Vital Farms, Inc.
VITL- Exchange
- Nasdaq
- Industry
- Food and Kindred Products
- SEC CIK
- 0001579733
In the last 90 days, Vital Farms, Inc. insiders filed 0 open-market purchases and 1 sale; 228 institutions reported holding it in 13F filings for Q2 2026, worth $421.5M in total; no superinvestor holds it.
Key figures
- Market capClose on Nov 11, 2026
- $406.6M
- Insider buysOpen market, last 90 days
- 0
- Insider sellsLast 90 days, $674.6K in total
- 1
- 13F holdersQ2 2026, −40 vs. previous quarter
- 228
- 13F valueReported value at the end of Q2 2026
- $421.5M
- Superinvestors holdingAt the end of Q2 2026
- 0
Price chart
Financials
See financial statementsFrom SEC filings, in USD.
- Revenue, FY2025
- $759.4M
- +25.3% year over year
- Net income, FY2025
- $66.3M
- +24.2% year over year
- Free cash flow, FY2025
- -$48.2M
- −233.3% year over year
- Revenue, Q3 FY2026
- $182.2M
- −8.4% year over year
Revenue flow, FY2025
Green is profit; orange is costs, expenses and taxes. Percentages are shares of revenue.
Short interest
See short dataFrom FINRA, settlement date Oct 30, 2026.
- Short interest
- 9.61M
- Shares sold short
- Change
- +720.8K
- +8.1% vs. previous
- Days to cover
- 6.05
- At average daily volume
Superinvestors holding VITL, Q2 2026
Go to the superinvestors tabNo superinvestor reported holding VITL at the end of Q2 2026.
Latest insider trades
See all insider tradesOpen-market purchases and sales by Vital Farms, Inc. insiders from Form 4, newest first.
| Filed (ET) | Trade date | Filing delay | Insider | Transaction | Shares | Avg price | Value | Holding change | Flags |
|---|---|---|---|---|---|---|---|---|---|
| Nov 10, 2026 (view filing)5:15 PM ET | Nov 6-9 | 4 days | Ohayer Matthew10% Owner | SSale | −69.8K | $9.67 | −$674.6K | −1.1%6.26M after | 2 lots10b5-1 |
| May 21, 2026 (view filing) | May 19 | 2 days | Van Hoven Reena ChauhanChief People Officer | PPurchase | +2.24K | $8.92 | +$20.0K | +9.5%25.8K after | |
| May 21, 2026 (view filing) | May 18 | 3 days | Flanagan Glenda JDirector | PPurchase | +6.10K | $8.33 | +$50.8K | +19.4%37.5K after | Amended |
| May 21, 2026 (view filing) | May 14 | 7 days | Kennedy Kelly J.Director | PPurchase | +2.50K | $8.40 | +$21.0K | +12.2%22.9K after | Amended |
| May 21, 2026 (view filing) | May 14 | 7 days | Cyr William B.Director | PPurchase | +6.00K | $8.52 | +$51.1K | +77.0%13.8K after | Amended |
| May 21, 2026 (view filing) | May 14 | 7 days | Holland Joseph MichaelChief Supply Chain Officer | PPurchase | +12.5K | $8.00 | +$99.9K | +48.6%38.1K after | Amended |
| May 19, 2026 (view filing) | May 13 | 6 daysLate | Ruiz GiselDirector | PPurchase | +6.15K | $8.13 | +$50.0K | +15.2%46.5K after | |
| May 19, 2026 (view filing) | May 15 | 4 days | Coon StephanieChief Strategy Officer | PPurchase | +5.89K | $8.42 | +$49.6K | +10.4%62.3K after | |
| May 19, 2026 (view filing) | May 15 | 4 days | Amoo-Gottfried Kofi OwusuDirector | PPurchase | +2.38K | $8.45 | +$20.1K | +8.3%31.1K after | |
| May 18, 2026 (view filing) | May 14 | 4 days | McKeon KathrynCMO and GM, Butter | PPurchase | +604 | $8.28 | +$5.00K | +1.2%50.3K after |
Top 10 13F holders, Q2 2026
See all 228 holdersThe largest institutional positions in Vital Farms, Inc. at the end of Q2 2026; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| BlackRock, Inc. | 5,172,187 | $60.2M | 0.00% | −577,653−10.0% | Reduced |
| Divisadero Street Capital Management, LP | 2,003,588 | $23.3M | 0.54% | +1,451,733+263.1% | Added |
| Vanguard Capital Management LLC | 1,527,524 | $17.8M | 0.00% | −56,456−3.6% | Reduced |
| Goldman Sachs Group Inc | 1,467,064 | $17.1M | 0.00% | −269,259−15.5% | Reduced |
| Needham Investment Management LLC | 1,210,000 | $14.1M | 0.42% | +60,000+5.2% | Added |
| CIBC World Markets Inc. | 1,115,643 | $13.0M | 0.02% | +1,115,643 | New |
| Federated Hermes, Inc. | 1,044,039 | $12.1M | 0.02% | +647,190+163.1% | Added |
| JPMorgan Chase & Co | 1,006,354 | $11.4M | 0.00% | +568,257+129.7% | Added |
| Geode Capital Management, LLC | 956,033 | $11.1M | 0.00% | +65,174+7.3% | Added |
| HRT Financial LP | 946,338 | $11.0M | 0.02% | +606,634+178.6% | Added |
Holders of 5% or more of VITL
See all 3 holders and filingsHolders whose latest Schedule 13D or 13G filing reports 5% or more of Vital Farms, Inc..
| Holder | Latest form | Stake | Change | First filed | Latest filing | Filing |
|---|---|---|---|---|---|---|
| Ohayer Matthew | 13G/A | 16.05%7.19M shares | −2.03 ppfrom 18.08% | Feb 12, 20217 filings | Nov 13, 2025 | SEC |
| BlackRock, Inc. | 13G/A | 6.90%2.96M shares | −5.20 ppfrom 12.10% | Oct 22, 20245 filings | Jul 8, 2026 | SEC |
| BlackRock Portfolio Management LLC | 13G/A | 6.60%2.84M shares | +1.40 ppfrom 5.20% | Jul 17, 20262 filings | Oct 27, 2026 | SEC |