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Creative Planning

SEC CIK
0001540235
Latest filing
Aug 13, 2026

Holdings in Q4 2025

Holdings as of Dec 31, 2025, filed Feb 17, 2026. Long positions only; changes compare share counts with Q3 2025.

Institution overview
Positions
3,874
+63 vs. Q3 2025
Portfolio value
$139.7B
+$8.82B (+6.7%) vs. Q3 2025
Filed
Feb 17, 2026
SEC
Holdings of Creative Planning in Q4 2025
SecurityClassSharesValue% of portfolioShare changeActionHistory
Schwab US Dividend Equity ETF808524797ETF4,291,559$117.7M0.1%−110,336−2.5%Reduced–
WFCWells Fargo & CompanyStock1,262,213$117.6M0.1%+64,304+5.4%AddedHistory
ANETArista Networks, Inc.Stock889,984$116.6M0.1%+13,008+1.5%AddedHistory
PEPPepsiCo IncStock808,365$116.0M0.1%+107,561+15.3%AddedHistory
Vanguard Intl Equity Index F922042874FTSE EUROPE ETF1,381,182$115.5M0.1%+72,734+5.6%Added–
LRCXLam Research CorpStock671,956$115.0M0.1%+88,138+15.1%AddedHistory
iShares Russell 1000 Value ETF464287598ETF539,464$113.5M0.1%+15,111+2.9%Added–
PLTRPalantir Technologies Inc.Stock638,177$113.4M0.1%+25,174+4.1%AddedHistory
RTXRTX CorpStock616,669$113.1M0.1%+43,836+7.7%AddedHistory
GSGoldman Sachs Group IncStock127,324$111.9M0.1%+4,111+3.3%AddedHistory
CVXChevron CorpStock733,440$111.8M0.1%−14,833−2.0%ReducedHistory
Vanguard Information Technology ETF92204A702ETF147,369$111.1M0.1%+3,475+2.4%Added–
American Centy ETF Tr025072885US EQT ETF984,914$110.1M0.1%−34,144−3.4%Reduced–
Alps ETF Tr00162Q452ALERIAN MLP2,254,417$106.0M0.1%−7,073−0.3%Reduced–
Vanguard Index FDS922908652EXTEND MKT ETF496,103$103.7M0.1%+3,584+0.7%Added–
Vanguard Ftse All-World Ex-US Index Fund922042775ETF1,401,087$103.1M0.1%+53,245+4.0%Added–
Schwab Strategic Tr8085247221000 INDEX ETF3,134,187$102.8M0.1%+1,1480.0%Added–
Vanguard World FD921910725ESG INTL STK ETF1,399,501$100.2M0.1%+106,602+8.2%Added–
Schwab U.S. Broad Market ETF808524102ETF3,807,645$99.9M0.1%+1,557,553+69.2%Added–
WisdomTree Tr97717W315EMER MKT HIGH FD2,120,216$99.0M0.1%−10,226−0.5%Reduced–
Vanguard Ftse All-World Ex-US Small-Cap ETF922042718ETF690,422$99.0M0.1%+50,920+8.0%Added–
Vanguard Scottsdale FDS92206C409SHRT TRM CORP BD1,227,371$97.9M0.1%+106,226+9.5%Added–
UNHUnitedHealth Group IncStock290,468$95.9M0.1%+30,362+11.7%AddedHistory
Dimensional U.S. Core Equity 2 ETF25434V708ETF2,417,020$95.7M0.1%+74,076+3.2%Added–
QCOMQualcomm IncStock547,735$93.7M0.1%+48,669+9.8%AddedHistory
UNPUnion Pacific CorpStock398,494$92.2M0.1%+74,136+22.9%AddedHistory
GEGeneral Electric CoStock297,649$91.7M0.1%+25,198+9.2%AddedHistory
iShares Russell Midcap ETF464287499ETF939,565$90.5M0.1%+11,444+1.2%Added–
Global X FDS37954Y343GLBL X MLP ETF1,866,919$90.4M0.1%−39,380−2.1%Reduced–
Schwab U.S. Large-Cap Value ETF808524409ETF3,029,364$89.7M0.1%+2,235,847+281.8%Added–
MUMicron Technology IncStock311,721$89.0M0.1%+31,325+11.2%AddedHistory
iShares Inc46434G863ESG AWR MSCI EM1,962,516$86.7M0.1%+47,289+2.5%Added–
GLDSPDR Gold TrustETF218,638$86.6M0.1%+11,299+5.4%AddedHistory
CRMSalesforce, Inc.Stock327,063$86.6M0.1%+18,272+5.9%AddedHistory
Vanguard Scottsdale FDS92206C102SHORT TERM TREAS1,470,074$86.3M0.1%−122,323−7.7%Reduced–
AXPAmerican Express CoStock229,145$84.8M0.1%+10,777+4.9%AddedHistory
APHAmphenol CorpCL A619,387$83.7M0.1%+16,382+2.7%AddedHistory
Vanguard Intermediate-Term Bond ETF921937819ETF1,051,434$81.9M0.1%+456,740+76.8%Added–
DISWalt Disney CoStock714,211$81.3M0.1%+38,056+5.6%AddedHistory
MSMorgan StanleyStock455,277$80.8M0.1%+31,408+7.4%AddedHistory
ACNAccenture plcStock300,565$80.6M0.1%+47,723+18.9%AddedHistory
iShares S&P 500 Growth ETF464287309ETF653,362$80.5M0.1%+3,158+0.5%Added–
Dimensional ETF Trust25434V773INTL SMALL CAP E2,417,169$79.6M0.1%+55,192+2.3%Added–
NEENextera Energy IncStock981,547$78.8M0.1%+66,059+7.2%AddedHistory
CRWDCrowdStrike Holdings, Inc.Stock167,632$78.6M0.1%+11,381+7.3%AddedHistory
WisdomTree Tr97717W505US MIDCAP DIVID1,518,511$78.4M0.1%−2,702−0.2%Reduced–
PMPhilip Morris International Inc.Stock485,818$77.9M0.1%+9,340+2.0%AddedHistory
