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Vital Farms, Inc.

VITL
Exchange
Nasdaq
Industry
Food and Kindred Products
SEC CIK
0001579733

No open-market purchases or sales by Vital Farms, Inc. insiders were filed in the last 90 days; 226 institutions reported holding it in 13F filings for Q2 2026, worth $428.5M in total; no superinvestor holds it.

Open-market trades, last 90 days

Open-market purchases (P) and sales (S) by Vital Farms, Inc. insiders, counted by Form 4 filing. Trades with a flagged price and duplicate filings are left out.

Open-market buys
0 filings
Open-market sells
0 filings
Insiders trading
0
Net value
$0
Purchases minus sales

Insider roster

Directors, officers and 10% owners who have filed a Form 4 for Vital Farms, Inc., current and former, most recent filer first. Last reported holding is the position after the last non-derivative trade in their latest filing.

Insider roster for Vital Farms, Inc.
NameTitleLast reported holdingLast filingFilings, past year
Van Hoven Reena ChauhanChief People Officer25,483Sep 18, 20263
Holland Joseph MichaelChief Supply Chain Officer37,738Sep 4, 20263
Flanagan Glenda JDirector47,934Jun 12, 20262
Post Denny MarieDirector29,748Jun 12, 20262
Kennedy Kelly J.Director33,363Jun 12, 20262
Cyr William B.Director24,230Jun 12, 20263
Ruiz GiselDirector56,985Jun 12, 20262
Khoury KarlDirector130,225Jun 12, 20262
Amoo-Gottfried Kofi OwusuDirector41,497Jun 12, 20262
Diez-Canseco RussellExec. Chair, President & CEO706,060May 19, 20266
Bal JoanneCLO, Secy. & Head of Impact55,843May 19, 20264
Coon StephanieChief Strategy Officer62,814May 19, 20266
Wrede ThiloChief Financial Officer75,977May 19, 20266
Pappas Peter NicholasCSO and President, Eggs85,564May 18, 20265
McKeon KathrynCMO and GM, Butter50,275May 18, 20265
Ohayer Matthew10% Owner6,326,190Mar 13, 20269
Dale JasonCOO56,123May 17, 20240
Dawson Jeffery SCHIEF ACCOUNTING OFFICER14,095Mar 26, 20240
Meissner Bo ErickChief Financial Officer38,984Apr 17, 20230
Drever BrentDirector37,160Nov 23, 20210

Insider trades

Each row adds up one type of transaction in one Form 4 filing. Only open-market purchases (P) and sales (S) are shown by default; use the filters to see grants, option exercises and other codes.

