K<0.1%History
CRCTCricut, Inc.COM CL A49,823$313.4K<0.1%History
NXRTNexPoint Residential Trust, Inc.COM9,663$311.3K<0.1%History
Simplify Exchange Traded Fun82889N863VOLATILITY PREM17,276$311.0K<0.1%–
TMCITreace Medical Concepts, Inc.COM46,110$309.4K<0.1%History
PGREParamount Group, Inc.COM46,537$304.4K<0.1%History
JQCNuveen Credit Strategies Income FundCOM SHS57,696$304.1K<0.1%History
FPFFirst Trust Intermediate Duration Preferred & Income FundCOM15,548$297.7K<0.1%History
KGKestrel Group LtdCOM10,744$293.4K<0.1%History
iShares Ibonds 2025 Term High Yield & Income ETF46435U168ETF11,944$277.3K<0.1%–
QUREuniQure N.V.SHS4,735$276.4K<0.1%History
ENOVEnovis CORPCOM9,015$273.5K<0.1%History
Tidal Tr II88636J527YIELDMAX ULTRA O49,153$268.9K<0.1%–
CACCCredit Acceptance CorpCOM572$267.1K<0.1%History
Aim ETF Products Trust00888H521ALLIANZIM US EQU9,913$266.5K<0.1%–
iShares Inc464286871MSCI HONG KG ETF12,275$264.5K<0.1%–
iShares Tr464287275GBL COMM SVC ETF2,135$263.9K<0.1%–
XRNChiron Real Estate Inc.COM NEW7,776$262.1K<0.1%History
ALEXAlexander & Baldwin, Inc.COM14,391$261.8K<0.1%History
BlackRock ETF Trust II092528843ISH HIG MUN ETF5,318$261.6K<0.1%–
Fidelity Merrimack STR Tr316188408LOW DURTIN ETF5,098$255.9K<0.1%–
UTIUniversal Technical Institute IncCOM7,813$254.3K<0.1%History
CMCLCaledonia Mining Corp PlcSHS NEW7,017$254.1K<0.1%History
Flexshares Tr33939L795STOXX GLOBR INF3,979$250.4K<0.1%–
iShares Inc464286392MSCI WORLD ETF1,373$249.2K<0.1%–
PGYPagaya Technologies Ltd.CL A NEW8,377$248.7K<0.1%History
T Rowe Price Exchange-Traded87283Q503US EQUI RESH ETF5,926$248.3K<0.1%–
First Tr Exchange-Traded FD33739Q705FT VEST S&P 5004,997$246.4K<0.1%–
CVICVR Energy IncCOM6,717$245.0K<0.1%History
Northeast BK Portland Me66405S100COM2,400$240.4K<0.1%–
OPRAOpera LtdSPONSORED ADS11,585$239.1K<0.1%History
IASIntegral Ad Science Holding Corp.COM23,507$239.1K<0.1%History
IIINInsteel Industries IncCOM6,125$234.8K<0.1%History
DFHDream Finders Homes, Inc.COM CL A9,028$234.0K<0.1%History
PRCHPorch Group, Inc.COM13,935$233.8K<0.1%History
iShares Tr46435U861CORE DIVID ETF4,452$232.6K<0.1%–
Global X FDS37954Y384CYBRSCURTY ETF6,531$229.8K<0.1%–
SAHSonic Automotive IncCL A3,000$228.3K<0.1%History
VITLVital Farms, Inc.COM5,509$226.7K<0.1%History
HIPOHippo Holdings Inc.COM NEW6,208$224.5K<0.1%History
FRHCFreedom Holding Corp.COM1,303$224.3K<0.1%History