State Street SPDR Portfolio S&P 500 Growth ETF78464A409ETF724,675$77.3M0.1%−11,919−1.6%Reduced–
BABoeing CoStock355,323$77.1M0.1%−16,877−4.5%ReducedHistory
State Street Technology Select Sector SPDR ETF81369Y803ETF535,852$77.1M0.1%+12,520+2.4%AddedConverted for a 2-for-1 split–
Vanguard Morningstar Mid-Cap Value ETF922908512ETF434,362$77.0M0.1%−1,250−0.3%Reduced–
LMTLockheed Martin CorpStock158,755$76.8M0.1%+6,465+4.2%AddedHistory
TJXTJX Companies IncStock497,557$76.4M0.1%+52,899+11.9%AddedHistory
American Centy ETF Tr025072604AVANTIS EMGMKT974,297$75.0M0.1%−29,553−2.9%Reduced–
AMGNAmgen IncStock223,452$73.1M0.1%+19,897+9.8%AddedHistory
TMOThermo Fisher Scientific Inc.Stock124,255$72.0M0.1%+1,459+1.2%AddedHistory
iShares Tr46435U663ESG AWARE MSCI1,546,321$71.1M0.1%+72,987+5.0%Added–
ETNEaton Corp plcStock217,779$69.4M<0.1%−1,743−0.8%ReducedHistory
Dimensional ETF Trust25434V815US SMALL CAP ETF2,087,584$68.7M<0.1%+106,457+5.4%Added–
SCHWSchwab Charles CorpStock679,235$67.9M<0.1%+9,578+1.4%AddedHistory
Schwab US Tips ETF808524870ETF2,517,061$66.7M<0.1%+1,864,437+285.7%Added–
Vanguard Morningstar Small-Cap Value ETF922908611ETF312,049$66.1M<0.1%+4,833+1.6%Added–
SHOPShopify Inc.Stock409,381$65.9M<0.1%+24,919+6.5%AddedHistory
IAUiShares Gold TrustETF790,808$64.2M<0.1%−1500.0%ReducedHistory
ISRGIntuitive Surgical IncCOM NEW112,255$63.6M<0.1%+13,732+13.9%AddedHistory
LOWLowes Companies IncStock263,060$63.4M<0.1%+26,086+11.0%AddedHistory
KLACKLA CorpCOM NEW51,965$63.1M<0.1%+5,905+12.8%AddedHistory
NOWServiceNow, Inc.Stock409,877$62.8M<0.1%+31,907+8.4%AddedConverted for a 5-for-1 splitHistory
SNOWSnowflake Inc.Stock285,535$62.6M<0.1%+57,788+25.4%AddedHistory
APPAppLovin CorpCOM CL A92,201$62.1M<0.1%+4,921+5.6%AddedHistory
SPDR Series Trust78464A763ST STR SP DIV442,161$61.5M<0.1%−23,276−5.0%Reduced–
Vanguard Whitehall FDS921946794INTL HIGH ETF683,526$61.5M<0.1%+4,841+0.7%Added–
NVSNovartis AGADR438,963$60.5M<0.1%+15,145+3.6%AddedHistory
CBChubb LtdStock193,818$60.5M<0.1%+34,625+21.8%AddedHistory
BXBlackstone Inc.COM387,081$59.7M<0.1%+3,994+1.0%AddedHistory
iShares Tr464288117INTL TREA BD ETF1,431,301$59.6M<0.1%+135,347+10.4%Added–
iShares Russell 2000 Growth ETF464287648ETF184,037$59.4M<0.1%+9,130+5.2%Added–
MCKMcKesson CorpStock72,268$59.3M<0.1%+4,881+7.2%AddedHistory
GEVGE Vernova Inc.Stock90,278$59.0M<0.1%+12,105+15.5%AddedHistory
Schwab Fundamental U.S. Large Company ETF808524771ETF2,121,741$57.7M<0.1%+748,062+54.5%Added–
HONHoneywell International IncCOM295,673$57.7M<0.1%−46,968−13.7%ReducedHistory
iShares Russell Mid-Cap Growth ETF464287481ETF420,761$57.6M<0.1%+36,752+9.6%Added–
iShares Inc46434G764MSCI EMRG CHN790,515$57.5M<0.1%−4,373−0.6%Reduced–
MARMarriott International IncStock184,461$57.2M<0.1%+16,795+10.0%AddedHistory
Schwab International Small-Cap Equity ETF808524888ETF1,254,927$57.1M<0.1%+22,005+1.8%Added–
Vanguard Star FDS921909768VG TL INTL STK F751,734$56.7M<0.1%+38,837+5.4%Added–
iShares Iboxx $ Investment Grade Corporate Bond ETF464287242ETF510,655$56.3M<0.1%+23,833+4.9%Added–
Vanguard World FD921910816MEGA GRWTH IND136,011$56.1M<0.1%+792+0.6%Added–
PLDPrologis, Inc.REIT425,613$54.3M<0.1%+45,523+12.0%AddedHistory
BKNGBooking Holdings Inc.Stock10,113$54.2M<0.1%+2,278+29.1%AddedHistory
INTCIntel CorpStock1,456,423$53.7M<0.1%+91,347+6.7%AddedHistory
SPGIS&P Global Inc.Stock102,115$53.4M<0.1%+11,422+12.6%AddedHistory
American Centy ETF Tr025072703INTL EQT ETF647,787$53.3M<0.1%−19,675−2.9%Reduced–
iShares Tr46435G516ESG AW MSCI EAFE559,928$53.2M<0.1%+5,631+1.0%Added–
DIASPDR Dow Jones Industrial Average ETF TrustUT SER 1109,596$52.7M<0.1%+1,031+0.9%AddedHistory
Vanguard Total World Stock ETF922042742ETF368,786$52.0M<0.1%+34,816+10.4%Added–
TAT&T Inc.Stock2,093,043$52.0M<0.1%+36,635+1.8%AddedHistory
COFCapital One Financial CorpStock211,481$51.3M<0.1%+26,990+14.6%AddedHistory
ASMLASML Holding NVADR47,475$50.8M<0.1%+6,802+16.7%AddedHistory
DOVDOVER CorpCOM258,414$50.5M<0.1%+11,852+4.8%AddedHistory