Insider trades
Filed (ET)Trade dateFiling delayInsiderTransactionSharesAvg priceValueHolding changeFlags
May 21, 2026 (view filing)May 192 daysVan Hoven Reena ChauhanChief People OfficerPPurchase+2.24K$8.92+$20.0K+9.5%25.8K after
May 21, 2026 (view filing)May 183 daysFlanagan Glenda JDirectorPPurchase+6.10K$8.33+$50.8K+19.4%37.5K afterAmended
May 21, 2026 (view filing)May 147 daysKennedy Kelly J.DirectorPPurchase+2.50K$8.40+$21.0K+12.2%22.9K afterAmended
May 21, 2026 (view filing)May 147 daysCyr William B.DirectorPPurchase+6.00K$8.52+$51.1K+77.0%13.8K afterAmended
May 21, 2026 (view filing)May 147 daysHolland Joseph MichaelChief Supply Chain OfficerPPurchase+12.5K$8.00+$99.9K+48.6%38.1K afterAmended
May 19, 2026 (view filing)May 136 daysLateRuiz GiselDirectorPPurchase+6.15K$8.13+$50.0K+15.2%46.5K after
May 19, 2026 (view filing)May 154 daysCoon StephanieChief Strategy OfficerPPurchase+5.89K$8.42+$49.6K+10.4%62.3K after
May 19, 2026 (view filing)May 154 daysAmoo-Gottfried Kofi OwusuDirectorPPurchase+2.38K$8.45+$20.1K+8.3%31.1K after
May 18, 2026 (view filing)May 144 daysMcKeon KathrynCMO and GM, ButterPPurchase+604$8.28+$5.00K+1.2%50.3K after
May 18, 2026 (view filing)May 144 daysPappas Peter NicholasCSO and President, EggsPPurchase+3.50K$8.51+$29.8K+4.3%85.2K after
May 15, 2026 (view filing)May 132 daysPost Denny MarieDirectorPPurchase+3.00K$8.23+$24.7K+18.4%19.3K after
Mar 13, 2026 (view filing)Mar 211 daysOhayer Matthew10% OwnerSSale−15.0K$20.33−$304.9K−0.2%6.33M afterAmended10b5-1
Mar 11, 2026 (view filing)Mar 92 daysKhoury KarlDirectorPPurchase+5.00K$18.45+$92.3K+4.4%119.8K after
Mar 4, 2026 (view filing)Mar 22 daysCyr William B.DirectorPPurchase+4.75K$20.70+$98.3K+156.0%7.79K after
Feb 4, 2026 (view filing)Feb 22 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−20.0K$27.91−$558.1K−0.3%6.34M after2 lots10b5-1
Jan 6, 2026 (view filing)Jan 24 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−25.0K$30.85−$771.3K−0.4%6.36M after2 lots10b5-1
Dec 17, 2025 (view filing)Dec 152 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−5.00K$35.25−$176.3K−0.1%6.39M after10b5-1
Dec 17, 2025 (view filing)Dec 152 daysDiez-Canseco RussellPRESIDENT AND CEOSSale−16.7K$35.05−$586.5K−2.5%649.7K after10b5-1
Dec 3, 2025 (view filing)Dec 12 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−25.0K$33.17−$829.2K−0.4%6.39M after2 lots10b5-1
Nov 5, 2025 (view filing)Nov 3-42 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−30.0K$32.90−$986.9K−0.5%6.42M after3 lots10b5-1
Oct 10, 2025 (view filing)Oct 82 daysDiez-Canseco RussellPRESIDENT AND CEOSSale−9.67K$44.39−$429.1K−1.4%666.1K after2 lots10b5-1
Oct 3, 2025 (view filing)Oct 12 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−35.0K$40.15−$1.41M−0.5%6.45M after3 lots10b5-1
Sep 12, 2025 (view filing)Sep 102 daysDiez-Canseco RussellPRESIDENT AND CEOSSale−16.7K$47.32−$790.3K−2.4%685.8K after2 lots10b5-1
Sep 8, 2025 (view filing)Sep 44 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−100.0K$50.96−$5.10M−1.5%6.48M after
Sep 3, 2025 (view filing)Aug 29-Sep 25 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−245.0K$51.64−$12.7M−3.6%6.58M after4 lots10b5-1
Aug 26, 2025 (view filing)Aug 224 daysBal JoanneGC, SEC. AND HEAD OF IMPACTSSale−4.80K$50.95−$244.4K−10.0%43.3K after
Aug 25, 2025 (view filing)Aug 214 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−4.20K$50.25−$211.1K−0.1%6.83M after10b5-1
Aug 21, 2025 (view filing)Aug 192 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−800$50.31−$40.2K0.0%6.83M after10b5-1
Aug 19, 2025 (view filing)Aug 15-184 daysMcKeon KathrynCMO and GM, ButterSSale−33.4K$48.55−$1.62M−47.1%37.5K after2 lots10b5-1
Aug 19, 2025 (view filing)Aug 154 daysBal JoanneGC, SEC. AND HEAD OF IMPACTSSale−10.0K$47.70−$477.0K−17.2%48.1K after
Aug 18, 2025 (view filing)Aug 144 daysWrede ThiloCHIEF FINANCIAL OFFICERSSale−3.39K$47.59−$161.5K−5.5%58.8K after2 lots10b5-1
Aug 18, 2025 (view filing)Aug 144 daysPost Denny MarieDirectorSSale−6.09K$47.75−$290.6K−27.2%16.3K after
Aug 15, 2025 (view filing)Aug 132 daysKhoury KarlDirectorSSale−20.0K$47.63−$952.6K−14.8%114.8K after
Aug 14, 2025 (view filing)Aug 122 daysCoon StephanieSVP STRATEGYSSale−10.0K$46.15−$461.7K−17.9%45.8K after
Aug 14, 2025 (view filing)Aug 122 daysDiez-Canseco RussellPRESIDENT AND CEOSSale−16.7K$46.11−$770.0K−2.3%702.5K after10b5-1
Aug 13, 2025 (view filing)Aug 112 daysWrede ThiloCHIEF FINANCIAL OFFICERSSale−1.20K$45.56−$54.7K−2.1%55.0K after10b5-1
Aug 13, 2025 (view filing)Aug 112 daysPappas Peter NicholasCSO and President, EggsSSale−2.81K$45.35−$127.5K−4.1%65.4K after
Aug 11, 2025 (view filing)Aug 7-84 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−10.0K$42.78−$427.8K−0.1%6.83M after2 lots10b5-1
Aug 5, 2025 (view filing)Aug 14 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−30.0K$35.83−$1.07M−0.4%6.84M after2 lots10b5-1
Jul 25, 2025 (view filing)Jul 232 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−5.00K$40.34−$201.7K−0.1%6.87M after10b5-1
Jul 15, 2025 (view filing)Jul 114 daysWrede ThiloCHIEF FINANCIAL OFFICERSSale−1.20K$38.97−$46.8K−2.1%56.2K after10b5-1
Jul 3, 2025 (view filing)Jul 12 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−30.0K$39.17−$1.18M−0.4%6.86M after2 lots10b5-1
Jun 17, 2025 (view filing)Jun 13-174 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−30.0K$31.73−$951.8K−0.4%6.89M after3 lots10b5-1
Jun 16, 2025 (view filing)Jun 124 daysWrede ThiloCHIEF FINANCIAL OFFICERSSale−1.20K$31.93−$38.3K−2.1%57.1K after10b5-1
May 21, 2025 (view filing)May 192 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−24.0K$35.94−$862.6K−0.3%6.92M after10b5-1
May 14, 2025 (view filing)May 122 daysDiez-Canseco RussellPRESIDENT AND CEOSSale−45.1K$34.12−$1.54M−6.0%711.1K after2 lots10b5-1
Apr 23, 2025 (view filing)Apr 212 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−24.0K$32.68−$784.3K−0.3%6.94M after10b5-1
Apr 16, 2025 (view filing)Apr 142 daysDiez-Canseco RussellPRESIDENT AND CEOSSale−45.1K$33.69−$1.52M−6.0%703.7K after10b5-1
Mar 26, 2025 (view filing)Mar 242 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−4.00K$31.39−$125.6K−0.1%6.97M after10b5-1
Mar 21, 2025 (view filing)Mar 192 daysOhayer MatthewEXECUTIVE CHAIRPERSONSSale−20.0K$29.46−$589.2K−0.3%6.97M after10b5-1