Options (20)

Puts and calls in the same filing. Amounts are the market value of the underlying shares, which is what 13F reports.

Option positions of Creative Planning in Q4 2025
SecurityClassPutsCalls
WFCWells Fargo & CompanyStock–$5.20M
INTCIntel CorpStock–$404.2K
FISVFiserv IncStock–$86.0K
NVDANVIDIA CorpStock$48.7K–
HDHome Depot, Inc.Stock$41.1K–
ACHRArcher Aviation Inc.Stock–$27.6K
POETPoet Technologies Inc.COM NEW–$18.3K
MRNAModerna, Inc.Stock–$18.1K
RBLXRoblox CorpStock$15.1K–
SNOWSnowflake Inc.Stock$12.8K–
DASHDoorDash, Inc.Stock$6.10K–
AAPLApple Inc.Stock$3.32K–
TGTTarget CorpStock–$2.00K
SCHWSchwab Charles CorpStock$1.11K–
CARTMaplebear Inc.COM$684–
NUNu Holdings Ltd.ORD SHS CL A$80–
BRK.BBerkshire Hathaway IncStock$66–
HOODRobinhood Markets, Inc.Stock$28–
APPAppLovin CorpCOM CL A$2–
CSCOCisco Systems, Inc.Stock$1–

Sold out since Q3 2025 (175)

Positions held at the end of Q3 2025 that are gone from this filing.

The largest 100 of 175 by value last quarter.

Positions of Creative Planning sold out since Q3 2025
SecurityClassShares in Q3 2025Value in Q3 2025% of portfolio in Q3 2025History
ULUnilever PLCSPON ADR NEW470,259$27.9M<0.1%History
COOPMaverick Merger Sub 2, LLCCOM42,617$8.98M<0.1%History
KKellanovaStock59,625$4.89M<0.1%History
ETF Opportunities Trust26923N462T REX 2X LONG MS868,268$4.04M<0.1%–
iShares Ibonds Dec 2025 Term Corporate ETF46434VBD1ETF155,364$3.91M<0.1%–
PINCPremier, Inc.CL A139,735$3.88M<0.1%History
Telus Intl Cda Inc87975H100SUB VTG SHS731,047$3.28M<0.1%–
IPGInterpublic Group of Companies, Inc.COM90,657$2.53M<0.1%History
Invesco Exch TRD SLF Idx FD46138J825BULSHS 2025 CB118,620$2.45M<0.1%–
ProShares Tr74347G192ULTRAPRO SHT QQQ155,317$2.37M<0.1%–
AKROAkero Therapeutics, Inc.COM40,341$1.92M<0.1%History
ALEAllete IncCOM NEW23,449$1.56M<0.1%History
LNWOLight & Wonder, Inc.COM17,579$1.48M<0.1%History
RGRSturm Ruger & Co IncStock31,116$1.35M<0.1%History
Copel-ADR20441B605ADR125,415$1.23M<0.1%–
iShares Tr46436E866IBONDS 25 TRM TS51,597$1.21M<0.1%–
VTLEVital Energy, Inc.COM70,800$1.20M<0.1%History
INBKFirst Internet BancorpCOM52,932$1.19M<0.1%History
WNSWNS (Holdings) LtdCOM SHS13,726$1.05M<0.1%History
SCSSteelcase IncCL A54,707$941.0K<0.1%History
AVDXAvidXchange Holdings, Inc.COM94,352$938.8K<0.1%History
First Tr Exch Traded FD III33739P855INSTL PFD SECS41,881$810.0K<0.1%–
LENZLENZ Therapeutics, Inc.COM17,141$798.4K<0.1%History
ALRMAlarm.com Holdings, Inc.COM12,602$668.9K<0.1%History
TRMLTourmaline Bio, Inc.COM13,287$635.5K<0.1%History
OFLXOmega Flex, Inc.COM19,958$622.4K<0.1%History
SPRSpirit AeroSystems Holdings, Inc.COM CL A15,854$612.0K<0.1%History
INFAInformatica Inc.COM CL A24,316$604.0K<0.1%History
WFGWest Fraser Timber Co., LtdCOM8,627$586.5K<0.1%History
HBIHanesbrands Inc.COM88,436$582.8K<0.1%History
SRDXSurmodics IncCOM18,873$564.1K<0.1%History
HONEHarborOne Bancorp, Inc.COM NEW41,250$561.0K<0.1%History
ODPODP CorpCOM19,777$550.8K<0.1%History
MRCMRC Global Inc.COM36,685$529.0K<0.1%History
Tidal ETF Tr88634T824II YIELDMAX COIN OP75,866$522.0K<0.1%–
SDGRSchrodinger, Inc.COM25,588$513.3K<0.1%History
HSIIHeidrick & Struggles International IncCOM9,295$462.6K<0.1%History
Flexshares Tr33939L662HIG YLD VL ETF11,058$455.6K<0.1%–
MSEXMiddlesex Water CoCOM8,349$451.8K<0.1%History
GRSDGRANDSTAND LtdORDINARY SHARES55,126$450.9K<0.1%History
VRNTVerint Systems IncCOM21,761$440.7K<0.1%History
GNTYGuaranty Bancshares IncCOM8,826$430.3K<0.1%History
iShares Tr46438G406IBONDS OCT 202516,565$422.3K<0.1%–
AMSCAmerican Superconductor CorpStock7,044$418.3K<0.1%History
SGRYSurgery Partners, Inc.Stock19,215$415.8K<0.1%History
CNNECannae Holdings, Inc.COM22,559$413.1K<0.1%History
Aris Water Solutions, Inc.04041L106CLASS A COM16,298$401.9K<0.1%–
Metals Acquisition CorpG60409110ORD SHS32,070$391.6K<0.1%–
iShares Tr46435U432IBONDS DEC 2514,425$386.4K<0.1%–
SLGSL Green Realty CorpCOM6,397$382.6K<0.1%History
PZZAPapa Johns International IncStock7,724$371.9K<0.1%History
Yieldmax MSTR Option Income Strategy ETF88634T493ETF26,624$371.7K<0.1%–
SPOKSpok Holdings, IncCOM20,785$358.5K<0.1%History
ACHAccendra Health IncStock74,107$355.7K<0.1%History
ZIMVZimVie Inc.Stock18,657$353.4K<0.1%History
AOSLAlpha & Omega Semiconductor LtdSHS11,993$335.3K<0.1%History
Sandstorm Gold Ltd Com New80013R206Stock26,735$334.7K<0.1%–
OPRXOptimizeRx CorpCOM NEW16,159$331.3K<0.1%History
TITNTitan Machinery Inc.COM19,494$326.3K<0.1%History
DLTHDuluth Holdings Inc.COM CL B81,990$320.6K<0.1%History
CRCTCricut, Inc.COM CL A49,823$313.4K<0.1%History
NXRTNexPoint Residential Trust, Inc.COM9,663$311.3K<0.1%History
Simplify Exchange Traded Fun82889N863VOLATILITY PREM17,276$311.0K<0.1%–
TMCITreace Medical Concepts, Inc.COM46,110$309.4K<0.1%History
PGREParamount Group, Inc.COM46,537$304.4K<0.1%History
JQCNuveen Credit Strategies Income FundCOM SHS57,696$304.1K<0.1%History
FPFFirst Trust Intermediate Duration Preferred & Income FundCOM15,548$297.7K<0.1%History
KGKestrel Group LtdCOM10,744$293.4K<0.1%History
iShares Ibonds 2025 Term High Yield & Income ETF46435U168ETF11,944$277.3K<0.1%–
QUREuniQure N.V.SHS4,735$276.4K<0.1%History
ENOVEnovis CORPCOM9,015$273.5K<0.1%History
Tidal Tr II88636J527YIELDMAX ULTRA O49,153$268.9K<0.1%–
CACCCredit Acceptance CorpCOM572$267.1K<0.1%History
Aim ETF Products Trust00888H521ALLIANZIM US EQU9,913$266.5K<0.1%–
iShares Inc464286871MSCI HONG KG ETF12,275$264.5K<0.1%–
iShares Tr464287275GBL COMM SVC ETF2,135$263.9K<0.1%–
XRNChiron Real Estate Inc.COM NEW7,776$262.1K<0.1%History
ALEXAlexander & Baldwin, Inc.COM14,391$261.8K<0.1%History
BlackRock ETF Trust II092528843ISH HIG MUN ETF5,318$261.6K<0.1%–
Fidelity Merrimack STR Tr316188408LOW DURTIN ETF5,098$255.9K<0.1%–
UTIUniversal Technical Institute IncCOM7,813$254.3K<0.1%History
CMCLCaledonia Mining Corp PlcSHS NEW7,017$254.1K<0.1%History
Flexshares Tr33939L795STOXX GLOBR INF3,979$250.4K<0.1%–
iShares Inc464286392MSCI WORLD ETF1,373$249.2K<0.1%–
PGYPagaya Technologies Ltd.CL A NEW8,377$248.7K<0.1%History
T Rowe Price Exchange-Traded87283Q503US EQUI RESH ETF5,926$248.3K<0.1%–
First Tr Exchange-Traded FD33739Q705FT VEST S&P 5004,997$246.4K<0.1%–
CVICVR Energy IncCOM6,717$245.0K<0.1%History
Northeast BK Portland Me66405S100COM2,400$240.4K<0.1%–
OPRAOpera LtdSPONSORED ADS11,585$239.1K<0.1%History
IASIntegral Ad Science Holding Corp.COM23,507$239.1K<0.1%History
IIINInsteel Industries IncCOM6,125$234.8K<0.1%History
DFHDream Finders Homes, Inc.COM CL A9,028$234.0K<0.1%History
PRCHPorch Group, Inc.COM13,935$233.8K<0.1%History
iShares Tr46435U861CORE DIVID ETF4,452$232.6K<0.1%–
Global X FDS37954Y384CYBRSCURTY ETF6,531$229.8K<0.1%–
SAHSonic Automotive IncCL A3,000$228.3K<0.1%History
VITLVital Farms, Inc.COM5,509$226.7K<0.1%History
HIPOHippo Holdings Inc.COM NEW6,208$224.5K<0.1%History
FRHCFreedom Holding Corp.COM1,303$224.3K<0.1%History